10. Quaker– What did we know?
ENERGY MANAGEMENT
Consumers increasingly looking for ways to better manage their
energy as they deal with the complexity of modern life
Changing family &
household structures
WHAT IS THE
TREND?
HOW IS THIS
TREND
EXPRESSED?
WHAT MACRO
FORCES ARE
DRIVING THE
TREND?
Navigating the
Day as Needed
Finding energy to
handle whatever
comes your way
Saving Energy
through Time
and Choice
Solutions that
reduce complexity
and save
personal energy
Greater connectedness
& more data
45% more time
Moms spend more time using
social media than gen pop
BabyCenter “American Media Mom”
14. % total agree% total agree% total agree
Time Returned Focus on Efficiency
Search for
Simplicity
1The Futures Company Global MONITOR 2012
2The Futures Company US Yankelovich MONITOR 2012
“More and more, I find I am looking
for ways to simplify my life”1
67% 72% 77%2011 2012 Maestro Moms
“No matter how hard I try, I never
seem to have enough time to do all
the things I need to do2
65% 65%
74%2011 2012 Maestro Moms
50%
57%
43%
57% 56%
62%
“I have less than I need/much
too little at my disposal”1
Energy Money Time
USA Total
Maestro Moms
Pampers– What do they know?
15. % total agree% total agree% total agree
Time Returned Focus on Efficiency
Search for
Simplicity
1The Futures Company Global MONITOR 2012
2The Futures Company US Yankelovich MONITOR 2012
“More and more, I find I am looking
for ways to simplify my life”1
67% 72% 77%2011 2012 Maestro Moms
“No matter how hard I try, I never
seem to have enough time to do all
the things I need to do2
65% 65%
74%2011 2012 Maestro Moms
50%
57%
43%
57% 56%
62%
“I have less than I need/much
too little at my disposal”1
Energy Money Time
USA Total
Maestro Moms
Pampers– What did they do?
Support mom by providing
her with trusted
information and a
community she can turn to
for help.
Reassure her that she’s
doing the right
thing, with tools that
help her understand
her baby’s
development
Simplify her life by giving her
the convenience to shop
when it’s easiest for her
“Caring for every baby’s happy, healthy development”
16. Simplify her life by giving her the convenience to shop
when it’s easiest for her
“Shop Now” button compulsory
eCommerce Toolkit
Global Shopping Template
17. 17
Support mom by providing her with trusted
information and a community she can turn to for help
400,000 words of trusted info + Mobile text for low inc markets
18. 18
Reassure her that she’s doing the right thing, with tools
that help her understand her baby’s development
Hello Baby Pregnancy
Calendar (iPad)
Hello World Baby
Memories (iPhone)
Hello Baby Pregnancy
Calendar (iPhone)
23. 23
• 40% of prescription refills now
come from mobile– a 65%
increase
• Highest share of prescription
refills across all chains
• Named one of health care's
most innovative companies by
Fast Company 3 times in 4
years
• Top 10 downloaded app in
iTunes Lifestyle category
Results
25. 25
• Global revenue grew 16% in 2012
• 40% drop in TV/Print media over three
years, but 50% increase in “non
traditional”
• 11MM members use Nike+
• Nike running community has totaled
130MM miles
• Fuelband sells out in 1st 4 hours of launch
Nike - What did they do?
