This document discusses how social media popularity can drive brand success in the digital age. It provides examples of how brands like Amazon, Best Buy, Target and Starbucks saw increased sales and purchases from their social media fans and influencers. The document also presents two use cases for brands to engage customers and crowd-source content through social media to build engagement and visibility. It proposes that improving brand perceptions through social media should increase positive online posts, traffic, search placements and ultimately sales.
Social media, news & brand sentiment November 2012benny008
An overview of the state of play and emerging trends in social media, plus some examples from the last few weeks and years of where they have affected companies' activities, the news agenda and public actions, delivered to YPO Malta November 2012
Social Intelligence - Moving from Keywords to Content RelevancyInfini Graph
10:30am-11:00am
Chase McMichael, CEO,
Infinigraph
@ChaseMcMichael
The social digital river is creating a wealth of consumer
and business information. Learn how finding Influencers
and making Advocates heats up your social campaigns
by connecting the right social intelligence to match
enterprise-grade req
InfiniGraph is the first to provide social aggregation, curation and syndication web based technology (in the cloud) allowing brands to engage audiences with real-time content and social relevance.
Social Media Marketing and what it can do for you!
In this presentation you will find some very helpful statistics on Social Media Marketing vs. Traditional Marketing.
Social media, news & brand sentiment November 2012benny008
An overview of the state of play and emerging trends in social media, plus some examples from the last few weeks and years of where they have affected companies' activities, the news agenda and public actions, delivered to YPO Malta November 2012
Social Intelligence - Moving from Keywords to Content RelevancyInfini Graph
10:30am-11:00am
Chase McMichael, CEO,
Infinigraph
@ChaseMcMichael
The social digital river is creating a wealth of consumer
and business information. Learn how finding Influencers
and making Advocates heats up your social campaigns
by connecting the right social intelligence to match
enterprise-grade req
InfiniGraph is the first to provide social aggregation, curation and syndication web based technology (in the cloud) allowing brands to engage audiences with real-time content and social relevance.
Social Media Marketing and what it can do for you!
In this presentation you will find some very helpful statistics on Social Media Marketing vs. Traditional Marketing.
ULTIMATE EXPERIENCE COMMERCE: EXPLORING THE CRITICAL
RELATIONSHIP BETWEEN VIDEO-RICH CONTENT AND SOCIAL MEDIA
ACTIVATION IN THE BEAUTY INDUSTRY
Just over a decade ago, online commerce was simply a digital version
of print. Mainly due to bandwidth constraints, the online experience
wasn’t much more than a slightly cleaner catalogue. Now much of that
has changed, with the emergence of digital video as a way of providing
a much richer, deeper online shopping experience for beauty and
cosmetics customers.
Today “experience commerce,” a fusion of brand marketing and product
merchandising that enables visitors to access an entertaining online
social shopping experience, serves as a portal to products they might
like to buy, and is fundamentally changing the way people shop and
experience cosmetics brands online.
But that’s only half the picture. To ensure the potency of an experience
commerce initiative, social media activation must be employed. In a
workshop seminar designed to actively engage attendees on the issues
and possibilities related to building beauty brands through video-rich
experience commerce via social media activation, Glick will helm a
session that includes dynamic audience involvement and covers:
• Developing and delivering timely and engaging video content to
your cosmetics customers
• Activating existing online beauty campaigns in a cost and time
efficient manner
• Reaching even broader media for your business and creating brand
awareness through video content
• Effectively using video to demonstrate beauty products through
the three main highways of social media activation – what we like
to call the ‘triad of digital distribution’ - .com, Social and Mobile
An ebook that explains the concept of amplifying messages via social profiles of employees, discusses the pros and cons of the approach, as well as best practices to adopt during implementation.
Using Social Intelligence for Business Decision Making - A Masterclass Presen...Sysomos
Social media has become table stakes for any brand these days, but how can you move beyond just monitoring and responding to using social intelligence to make smart business decisions?
This presentation will explore this topic and show you examples of how some companies are already doing this.
Our friends from Kuhcoon show you how businesses can effectively manage their social media presences for success. No matter what your business' size or industry, social media is a key component of your marketing efforts.
Famous user-generated content marketing campaign - JustKapture InnovationsManish Agarwal
Apple, GoPro, Coca-cola, etc. All are using UGC Marketing and getting great results.
Benefits of UGC Marketing-
1) It's the most effective marketing. It's like word-of-mouth publicity.
2) It's Cheap
3) It's Organic
Real People, Real Content and Real Conversion!
Visit Us : http://www.justkapture.com/
ULTIMATE EXPERIENCE COMMERCE: EXPLORING THE CRITICAL
RELATIONSHIP BETWEEN VIDEO-RICH CONTENT AND SOCIAL MEDIA
ACTIVATION IN THE BEAUTY INDUSTRY
Just over a decade ago, online commerce was simply a digital version
of print. Mainly due to bandwidth constraints, the online experience
wasn’t much more than a slightly cleaner catalogue. Now much of that
has changed, with the emergence of digital video as a way of providing
a much richer, deeper online shopping experience for beauty and
cosmetics customers.
Today “experience commerce,” a fusion of brand marketing and product
merchandising that enables visitors to access an entertaining online
social shopping experience, serves as a portal to products they might
like to buy, and is fundamentally changing the way people shop and
experience cosmetics brands online.
But that’s only half the picture. To ensure the potency of an experience
commerce initiative, social media activation must be employed. In a
workshop seminar designed to actively engage attendees on the issues
and possibilities related to building beauty brands through video-rich
experience commerce via social media activation, Glick will helm a
session that includes dynamic audience involvement and covers:
• Developing and delivering timely and engaging video content to
your cosmetics customers
• Activating existing online beauty campaigns in a cost and time
efficient manner
• Reaching even broader media for your business and creating brand
awareness through video content
• Effectively using video to demonstrate beauty products through
the three main highways of social media activation – what we like
to call the ‘triad of digital distribution’ - .com, Social and Mobile
An ebook that explains the concept of amplifying messages via social profiles of employees, discusses the pros and cons of the approach, as well as best practices to adopt during implementation.
Using Social Intelligence for Business Decision Making - A Masterclass Presen...Sysomos
Social media has become table stakes for any brand these days, but how can you move beyond just monitoring and responding to using social intelligence to make smart business decisions?
This presentation will explore this topic and show you examples of how some companies are already doing this.
Our friends from Kuhcoon show you how businesses can effectively manage their social media presences for success. No matter what your business' size or industry, social media is a key component of your marketing efforts.
Famous user-generated content marketing campaign - JustKapture InnovationsManish Agarwal
Apple, GoPro, Coca-cola, etc. All are using UGC Marketing and getting great results.
Benefits of UGC Marketing-
1) It's the most effective marketing. It's like word-of-mouth publicity.
2) It's Cheap
3) It's Organic
Real People, Real Content and Real Conversion!
Visit Us : http://www.justkapture.com/
Lean some simple approaches to understanding your social media fan base, driving internal recognition of that value, and across multiple social media embassies.
Impact of Social Media on Products & Brands, Online Marketing & Social Media...Akshay Krishnapurkar
- Introduction
- Social Media Statistics
- Popular Social Media Channels
- How Social Media Marketing Helps Businesses Meet Marketing Goals
- Best Social Media Marketing Tips
- Consumer Behaviour on Social Media
- Consumer Decision Process
- How social media influence the consumer buying behaviour ?
- E-Commerce
- Factors of Online Customer Behavior
- Filtering Elements
- 10 Factors that Influence Customer Buying Behaviour Online
- Social Marketing vs Social Media Marketing
Role of Social Media in stimulating Demandmhamzatahir004
This ppt is best explanation for how social media stimulate on demand in economics.Here is complete detail how social media platforms influence demand curve and how it shift which result in increase o decrease in price.
Feel free to customize the topic and add some more topics
30. Amazon & Best Buy Fans spent more than twice
as
much as the average Internet user
(both online and in-store).
Target fans also spent nearly twice as much, while
Target friends of fans spent 50% more
Best Buy Friends of Fans spent 100% more than the
average Internet user.
Starbucks saw a 38% lift in purchase incidence (in-store)
as a result of earned exposures on Facebook
31.
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44. • A small number of active influencers accounted for a disproportionate share of total recommendations
(exhibit).These power users are even more significant for product categories such as shoes and clothing:
5 percent of the recommenders accounted for 45 percent of the social influence generated
51. • Learn about the type of people who talk about your brand
• Top Advocates
• Top Detractors
52. • The most influential social media sites for Fashion sales
53. USE CASE 2 :
ENGAGE YOUR CUSTOMERS
AND
CROWD-SOURCE YOUR
CONTENT
54. • We can crowd-source the content and allow online users/ store executives to play around
with the product catalog and create product sets and let them publish it on social media.
• Helps build customer engagement, also enhances the visibility of product offerings by brand,
through social media.
55.
56. • The Customer publishes the set and shares it to the
social media:Tweets the link, pins the set,Shares as post
57. • Sales executives create the product sets to help the customer s pick the best
combination of products available.
58. If all of these social-media activities improve general service
perceptions about the brand, that improvement should be reflected in
a higher volume of positive online posts.
If social sharing is effective, added clicks and traffic should result in
higher search placements.
If both of these assumptions hold true, social-media activity should help
drive sales—ideally, at a rate even higher than the company could
achieve with its average gross rating point (GRP) of advertising
expenditures.
