ديه كانت البريزنتايشن بتاعتي في إيفنت InboundAge 2014 واللي نظمته School of eMarketing واللي اتكلمت فيها عن إزاي تعمل مشروع بلوج الأكثر عبقرية وحاولنا نقل تجربة إعلانجي من خلالها التفاصيل هاتبقى في سلسلة مقالات هاننشرها قريباً

3. How to set up a Superior Blog in 6 steps?
By
Muhammad Omar
CO-Founder & Blogger at E3langi.com
asst. Brand Manager at Sarmady – A Vodafone Company

4. Why to blog?

5. Encouraging Arabic content Sharing Knowledge Personal Self-Development Branding Monetizing

6. What/ How to blog?

7. Building your Brand Identity Building your team Building your product
Managing your Product
Lifecycle
Building your communication
channels
Analysis & Optimization

8. Building your Brand Identity

9. Positioning:
- Core Values / Extended Values
- Be Original: People not a Site – Higher
interaction at my profile – Don’t be like someone
you admire.
- Trust: slowly earned and easily lost.
Name
Logo
Tagline/ Slogan
Blue-Ocean Strategy Vs. Red
Ocean Strategy

10. Building your team

11. Recruitment:
Head Hunting
Contributors
Operations
Knowledge Center

12. Building your product

13. Building the Blog:
- Domain/host.
- Design Theme/ customizing it.
- Plugins: Available - Don’t
overuse.
- Socializing items: UpWorthy
Building the Content:
- Material: articles/ videos/
info-graphics/ slides/
Aggregation.
- Language./ Tone
- Inventory: Feedly – Swayy.
- Frequency: Quality Vs.
Quantity.

14. 11 Golden Tips for your content
7. Don’t write a newspaper:
create a resource – don’t use
dates.
8. Get ideas from your audience:
Answer their questions.
9. Understand: quotes from
upcoming articles
10. Blog post is like a miniskirt:
from: 300 words to: 1000
words - Visitors don’t like to
scroll - Visitors get bored at
60% of the content.
1. Be Creative
2. Be Interesting
3. Be Yourself: Tell Your Real Story
4. Write for yourself
5. Use Catchy headlines
6. Be Consistent
7. Use Call to actions
8. Use Catchy headlines

15. Managing your Product
Lifecycle

16. Development:
test marketing.
Introduction:
official launch.
Growth Maturity Dead

17. Building your communication
channels

18. Social Media
• Building Social Platforms:
Gradual.
• Managing Social Platforms:
1. Content Strategy:
o Phases: Teasing – Branding – Positioning – Engagement.
o Frequency.
o Language.
o Tone.
o Types of posts: links/ statuses/ videos/ images.
o Value of posts: educational/ entertainment/ stories.
o Inventory
o Don’t use Hootsuite.
2. Responding to fans: Networking.
3. Following what’s trending.
Email Marketing
• Build a Database:
Giveaways
• Give your
Subscribers a
Priority

19. Analysis & Optimization

20. Blog Traffic:
Users/ Page-views.
Bounce Rate
New vs Returning.
Mobile vs Desktop
Trends of Growth
Blog User Experience:
mobile experience -
small changes make big
difference.
Content Quality:
finding your ideal readers –
analyze your competitors
Social Media Performance

21. ありがとう
Follow us on: