This document discusses how social media, especially Facebook, provides opportunities for retailers. It recommends that retailers not be too late adopting social media like Facebook. Retailers should utilize Facebook to directly engage with customers and reinforce their brand to new potential customers. The key opportunity is for retailers to claim their territory on Facebook now by establishing a presence on the platform.
Doing Business Socially on Facebook | Wahine Media at Pacific New MediaWahine Media
Your business has a Facebook page, now what? How do you find and build an audience? Find out what it takes to be visible on Facebook and how to build a vibrant community through outreach and engagement, who to talk to and how. Engagement is the magic 'key to the city' but it takes time. Step through time-saving and helpful tools, get insider tips and, during demonstration, analyze your page and make adjustments real-time. This is a fast-paced class so bring your laptop and a basic understanding of Facebook.
Prerequisite: An open, active Facebook account.
Gwen Woltz is co-founder of Wahine Media, a local social media agency that specializes in strategically building thriving and engaged online communities for businesses (wahinemedia.com). Gwen is a graduate of the University of Hawaii at Manoa, the president of Social Media Club Hawaii (smchawaii.org), a finalist for Pacific Edge Magazine's Young Professional of the Year, one of Hawaii's Top 15 Social Media Influencers in 2012, and has over 6 years of digital media and marketing experience.
Taught by Social Media Club Hawaii (SMCHI) professional member.
Colleen Dalton, interactive marketing director for Northstar-at-Tahoe, shared her insights on how bloggers can use location-based services, such as Foursquare and Facebook Places.
Doing Business Socially on Facebook | Wahine Media at Pacific New MediaWahine Media
Your business has a Facebook page, now what? How do you find and build an audience? Find out what it takes to be visible on Facebook and how to build a vibrant community through outreach and engagement, who to talk to and how. Engagement is the magic 'key to the city' but it takes time. Step through time-saving and helpful tools, get insider tips and, during demonstration, analyze your page and make adjustments real-time. This is a fast-paced class so bring your laptop and a basic understanding of Facebook.
Prerequisite: An open, active Facebook account.
Gwen Woltz is co-founder of Wahine Media, a local social media agency that specializes in strategically building thriving and engaged online communities for businesses (wahinemedia.com). Gwen is a graduate of the University of Hawaii at Manoa, the president of Social Media Club Hawaii (smchawaii.org), a finalist for Pacific Edge Magazine's Young Professional of the Year, one of Hawaii's Top 15 Social Media Influencers in 2012, and has over 6 years of digital media and marketing experience.
Taught by Social Media Club Hawaii (SMCHI) professional member.
Colleen Dalton, interactive marketing director for Northstar-at-Tahoe, shared her insights on how bloggers can use location-based services, such as Foursquare and Facebook Places.
In this course we cover Inbound Marketing Philosophy, Inbound Marketing Methodology and Inbound Marketing Tools. Created for business owners and agency owners this guide will not only help you understand what Inbound Marketing is, but how to put into practice for your brand.
Created by @jonathanhinshaw, www.ebwaycreative.com
View the full video presentation online at - http://www.ebwaycreative.com/ebway-creative-blog/what-is-inbound-marketing
Facebook Marketing: Leveraging Best Practices on the World’s Most Powerful Social Network.
Did you know Nielson reported a 700% increase in time that people spent on Facebook in 2009 compared to 2008? With reported averages ranging from 4 to 5.75 hours a day for the 50% of total users that login daily – Facebook presents marketing opportunities to those willing and ready to engage. From the fundamentals to advanced applications and advertising tips, Jason Cormier will outline multiple practices for leveraging Facebook to your marketing advantage. Learn: · How and why Facebook is working for businesses.
· Facebook advertising tactics
· Best practices in community engagement
· Overview of new Facebook Social Plugins
· How custom applications extend the effectiveness and value
of Facebook as a leading online marketing channel.
Turn Insights into Action: Social Media, SEO, and Your WebsiteGrow Socially, Inc.
Now more than ever associations and non-profit organizations look to online marketing efforts to reach their prospects and customers. This session will tap into the combined power of social media, search engine optimization (SEO) and website analytics. Use this super-power concept to learn more about your community, target marketing efforts in the right direction and advance your mission. Attendees will gain actionable guidance on how a comprehensive online strategy can grow engagement. Let’s find the lurkers, convert them to evangelists and promote brand ambassadors!
John Foley, Jr presents How to grow your business using Social Media. Presented at DScoop 2011.
Starting with plan, target audience, engaging websites, nurturing, measuring and best practices.
Facebook Parent-Child Process Overview & FAQ | Location3 MediaLocation3 Media
Do you have questions about the Facebook parent-child integration? Check out this helpful document, which provides an overview of the data management process, and answers common questions about admin roles, page posting capabilities and more.
For more information on Facebook management, contact Location3 Media at www.location3.com.
Social Media Networking for Businesses. An introduction for businesses looking to get started with Facebook and Twitter.
This is now quite old as social media changes drastically every few months. Soon, I will be redoing this presentation along with adding information for Foursquare.
Multi-Channel and Cross-Media Marketing for Business [John Foley, Jr. at Cust...interlinkONE
On June 23rd, 2011, interlinkONE and Grow Socially's CEO John Foley, Jr. presented "Multi-Channel and Cross-Media Marketing for Business" at CustomXM's Lunch and Learn.
This presentation covers best practices and strategies to help companies improve their marketing efforts through integrated, multi-channel efforts.
Presentation by Mouneeb Shahid of 2 Web Design about using Social Media for Business. Learn the common social media platforms being used in business, where social media is today, how to set up effective business profiles, leveraging social media for business and advertising campaigns.
TabSite Webinar with Mari Smith - Sept 1, 2011Mike Gingerich
How to Create a Stampede of Customers via Facebook. Tips on maximizing your Facebook presence, using a Place Page and Facebook Deals to engage and attract your audience.
Hosted by TabSite, the Easy, Powerful, and Social Fan Page Platform and presentation by author and speaker Mari Smith.
Mari is a internationally known social media leader, Facebook guru, and Relationship Marketing expert.
Promote your small business using Facebook Ads. Get exposure outside your network, get more traffic on your website and engage with more of your prospects.
Social media has become an impressive buzzword but it’s less media and more social. Find out where the real value of social media lies and how this can change your strategy from looking at numbers to looking at people.
This presentation was given by Erica Campbell, Director of Social Media for Dominion Homes.
Your residents, and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information. Renters are talking about your communities, sharing opinions, and making referrals via social media platforms like Facebook, Pinterest, Instagram and Twitter.
Building and maintaining an on-going positive relationship with consumers through these marketing channels is critical to your company’s success! Social media holds tremendous opportunities for companies looking to drive new business, retain customers and increase revenue, but only if you first develop a solid foundation and an understanding of what makes the world of social media tick. Whether you are completely clueless, somewhat familiar, or advanced, we invite you to come listen as Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes Media Solutions and For Rent Media Solutions discusses how to leverage social media and become part of the consumer dialogue. This session will address the latest strategic insights in creating a center of excellence, social media best practices, improving consumer engagement, reputation management and other emerging opportunities.
In this course we cover Inbound Marketing Philosophy, Inbound Marketing Methodology and Inbound Marketing Tools. Created for business owners and agency owners this guide will not only help you understand what Inbound Marketing is, but how to put into practice for your brand.
Created by @jonathanhinshaw, www.ebwaycreative.com
View the full video presentation online at - http://www.ebwaycreative.com/ebway-creative-blog/what-is-inbound-marketing
Facebook Marketing: Leveraging Best Practices on the World’s Most Powerful Social Network.
Did you know Nielson reported a 700% increase in time that people spent on Facebook in 2009 compared to 2008? With reported averages ranging from 4 to 5.75 hours a day for the 50% of total users that login daily – Facebook presents marketing opportunities to those willing and ready to engage. From the fundamentals to advanced applications and advertising tips, Jason Cormier will outline multiple practices for leveraging Facebook to your marketing advantage. Learn: · How and why Facebook is working for businesses.
· Facebook advertising tactics
· Best practices in community engagement
· Overview of new Facebook Social Plugins
· How custom applications extend the effectiveness and value
of Facebook as a leading online marketing channel.
Turn Insights into Action: Social Media, SEO, and Your WebsiteGrow Socially, Inc.
Now more than ever associations and non-profit organizations look to online marketing efforts to reach their prospects and customers. This session will tap into the combined power of social media, search engine optimization (SEO) and website analytics. Use this super-power concept to learn more about your community, target marketing efforts in the right direction and advance your mission. Attendees will gain actionable guidance on how a comprehensive online strategy can grow engagement. Let’s find the lurkers, convert them to evangelists and promote brand ambassadors!
John Foley, Jr presents How to grow your business using Social Media. Presented at DScoop 2011.
Starting with plan, target audience, engaging websites, nurturing, measuring and best practices.
Facebook Parent-Child Process Overview & FAQ | Location3 MediaLocation3 Media
Do you have questions about the Facebook parent-child integration? Check out this helpful document, which provides an overview of the data management process, and answers common questions about admin roles, page posting capabilities and more.
For more information on Facebook management, contact Location3 Media at www.location3.com.
Social Media Networking for Businesses. An introduction for businesses looking to get started with Facebook and Twitter.
This is now quite old as social media changes drastically every few months. Soon, I will be redoing this presentation along with adding information for Foursquare.
Multi-Channel and Cross-Media Marketing for Business [John Foley, Jr. at Cust...interlinkONE
On June 23rd, 2011, interlinkONE and Grow Socially's CEO John Foley, Jr. presented "Multi-Channel and Cross-Media Marketing for Business" at CustomXM's Lunch and Learn.
This presentation covers best practices and strategies to help companies improve their marketing efforts through integrated, multi-channel efforts.
Presentation by Mouneeb Shahid of 2 Web Design about using Social Media for Business. Learn the common social media platforms being used in business, where social media is today, how to set up effective business profiles, leveraging social media for business and advertising campaigns.
TabSite Webinar with Mari Smith - Sept 1, 2011Mike Gingerich
How to Create a Stampede of Customers via Facebook. Tips on maximizing your Facebook presence, using a Place Page and Facebook Deals to engage and attract your audience.
Hosted by TabSite, the Easy, Powerful, and Social Fan Page Platform and presentation by author and speaker Mari Smith.
Mari is a internationally known social media leader, Facebook guru, and Relationship Marketing expert.
Promote your small business using Facebook Ads. Get exposure outside your network, get more traffic on your website and engage with more of your prospects.
Social media has become an impressive buzzword but it’s less media and more social. Find out where the real value of social media lies and how this can change your strategy from looking at numbers to looking at people.
This presentation was given by Erica Campbell, Director of Social Media for Dominion Homes.
Your residents, and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information. Renters are talking about your communities, sharing opinions, and making referrals via social media platforms like Facebook, Pinterest, Instagram and Twitter.
Building and maintaining an on-going positive relationship with consumers through these marketing channels is critical to your company’s success! Social media holds tremendous opportunities for companies looking to drive new business, retain customers and increase revenue, but only if you first develop a solid foundation and an understanding of what makes the world of social media tick. Whether you are completely clueless, somewhat familiar, or advanced, we invite you to come listen as Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes Media Solutions and For Rent Media Solutions discusses how to leverage social media and become part of the consumer dialogue. This session will address the latest strategic insights in creating a center of excellence, social media best practices, improving consumer engagement, reputation management and other emerging opportunities.
How to build a powerful online presence and grow your business for companies in the radon mitigation and home inspection industry. Visit http://scmmarkets.com/marketing-radon-business/ to learn more.
Jason Dailey, Partner Development Lead at Facebook| @jasonrdailey
Over the past several years, search and social advertising have become essential ingredients of any successful marketing program. Both channels, though fundamentally different, have proven to be highly effective and efficient for customer demand generation and fulfillment. Search, with its ability to “pull” users into a brand’s message and social, with its ability to “push” a message to a highly targeted audience are capturing a greater portion of global advertising dollars every year – Facebook and Google now make up ~77%+ of digital ad spend.
In this session, we’ll highlight how attendees can unleash the power of search and social integration by crafting winning campaigns, applying the latest research on combining paid search and social efforts, and employing paid social direct response tactics that complement and supplement paid search campaigns.
SMITH had the pleasure of hosting a Social Media & Digital Marketing seminar in Raleigh. We covered the top 10 digital trends business owners need to be aware of.
This presentation was given by Erica Campbell, Director of Social Media for Dominion Homes.
Your residents, and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information. Renters are talking about your communities, sharing opinions, and making referrals via social media platforms like Facebook, Pinterest, Instagram and Twitter.
Building and maintaining an on-going positive relationship with consumers through these marketing channels is critical to your company’s success! Social media holds tremendous opportunities for companies looking to drive new business, retain customers and increase revenue, but only if you first develop a solid foundation and an understanding of what makes the world of social media tick. Whether you are completely clueless, somewhat familiar, or advanced, we invite you to come listen as Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes Media Solutions and For Rent Media Solutions discusses how to leverage social media and become part of the consumer dialogue. This session will address the latest strategic insights in creating a center of excellence, social media best practices, improving consumer engagement, reputation management and other emerging opportunities.
This presentation was given at the 2012 Arizona State Florist Association Conference. It covers using social media an mobile marketing in the florist industry.
There are many marketing tools to pick from: Search Optimisation, Social Media, Paid Ads, Email and Blogging for small and mid sized businesses.
Learn from a seasoned pro the pitfalls of marketing in the digital age and how you can implement real solutions within your budget.
What you'll learn:
• The major marketing errors made by small business
• Practical solutions to implement
• How to figure out what is important and what is not
• Action steps to develop a marketing plan
7 Reason Why Social Media Won't Work For Your BusinessMatt Hodkinson
Matt Hodkinson presents 7 reasons why social media probably isn't working for your business. This presentation is intended to serve small to medium sized business owners in recognising that adopting a culture of listening, and having specific objectives and timescales for business growth, underpins the route to becoming a "Socially Successful Business".
Making Social Media Work for Businesspeople, Presents the basics and what is needed to create a Marketing 2.0 strategy. Understanding the Power of Social Marketing and how to access this power for competitive advantage
AMA-Madison welcomes Ann Dalee and Peter Raisch of Kennedy Communication, a Madison based Integrated Marketing Agency.
Ann and and Peter will talk through the evolution of social media and its different ROIs for businesses and organizations.
Social Media: Myths & Realities of Web 2.0Monica Wright
This is a presentation conducted at the Systems Engineering Social Media Lunch & Learn on 6/24/09. Agenda covered the following:
• Define social media and its role within the marketing mix
• Web marketing and the different contexts of search and
social
• How people get socially connected and the social media
landscape
• Explore the Five Reasons for Engagement
• Review examples and case studies
• How do you start a social media campaign?
• Once you’re out there, how do you manage your online
reputation?
• What’s the ROI?
Social Media ROI Webinar Larry Weber and Crowd FactoryCrowd Factory
While Twitter, Facebook and YouTube are the current rage, most marketers are struggling with how to measure social media effectiveness and maximize ROI. Solving this challenge is the key to long-term success for not just social media - but for all of marketing.
Join Larry Weber and Alexander Mouldovan, CEO of Crowd Factory for a spirited discussion about how marketers can answer the measurement challenge.
We currently have on-going relationships with many brands within the appliance, furniture, and mattress industries including, but not limited to these Nationwide vendors
Risk taking was something I had to do from the very start. Growing up in Northern Maine without much to call my own or a safety net to fall back on, I had both the desire to make something of myself, and more importantly, the NEED to do it.
There’s no doubt about it, the Home Furnishings, Interior Design, and Textile industries are all visual in nature. Your clients and customers want to see beautiful photography, captivating videos, and interesting captions. Because of this, visual Social Media can be an extremely effective marketing tool. We’re already seeing social networks that feature images and videos increasing in popularity. But before you flood Facebook, Pinterest, and Instagram with your content, make sure it’s of a certain quality. Paying a professional might seem unnecessary, but you can rest assured knowing you’re giving the best possible photos and videos to your audience.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
2. Who We Are: Our Team
Denise Keniston-CEO
Sev Ritchie- Sr. Vice President
Tim McPherson-Media/Sales
Srijna Jha-Web Development
Jeannine Lauber- Creative
Director
Cory Stevens-Social Media
3. Our Credentials
Website Design/Development
Pay Per Click (Google,Yahoo, MSN)
Search Engine Optimization (Organic Search)
Analytics (Google Analytics, Web Trends)
Salesforce.com (Turn lead into sales)
5. Who We Are
Web4Retail division of
Keniston & Company
•Award Winning
•Global Clientele
•Well Respected
•Media Experts
6. Social Media for the Retailer
• Google Maps/Places Page
• Facebook
• Youtube
• Twitter
• Citation/Review Sites (YP, )
• Groupon
• Social Email
7. Consumer Conversion:
An Internet Maze
A Series of Decisions made by the Consumer
Retailer Strategy
• Consumers makes decisions
along the way-often in a matter
of seconds: Is your business
strategically influencing the
decision making process
• Tests the retailers online
marketing strategy
• Ultimate Goal is a defined
conversion for the retailer
8. Decision #1:
The Google Search Query
Search Term: “Furniture Atlanta”
75,000 searches monthly
sear ch is soci al
Position #1 34.35% 25,000
Position #2 16.96% 12,750
Position #3 11.42% 8,250
Position #4 7.73% 5,250
Position #5 6.19% 4,500
Position #6 5.05% 3,750
Position #7 4.02% 3,000
9. Consumers Decision #2:
Which business do I click on?
The Trip Begins:
Google Places/Maps
Local search results
appear
Is your company/
business of the first page
If so, for what keywords
and are those the most
searched keywords
What makes your
listing more appealing
than others
10. What does the search reveal
about your business?
NAP- Name, Address,
Phone
Claim your listing
Map Pin
Details
Media
Coupon Offers
Reviews
Post updates
11. What does the search reveal
about your business?
NAP- Name, Address,
Phone
Claim your listing
Map Pin
Details
Media
Coupon Offers
Reviews
Post updates
13. Decision #3: Consumers clicks through to your
Landing Page
• Your website
• A specific call to
action landing
page
• Facebook
• Design
• Layout
• What are the
conversion
parameters?
15. Decision #4: Will the consumer convert?
• Sign Up Form
• Newsletter Sign up
• Video Play
• Contact Us Form
• Purchase
• Phone Call (Vanity #)
• Groupon
16. E-Commerce
Safety Net
Expand your Reach
Online shopping
expectation
17. Must be a Compelling Offer
Be Prepared
Take the Opportunity to
Engage Your Customers
The Results
18. Social Email:
Email Driving Customers to Review Product/Service or “Like” FB Page
After a online/in store conversion collect an email- You’ll be
sending them an in store coupon for % their next purchase
Trade Gift Cards
Facebook Likes
Reviews
19. The Potential Gain/Loss of Revenue
Back in Atlanta
Ranking % Clicks Conversions
@2% @$500 per
sale gross
Position #1 34.35% 25,000 $250,000/mo
Position #2 16.96% 12,750 $127,500/mo
Position #3 11.42% 8,250 $82,500/mo
Position #4 7.73% 5,250 $52,500/mo
Position #5 6.19% 4,500 $45,000
Position #6 5.05% 3,750 $37,500
Position #7 4.02% 3,000 $30,000
20.
21. The Future is Happening Now
✴ A slow transition from
traditional website to social
sites
✴ Evolution of internet from
traditional search to more
flexible and social use
✴ Able to make genuine
connections
✴ Branding at its best
22. Facebook Pages Come of Age and then........
✴500 Million Users
✴More used than Google
✴Redefining internet usage
✴Socializing your Brand
✴Develop new faithful
23. Facebook Makes 2 Big Changes!
Facebook creates vanity
URLs
Facebook allows ability
to customize you page
with graphics, media,
campaigns, and
everything you can put
on a traditional website
24. Is it a website or FB page?
HTML code allows for build
out of website-like pages
Email Capture
Media
Promotions
25. Product Catalogs and E-Commerce
Shop Tab
Clicks through to
Your Cart
Can increase sales
26. Facebook’s Vanity URL is BRANDING
✴Ability to Customize
✴Vanity URL allows
you to brand
✴Include all forms of
Media
✴Direct contact with
friends and fans of your
brand and page
27. Larger Brands Know:
The Importance of Your Name
“Names, in their simplest form, are how an association is created
between an individual and tangible objects, actions and concepts. These
labels and associations can affect how people will ultimately perceive an
entity, both on and offline — so they matter for brands”. Benjamin J.
Weisman
28. Everything is Public by Default
For most Facebook users, the ‘public by default’ setting won’t have much of an effect on their daily
habits — they don’t want to make their private conversations public. Nonetheless, Facebook is letting
them do so, and in this way creating ‘mineable’ data like what Twitter has.
✴ Status updates
✴ Links people share
✴ Comments
✴ Friend relationships
✴ Valuable information in determining what sort of things people like — and would like advertising for.
29. Smaller Brands:
Facebook is a Level Playing Field
“For brands, the
‘everything public’ is
great, since they will have
the ability display a public-
facing profile that can be
reviewed by the anyone
and everyone, showcased
by the website itself and
its user-base. A company
can now have their social
media presence elevated
as a true extension of
their brands and services”.
Benjamin J. Weissman
30. Staking Out Your Claim NOW
By getting a vanity URL, brands and companies can further develop their presence on the
web. These URLs can be easily recognized anywhere (you can imagine seeing http://
www.facebook.com/coca-cola in a Coke ad, for example), and they can help a profile
page appear more prominently in search results. Of course, there’s another incentive to
get a vanity URL – someone could use a vanity URL with your name or brand to spread
false information or take your business, as has happened with many domains on the web.
31. Facebook Analytics
Insights Dashboard
You can view analytics around specific
stories that people "like" on your site, or
how many users commented on posts
made on your Facebook Page. "From
there, you will have a better idea of what
your audience finds most interesting and
c a p i t a l i ze o n t h a t c o n t e n t , " s ay s
Facebook's Alex Himel.
The dashboard has been around for
a while, but now it contains more
data, as well as new visualization
tools. You can view graphs in full
screen, print them, or save them.
Facebook has also released a new
demographics visualization, which shows
more info about the audience that is
interacting with your site, your Facebook
Page, or your app if you have one.
Obviously, this can be of tremendous
benefit to your marketing efforts.
32. YouTube Channel
Tagging videos juices
SEO
Repurpose your
media-tv commercials
Generate Channel
Comments
35. Your Opportunity
✴ Don’t be too late adopting social media, especially Facebook
✴ Utilize Facebook to speak directly to you customers
36. Your Opportunity
✴ Don’t be too late adopting social media, especially Facebook
✴ Utilize Facebook to speak directly to you customers
✴ Utilize Facebook to reinforce your brand to new potential customers
37. Your Opportunity
✴ Don’t be too late adopting social media, especially Facebook
✴ Utilize Facebook to speak directly to you customers
✴ Utilize Facebook to reinforce your brand to new potential customers
✴ Claim Your Territory NOW
Editor's Notes
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Decision #1: Faced with Social considerations... Which business to you click on??? It’s obvious as a business owner you want your company on the first page of a google search? You optimize. But, how do you make your listing more appealing than all the others... \n
This is the Google Places page that “feeds” the Google local search results with critical information as well as your Map Pin. Basic info such as name, address, phone number. You can include links, upload Media, make Coupon Offers, Post FB-like status updates, and REVIEWS.....\n