This presentation is from Affiliate Summit East 2015 (August 2-4, 2015 in New York, NY). Session description: Learn how experts from the eBay Enterprise affiliate network have embraced user behavior to crack the code to performance based social commerce marketing and build brand advocacy.
Interactive Marketing: Building Brand Awareness & Delivering Results Quinn Sheek
Many marketers make the mistake of defining their interactive marketing strategies in silos: display advertising, search, email, affiliate marketing, etc. As the interactive marketing landscape becomes ever more complex it is becoming critical to have a deep understanding of each digital medium without neglecting the end goal of your marketing efforts. In this session we will discuss the importance of breaking down silos to deliver the best possible results.
Digital advertising and promotion uses various digital tools to market and promote brands to consumers. These tools include sponsorships, referrals, email marketing, viral marketing, electronic word-of-mouth, and mobile marketing. Sponsorships allow brands to reach mass and targeted audiences without waste by financially supporting events or causes relevant to the brand. Referral marketing encourages customers to promote brands through their trusted networks. Email marketing effectively builds large email lists and sends engaging content to move people to purchase. Viral marketing uses content that users want to share with others to exponentially grow awareness. Mobile marketing provides personalized, location-based promotions through apps, ads, and SMS.
Great overview on ROI in social media. The presentation focuses on the balance among the different communications units, successes by other businesses, and the divide of two key goals, business and communication. Presented by Charlie Kondek from MS&L Digital. Follow Charlie @charliekkondek
Paid, Earned & Owned: Social Media OpportunitiesDustin Jacobsen
The document summarizes key aspects of social media, including paid, earned, and owned media. It discusses major social platforms like Facebook and Twitter, and how brands can leverage them. It also covers metrics for evaluating social media performance and provides examples of brand campaigns on different platforms.
This document discusses Wayin, a platform that allows companies to easily build interactive digital experiences for advertising and sponsorships. It notes that Wayin has facilitated over 1.2 billion entries and forms as part of campaigns, averaging 500 million annually. The document also highlights comments from marketing executives about the need for more engaging advertising beyond standard ads, and how Wayin's experience builder allows companies to create interactive campaigns across digital channels that collect user data and drive engagement.
Social media overview for Japan-America Society of State of WANick White
Brief review and discussion of social media best practices for SMB & enterprise businesses presented at University of Washington's Business Roundtable on 24 Oct 2012. Event was co-sponsored by Ivy Worldwide (ivyworldwide.com) and chaired by Japan-America Society of the State of Washington (jassw.org).
This document describes an investigation into why social networking sites incorporate e-commerce features. It begins by outlining the reasons for conducting the investigation and defining social commerce. It then provides examples of social media platforms that have integrated e-commerce. The document discusses how retailers benefit from targeting social networking users and the marketing techniques used in social commerce. It also outlines the costs for retailers to implement social commerce features and describes the results of a survey on social networking usage and shopping habits.
This presentation is from Affiliate Summit East 2015 (August 2-4, 2015 in New York, NY). Session description: Learn how experts from the eBay Enterprise affiliate network have embraced user behavior to crack the code to performance based social commerce marketing and build brand advocacy.
Interactive Marketing: Building Brand Awareness & Delivering Results Quinn Sheek
Many marketers make the mistake of defining their interactive marketing strategies in silos: display advertising, search, email, affiliate marketing, etc. As the interactive marketing landscape becomes ever more complex it is becoming critical to have a deep understanding of each digital medium without neglecting the end goal of your marketing efforts. In this session we will discuss the importance of breaking down silos to deliver the best possible results.
Digital advertising and promotion uses various digital tools to market and promote brands to consumers. These tools include sponsorships, referrals, email marketing, viral marketing, electronic word-of-mouth, and mobile marketing. Sponsorships allow brands to reach mass and targeted audiences without waste by financially supporting events or causes relevant to the brand. Referral marketing encourages customers to promote brands through their trusted networks. Email marketing effectively builds large email lists and sends engaging content to move people to purchase. Viral marketing uses content that users want to share with others to exponentially grow awareness. Mobile marketing provides personalized, location-based promotions through apps, ads, and SMS.
Great overview on ROI in social media. The presentation focuses on the balance among the different communications units, successes by other businesses, and the divide of two key goals, business and communication. Presented by Charlie Kondek from MS&L Digital. Follow Charlie @charliekkondek
Paid, Earned & Owned: Social Media OpportunitiesDustin Jacobsen
The document summarizes key aspects of social media, including paid, earned, and owned media. It discusses major social platforms like Facebook and Twitter, and how brands can leverage them. It also covers metrics for evaluating social media performance and provides examples of brand campaigns on different platforms.
This document discusses Wayin, a platform that allows companies to easily build interactive digital experiences for advertising and sponsorships. It notes that Wayin has facilitated over 1.2 billion entries and forms as part of campaigns, averaging 500 million annually. The document also highlights comments from marketing executives about the need for more engaging advertising beyond standard ads, and how Wayin's experience builder allows companies to create interactive campaigns across digital channels that collect user data and drive engagement.
Social media overview for Japan-America Society of State of WANick White
Brief review and discussion of social media best practices for SMB & enterprise businesses presented at University of Washington's Business Roundtable on 24 Oct 2012. Event was co-sponsored by Ivy Worldwide (ivyworldwide.com) and chaired by Japan-America Society of the State of Washington (jassw.org).
This document describes an investigation into why social networking sites incorporate e-commerce features. It begins by outlining the reasons for conducting the investigation and defining social commerce. It then provides examples of social media platforms that have integrated e-commerce. The document discusses how retailers benefit from targeting social networking users and the marketing techniques used in social commerce. It also outlines the costs for retailers to implement social commerce features and describes the results of a survey on social networking usage and shopping habits.
What is digital media [compatibility mode]Moses Gomes
Digital media refers to anything accessed by computers, mobile devices, games consoles, and other electronic devices. It includes email, websites, social media, videos, music, and more. Some key aspects of digital media are that it is fast, cheap, accessible, decentralized, democratic, flexible, and constantly changing. Examples of size and growth in digital media include eBay having 14 million auctions, Wikipedia having 6 million articles in 50 languages, and YouTube having 100 billion videos. Common digital media tools include blogs, microblogs, RSS feeds, widgets, and social networks.
This document summarizes Wayin, a platform that allows advertisers to easily build interactive digital experiences. It notes that Wayin has facilitated over 1.2 billion form submissions and 45,000 campaigns. The document discusses challenges of traditional advertising like ad avoidance. It then presents Wayin as a solution, allowing advertisers to select templates to create engaging experiences like contests and quizzes across channels while collecting user data. Examples are provided and benefits outlined like increased engagement, reduced costs, and data capture. The document promotes Wayin's platform as complementing other technologies by focusing on interactive promotions and large-scale data collection.
George Krautzel discusses driving lead generation through B2B communities. Toolbox.com has over 3 million monthly visitors across IT, HR, and finance communities, providing a platform for professionals to share knowledge. Trends show increasing consumption of user-generated content and acceptance of vendors participating in conversations. Tactics for lead generation include promoting assets to engage audiences, building a presence to listen to customers, nurturing leads within communities, and creating advocacy through customer champions. Social media requires continuous investment but can quickly engage audiences, while traditional campaigns directly tie funding to results but impact ends when campaigns end.
The six essential skills of professional social media practitionersMarketingatBahrain
Eric Mills, Founder & President - National Institute for Social Media; presented The six essential skills of professional social media practitioners at the Social Media Masters Forum 2012 in Bahrain. www.socialmediamasters.me
InfiniGraph is the first to provide social aggregation, curation and syndication web based technology (in the cloud) allowing brands to engage audiences with real-time content and social relevance.
ChiPlatform is a plug and play loyalty platform that can be integrated across multiple online channels such as websites, ecommerce sites, social media, apps, and videos. It allows brands to recognize user engagement throughout their online presence and incentivize them with rewards. The platform can be seamlessly integrated using JavaScript and does not require users to visit separate microsites. It also supports global registration and social logins so users can participate across touchpoints with a single opt-in. Brands retain full ownership of customer data and can customize loyalty programs and rewards.
This document summarizes a loyalty and rewards platform called Social&Loyal. It engages customers across online and offline channels by rewarding purchases and other behaviors. This increases sales, engagement, and understanding of customer preferences. The platform uses gamification to encourage participation in activities that benefit the brand like reviews, referrals, and social media engagement. Compared to traditional loyalty programs, Social&Loyal is more dynamic, open to new customers, and rewards both transactions and social interactions. Several companies report increased sales, engagement, and brand reputation by using the platform.
Mobile apps have become a lucrative industry, with Apple reporting $25 billion in revenue from app stores in 2015. There are three main components to mobile app marketing: 1) social media and online engagement through accounts like Twitter and Facebook, blogs, and media coverage; 2) paid campaigning techniques like ads on Facebook, Twitter, and Google; and 3) organic growth tactics focusing on user retention and word-of-mouth through push notifications, sharing features, and reviews. While there is no single formula for success, combining paid campaigns with social media involvement and local marketing events helps drive downloads and exposure for new apps.
How To Grow Your Small Business Using Social MediaAntoine Brodis
It has become crucial, even critical, for businesses to take advantage of the huge potential that is social media.
If your looking for a great domain name please check us out.
Nicheaddict.com
Geary LSF University Presents: Digital media 101Katie Fellenz
Geary LSF's Growth & Development committee presents Digital Media 101, a powerpoint about the basics of paid search, PPC, SEM, Display advertising and more. Learn how-to do PPC and more with this presentation by Geary LSF's Paid Media experts.
This document discusses user-generated content (UGC) and its benefits for businesses. UGC is defined as content created by online users, including blogs, videos, photos, and more. The document notes that UGC can generate trust from consumers by including recommendations from people they know. It also increases conversion rates and marketing reach for businesses. Specific examples are provided of successful UGC campaigns run by companies like Burberry, Starbucks, Coca-Cola, and others. Challenges of UGC campaigns and how to promote them are also addressed.
This digital marketing strategy document outlines recommendations for FMCG brands to expand their online presence. It recommends that brands leverage social media for promotions as customers are increasingly active online rather than offline. The objective is to allow real-time interaction with customers to diplomatically manage any crises that arise on social media. The roadmap includes focusing on branding, websites, public relations, social media channels, mailing lists, and ads/campaigns. It concludes by encouraging FMCG brands to connect with customers by going social across various online platforms.
This presentation is aimed at highlighting what is possible in the Nigerian digital space, and how business can harness them to achieve their marketing objectives
This document discusses and defines native advertising. It begins by explaining that native advertising aims to mimic the form and function of its environment, such as sponsored content that mimics a publisher's editorial content. However, native advertising encompasses a wide variety of digital content formats. The document then provides definitions and examples of different types of native advertising, such as sponsored content, social in-stream ads, and content recommendation widgets. It also discusses issues with metrics and scaling native advertising campaigns.
This document outlines a digital plan with the following key points:
1. It identifies different customer types including clients, partners, stakeholders, and employees that the digital strategy will target.
2. It lists 7 digital objectives including increasing online presence, customer acquisition, profits, customer relationship management, market share, research, and asset management.
3. It proposes a digital strategy with processes, tactics, technology, and people needed to achieve the objectives. This includes content marketing, social media, SEO, lead generation, ecommerce, CRM, and analytics tools.
This document discusses strategies for customer acquisition and branding online and offline. It notes that as new media formats proliferate, integrated marketing across multiple channels has become increasingly important. Various online advertising formats are described, including rich media, video, and audio ads. Contextual and behavioral targeting techniques allow ads to be served based on page content or users' online behaviors. Consumer trust in internet content including ads is also addressed.
International Marketing Communications in a Digital AgeTouseef Ahmed
The document summarizes an IMC campaign presentation for The Steamin' Mugs Cafe. It provides information on:
1) The cafe which was founded in 2008 in Dublin and is known for its quality ingredients and organic food and coffee sourced from Africa.
2) Their products including perfect espresso, coffee drinks, ice cream, pastries and specialty teas.
3) Their competition includes large chains like Starbucks as well as smaller cafes, in a growing Irish coffee market.
4) Their positioning as a producer of the best coffee located in Dublin city center, with competitive prices for higher quality beans.
5) Their marketing execution through flyers, emails, newspaper ads,
This document discusses user generated messages and their importance for marketing. It provides examples of user generated content like social media posts, reviews, and videos. Statistics are presented showing the prevalence of social media and how consumers increasingly trust peer recommendations over traditional advertising. The significance of user generated content for building trust and engaging customers is explained. Lastly, it discusses how companies can develop consumer generated marketing strategies to cultivate relationships and gain greater exposure through authentic customer messaging.
Why Brand Communities is an answer to your Digital AnxietiesShack Co.
The document discusses how building an online brand community can help address brands' digital anxieties and better meet their goals of consumer loyalty, reach, visibility and business growth. It outlines typical scattered digital presences and recommends focusing instead on engaging users as a loyal community through consistent cross-platform interaction and insights. Case studies demonstrate how Shack helps clients develop community concepts across social media, mobile and different content formats to strengthen their online presence.
This document provides an overview of digital marketing training topics including social media, search engine marketing (SEM), and developing a communications plan. It begins with defining social media and providing examples from platforms like Facebook, Twitter, and Digg. Trends in social media usage are presented showing its growth and popularity. The document then shifts to discussing how social media can support broader marketing strategies and engagement with consumers. Specific company uses of social media like Johnson & Johnson, Jeep, and Starbucks are highlighted. The training then covers how to build a social media strategy including setting up brand profiles, creating an editorial calendar, and leveraging tools. It concludes with sections on display advertising and pay-per-click search engine marketing.
What is digital media [compatibility mode]Moses Gomes
Digital media refers to anything accessed by computers, mobile devices, games consoles, and other electronic devices. It includes email, websites, social media, videos, music, and more. Some key aspects of digital media are that it is fast, cheap, accessible, decentralized, democratic, flexible, and constantly changing. Examples of size and growth in digital media include eBay having 14 million auctions, Wikipedia having 6 million articles in 50 languages, and YouTube having 100 billion videos. Common digital media tools include blogs, microblogs, RSS feeds, widgets, and social networks.
This document summarizes Wayin, a platform that allows advertisers to easily build interactive digital experiences. It notes that Wayin has facilitated over 1.2 billion form submissions and 45,000 campaigns. The document discusses challenges of traditional advertising like ad avoidance. It then presents Wayin as a solution, allowing advertisers to select templates to create engaging experiences like contests and quizzes across channels while collecting user data. Examples are provided and benefits outlined like increased engagement, reduced costs, and data capture. The document promotes Wayin's platform as complementing other technologies by focusing on interactive promotions and large-scale data collection.
George Krautzel discusses driving lead generation through B2B communities. Toolbox.com has over 3 million monthly visitors across IT, HR, and finance communities, providing a platform for professionals to share knowledge. Trends show increasing consumption of user-generated content and acceptance of vendors participating in conversations. Tactics for lead generation include promoting assets to engage audiences, building a presence to listen to customers, nurturing leads within communities, and creating advocacy through customer champions. Social media requires continuous investment but can quickly engage audiences, while traditional campaigns directly tie funding to results but impact ends when campaigns end.
The six essential skills of professional social media practitionersMarketingatBahrain
Eric Mills, Founder & President - National Institute for Social Media; presented The six essential skills of professional social media practitioners at the Social Media Masters Forum 2012 in Bahrain. www.socialmediamasters.me
InfiniGraph is the first to provide social aggregation, curation and syndication web based technology (in the cloud) allowing brands to engage audiences with real-time content and social relevance.
ChiPlatform is a plug and play loyalty platform that can be integrated across multiple online channels such as websites, ecommerce sites, social media, apps, and videos. It allows brands to recognize user engagement throughout their online presence and incentivize them with rewards. The platform can be seamlessly integrated using JavaScript and does not require users to visit separate microsites. It also supports global registration and social logins so users can participate across touchpoints with a single opt-in. Brands retain full ownership of customer data and can customize loyalty programs and rewards.
This document summarizes a loyalty and rewards platform called Social&Loyal. It engages customers across online and offline channels by rewarding purchases and other behaviors. This increases sales, engagement, and understanding of customer preferences. The platform uses gamification to encourage participation in activities that benefit the brand like reviews, referrals, and social media engagement. Compared to traditional loyalty programs, Social&Loyal is more dynamic, open to new customers, and rewards both transactions and social interactions. Several companies report increased sales, engagement, and brand reputation by using the platform.
Mobile apps have become a lucrative industry, with Apple reporting $25 billion in revenue from app stores in 2015. There are three main components to mobile app marketing: 1) social media and online engagement through accounts like Twitter and Facebook, blogs, and media coverage; 2) paid campaigning techniques like ads on Facebook, Twitter, and Google; and 3) organic growth tactics focusing on user retention and word-of-mouth through push notifications, sharing features, and reviews. While there is no single formula for success, combining paid campaigns with social media involvement and local marketing events helps drive downloads and exposure for new apps.
How To Grow Your Small Business Using Social MediaAntoine Brodis
It has become crucial, even critical, for businesses to take advantage of the huge potential that is social media.
If your looking for a great domain name please check us out.
Nicheaddict.com
Geary LSF University Presents: Digital media 101Katie Fellenz
Geary LSF's Growth & Development committee presents Digital Media 101, a powerpoint about the basics of paid search, PPC, SEM, Display advertising and more. Learn how-to do PPC and more with this presentation by Geary LSF's Paid Media experts.
This document discusses user-generated content (UGC) and its benefits for businesses. UGC is defined as content created by online users, including blogs, videos, photos, and more. The document notes that UGC can generate trust from consumers by including recommendations from people they know. It also increases conversion rates and marketing reach for businesses. Specific examples are provided of successful UGC campaigns run by companies like Burberry, Starbucks, Coca-Cola, and others. Challenges of UGC campaigns and how to promote them are also addressed.
This digital marketing strategy document outlines recommendations for FMCG brands to expand their online presence. It recommends that brands leverage social media for promotions as customers are increasingly active online rather than offline. The objective is to allow real-time interaction with customers to diplomatically manage any crises that arise on social media. The roadmap includes focusing on branding, websites, public relations, social media channels, mailing lists, and ads/campaigns. It concludes by encouraging FMCG brands to connect with customers by going social across various online platforms.
This presentation is aimed at highlighting what is possible in the Nigerian digital space, and how business can harness them to achieve their marketing objectives
This document discusses and defines native advertising. It begins by explaining that native advertising aims to mimic the form and function of its environment, such as sponsored content that mimics a publisher's editorial content. However, native advertising encompasses a wide variety of digital content formats. The document then provides definitions and examples of different types of native advertising, such as sponsored content, social in-stream ads, and content recommendation widgets. It also discusses issues with metrics and scaling native advertising campaigns.
This document outlines a digital plan with the following key points:
1. It identifies different customer types including clients, partners, stakeholders, and employees that the digital strategy will target.
2. It lists 7 digital objectives including increasing online presence, customer acquisition, profits, customer relationship management, market share, research, and asset management.
3. It proposes a digital strategy with processes, tactics, technology, and people needed to achieve the objectives. This includes content marketing, social media, SEO, lead generation, ecommerce, CRM, and analytics tools.
This document discusses strategies for customer acquisition and branding online and offline. It notes that as new media formats proliferate, integrated marketing across multiple channels has become increasingly important. Various online advertising formats are described, including rich media, video, and audio ads. Contextual and behavioral targeting techniques allow ads to be served based on page content or users' online behaviors. Consumer trust in internet content including ads is also addressed.
International Marketing Communications in a Digital AgeTouseef Ahmed
The document summarizes an IMC campaign presentation for The Steamin' Mugs Cafe. It provides information on:
1) The cafe which was founded in 2008 in Dublin and is known for its quality ingredients and organic food and coffee sourced from Africa.
2) Their products including perfect espresso, coffee drinks, ice cream, pastries and specialty teas.
3) Their competition includes large chains like Starbucks as well as smaller cafes, in a growing Irish coffee market.
4) Their positioning as a producer of the best coffee located in Dublin city center, with competitive prices for higher quality beans.
5) Their marketing execution through flyers, emails, newspaper ads,
This document discusses user generated messages and their importance for marketing. It provides examples of user generated content like social media posts, reviews, and videos. Statistics are presented showing the prevalence of social media and how consumers increasingly trust peer recommendations over traditional advertising. The significance of user generated content for building trust and engaging customers is explained. Lastly, it discusses how companies can develop consumer generated marketing strategies to cultivate relationships and gain greater exposure through authentic customer messaging.
Why Brand Communities is an answer to your Digital AnxietiesShack Co.
The document discusses how building an online brand community can help address brands' digital anxieties and better meet their goals of consumer loyalty, reach, visibility and business growth. It outlines typical scattered digital presences and recommends focusing instead on engaging users as a loyal community through consistent cross-platform interaction and insights. Case studies demonstrate how Shack helps clients develop community concepts across social media, mobile and different content formats to strengthen their online presence.
This document provides an overview of digital marketing training topics including social media, search engine marketing (SEM), and developing a communications plan. It begins with defining social media and providing examples from platforms like Facebook, Twitter, and Digg. Trends in social media usage are presented showing its growth and popularity. The document then shifts to discussing how social media can support broader marketing strategies and engagement with consumers. Specific company uses of social media like Johnson & Johnson, Jeep, and Starbucks are highlighted. The training then covers how to build a social media strategy including setting up brand profiles, creating an editorial calendar, and leveraging tools. It concludes with sections on display advertising and pay-per-click search engine marketing.
The Intersection of Social Media and DirectVivastream
The document discusses the intersection of social media and direct marketing. It provides an overview of key trends in social media and commerce, comparing elements of direct response and social media. It examines how brands can integrate social media into existing marketing channels through case studies. The document also looks ahead at how social media could become the new customer relationship management program and customer service platform. It emphasizes developing engaging content and having a clear call to action when leveraging social media for direct marketing purposes.
Desarrollo de social media en los canales de ventaEmpresas 2.0
This document discusses developing social media as a sales channel. It covers topics like what social media is, leveraging it as a sales channel, developing a strong framework, measuring results, and recommendations. Examples are provided of travel companies using social media campaigns successfully. The document emphasizes developing integrated social media solutions to enable product discovery, research, sharing, and transactions. It also stresses the importance of social media analytics and measuring the impact on organizations and customers.
Social Media 2010: Competitive Advantage and SurvivalPatsy Stewart
The Salem-Roanoke County Chamber hosts a seminar Social Media 2010: Competitive Advantage and Survival, presented by Entwine Inc. The seminar will focus on changing the mindset of Company Owners and Senior level Executives and educate them on Social Media and how it will impact their business whether they participate or not.
Webinar: Futuro of Social Media by Fernando PoloGood Rebels
The document discusses the future of social media from marketing, social, and human-centered perspectives. It outlines key developments in social media since 2003 including the rise of social ads, influencer marketing, visual content, AI/bots, fake news, digital detox, privacy issues, and content moderation. It discusses trends like messenger apps surpassing social networks, the growth of artificial intelligence on social platforms, and the importance of influence. The document advocates for more human-centered organizations that engage customers, employees and citizens.
Using Social Intelligence for Business Decision Making - A Masterclass Presen...Sysomos
Social media has become table stakes for any brand these days, but how can you move beyond just monitoring and responding to using social intelligence to make smart business decisions?
This presentation will explore this topic and show you examples of how some companies are already doing this.
This document discusses digital marketing trends and how Somnio helps clients address them. It summarizes Somnio as an Austin-based digital agency that specializes in integrated digital marketing. Key trends discussed include post-modern content marketing focusing on empathy and integration; the growing role of user-generated content; account-based marketing targeting specific accounts; and the future of artificial intelligence in areas like natural language processing, image analysis, and personalized content. Case studies are presented and Somnio's approach to each trend is described through proposed strategies and creative concepts.
Social Media for Sustainable Business [Fall 2010 Refresh]Earthsite
[UPDATED with extensive 'applications' section and new 'trends' information]
Social media has changed marketing and sustainable business is perfectly positioned to leverage this technology.
This is a presentation given to the Presidio MBA program by JoeyShepp.com, new media maven. It covers social media trends, principles, case studies, and how-to topics.
Twitter @JoeyShepp your question about new media and sustainability.
Presidio Social Media For Sustainable Business Oct 2010 101022010629 Phpapp01Catalyst Financial Inc.
The document is a presentation about using social media for sustainable businesses. It discusses trends in social media use, principles of social media, and applications for businesses. The presenter, Joey Shepp, outlines how social media allows sustainable businesses to directly engage customers, generate sales and referrals, crowdsource ideas, and communicate their social and environmental responsibilities in an authentic way.
digital media trends and strategies Oct 2020 (Draft)Robin Low
This document discusses trends in digital platforms and social media usage globally and in Singapore. It provides statistics on smartphone ownership, mobile and social media usage. It outlines the key opportunities and challenges of using email for marketing. It also discusses trends in video consumption and social media engagement. The document categorizes different types of social media and provides examples. It explores why organizations use social media and common social media marketing activities.
The document discusses how branding has changed in the digital age. It argues that the traditional marketing "funnel" metaphor of pushing advertising is outdated, and instead consumers now go through a "decision journey" with four stages: consider, evaluate, buy, and advocate. It also discusses how marketers can understand consumers' online behaviors and shift resources to owned and earned media touchpoints aligned with the decision journey. The example shows how one company piloted this approach by developing online community initiatives and shifting from paid to owned media.
Lean some simple approaches to understanding your social media fan base, driving internal recognition of that value, and across multiple social media embassies.
This document discusses when small businesses should consider hiring professional public relations (PR) help versus handling PR themselves. It outlines DIY PR tactics like developing brand messaging, establishing a website and search engine optimization strategy, using social media, and writing press releases. However, it notes that businesses should consider professionals when they lack time, are not seeing results like increased traffic or sales, media is not covering them, or they have technical needs beyond their skills. Hiring a full-service agency provides expertise, resources, and accountability to measure against goals.
Aside from a few highly publicized success stories, brands are still figuring out how to maximize their recent investments in Social Media. Learn how merging your social campaigns with established best practice direct marketing strategies can create the winning formula.
The document discusses social media marketing strategies and case studies. It provides examples of how Ford, PepsiCo, and Levi Strauss successfully used social media to increase brand awareness, sales, and store traffic. Marketers are advised to use social media to engage consumers at each stage of the purchasing process. The document also summarizes case studies of how Lay's held a Facebook contest for new chip flavors and how Heineken ran a creative Instagram photo contest to promote the US Open tennis tournament. Both campaigns engaged many users and increased sales or followers.
HijackLoader Evolution: Interactive Process HollowingDonato Onofri
CrowdStrike researchers have identified a HijackLoader (aka IDAT Loader) sample that employs sophisticated evasion techniques to enhance the complexity of the threat. HijackLoader, an increasingly popular tool among adversaries for deploying additional payloads and tooling, continues to evolve as its developers experiment and enhance its capabilities.
In their analysis of a recent HijackLoader sample, CrowdStrike researchers discovered new techniques designed to increase the defense evasion capabilities of the loader. The malware developer used a standard process hollowing technique coupled with an additional trigger that was activated by the parent process writing to a pipe. This new approach, called "Interactive Process Hollowing", has the potential to make defense evasion stealthier.
Honeypots Unveiled: Proactive Defense Tactics for Cyber Security, Phoenix Sum...APNIC
Adli Wahid, Senior Internet Security Specialist at APNIC, delivered a presentation titled 'Honeypots Unveiled: Proactive Defense Tactics for Cyber Security' at the Phoenix Summit held in Dhaka, Bangladesh from 23 to 24 May 2024.
Securing BGP: Operational Strategies and Best Practices for Network Defenders...APNIC
Md. Zobair Khan,
Network Analyst and Technical Trainer at APNIC, presented 'Securing BGP: Operational Strategies and Best Practices for Network Defenders' at the Phoenix Summit held in Dhaka, Bangladesh from 23 to 24 May 2024.
2. What
brands
typically
seek
from
their
online
presence?
Consumer
loyalty
•
Expand
reach
•
Visibility
•
Connect
•
More
business
GO
3. Typical
stages
of
online
presence.
Current
Scenario
Tier
I:
Corporate
Website
Tier
II:
Social
media
Tier
III:
Apps
4. A Typical Digital
Marketer’s Agenda—
•
DIGITAL
BOMBIMG-‐
Ads
(
Display,
Search,
Social,
Mobile)
•
CAMPAIGNS
•
CONTESTS
•
TARGET:
50,000
more
likes
on
fanpage
5. With
a
scattered
presence,
most
brands
barely
breathe
online!
Users
are
merely
sitting
on
it,
without
spotting
the
difference.
Situa8on
Image
Courtesy:
boingboing.net
A
typical
brand’s
online
presence
You
are
here!
6. Rented
Audience
&
Inconsistent
Digital
Marketing
WILL
LIKE
FOR
CAMPAIGN
‘A’
WILL
LIKE
FOR
CONTEST
‘B’
WILL
LIKE
FOR
CAMPAIGN
‘F’
7. An
unmanaged
community.
AWermath
Two
new
likes
Headcount
measures
marke3ng
success
Data
goes
down
the
drain
Image
Courtesy:
easypreschoolcra=
(blog)
8. What
brands
ACTUALLY
need
to
do
online?
BUILD
A
LOYAL
COMMUNITY
Users
and
Enthusiasts
ENGAGE
BETTER
Connect
People
with
the
Brand
ACT
ON
INSIGHTS
Analyze
Cross-‐
plaAorm
Data
9. BRAND
PEOPLE
CONTENT
PLATFORM
Step
I:
Plan
to
build
a
real
community
ENGAGEMENT
+
=
Leveraging
the
brand
community
for
business
strategy
10. Brand’s
ecosystem
online
Step
2:
Manage
all
aspects
of
the
community
PEOPLE
1
COMMON
IDENTITY
PLATFORMS
2
3
CONVERSATIONS
4
ACTION
5
ANALYTICS
11. Step
3:
Monitor
and
get
consumer
insights
Analytics
Dec Jan Feb Mar Apr May
Dec Jan Feb Mar Apr May
1
2
Dec Jan Feb Mar Apr May
Consumer
engagement
Gauge
consumer
reac3on
and
adjust
tac3cs
in
real
3me
Trend
Mapping
Iden3fy
new
audience
segments
based
on
paHerns
and
trends
4
Cross
plaAorm
analysis
in
one
place
to
op3mize
media
mix
3
Track
brand’s
reconnect
with
consumers
and
the
quality
of
engagement
Consumer
engagement
across
mul3ple
plaAorms
12. The
edge
STRONG
ONLINE
PRESENCE
MEET
BRAND
AND
MARKETING
OBJECTIVES
+
ATTRACT
THE
RIGHT
TG
CONSUMER
INSIGHT
Bear
the
Fruits!
Capitalize
on
emerging
cultural
trends
and
capture
a
wider
audience
• BeHer
brand
recall
• Brand-‐image
management
• Builds
the
brand
as
an
asset
for
the
organiza3on
• Spread
wider
awareness
of
the
products
via
content
marke3ng
• Create
buzz
around
an
event
or
product
launch
13. A
strong
community
takes
the
brand
everywhere
it
goes.
Not
vice-‐versa.
Brand/Cause
Image
Courtesy:
freelists.org
14. At
Shack,
we
integrate
platforms
for
consistent
brand
engagement
to
build
better,
stronger
communities.
Image
Courtesy:
ohsweetbabies.com
16. Brand
Community
Dynamics
CONCEPT
SOCIAL
MEDIA
CONSUMER
INSIGHTS
BRAND
COLLECTIVE
Common
aHribute
connec3ng
the
brand
and
its
TG.
Two-‐way
exchange
•
Engagement
•
Queries
BUILDING
A
BRAND
COMMUNITY
Events
•
Conversa3ons
•
People
Timely
feedback
and
revising
strategy
Ease
of
access
•
Connect
on
the
go
with
the
brand
and
fellow
members.
MOBILE