SlideShare a Scribd company logo
How to set up a Superior Blog in 6 steps? 
By 
Muhammad Omar 
CO-Founder & Blogger at E3langi.com 
asst. Brand Manager at Sarmady – A Vodafone Company
Why to blog?
Encouraging Arabic content Sharing Knowledge Personal Self-Development Branding Monetizing
What/ How to blog?
Building your Brand Identity Building your team Building your product 
Managing your Product 
Lifecycle 
Building your communication 
channels 
Analysis & Optimization
Building your Brand Identity
Positioning: 
- Core Values / Extended Values 
- Be Original: People not a Site – Higher 
interaction at my profile – Don’t be like someone 
you admire. 
- Trust: slowly earned and easily lost. 
Name 
Logo 
Tagline/ Slogan 
Blue-Ocean Strategy Vs. Red 
Ocean Strategy
Building your team
Recruitment: 
Head Hunting 
Contributors 
Operations 
Knowledge Center
Building your product
Building the Blog: 
- Domain/host. 
- Design Theme/ customizing it. 
- Plugins: Available - Don’t 
overuse. 
- Socializing items: UpWorthy 
Building the Content: 
- Material: articles/ videos/ 
info-graphics/ slides/ 
Aggregation. 
- Language./ Tone 
- Inventory: Feedly – Swayy. 
- Frequency: Quality Vs. 
Quantity.
11 Golden Tips for your content 
7. Don’t write a newspaper: 
create a resource – don’t use 
dates. 
8. Get ideas from your audience: 
Answer their questions. 
9. Understand: quotes from 
upcoming articles 
10. Blog post is like a miniskirt: 
from: 300 words to: 1000 
words - Visitors don’t like to 
scroll - Visitors get bored at 
60% of the content. 
1. Be Creative 
2. Be Interesting 
3. Be Yourself: Tell Your Real Story 
4. Write for yourself 
5. Use Catchy headlines 
6. Be Consistent 
7. Use Call to actions 
8. Use Catchy headlines
Managing your Product 
Lifecycle
Development: 
test marketing. 
Introduction: 
official launch. 
Growth Maturity Dead
Building your communication 
channels
Social Media 
• Building Social Platforms: 
Gradual. 
• Managing Social Platforms: 
1. Content Strategy: 
o Phases: Teasing – Branding – Positioning – Engagement. 
o Frequency. 
o Language. 
o Tone. 
o Types of posts: links/ statuses/ videos/ images. 
o Value of posts: educational/ entertainment/ stories. 
o Inventory 
o Don’t use Hootsuite. 
2. Responding to fans: Networking. 
3. Following what’s trending. 
Email Marketing 
• Build a Database: 
Giveaways 
• Give your 
Subscribers a 
Priority
Analysis & Optimization
Blog Traffic: 
Users/ Page-views. 
Bounce Rate 
New vs Returning. 
Mobile vs Desktop 
Trends of Growth 
Blog User Experience: 
mobile experience - 
small changes make big 
difference. 
Content Quality: 
finding your ideal readers – 
analyze your competitors 
Social Media Performance
ありがとう 
Follow us on:

More Related Content

What's hot

Ecomm webinar
Ecomm webinar Ecomm webinar
Ecomm webinar
MeetEdgar
 
AUDIBLE
AUDIBLEAUDIBLE
Brand Love
Brand LoveBrand Love
Brand Love
Forever Beta
 
Building your personal brand
Building your personal brand Building your personal brand
Building your personal brand
Mandy Fard
 
Social Media Forum 09.09.13 - Facebook Presentation
Social Media Forum 09.09.13 - Facebook Presentation Social Media Forum 09.09.13 - Facebook Presentation
Social Media Forum 09.09.13 - Facebook Presentation
Middle East Public Relations Association
 
Using Social Media To Grow Your Business
Using Social Media To Grow Your BusinessUsing Social Media To Grow Your Business
Using Social Media To Grow Your Business
Mandy Fard
 
7 ways to create memorable customer experience with social media mp
7 ways to create memorable customer experience with social media   mp7 ways to create memorable customer experience with social media   mp
7 ways to create memorable customer experience with social media mp
Deep Banerjee
 
Personal branding
Personal brandingPersonal branding
Personal branding
Aryandra Anantama
 
MCOM139TakeHomeFinal (1)
MCOM139TakeHomeFinal (1)MCOM139TakeHomeFinal (1)
MCOM139TakeHomeFinal (1)
Haley McGee
 
Personal Branding: How to Build Your Personal Brand
Personal Branding: How to Build Your Personal BrandPersonal Branding: How to Build Your Personal Brand
Personal Branding: How to Build Your Personal Brand
Pam Moore
 
Social media marketing for coaches in 2017
Social media marketing for coaches in 2017Social media marketing for coaches in 2017
Social media marketing for coaches in 2017
Duke Sayer
 
NYT Engagement Workshop Parts 1 and 2
NYT Engagement Workshop Parts 1 and 2NYT Engagement Workshop Parts 1 and 2
NYT Engagement Workshop Parts 1 and 2
Amy Jo Kim
 
Creating Brand Awareness Through Your Employees!
Creating Brand Awareness Through Your Employees!Creating Brand Awareness Through Your Employees!
Creating Brand Awareness Through Your Employees!
Tamer Mahmoud
 
20 Tips to Improve Sales on your Ecommerce Site
20 Tips to Improve Sales on your Ecommerce Site20 Tips to Improve Sales on your Ecommerce Site
20 Tips to Improve Sales on your Ecommerce Site
Josh Levine
 
Social media for small business
Social media for small businessSocial media for small business
Social media for small business
Karen Pelletier
 
What's Your Brand's Reflection
What's Your Brand's ReflectionWhat's Your Brand's Reflection
What's Your Brand's Reflection
Detavio Samuels
 
Personal Branding 2.0 by Social Media & Digital PR Strategist Ty Jennings
Personal Branding 2.0 by Social Media & Digital PR Strategist Ty JenningsPersonal Branding 2.0 by Social Media & Digital PR Strategist Ty Jennings
Personal Branding 2.0 by Social Media & Digital PR Strategist Ty Jennings
TyJennings
 
Lunch & Learn 2014 - Writing for the Web
Lunch & Learn 2014 - Writing for the Web Lunch & Learn 2014 - Writing for the Web
Lunch & Learn 2014 - Writing for the Web
MayeCreate Design
 
Guide to Brand Storytelling with Content Marketing
Guide to Brand Storytelling with Content MarketingGuide to Brand Storytelling with Content Marketing
Guide to Brand Storytelling with Content Marketing
Jonni Bailey
 
Facebook for Business
Facebook for BusinessFacebook for Business
Facebook for Business
Think Digital First
 

What's hot (20)

Ecomm webinar
Ecomm webinar Ecomm webinar
Ecomm webinar
 
AUDIBLE
AUDIBLEAUDIBLE
AUDIBLE
 
Brand Love
Brand LoveBrand Love
Brand Love
 
Building your personal brand
Building your personal brand Building your personal brand
Building your personal brand
 
Social Media Forum 09.09.13 - Facebook Presentation
Social Media Forum 09.09.13 - Facebook Presentation Social Media Forum 09.09.13 - Facebook Presentation
Social Media Forum 09.09.13 - Facebook Presentation
 
Using Social Media To Grow Your Business
Using Social Media To Grow Your BusinessUsing Social Media To Grow Your Business
Using Social Media To Grow Your Business
 
7 ways to create memorable customer experience with social media mp
7 ways to create memorable customer experience with social media   mp7 ways to create memorable customer experience with social media   mp
7 ways to create memorable customer experience with social media mp
 
Personal branding
Personal brandingPersonal branding
Personal branding
 
MCOM139TakeHomeFinal (1)
MCOM139TakeHomeFinal (1)MCOM139TakeHomeFinal (1)
MCOM139TakeHomeFinal (1)
 
Personal Branding: How to Build Your Personal Brand
Personal Branding: How to Build Your Personal BrandPersonal Branding: How to Build Your Personal Brand
Personal Branding: How to Build Your Personal Brand
 
Social media marketing for coaches in 2017
Social media marketing for coaches in 2017Social media marketing for coaches in 2017
Social media marketing for coaches in 2017
 
NYT Engagement Workshop Parts 1 and 2
NYT Engagement Workshop Parts 1 and 2NYT Engagement Workshop Parts 1 and 2
NYT Engagement Workshop Parts 1 and 2
 
Creating Brand Awareness Through Your Employees!
Creating Brand Awareness Through Your Employees!Creating Brand Awareness Through Your Employees!
Creating Brand Awareness Through Your Employees!
 
20 Tips to Improve Sales on your Ecommerce Site
20 Tips to Improve Sales on your Ecommerce Site20 Tips to Improve Sales on your Ecommerce Site
20 Tips to Improve Sales on your Ecommerce Site
 
Social media for small business
Social media for small businessSocial media for small business
Social media for small business
 
What's Your Brand's Reflection
What's Your Brand's ReflectionWhat's Your Brand's Reflection
What's Your Brand's Reflection
 
Personal Branding 2.0 by Social Media & Digital PR Strategist Ty Jennings
Personal Branding 2.0 by Social Media & Digital PR Strategist Ty JenningsPersonal Branding 2.0 by Social Media & Digital PR Strategist Ty Jennings
Personal Branding 2.0 by Social Media & Digital PR Strategist Ty Jennings
 
Lunch & Learn 2014 - Writing for the Web
Lunch & Learn 2014 - Writing for the Web Lunch & Learn 2014 - Writing for the Web
Lunch & Learn 2014 - Writing for the Web
 
Guide to Brand Storytelling with Content Marketing
Guide to Brand Storytelling with Content MarketingGuide to Brand Storytelling with Content Marketing
Guide to Brand Storytelling with Content Marketing
 
Facebook for Business
Facebook for BusinessFacebook for Business
Facebook for Business
 

Viewers also liked

For Beginners: How to plan for a Successful Online Branding Campaign? -Summar...
For Beginners: How to plan for a Successful Online Branding Campaign? -Summar...For Beginners: How to plan for a Successful Online Branding Campaign? -Summar...
For Beginners: How to plan for a Successful Online Branding Campaign? -Summar...
Muhammad Omar
 
Advertising campaign planning
Advertising campaign planningAdvertising campaign planning
Advertising campaign planning
deepu2000
 
The Case Study of Akhbarak.net on Social Media #SMDEgypt - Best Practices for...
The Case Study of Akhbarak.net on Social Media #SMDEgypt - Best Practices for...The Case Study of Akhbarak.net on Social Media #SMDEgypt - Best Practices for...
The Case Study of Akhbarak.net on Social Media #SMDEgypt - Best Practices for...
Muhammad Omar
 
Brand story keys - البراند و كيف تصنع منه بطل
Brand story keys - البراند و كيف تصنع منه بطلBrand story keys - البراند و كيف تصنع منه بطل
Brand story keys - البراند و كيف تصنع منه بطل
Dr. Haitham Ibrahim
 
Share Against Disease - Campaign Report
Share Against Disease - Campaign ReportShare Against Disease - Campaign Report
Share Against Disease - Campaign Report
Muhammad Omar
 
(Case Study) Digital Branding Campaign - "I'll tell your story" Novel رواية س...
(Case Study) Digital Branding Campaign - "I'll tell your story" Novel رواية س...(Case Study) Digital Branding Campaign - "I'll tell your story" Novel رواية س...
(Case Study) Digital Branding Campaign - "I'll tell your story" Novel رواية س...
Muhammad Omar
 
The WOW Content - How to create a content that makes a big buzz?
The WOW Content - How to create a content that makes a big buzz?The WOW Content - How to create a content that makes a big buzz?
The WOW Content - How to create a content that makes a big buzz?
Muhammad Omar
 
Types of competition ماذا تعرف عن مفهوم المنافسة في السوق وأنواعها الأربعة
Types of competition  ماذا تعرف عن مفهوم المنافسة في السوق وأنواعها الأربعةTypes of competition  ماذا تعرف عن مفهوم المنافسة في السوق وأنواعها الأربعة
Types of competition ماذا تعرف عن مفهوم المنافسة في السوق وأنواعها الأربعة
Dr. Haitham Ibrahim
 
Intro to Branding & Brand management - Elkottab
Intro to Branding & Brand management - ElkottabIntro to Branding & Brand management - Elkottab
Intro to Branding & Brand management - Elkottab
Muhammad Omar
 
Social media strategy & bp
Social media strategy & bpSocial media strategy & bp
Social media strategy & bp
Muhammad Halim
 
Be2ollak vs. wassalny #Social_Media
Be2ollak vs. wassalny #Social_MediaBe2ollak vs. wassalny #Social_Media
Be2ollak vs. wassalny #Social_Media
Mohamad EL-Ansary
 
Best Practices to Build a Multichannel Campaign Plan
Best Practices to Build a Multichannel Campaign Plan Best Practices to Build a Multichannel Campaign Plan
Best Practices to Build a Multichannel Campaign Plan
Rad Campaign and Women Who Tech
 
Why & which mobile cross platform?
Why & which mobile cross platform?Why & which mobile cross platform?
Why & which mobile cross platform?
Hazem Khaled
 
٤ طرق أساسية لتحسين الظهور في محركات البحث المحلية
٤ طرق أساسية لتحسين الظهور في محركات البحث المحلية٤ طرق أساسية لتحسين الظهور في محركات البحث المحلية
٤ طرق أساسية لتحسين الظهور في محركات البحث المحلية
iClick Agency
 
Interview Branding
Interview BrandingInterview Branding
Interview Branding
Moataz Yasser
 
التسويق الإلكترونى
التسويق الإلكترونىالتسويق الإلكترونى
التسويق الإلكترونى
ابراهيم ممدوح محمد م القماش
 
Objective-C for Java Developers
Objective-C for Java DevelopersObjective-C for Java Developers
Objective-C for Java Developers
Bob McCune
 
Resume Branding
Resume BrandingResume Branding
Resume Branding
Moataz Yasser
 
Campaign Planning
Campaign PlanningCampaign Planning
Nation branding - تسويق الدول
Nation branding - تسويق الدول Nation branding - تسويق الدول
Nation branding - تسويق الدول
Mohamad EL-Ansary
 

Viewers also liked (20)

For Beginners: How to plan for a Successful Online Branding Campaign? -Summar...
For Beginners: How to plan for a Successful Online Branding Campaign? -Summar...For Beginners: How to plan for a Successful Online Branding Campaign? -Summar...
For Beginners: How to plan for a Successful Online Branding Campaign? -Summar...
 
Advertising campaign planning
Advertising campaign planningAdvertising campaign planning
Advertising campaign planning
 
The Case Study of Akhbarak.net on Social Media #SMDEgypt - Best Practices for...
The Case Study of Akhbarak.net on Social Media #SMDEgypt - Best Practices for...The Case Study of Akhbarak.net on Social Media #SMDEgypt - Best Practices for...
The Case Study of Akhbarak.net on Social Media #SMDEgypt - Best Practices for...
 
Brand story keys - البراند و كيف تصنع منه بطل
Brand story keys - البراند و كيف تصنع منه بطلBrand story keys - البراند و كيف تصنع منه بطل
Brand story keys - البراند و كيف تصنع منه بطل
 
Share Against Disease - Campaign Report
Share Against Disease - Campaign ReportShare Against Disease - Campaign Report
Share Against Disease - Campaign Report
 
(Case Study) Digital Branding Campaign - "I'll tell your story" Novel رواية س...
(Case Study) Digital Branding Campaign - "I'll tell your story" Novel رواية س...(Case Study) Digital Branding Campaign - "I'll tell your story" Novel رواية س...
(Case Study) Digital Branding Campaign - "I'll tell your story" Novel رواية س...
 
The WOW Content - How to create a content that makes a big buzz?
The WOW Content - How to create a content that makes a big buzz?The WOW Content - How to create a content that makes a big buzz?
The WOW Content - How to create a content that makes a big buzz?
 
Types of competition ماذا تعرف عن مفهوم المنافسة في السوق وأنواعها الأربعة
Types of competition  ماذا تعرف عن مفهوم المنافسة في السوق وأنواعها الأربعةTypes of competition  ماذا تعرف عن مفهوم المنافسة في السوق وأنواعها الأربعة
Types of competition ماذا تعرف عن مفهوم المنافسة في السوق وأنواعها الأربعة
 
Intro to Branding & Brand management - Elkottab
Intro to Branding & Brand management - ElkottabIntro to Branding & Brand management - Elkottab
Intro to Branding & Brand management - Elkottab
 
Social media strategy & bp
Social media strategy & bpSocial media strategy & bp
Social media strategy & bp
 
Be2ollak vs. wassalny #Social_Media
Be2ollak vs. wassalny #Social_MediaBe2ollak vs. wassalny #Social_Media
Be2ollak vs. wassalny #Social_Media
 
Best Practices to Build a Multichannel Campaign Plan
Best Practices to Build a Multichannel Campaign Plan Best Practices to Build a Multichannel Campaign Plan
Best Practices to Build a Multichannel Campaign Plan
 
Why & which mobile cross platform?
Why & which mobile cross platform?Why & which mobile cross platform?
Why & which mobile cross platform?
 
٤ طرق أساسية لتحسين الظهور في محركات البحث المحلية
٤ طرق أساسية لتحسين الظهور في محركات البحث المحلية٤ طرق أساسية لتحسين الظهور في محركات البحث المحلية
٤ طرق أساسية لتحسين الظهور في محركات البحث المحلية
 
Interview Branding
Interview BrandingInterview Branding
Interview Branding
 
التسويق الإلكترونى
التسويق الإلكترونىالتسويق الإلكترونى
التسويق الإلكترونى
 
Objective-C for Java Developers
Objective-C for Java DevelopersObjective-C for Java Developers
Objective-C for Java Developers
 
Resume Branding
Resume BrandingResume Branding
Resume Branding
 
Campaign Planning
Campaign PlanningCampaign Planning
Campaign Planning
 
Nation branding - تسويق الدول
Nation branding - تسويق الدول Nation branding - تسويق الدول
Nation branding - تسويق الدول
 

Similar to How to set up a superior blog in 6 steps? - #InBoundAge2014

Blogging - E3lange
Blogging - E3langeBlogging - E3lange
Blogging - E3lange
SchoolOfMarketing
 
Digital Marketing Strategy
Digital Marketing StrategyDigital Marketing Strategy
Digital Marketing Strategy
Digital Training Institute
 
Business social media 13 march
Business social media 13 marchBusiness social media 13 march
Business social media 13 march
Fran Bennewith
 
Blog Workshop
Blog WorkshopBlog Workshop
Blog Workshop
lisahaggis
 
Supercharge Your Small Business Blog:
Supercharge Your Small Business Blog: Supercharge Your Small Business Blog:
Supercharge Your Small Business Blog:
Nikki Little
 
Marketing with a Blog
Marketing with a BlogMarketing with a Blog
Marketing with a Blog
Linda Fulkerson
 
Content Marketing Talk
Content Marketing TalkContent Marketing Talk
Content Marketing Talk
Greg Fry
 
Marketing on a Shoestring Budget
Marketing on a Shoestring BudgetMarketing on a Shoestring Budget
Marketing on a Shoestring Budget
Red Sage Communications, Inc.
 
How to use Blogs, Youtube and Slideshare for Marketing your Business
How to use Blogs, Youtube and Slideshare for Marketing your Business How to use Blogs, Youtube and Slideshare for Marketing your Business
How to use Blogs, Youtube and Slideshare for Marketing your Business
Abhinav Sahai
 
Getting Connected: Social Media for Business
Getting Connected: Social Media for BusinessGetting Connected: Social Media for Business
Getting Connected: Social Media for Business
Joan Smith
 
Search Engine Optimization Workshop - Internet Retailer 2013
Search Engine Optimization Workshop - Internet Retailer 2013Search Engine Optimization Workshop - Internet Retailer 2013
Search Engine Optimization Workshop - Internet Retailer 2013
Danielle Leitch
 
ROI presentation 2
ROI presentation 2ROI presentation 2
ROI presentation 2
Kelli Burns
 
Medical Tourism in Croatia - Social Media Marketing
Medical Tourism in Croatia - Social Media MarketingMedical Tourism in Croatia - Social Media Marketing
Medical Tourism in Croatia - Social Media Marketing
Peti kantun (5th corner)
 
Content Marketing for Beginners
Content Marketing for BeginnersContent Marketing for Beginners
Content Marketing for Beginners
Green & Red Technologies
 
The power of a picture & 140 characters: What aspiring PR pros should know ab...
The power of a picture & 140 characters: What aspiring PR pros should know ab...The power of a picture & 140 characters: What aspiring PR pros should know ab...
The power of a picture & 140 characters: What aspiring PR pros should know ab...
Abby Ecker
 
Content Return on Investment (ROI)
Content Return on Investment (ROI)Content Return on Investment (ROI)
Content Return on Investment (ROI)
Darlene Moore
 
Going for growth social media workshop june 2012
Going for growth social media workshop june 2012Going for growth social media workshop june 2012
Going for growth social media workshop june 2012
Bua Marketing
 
Building your brand through social media ss
Building your brand through social media ssBuilding your brand through social media ss
Building your brand through social media ss
Egle Karalyte
 
Leverage LinkedIn to Increase Your Visibility
Leverage LinkedIn to Increase Your VisibilityLeverage LinkedIn to Increase Your Visibility
Leverage LinkedIn to Increase Your Visibility
Alisa Alvich
 
Content Marketing
Content MarketingContent Marketing
Content Marketing
Gazalla Gaya
 

Similar to How to set up a superior blog in 6 steps? - #InBoundAge2014 (20)

Blogging - E3lange
Blogging - E3langeBlogging - E3lange
Blogging - E3lange
 
Digital Marketing Strategy
Digital Marketing StrategyDigital Marketing Strategy
Digital Marketing Strategy
 
Business social media 13 march
Business social media 13 marchBusiness social media 13 march
Business social media 13 march
 
Blog Workshop
Blog WorkshopBlog Workshop
Blog Workshop
 
Supercharge Your Small Business Blog:
Supercharge Your Small Business Blog: Supercharge Your Small Business Blog:
Supercharge Your Small Business Blog:
 
Marketing with a Blog
Marketing with a BlogMarketing with a Blog
Marketing with a Blog
 
Content Marketing Talk
Content Marketing TalkContent Marketing Talk
Content Marketing Talk
 
Marketing on a Shoestring Budget
Marketing on a Shoestring BudgetMarketing on a Shoestring Budget
Marketing on a Shoestring Budget
 
How to use Blogs, Youtube and Slideshare for Marketing your Business
How to use Blogs, Youtube and Slideshare for Marketing your Business How to use Blogs, Youtube and Slideshare for Marketing your Business
How to use Blogs, Youtube and Slideshare for Marketing your Business
 
Getting Connected: Social Media for Business
Getting Connected: Social Media for BusinessGetting Connected: Social Media for Business
Getting Connected: Social Media for Business
 
Search Engine Optimization Workshop - Internet Retailer 2013
Search Engine Optimization Workshop - Internet Retailer 2013Search Engine Optimization Workshop - Internet Retailer 2013
Search Engine Optimization Workshop - Internet Retailer 2013
 
ROI presentation 2
ROI presentation 2ROI presentation 2
ROI presentation 2
 
Medical Tourism in Croatia - Social Media Marketing
Medical Tourism in Croatia - Social Media MarketingMedical Tourism in Croatia - Social Media Marketing
Medical Tourism in Croatia - Social Media Marketing
 
Content Marketing for Beginners
Content Marketing for BeginnersContent Marketing for Beginners
Content Marketing for Beginners
 
The power of a picture & 140 characters: What aspiring PR pros should know ab...
The power of a picture & 140 characters: What aspiring PR pros should know ab...The power of a picture & 140 characters: What aspiring PR pros should know ab...
The power of a picture & 140 characters: What aspiring PR pros should know ab...
 
Content Return on Investment (ROI)
Content Return on Investment (ROI)Content Return on Investment (ROI)
Content Return on Investment (ROI)
 
Going for growth social media workshop june 2012
Going for growth social media workshop june 2012Going for growth social media workshop june 2012
Going for growth social media workshop june 2012
 
Building your brand through social media ss
Building your brand through social media ssBuilding your brand through social media ss
Building your brand through social media ss
 
Leverage LinkedIn to Increase Your Visibility
Leverage LinkedIn to Increase Your VisibilityLeverage LinkedIn to Increase Your Visibility
Leverage LinkedIn to Increase Your Visibility
 
Content Marketing
Content MarketingContent Marketing
Content Marketing
 

Recently uploaded

What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.
Ishaaq6
 
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
InstBlast Marketing
 
Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.
complete knowledge
 
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
How to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social CommerceHow to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social Commerce
Vbout.com
 
Assignment 2 Task 1: Digital Marketing Course
Assignment 2 Task 1: Digital Marketing CourseAssignment 2 Task 1: Digital Marketing Course
Assignment 2 Task 1: Digital Marketing Course
klaudiadgmkt
 
Concept of Marketing Information systems .ppt(1).pptx....
Concept of  Marketing  Information systems .ppt(1).pptx....Concept of  Marketing  Information systems .ppt(1).pptx....
Concept of Marketing Information systems .ppt(1).pptx....
arshrathee745
 
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloMastering Your Online Visibility - Fernando Angulo
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Veronika Höller
 
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxMindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
elizabethella096
 
PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610
Shuntaro Kogame
 
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On RedditFrom Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
Search Engine Journal
 
Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptxEmbark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
Omnama Fashions
 
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess,  OutgrowGrowth Marketing in 2024 - Randy Rayess,  Outgrow
Gokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| CoimbatoreGokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| Coimbatore
dmgokila
 
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfHow to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
SimpleMoneyMaker
 
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxINTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
Giorgio Chiesa
 

Recently uploaded (20)

What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.
 
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
 
Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.
 
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
 
How to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social CommerceHow to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social Commerce
 
Assignment 2 Task 1: Digital Marketing Course
Assignment 2 Task 1: Digital Marketing CourseAssignment 2 Task 1: Digital Marketing Course
Assignment 2 Task 1: Digital Marketing Course
 
Concept of Marketing Information systems .ppt(1).pptx....
Concept of  Marketing  Information systems .ppt(1).pptx....Concept of  Marketing  Information systems .ppt(1).pptx....
Concept of Marketing Information systems .ppt(1).pptx....
 
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloMastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
 
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
 
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
 
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxMindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
 
PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610
 
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
 
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On RedditFrom Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
 
Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptxEmbark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
 
Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYAmazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAY
 
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess,  OutgrowGrowth Marketing in 2024 - Randy Rayess,  Outgrow
Growth Marketing in 2024 - Randy Rayess, Outgrow
 
Gokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| CoimbatoreGokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| Coimbatore
 
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfHow to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
 
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxINTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
 

How to set up a superior blog in 6 steps? - #InBoundAge2014

  • 1.
  • 2.
  • 3. How to set up a Superior Blog in 6 steps? By Muhammad Omar CO-Founder & Blogger at E3langi.com asst. Brand Manager at Sarmady – A Vodafone Company
  • 5. Encouraging Arabic content Sharing Knowledge Personal Self-Development Branding Monetizing
  • 6. What/ How to blog?
  • 7. Building your Brand Identity Building your team Building your product Managing your Product Lifecycle Building your communication channels Analysis & Optimization
  • 9. Positioning: - Core Values / Extended Values - Be Original: People not a Site – Higher interaction at my profile – Don’t be like someone you admire. - Trust: slowly earned and easily lost. Name Logo Tagline/ Slogan Blue-Ocean Strategy Vs. Red Ocean Strategy
  • 11. Recruitment: Head Hunting Contributors Operations Knowledge Center
  • 13. Building the Blog: - Domain/host. - Design Theme/ customizing it. - Plugins: Available - Don’t overuse. - Socializing items: UpWorthy Building the Content: - Material: articles/ videos/ info-graphics/ slides/ Aggregation. - Language./ Tone - Inventory: Feedly – Swayy. - Frequency: Quality Vs. Quantity.
  • 14. 11 Golden Tips for your content 7. Don’t write a newspaper: create a resource – don’t use dates. 8. Get ideas from your audience: Answer their questions. 9. Understand: quotes from upcoming articles 10. Blog post is like a miniskirt: from: 300 words to: 1000 words - Visitors don’t like to scroll - Visitors get bored at 60% of the content. 1. Be Creative 2. Be Interesting 3. Be Yourself: Tell Your Real Story 4. Write for yourself 5. Use Catchy headlines 6. Be Consistent 7. Use Call to actions 8. Use Catchy headlines
  • 16. Development: test marketing. Introduction: official launch. Growth Maturity Dead
  • 18. Social Media • Building Social Platforms: Gradual. • Managing Social Platforms: 1. Content Strategy: o Phases: Teasing – Branding – Positioning – Engagement. o Frequency. o Language. o Tone. o Types of posts: links/ statuses/ videos/ images. o Value of posts: educational/ entertainment/ stories. o Inventory o Don’t use Hootsuite. 2. Responding to fans: Networking. 3. Following what’s trending. Email Marketing • Build a Database: Giveaways • Give your Subscribers a Priority
  • 20. Blog Traffic: Users/ Page-views. Bounce Rate New vs Returning. Mobile vs Desktop Trends of Growth Blog User Experience: mobile experience - small changes make big difference. Content Quality: finding your ideal readers – analyze your competitors Social Media Performance