The Lagos BRT Lite Communications Experience

Transforming Transportation: The Lagos BRT Lite Communications Experience World Bank & World Resources Institute Transforming Transportation Workshop January 14, 2010 By Dr Dayo Mobereola MD/CEO Lagos Metropolitan Area Transport Authority (LAMATA)

Lagos BRT Lite: Communications’ Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object]

Stakeholders ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

BRT Lite – Communications Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

BRT Lite – Communications Strategy – Cont’d ,[object Object],[object Object],[object Object],[object Object]

Picture showing a billboard displayed during construction

Picture showing road show campaign to encourage BRT acceptance – Pre-Launch

Newspaper advert to announce beginning of operations

Benefits of BRT Lite Communications Strategy ,[object Object],[object Object],[object Object],[object Object]

Outcomes ,[object Object],[object Object],[object Object],[object Object],[object Object]

The Lagos BRT Lite Communications Experience

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The Lagos BRT Lite Communications Experience