SlideShare a Scribd company logo
1 of 21
How to set up a Superior Blog in 6 steps? 
By 
Muhammad Omar 
CO-Founder & Blogger at E3langi.com 
asst. Brand Manager at Sarmady – A Vodafone Company
Why to blog?
Encouraging Arabic content Sharing Knowledge Personal Self-Development Branding Monetizing
What/ How to blog?
Building your Brand Identity Building your team Building your product 
Managing your Product 
Lifecycle 
Building your communication 
channels 
Analysis & Optimization
Building your Brand Identity
Positioning: 
- Core Values / Extended Values 
- Be Original: People not a Site – Higher 
interaction at my profile – Don’t be like someone 
you admire. 
- Trust: slowly earned and easily lost. 
Name 
Logo 
Tagline/ Slogan 
Blue-Ocean Strategy Vs. Red 
Ocean Strategy
Building your team
Recruitment: 
Head Hunting 
Contributors 
Operations 
Knowledge Center
Building your product
Building the Blog: 
- Domain/host. 
- Design Theme/ customizing it. 
- Plugins: Available - Don’t 
overuse. 
- Socializing items: UpWorthy 
Building the Content: 
- Material: articles/ videos/ 
info-graphics/ slides/ 
Aggregation. 
- Language./ Tone 
- Inventory: Feedly – Swayy. 
- Frequency: Quality Vs. 
Quantity.
11 Golden Tips for your content 
7. Don’t write a newspaper: 
create a resource – don’t use 
dates. 
8. Get ideas from your audience: 
Answer their questions. 
9. Understand: quotes from 
upcoming articles 
10. Blog post is like a miniskirt: 
from: 300 words to: 1000 
words - Visitors don’t like to 
scroll - Visitors get bored at 
60% of the content. 
1. Be Creative 
2. Be Interesting 
3. Be Yourself: Tell Your Real Story 
4. Write for yourself 
5. Use Catchy headlines 
6. Be Consistent 
7. Use Call to actions 
8. Use Catchy headlines
Managing your Product 
Lifecycle
Development: 
test marketing. 
Introduction: 
official launch. 
Growth Maturity Dead
Building your communication 
channels
Social Media 
• Building Social Platforms: 
Gradual. 
• Managing Social Platforms: 
1. Content Strategy: 
o Phases: Teasing – Branding – Positioning – Engagement. 
o Frequency. 
o Language. 
o Tone. 
o Types of posts: links/ statuses/ videos/ images. 
o Value of posts: educational/ entertainment/ stories. 
o Inventory 
o Don’t use Hootsuite. 
2. Responding to fans: Networking. 
3. Following what’s trending. 
Email Marketing 
• Build a Database: 
Giveaways 
• Give your 
Subscribers a 
Priority
Analysis & Optimization
Blog Traffic: 
Users/ Page-views. 
Bounce Rate 
New vs Returning. 
Mobile vs Desktop 
Trends of Growth 
Blog User Experience: 
mobile experience - 
small changes make big 
difference. 
Content Quality: 
finding your ideal readers – 
analyze your competitors 
Social Media Performance
ありがとう 
Follow us on:

More Related Content

What's hot

Ecomm webinar
Ecomm webinar Ecomm webinar
Ecomm webinar MeetEdgar
 
Building your personal brand
Building your personal brand Building your personal brand
Building your personal brand Mandy Fard
 
Using Social Media To Grow Your Business
Using Social Media To Grow Your BusinessUsing Social Media To Grow Your Business
Using Social Media To Grow Your BusinessMandy Fard
 
7 ways to create memorable customer experience with social media mp
7 ways to create memorable customer experience with social media   mp7 ways to create memorable customer experience with social media   mp
7 ways to create memorable customer experience with social media mpDeep Banerjee
 
MCOM139TakeHomeFinal (1)
MCOM139TakeHomeFinal (1)MCOM139TakeHomeFinal (1)
MCOM139TakeHomeFinal (1)Haley McGee
 
Personal Branding: How to Build Your Personal Brand
Personal Branding: How to Build Your Personal BrandPersonal Branding: How to Build Your Personal Brand
Personal Branding: How to Build Your Personal BrandPam Moore
 
Social media marketing for coaches in 2017
Social media marketing for coaches in 2017Social media marketing for coaches in 2017
Social media marketing for coaches in 2017Duke Sayer
 
NYT Engagement Workshop Parts 1 and 2
NYT Engagement Workshop Parts 1 and 2NYT Engagement Workshop Parts 1 and 2
NYT Engagement Workshop Parts 1 and 2Amy Jo Kim
 
Creating Brand Awareness Through Your Employees!
Creating Brand Awareness Through Your Employees!Creating Brand Awareness Through Your Employees!
Creating Brand Awareness Through Your Employees!Tamer Mahmoud
 
20 Tips to Improve Sales on your Ecommerce Site
20 Tips to Improve Sales on your Ecommerce Site20 Tips to Improve Sales on your Ecommerce Site
20 Tips to Improve Sales on your Ecommerce SiteJosh Levine
 
Social media for small business
Social media for small businessSocial media for small business
Social media for small businessKaren Pelletier
 
What's Your Brand's Reflection
What's Your Brand's ReflectionWhat's Your Brand's Reflection
What's Your Brand's ReflectionDetavio Samuels
 
Personal Branding 2.0 by Social Media & Digital PR Strategist Ty Jennings
Personal Branding 2.0 by Social Media & Digital PR Strategist Ty JenningsPersonal Branding 2.0 by Social Media & Digital PR Strategist Ty Jennings
Personal Branding 2.0 by Social Media & Digital PR Strategist Ty JenningsTyJennings
 
Lunch & Learn 2014 - Writing for the Web
Lunch & Learn 2014 - Writing for the Web Lunch & Learn 2014 - Writing for the Web
Lunch & Learn 2014 - Writing for the Web MayeCreate Design
 
Guide to Brand Storytelling with Content Marketing
Guide to Brand Storytelling with Content MarketingGuide to Brand Storytelling with Content Marketing
Guide to Brand Storytelling with Content MarketingJonni Bailey
 

What's hot (20)

Ecomm webinar
Ecomm webinar Ecomm webinar
Ecomm webinar
 
AUDIBLE
AUDIBLEAUDIBLE
AUDIBLE
 
Brand Love
Brand LoveBrand Love
Brand Love
 
Building your personal brand
Building your personal brand Building your personal brand
Building your personal brand
 
Social Media Forum 09.09.13 - Facebook Presentation
Social Media Forum 09.09.13 - Facebook Presentation Social Media Forum 09.09.13 - Facebook Presentation
Social Media Forum 09.09.13 - Facebook Presentation
 
Using Social Media To Grow Your Business
Using Social Media To Grow Your BusinessUsing Social Media To Grow Your Business
Using Social Media To Grow Your Business
 
7 ways to create memorable customer experience with social media mp
7 ways to create memorable customer experience with social media   mp7 ways to create memorable customer experience with social media   mp
7 ways to create memorable customer experience with social media mp
 
Personal branding
Personal brandingPersonal branding
Personal branding
 
MCOM139TakeHomeFinal (1)
MCOM139TakeHomeFinal (1)MCOM139TakeHomeFinal (1)
MCOM139TakeHomeFinal (1)
 
Personal Branding: How to Build Your Personal Brand
Personal Branding: How to Build Your Personal BrandPersonal Branding: How to Build Your Personal Brand
Personal Branding: How to Build Your Personal Brand
 
Social media marketing for coaches in 2017
Social media marketing for coaches in 2017Social media marketing for coaches in 2017
Social media marketing for coaches in 2017
 
NYT Engagement Workshop Parts 1 and 2
NYT Engagement Workshop Parts 1 and 2NYT Engagement Workshop Parts 1 and 2
NYT Engagement Workshop Parts 1 and 2
 
Creating Brand Awareness Through Your Employees!
Creating Brand Awareness Through Your Employees!Creating Brand Awareness Through Your Employees!
Creating Brand Awareness Through Your Employees!
 
20 Tips to Improve Sales on your Ecommerce Site
20 Tips to Improve Sales on your Ecommerce Site20 Tips to Improve Sales on your Ecommerce Site
20 Tips to Improve Sales on your Ecommerce Site
 
Social media for small business
Social media for small businessSocial media for small business
Social media for small business
 
What's Your Brand's Reflection
What's Your Brand's ReflectionWhat's Your Brand's Reflection
What's Your Brand's Reflection
 
Personal Branding 2.0 by Social Media & Digital PR Strategist Ty Jennings
Personal Branding 2.0 by Social Media & Digital PR Strategist Ty JenningsPersonal Branding 2.0 by Social Media & Digital PR Strategist Ty Jennings
Personal Branding 2.0 by Social Media & Digital PR Strategist Ty Jennings
 
Lunch & Learn 2014 - Writing for the Web
Lunch & Learn 2014 - Writing for the Web Lunch & Learn 2014 - Writing for the Web
Lunch & Learn 2014 - Writing for the Web
 
Guide to Brand Storytelling with Content Marketing
Guide to Brand Storytelling with Content MarketingGuide to Brand Storytelling with Content Marketing
Guide to Brand Storytelling with Content Marketing
 
Facebook for Business
Facebook for BusinessFacebook for Business
Facebook for Business
 

Viewers also liked

For Beginners: How to plan for a Successful Online Branding Campaign? -Summar...
For Beginners: How to plan for a Successful Online Branding Campaign? -Summar...For Beginners: How to plan for a Successful Online Branding Campaign? -Summar...
For Beginners: How to plan for a Successful Online Branding Campaign? -Summar...Muhammad Omar
 
Advertising campaign planning
Advertising campaign planningAdvertising campaign planning
Advertising campaign planningdeepu2000
 
The Case Study of Akhbarak.net on Social Media #SMDEgypt - Best Practices for...
The Case Study of Akhbarak.net on Social Media #SMDEgypt - Best Practices for...The Case Study of Akhbarak.net on Social Media #SMDEgypt - Best Practices for...
The Case Study of Akhbarak.net on Social Media #SMDEgypt - Best Practices for...Muhammad Omar
 
Brand story keys - البراند و كيف تصنع منه بطل
Brand story keys - البراند و كيف تصنع منه بطلBrand story keys - البراند و كيف تصنع منه بطل
Brand story keys - البراند و كيف تصنع منه بطلDr. Haitham Ibrahim
 
Share Against Disease - Campaign Report
Share Against Disease - Campaign ReportShare Against Disease - Campaign Report
Share Against Disease - Campaign ReportMuhammad Omar
 
(Case Study) Digital Branding Campaign - "I'll tell your story" Novel رواية س...
(Case Study) Digital Branding Campaign - "I'll tell your story" Novel رواية س...(Case Study) Digital Branding Campaign - "I'll tell your story" Novel رواية س...
(Case Study) Digital Branding Campaign - "I'll tell your story" Novel رواية س...Muhammad Omar
 
The WOW Content - How to create a content that makes a big buzz?
The WOW Content - How to create a content that makes a big buzz?The WOW Content - How to create a content that makes a big buzz?
The WOW Content - How to create a content that makes a big buzz?Muhammad Omar
 
Types of competition ماذا تعرف عن مفهوم المنافسة في السوق وأنواعها الأربعة
Types of competition  ماذا تعرف عن مفهوم المنافسة في السوق وأنواعها الأربعةTypes of competition  ماذا تعرف عن مفهوم المنافسة في السوق وأنواعها الأربعة
Types of competition ماذا تعرف عن مفهوم المنافسة في السوق وأنواعها الأربعةDr. Haitham Ibrahim
 
Intro to Branding & Brand management - Elkottab
Intro to Branding & Brand management - ElkottabIntro to Branding & Brand management - Elkottab
Intro to Branding & Brand management - ElkottabMuhammad Omar
 
Social media strategy & bp
Social media strategy & bpSocial media strategy & bp
Social media strategy & bpMuhammad Halim
 
Be2ollak vs. wassalny #Social_Media
Be2ollak vs. wassalny #Social_MediaBe2ollak vs. wassalny #Social_Media
Be2ollak vs. wassalny #Social_MediaMohamad EL-Ansary
 
Why & which mobile cross platform?
Why & which mobile cross platform?Why & which mobile cross platform?
Why & which mobile cross platform?Hazem Khaled
 
٤ طرق أساسية لتحسين الظهور في محركات البحث المحلية
٤ طرق أساسية لتحسين الظهور في محركات البحث المحلية٤ طرق أساسية لتحسين الظهور في محركات البحث المحلية
٤ طرق أساسية لتحسين الظهور في محركات البحث المحليةiClick Agency
 
Objective-C for Java Developers
Objective-C for Java DevelopersObjective-C for Java Developers
Objective-C for Java DevelopersBob McCune
 
Nation branding - تسويق الدول
Nation branding - تسويق الدول Nation branding - تسويق الدول
Nation branding - تسويق الدول Mohamad EL-Ansary
 

Viewers also liked (20)

For Beginners: How to plan for a Successful Online Branding Campaign? -Summar...
For Beginners: How to plan for a Successful Online Branding Campaign? -Summar...For Beginners: How to plan for a Successful Online Branding Campaign? -Summar...
For Beginners: How to plan for a Successful Online Branding Campaign? -Summar...
 
Advertising campaign planning
Advertising campaign planningAdvertising campaign planning
Advertising campaign planning
 
The Case Study of Akhbarak.net on Social Media #SMDEgypt - Best Practices for...
The Case Study of Akhbarak.net on Social Media #SMDEgypt - Best Practices for...The Case Study of Akhbarak.net on Social Media #SMDEgypt - Best Practices for...
The Case Study of Akhbarak.net on Social Media #SMDEgypt - Best Practices for...
 
Brand story keys - البراند و كيف تصنع منه بطل
Brand story keys - البراند و كيف تصنع منه بطلBrand story keys - البراند و كيف تصنع منه بطل
Brand story keys - البراند و كيف تصنع منه بطل
 
Share Against Disease - Campaign Report
Share Against Disease - Campaign ReportShare Against Disease - Campaign Report
Share Against Disease - Campaign Report
 
(Case Study) Digital Branding Campaign - "I'll tell your story" Novel رواية س...
(Case Study) Digital Branding Campaign - "I'll tell your story" Novel رواية س...(Case Study) Digital Branding Campaign - "I'll tell your story" Novel رواية س...
(Case Study) Digital Branding Campaign - "I'll tell your story" Novel رواية س...
 
The WOW Content - How to create a content that makes a big buzz?
The WOW Content - How to create a content that makes a big buzz?The WOW Content - How to create a content that makes a big buzz?
The WOW Content - How to create a content that makes a big buzz?
 
Types of competition ماذا تعرف عن مفهوم المنافسة في السوق وأنواعها الأربعة
Types of competition  ماذا تعرف عن مفهوم المنافسة في السوق وأنواعها الأربعةTypes of competition  ماذا تعرف عن مفهوم المنافسة في السوق وأنواعها الأربعة
Types of competition ماذا تعرف عن مفهوم المنافسة في السوق وأنواعها الأربعة
 
Intro to Branding & Brand management - Elkottab
Intro to Branding & Brand management - ElkottabIntro to Branding & Brand management - Elkottab
Intro to Branding & Brand management - Elkottab
 
Social media strategy & bp
Social media strategy & bpSocial media strategy & bp
Social media strategy & bp
 
Be2ollak vs. wassalny #Social_Media
Be2ollak vs. wassalny #Social_MediaBe2ollak vs. wassalny #Social_Media
Be2ollak vs. wassalny #Social_Media
 
Best Practices to Build a Multichannel Campaign Plan
Best Practices to Build a Multichannel Campaign Plan Best Practices to Build a Multichannel Campaign Plan
Best Practices to Build a Multichannel Campaign Plan
 
Why & which mobile cross platform?
Why & which mobile cross platform?Why & which mobile cross platform?
Why & which mobile cross platform?
 
٤ طرق أساسية لتحسين الظهور في محركات البحث المحلية
٤ طرق أساسية لتحسين الظهور في محركات البحث المحلية٤ طرق أساسية لتحسين الظهور في محركات البحث المحلية
٤ طرق أساسية لتحسين الظهور في محركات البحث المحلية
 
Interview Branding
Interview BrandingInterview Branding
Interview Branding
 
التسويق الإلكترونى
التسويق الإلكترونىالتسويق الإلكترونى
التسويق الإلكترونى
 
Objective-C for Java Developers
Objective-C for Java DevelopersObjective-C for Java Developers
Objective-C for Java Developers
 
Resume Branding
Resume BrandingResume Branding
Resume Branding
 
Campaign Planning
Campaign PlanningCampaign Planning
Campaign Planning
 
Nation branding - تسويق الدول
Nation branding - تسويق الدول Nation branding - تسويق الدول
Nation branding - تسويق الدول
 

Similar to How to set up a superior blog in 6 steps? - #InBoundAge2014

Business social media 13 march
Business social media 13 marchBusiness social media 13 march
Business social media 13 marchFran Bennewith
 
Supercharge Your Small Business Blog:
Supercharge Your Small Business Blog: Supercharge Your Small Business Blog:
Supercharge Your Small Business Blog: Nikki Little
 
Content Marketing Talk
Content Marketing TalkContent Marketing Talk
Content Marketing TalkGreg Fry
 
How to use Blogs, Youtube and Slideshare for Marketing your Business
How to use Blogs, Youtube and Slideshare for Marketing your Business How to use Blogs, Youtube and Slideshare for Marketing your Business
How to use Blogs, Youtube and Slideshare for Marketing your Business Abhinav Sahai
 
Getting Connected: Social Media for Business
Getting Connected: Social Media for BusinessGetting Connected: Social Media for Business
Getting Connected: Social Media for BusinessJoan Smith
 
Search Engine Optimization Workshop - Internet Retailer 2013
Search Engine Optimization Workshop - Internet Retailer 2013Search Engine Optimization Workshop - Internet Retailer 2013
Search Engine Optimization Workshop - Internet Retailer 2013Danielle Leitch
 
ROI presentation 2
ROI presentation 2ROI presentation 2
ROI presentation 2Kelli Burns
 
Medical Tourism in Croatia - Social Media Marketing
Medical Tourism in Croatia - Social Media MarketingMedical Tourism in Croatia - Social Media Marketing
Medical Tourism in Croatia - Social Media MarketingPeti kantun (5th corner)
 
The power of a picture & 140 characters: What aspiring PR pros should know ab...
The power of a picture & 140 characters: What aspiring PR pros should know ab...The power of a picture & 140 characters: What aspiring PR pros should know ab...
The power of a picture & 140 characters: What aspiring PR pros should know ab...Abby Ecker
 
Content Return on Investment (ROI)
Content Return on Investment (ROI)Content Return on Investment (ROI)
Content Return on Investment (ROI)Darlene Moore
 
Going for growth social media workshop june 2012
Going for growth social media workshop june 2012Going for growth social media workshop june 2012
Going for growth social media workshop june 2012Bua Marketing
 
Building your brand through social media ss
Building your brand through social media ssBuilding your brand through social media ss
Building your brand through social media ssEgle Karalyte
 
Leverage LinkedIn to Increase Your Visibility
Leverage LinkedIn to Increase Your VisibilityLeverage LinkedIn to Increase Your Visibility
Leverage LinkedIn to Increase Your VisibilityAlisa Alvich
 

Similar to How to set up a superior blog in 6 steps? - #InBoundAge2014 (20)

Blogging - E3lange
Blogging - E3langeBlogging - E3lange
Blogging - E3lange
 
Digital Marketing Strategy
Digital Marketing StrategyDigital Marketing Strategy
Digital Marketing Strategy
 
Business social media 13 march
Business social media 13 marchBusiness social media 13 march
Business social media 13 march
 
Blog Workshop
Blog WorkshopBlog Workshop
Blog Workshop
 
Supercharge Your Small Business Blog:
Supercharge Your Small Business Blog: Supercharge Your Small Business Blog:
Supercharge Your Small Business Blog:
 
Marketing with a Blog
Marketing with a BlogMarketing with a Blog
Marketing with a Blog
 
Content Marketing Talk
Content Marketing TalkContent Marketing Talk
Content Marketing Talk
 
Marketing on a Shoestring Budget
Marketing on a Shoestring BudgetMarketing on a Shoestring Budget
Marketing on a Shoestring Budget
 
How to use Blogs, Youtube and Slideshare for Marketing your Business
How to use Blogs, Youtube and Slideshare for Marketing your Business How to use Blogs, Youtube and Slideshare for Marketing your Business
How to use Blogs, Youtube and Slideshare for Marketing your Business
 
Getting Connected: Social Media for Business
Getting Connected: Social Media for BusinessGetting Connected: Social Media for Business
Getting Connected: Social Media for Business
 
Search Engine Optimization Workshop - Internet Retailer 2013
Search Engine Optimization Workshop - Internet Retailer 2013Search Engine Optimization Workshop - Internet Retailer 2013
Search Engine Optimization Workshop - Internet Retailer 2013
 
ROI presentation 2
ROI presentation 2ROI presentation 2
ROI presentation 2
 
Medical Tourism in Croatia - Social Media Marketing
Medical Tourism in Croatia - Social Media MarketingMedical Tourism in Croatia - Social Media Marketing
Medical Tourism in Croatia - Social Media Marketing
 
Content Marketing for Beginners
Content Marketing for BeginnersContent Marketing for Beginners
Content Marketing for Beginners
 
The power of a picture & 140 characters: What aspiring PR pros should know ab...
The power of a picture & 140 characters: What aspiring PR pros should know ab...The power of a picture & 140 characters: What aspiring PR pros should know ab...
The power of a picture & 140 characters: What aspiring PR pros should know ab...
 
Content Return on Investment (ROI)
Content Return on Investment (ROI)Content Return on Investment (ROI)
Content Return on Investment (ROI)
 
Going for growth social media workshop june 2012
Going for growth social media workshop june 2012Going for growth social media workshop june 2012
Going for growth social media workshop june 2012
 
Building your brand through social media ss
Building your brand through social media ssBuilding your brand through social media ss
Building your brand through social media ss
 
Leverage LinkedIn to Increase Your Visibility
Leverage LinkedIn to Increase Your VisibilityLeverage LinkedIn to Increase Your Visibility
Leverage LinkedIn to Increase Your Visibility
 
Content Marketing
Content MarketingContent Marketing
Content Marketing
 

Recently uploaded

Report-on-Tech-Marketing-in-B2B-fintech-industry-2024-1.pdf
Report-on-Tech-Marketing-in-B2B-fintech-industry-2024-1.pdfReport-on-Tech-Marketing-in-B2B-fintech-industry-2024-1.pdf
Report-on-Tech-Marketing-in-B2B-fintech-industry-2024-1.pdfhello268406
 
Snapshot of Consumer Behaviors of April 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of April 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of April 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of April 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
Japanese Sauna Hat Trends - Totonoete Inc.
Japanese Sauna Hat Trends - Totonoete Inc.Japanese Sauna Hat Trends - Totonoete Inc.
Japanese Sauna Hat Trends - Totonoete Inc.SejuTakayama
 
TikTok: The Cultural Revolution in 10 minutes!
TikTok: The Cultural Revolution in 10 minutes! TikTok: The Cultural Revolution in 10 minutes!
TikTok: The Cultural Revolution in 10 minutes! Tasos Veliadis
 
BrightonSEO - Search Engine Omnipresence_ Why SEOs need to look beyond Google
BrightonSEO - Search Engine Omnipresence_ Why SEOs need to look beyond GoogleBrightonSEO - Search Engine Omnipresence_ Why SEOs need to look beyond Google
BrightonSEO - Search Engine Omnipresence_ Why SEOs need to look beyond GoogleSimilarweb
 
Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...
Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...
Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...Prof. Marcus Renato de Carvalho
 
Beyond the Basics: Enhanced Strategies for Next-Level Advertising
Beyond the Basics: Enhanced Strategies for Next-Level AdvertisingBeyond the Basics: Enhanced Strategies for Next-Level Advertising
Beyond the Basics: Enhanced Strategies for Next-Level AdvertisingJessieGoodrum1
 
Mastering Topical Authority for SEO Success
Mastering Topical Authority for SEO SuccessMastering Topical Authority for SEO Success
Mastering Topical Authority for SEO SuccessJomer Gregorio
 
The Wide-Format Experience | PrintAction
The Wide-Format Experience | PrintActionThe Wide-Format Experience | PrintAction
The Wide-Format Experience | PrintActionVictoria Gaitskell
 
Content Segmentation for Organic Visibility
Content Segmentation for Organic VisibilityContent Segmentation for Organic Visibility
Content Segmentation for Organic VisibilityTony Robert
 
Affiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdf
Affiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdfAffiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdf
Affiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdfatinukehassan87
 
A quick journey across brands, industries and people.
A quick journey across brands, industries and people.A quick journey across brands, industries and people.
A quick journey across brands, industries and people.Stacey Cost
 
Social Media Paid Ads Performance Report.pdf
Social Media Paid Ads Performance Report.pdfSocial Media Paid Ads Performance Report.pdf
Social Media Paid Ads Performance Report.pdfReportGarden
 
Webinar: What the Hell is Legitimate Interest?
Webinar: What the Hell is Legitimate Interest?Webinar: What the Hell is Legitimate Interest?
Webinar: What the Hell is Legitimate Interest?NapierPR
 
Link Building in 2024: What Works, What Doesn't, and What's Next
Link Building in 2024: What Works, What Doesn't, and What's NextLink Building in 2024: What Works, What Doesn't, and What's Next
Link Building in 2024: What Works, What Doesn't, and What's NextSearch Engine Journal
 
The Wealth of a Homeonwers association is analogous to the wealth of a Nation
The Wealth of a Homeonwers association is analogous to the wealth of a NationThe Wealth of a Homeonwers association is analogous to the wealth of a Nation
The Wealth of a Homeonwers association is analogous to the wealth of a NationJoseph Lewis Aguirre
 
SES London 2009 Beyond Linkbait Greg Jarboe.ppt
SES London 2009 Beyond Linkbait Greg Jarboe.pptSES London 2009 Beyond Linkbait Greg Jarboe.ppt
SES London 2009 Beyond Linkbait Greg Jarboe.pptGreg Jarboe
 
NexGen Alignment: ABM’s Role in Uniting Marketing and Sales
NexGen Alignment: ABM’s Role in Uniting Marketing and SalesNexGen Alignment: ABM’s Role in Uniting Marketing and Sales
NexGen Alignment: ABM’s Role in Uniting Marketing and SalesDemandbase
 
The Impact of lift advertising Screens in elevator Advertising
The Impact of lift advertising Screens in elevator AdvertisingThe Impact of lift advertising Screens in elevator Advertising
The Impact of lift advertising Screens in elevator AdvertisingVikasYadav194549
 

Recently uploaded (20)

Report-on-Tech-Marketing-in-B2B-fintech-industry-2024-1.pdf
Report-on-Tech-Marketing-in-B2B-fintech-industry-2024-1.pdfReport-on-Tech-Marketing-in-B2B-fintech-industry-2024-1.pdf
Report-on-Tech-Marketing-in-B2B-fintech-industry-2024-1.pdf
 
Snapshot of Consumer Behaviors of April 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of April 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of April 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of April 2024-EOLiSurvey (EN).pdf
 
Japanese Sauna Hat Trends - Totonoete Inc.
Japanese Sauna Hat Trends - Totonoete Inc.Japanese Sauna Hat Trends - Totonoete Inc.
Japanese Sauna Hat Trends - Totonoete Inc.
 
TikTok: The Cultural Revolution in 10 minutes!
TikTok: The Cultural Revolution in 10 minutes! TikTok: The Cultural Revolution in 10 minutes!
TikTok: The Cultural Revolution in 10 minutes!
 
BrightonSEO - Search Engine Omnipresence_ Why SEOs need to look beyond Google
BrightonSEO - Search Engine Omnipresence_ Why SEOs need to look beyond GoogleBrightonSEO - Search Engine Omnipresence_ Why SEOs need to look beyond Google
BrightonSEO - Search Engine Omnipresence_ Why SEOs need to look beyond Google
 
Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...
Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...
Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...
 
Media Wall Street | Best Branding And Marketing Agency In Chandigarh
Media Wall Street | Best Branding And Marketing Agency In ChandigarhMedia Wall Street | Best Branding And Marketing Agency In Chandigarh
Media Wall Street | Best Branding And Marketing Agency In Chandigarh
 
Beyond the Basics: Enhanced Strategies for Next-Level Advertising
Beyond the Basics: Enhanced Strategies for Next-Level AdvertisingBeyond the Basics: Enhanced Strategies for Next-Level Advertising
Beyond the Basics: Enhanced Strategies for Next-Level Advertising
 
Mastering Topical Authority for SEO Success
Mastering Topical Authority for SEO SuccessMastering Topical Authority for SEO Success
Mastering Topical Authority for SEO Success
 
The Wide-Format Experience | PrintAction
The Wide-Format Experience | PrintActionThe Wide-Format Experience | PrintAction
The Wide-Format Experience | PrintAction
 
Content Segmentation for Organic Visibility
Content Segmentation for Organic VisibilityContent Segmentation for Organic Visibility
Content Segmentation for Organic Visibility
 
Affiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdf
Affiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdfAffiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdf
Affiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdf
 
A quick journey across brands, industries and people.
A quick journey across brands, industries and people.A quick journey across brands, industries and people.
A quick journey across brands, industries and people.
 
Social Media Paid Ads Performance Report.pdf
Social Media Paid Ads Performance Report.pdfSocial Media Paid Ads Performance Report.pdf
Social Media Paid Ads Performance Report.pdf
 
Webinar: What the Hell is Legitimate Interest?
Webinar: What the Hell is Legitimate Interest?Webinar: What the Hell is Legitimate Interest?
Webinar: What the Hell is Legitimate Interest?
 
Link Building in 2024: What Works, What Doesn't, and What's Next
Link Building in 2024: What Works, What Doesn't, and What's NextLink Building in 2024: What Works, What Doesn't, and What's Next
Link Building in 2024: What Works, What Doesn't, and What's Next
 
The Wealth of a Homeonwers association is analogous to the wealth of a Nation
The Wealth of a Homeonwers association is analogous to the wealth of a NationThe Wealth of a Homeonwers association is analogous to the wealth of a Nation
The Wealth of a Homeonwers association is analogous to the wealth of a Nation
 
SES London 2009 Beyond Linkbait Greg Jarboe.ppt
SES London 2009 Beyond Linkbait Greg Jarboe.pptSES London 2009 Beyond Linkbait Greg Jarboe.ppt
SES London 2009 Beyond Linkbait Greg Jarboe.ppt
 
NexGen Alignment: ABM’s Role in Uniting Marketing and Sales
NexGen Alignment: ABM’s Role in Uniting Marketing and SalesNexGen Alignment: ABM’s Role in Uniting Marketing and Sales
NexGen Alignment: ABM’s Role in Uniting Marketing and Sales
 
The Impact of lift advertising Screens in elevator Advertising
The Impact of lift advertising Screens in elevator AdvertisingThe Impact of lift advertising Screens in elevator Advertising
The Impact of lift advertising Screens in elevator Advertising
 

How to set up a superior blog in 6 steps? - #InBoundAge2014

  • 1.
  • 2.
  • 3. How to set up a Superior Blog in 6 steps? By Muhammad Omar CO-Founder & Blogger at E3langi.com asst. Brand Manager at Sarmady – A Vodafone Company
  • 5. Encouraging Arabic content Sharing Knowledge Personal Self-Development Branding Monetizing
  • 6. What/ How to blog?
  • 7. Building your Brand Identity Building your team Building your product Managing your Product Lifecycle Building your communication channels Analysis & Optimization
  • 9. Positioning: - Core Values / Extended Values - Be Original: People not a Site – Higher interaction at my profile – Don’t be like someone you admire. - Trust: slowly earned and easily lost. Name Logo Tagline/ Slogan Blue-Ocean Strategy Vs. Red Ocean Strategy
  • 11. Recruitment: Head Hunting Contributors Operations Knowledge Center
  • 13. Building the Blog: - Domain/host. - Design Theme/ customizing it. - Plugins: Available - Don’t overuse. - Socializing items: UpWorthy Building the Content: - Material: articles/ videos/ info-graphics/ slides/ Aggregation. - Language./ Tone - Inventory: Feedly – Swayy. - Frequency: Quality Vs. Quantity.
  • 14. 11 Golden Tips for your content 7. Don’t write a newspaper: create a resource – don’t use dates. 8. Get ideas from your audience: Answer their questions. 9. Understand: quotes from upcoming articles 10. Blog post is like a miniskirt: from: 300 words to: 1000 words - Visitors don’t like to scroll - Visitors get bored at 60% of the content. 1. Be Creative 2. Be Interesting 3. Be Yourself: Tell Your Real Story 4. Write for yourself 5. Use Catchy headlines 6. Be Consistent 7. Use Call to actions 8. Use Catchy headlines
  • 16. Development: test marketing. Introduction: official launch. Growth Maturity Dead
  • 18. Social Media • Building Social Platforms: Gradual. • Managing Social Platforms: 1. Content Strategy: o Phases: Teasing – Branding – Positioning – Engagement. o Frequency. o Language. o Tone. o Types of posts: links/ statuses/ videos/ images. o Value of posts: educational/ entertainment/ stories. o Inventory o Don’t use Hootsuite. 2. Responding to fans: Networking. 3. Following what’s trending. Email Marketing • Build a Database: Giveaways • Give your Subscribers a Priority
  • 20. Blog Traffic: Users/ Page-views. Bounce Rate New vs Returning. Mobile vs Desktop Trends of Growth Blog User Experience: mobile experience - small changes make big difference. Content Quality: finding your ideal readers – analyze your competitors Social Media Performance