By Charlotte Berglund, Sweco, Sweden

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2. Vision zero - what is it?
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Vision Zero is our vision that nobody should be
killed or seriously injured in traffic.
Vision Zero is both an ethical approach and a
strategy to shape the safe road where nobody
is killed or seriously injured.
It assumes that roads, streets and vehicles are
more responsive to human needs, while people
follow traffic rules.

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5. The goal is achieved through a long-term, efficient and systematic traffic safety
work. It is essential that the key players involved and cooperate in the work.
Systematic work
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6. A Holistic Approach
Sharing the Vision
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7. Dare to ask:
How many must die because of
traffic?
How many can we accept?
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8. Systematic work
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A good planning of the communication activities
should follow the following steps:
1. Situation Analysis
- identify the problem and analyze context
- Identify stakeholders
- Set goals
2. Plan
3. Perform
4. Evaluate the effect

9. The way to zero
Work together towards Vision Zero is based on all players interact by:
• exchange knowledge
• coordinate our activities in road safety
• work in a structured and systematic way.
Each player has the responsibility to plan and implement measures in its
own operations.
The design will support Vision Zero - impossible to make the dramatic
errors - enables to get it right.
Accidents may occur but no one shall die for a mistake.
Engaging population. Create demand for road safety! Media!
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10. Sweden
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11. Accessibility and safety in a sustainable
society 2016 in Sweden
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• Vision Zero is accepted and established.
• Road safety is a dimension of sustainable society
• Road safety is a part of other processes
• Road safety is a leadership topic
But the trend to zero is going too slow
Compliance
• Alcohol and drugs takes many lives - In 2015, 29 percent of all road
traffic fatalities were killed in alcohol or drug -related traffic accidents.
• Speeding is still a problem.
Far to the target wounded
• In the current situation we do not like to achieve the target for 2020.
• Of all serious injuries in traffic is almost half cyclists
• Heavy traffic

12. Vison Zero - New launch in 2016
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1997-2009 one coordinator
2009-2016 “all together”
2016 sept – one coordinator
The focus area;
• Vulnerable road users
• Heavy traffic
• New users ( emigrants )
• Alcohol and Compliance
To take into account:
Safety and security both is just as important! In a sustainable transport system
nobody gets killed and we all know that.
Urbanization - More share the same space.
The speed will be crucial for the interaction. Road safety gives a human society!

13. Indicators - priorities
1. Speed ​​compliance - national road network
2. Speed ​​compliance - municipal road network
3. Sober traffic
4. Seat belt use
5. Helmet use - cyclists and moped riders
6. Safe vehicles
7. Safe motorcycles ( ABS)
8. Safe state roads
9. Secure pedestrian and cycel passages
10.Maintenance of bicycle paths in urban areas

14. New speed limits in urban areas in
Sweden
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Design for 40 km / h
60 km / h (and 80 km / h) only if it can be
well justified
20 km / h where many vulnerable road users
are but car traffic is essential
Walking speed
Focus at uniform speed instead of maximum
speed

15. THANK YOU FOR LISTENING
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http://www.visionzeroinitiative.com/