A presentation on Public Relations in Integrated Marketing Communication and Advertising, showcasing various aspects of PR including functions, advantages, disadvantages of PR and case studies to further reinforce the points made in the presentation.
Marketing methods for nonprofit organizations of all types to build effective relationships with donors, volunteers, and clients. Addresses how to create effective social media, email, and web-based marketing programs at low cost and time requirements.
A presentation on Public Relations in Integrated Marketing Communication and Advertising, showcasing various aspects of PR including functions, advantages, disadvantages of PR and case studies to further reinforce the points made in the presentation.
Marketing methods for nonprofit organizations of all types to build effective relationships with donors, volunteers, and clients. Addresses how to create effective social media, email, and web-based marketing programs at low cost and time requirements.
Social change marketing in the age of direct benefit marketing – where to fro...Stephen Dann
Social change marketing in the age of direct benefit marketing – where to from here?
A paper exploring the impact of the changes to the social marketing discipline as a result of the AMA (2004) marketing definition shifting significantly away from the previous frameworks established by the AMA (1985) definition.
Reference: Dann, S (2005) "Social change marketing in the age of direct benefit marketing – where to from here?" Social Change in the 21st Century, QUT Carseldine 28 October 2005.
Available:
Social marketing:Improving Policy ImplementationStephen Dann
Social marketing:Improving Policy Implementation
This is the powerpoint presentation to accompany the launch of the coauthored Dann and Dann monograph on social marketing. The powerpoint covers basics of social marketing, introduces a couple of models, and explains how social marketing can be used to improve government performance in delivering changes promised by policy, and delivered by changing individual behaviours
Monograph: Dann and Dann (2005) Social Marketing and Behavioural Change Strategies. Queensland Department of Premier and Cabinet,
Available at: http://stephendann.net/articles/thematic/socialmarketing.htm
Improving Policy Implementation (Short Mix)Stephen Dann
Social Marketing: Improving Policy Implementation
Shorter version of the social marketing presentation to launch the Social Marketing Monograph
Reference: Dann and Dann (2005) Social Marketing and Behavioural Change Strategies. Queensland Department of Premier and Cabinet,
Available: http://stephendann.net/articles/thematic/socialmarketing.htm
What's the Difference Between Publicity and Public Relations?Tristan Loo
The terms publicity and public relations (PR) are often used interchangeably, but they are in fact two very distinct and separate disciplines. If you want to leverage the power of the media in your marketing mix then I suggest you start with knowing what the differences between publicity and PR really are. We’ll cover that in this article.
Integrating PR: How integrated marketing communications can save public relat...Duncan Chapple
Sheffield University Management School is a triple-accredited business school with a world-class reputation for high quality teaching, ground-breaking research and cutting-edge thinking. Part of Britain's elite Russell Group of research-driven universities, it runs one of the few MBA programmes to involve a compulsory semester-long course on Integrated Marketing Communications. This 2006 presentation was given to MBA students at the school to outline the opportunities for public relations, the obstacles preventing PR from meeting its potential, and the solutions for both PR as a function, and for MBAs looking to move up in the industry.
Cannes Festival of Creativity - Oxford's favouritesOxfordSM
Some of our key take-outs from Cannes Lions:
The omni-presence of brand purpose and brand activism across all award categories:
Key topics of diversity and inclusivity (e.g. Starbucks, Mastercard). Real action often leading to policy change or supporting people to overcome challenges of law (e.g. Telenor Pakistan, Enfant Bleu)
The rise of augmented connectivity, and how gaming delivers new experiences to enable meaningful connections:
Gaming stronger than ever: used beyond children, at the service of a bigger idea (e.g. Tinder Night, Enfant Bleu)
At the heart of all winners, a strong and powerful insight:
Getting under the skin of what people experience and their emotional journey (e.g. Sick Beats)
A simple, pragmatic and human approach to creativity (e.g. Shutter Ads).
Social change marketing in the age of direct benefit marketing – where to fro...Stephen Dann
Social change marketing in the age of direct benefit marketing – where to from here?
A paper exploring the impact of the changes to the social marketing discipline as a result of the AMA (2004) marketing definition shifting significantly away from the previous frameworks established by the AMA (1985) definition.
Reference: Dann, S (2005) "Social change marketing in the age of direct benefit marketing – where to from here?" Social Change in the 21st Century, QUT Carseldine 28 October 2005.
Available:
Social marketing:Improving Policy ImplementationStephen Dann
Social marketing:Improving Policy Implementation
This is the powerpoint presentation to accompany the launch of the coauthored Dann and Dann monograph on social marketing. The powerpoint covers basics of social marketing, introduces a couple of models, and explains how social marketing can be used to improve government performance in delivering changes promised by policy, and delivered by changing individual behaviours
Monograph: Dann and Dann (2005) Social Marketing and Behavioural Change Strategies. Queensland Department of Premier and Cabinet,
Available at: http://stephendann.net/articles/thematic/socialmarketing.htm
Improving Policy Implementation (Short Mix)Stephen Dann
Social Marketing: Improving Policy Implementation
Shorter version of the social marketing presentation to launch the Social Marketing Monograph
Reference: Dann and Dann (2005) Social Marketing and Behavioural Change Strategies. Queensland Department of Premier and Cabinet,
Available: http://stephendann.net/articles/thematic/socialmarketing.htm
What's the Difference Between Publicity and Public Relations?Tristan Loo
The terms publicity and public relations (PR) are often used interchangeably, but they are in fact two very distinct and separate disciplines. If you want to leverage the power of the media in your marketing mix then I suggest you start with knowing what the differences between publicity and PR really are. We’ll cover that in this article.
Integrating PR: How integrated marketing communications can save public relat...Duncan Chapple
Sheffield University Management School is a triple-accredited business school with a world-class reputation for high quality teaching, ground-breaking research and cutting-edge thinking. Part of Britain's elite Russell Group of research-driven universities, it runs one of the few MBA programmes to involve a compulsory semester-long course on Integrated Marketing Communications. This 2006 presentation was given to MBA students at the school to outline the opportunities for public relations, the obstacles preventing PR from meeting its potential, and the solutions for both PR as a function, and for MBAs looking to move up in the industry.
Cannes Festival of Creativity - Oxford's favouritesOxfordSM
Some of our key take-outs from Cannes Lions:
The omni-presence of brand purpose and brand activism across all award categories:
Key topics of diversity and inclusivity (e.g. Starbucks, Mastercard). Real action often leading to policy change or supporting people to overcome challenges of law (e.g. Telenor Pakistan, Enfant Bleu)
The rise of augmented connectivity, and how gaming delivers new experiences to enable meaningful connections:
Gaming stronger than ever: used beyond children, at the service of a bigger idea (e.g. Tinder Night, Enfant Bleu)
At the heart of all winners, a strong and powerful insight:
Getting under the skin of what people experience and their emotional journey (e.g. Sick Beats)
A simple, pragmatic and human approach to creativity (e.g. Shutter Ads).
A relatively new marketing strategy, Cause Marketing is built around the concept of aligning a brand or business with a charitable cause for mutual benefit. This is not about donations or simply fundraising, but instead about developing an integrated marketing plan with a cause related partner that fits with your brand identity and your company philosophy. We will show you how to research and identify the right cause for your brand, define the roles of the relationship, create a messaging platform, and how to engage your employees, vendors, partners and customers with the cause.
Strategic Philanthropy: How To use Good Deeds As A Business Development TooolPeter Levitan & Co.
This is precisely the time to consider why, how and where you donate based on adopting the principles of Strategic Philanthropy.
More smart thinking here: www.peterlevitan.com
Do you have what it takes to be America’s Next Top Multifamily Marketer? In today’s competitive environment, it takes a fierce marketing strategy to position your company and communities ahead of the competition; and this session will equip you to make-over your existing marketing plan into a Super Model of success. You’ll learn the key characteristics that speak desirability to today’s consumer; how to create a truly unique selling proposition that far outshines the competition; the hottest advertising vehicles available today and how to use and leverage them for maximum ROI; when, where and how to market to today’s sales-savvy consumers in ways that they’ll accept; and much, much more!
This presentation serves as a resource for professionals inside organizations who are tasked with buying Social Media technology, services and advertising. It is a culmination of one on one interviews, radio talk shows and survey data gathered from organizations that have launched social media.
A research project between Social Media Club and e-storm international. Findings were presented at Web 2.0 San Francisco.
A STUDY ON THE GROWTH, EVOLUTION, BENEFITS AND KEY CHALLENGES OF CAUSE RELATE...IAEME Publication
To keep up with the escalating competition and the demand for product and brand distinctiveness, business organisations are developing cutting-edge marketing strategies. Cause-related marketing is one such strategy that first appeared in the 1980s. This marketing strategy's success inspired numerous new business ventures, and its adoption rate rose significantly over time, notably in more recent years. Corporate Social Responsibility (CSR) is the root of cause-related marketing (CRM). The idea of corporate social responsibility (CSR) has been extensively established and discussed. While CSR stresses on altruistic function of a corporate enterprise, CRM demonstrates a means to turn that compassion into a successful investment. The goal of the current study was to provide a conceptual basis of the concept of CRM, as well as information on its evolution, growth, advantages, and significant implementation-related issues. To make this concept clearer, data was gathered from several secondary sources. In an effort to make it more successful and productive, the researcher has offered advice and suggested actions.
Pervasive Analytics: Measuring the Impact of a Celebrity Direct-to-Customer C...Cognizant
Pharmaceuticals companies using celebrity direct-to-customer (DTC) campaigns need an analytics system of computing potential ROI based on the right set of variables.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...jamalseoexpert1978
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
2. Cash donations totaled $4.9 billion last year, up 13% from 2009, according to figures provided by 113 companies (The Chronicle of Philanthropy and USA TODAY survey of 180 of the nation’s largest businesses July 2011) Eighty-six percent of consumers around the world believe that business needs to place at least equal weight on societal interests as on business interests (2010 Edelman goodpurpose) Two-thirds of brands now engage in cause marketing (up from 58% in 2009) and 97% of marketing executives believe it is a valid business strategy (2010 PRWeek/Barkley PR Cause Survey)
3. 41% of Americans say they have bought a product because it was associated with a cause or issue in the last year – doubling since they first began measuring this in 1993 83% of Americans wish more of the products, services and retailers they use would support causes 90% of consumers want companies to tell them the ways they are supporting causes. Nearly two-thirds (61%) don’t think companies are giving them enough details about their efforts, including the amounts donated and the length of the promotions (2010 Cone Cause Evolution Study)
5. Corporate Socialanthropy™: A New Approach to Cause Marketing Dawn Wilcox, GM, Social Impact Team Leader August 3, 2011 Follow me @dmwprgirl #apcause
6. Cause marketing – key definitions Cause Marketing:corporation and nonprofit benefit Social “Behavior Change” Marketing: only the cause/issue should benefit Public Education Campaign: primary purpose is to educate public on issue or program with a “call to action” (low-cost health insurance for kids, immunization, early cancer detection) Corporate Social Responsibility: a mind-set within a company; the way business is done and how customers and employees are treated in order to have a positive impact on society
7. A NEW APPROACH – FROM CSR TO… “A collective, for-profit entity” “Relating to matters affecting human welfare” From the Greek root “humankind” Corporate Social Anthropy Corporate Socialanthropy™ “Strategic platform on which corporations implement internal and external programs including corporate foundation giving, philanthropy, employee volunteerism, cause marketing, and nonprofit partnerships – designed for reputation management and brand loyalty in order to have a positive impact on individuals, the community and world.”
8. Corporate socialanthropy is a process CORPORATE SOCIALANTRHOPY is Ongoing support of various causes through cause marketing, foundation, sponsorships and community relations Employees, consumers and partners are engaged throughout It mirrors the brand’s core values and marketing focus
9. 2011 CORPORATE SOCIAL IMPACT MARKETING STUDY Study Overview: Study of corporate executives who create, manage and/or contribute to their company’s social impact programs Social Impact: corporate philanthropy, community relations and/or cause marketing Cause Marketing: partnership(s) with a charity partner(s) in order to benefit both the company/brand as well as the charity Metrics: Allison & Partners spoke with or received emails responses from 35 corporate executives who provided feedback for this study
10. FACTORS CONTRIBUTING TO UNSUCCESSFUL CAMPAIGNS The cause was not a good fitfor the company’s core business, brand and / or target audience Lack of supportor engagement needed to execute the campaign successfully Not enough marketing and / or advertising support External factors, such as the financial crisis or natural disasters, that are out of the company’s control
12. CORPORATE QUOTES “CAUSE WAS NOT A GOOD FIT” “We had a bad experience with one non-profit who had chapters in many of our markets. There were not many volunteer opportunities, and it was tough to get them to return callsand get involved with our stores” “Minimum financial requirementfrom charities – this can really determine who you work with; it is great for them to have flexibility, as they should be looking more long-term at the partnership” “The personalities of the charities can be a barrier…” “…Charity (was) not sufficiently resourced to deliver” “…One where the non-profit was not vetted properly and advocacy groups had concerns with positions of the charity partner”
13. METRICS DETERMING UNSUCCESSFUL CAMPAIGNS Low sales results Lack of consumer participation Lack of measurement in place Subjective nature of the measurement
14. BARRIERS FACED IN CONDUCTING CAMPAIGNS Achieving internal alignmenton the business case/how to measure business impact for the campaign Lack of budget Store and/or regional field activation Lack of executive support Increasing product salesto match or exceed expectations CAUSE
15. CORPORATE QUOTES: TYPES OF BARRIERS FACED “CEO was the initial motivation for the campaign, however working with people below him has been difficult” “One of our biggest challenges is that we are national, but we don’t have enough moneyto support something really big nationally” “The focus is heavily on sales and business objectives, so sometimes the program is not as much of a priority, however that has started to change” “Any program must demonstrate an impact on sales” “Didn’t have buy in from the franchisees. They either support their own local cause or need to see a direct impact on sales in order to support (our program)”
16. Implication #1: The cause must be a good match for the company, brand and/or target audience, therefore more importance should be placed on employee and consumer feedback.
17. Implication #2: Internal alignment on the business case must be achieved before the campaign launches – this could begin by engaging senior leadership and employees earlier in the process through research. Cause Campaign Goals Cause Campaign Goals
18. Implication #3: Unsuccessful campaigns are hung up on low sales results, while successful campaigns used additional metrics to determine their achievements – be innovative when developing success metrics.
19. Education/Corporate Private Partnerships Panelists Dr. John Deasy, Superintendent, LAUSD Bill Bonner, Senior Director, External Relations, OfficeMax Carolina Martin, Vice President, West Region, DonorsChoose.org James Rosenberg, Founder, Adopt-A-Classroom Facilitator Scott Pansky, Partner and Co-founder, Allison & Partners
20. Maximizing the Entertainment Industry to Make a Difference Panelists Brad Jamison, Vice President, Corporate Initiatives, Disney/ABC Television Group Danielle Carrig, Senior Vice President, Advocacy and Public Affairs, A&E Networks Todd Krim, Founder, Give Back Hollywood Lysa Heslov, Founder, Children Mending Hearts Rene Jones, Director, The United Talent Agency Foundation Facilitator Jenni Luke, Executive Director, Step Up Women’s Network
21. Best Practices, Tools and Tips for Successful Campaigns Panelists Virginia Victorin, Vice President, Relationship Manager, Global Philanthropy, JPMorgan Chase Faye McClure, Vice President, Strategic Marketing, Farmers Insurance Jennifer Lynch, Senior Director, STAPLES Center Foundation Michael Kroll, Community Relations Manager, Corporate Communications, Toyota Olivia Eng, Cause Marketing Manager, Southwest Region, Macy’s Inc. Facilitator Ryan Scott, CEO, CauseCast
23. Contact Us Scott Pansky Dawn Wilcox Partner, Co-founder General Manager, Los Angeles (310) 496-4440 (310) 496-4453 scottp@allisonpr.comdawn@allisonpr.com