The document discusses challenges in HR and marketing, highlighting the need for innovative solutions such as gamification to address issues like employer branding, recruitment, and training for millennial and post-millennial generations. It presents an enterprise simulation game designed to engage potential and current employees in a realistic work environment, enhancing the selection process and internal development. The document emphasizes the team's extensive experience in marketing and gaming, aiming to improve employer branding and reduce onboarding fluctuations.

1. Gamification
for HR and Marketing

2. Existing challenges in the labor market
•Millennial and post-millenial generation entering the
workforce  need for new HR solutions
•Numerous companies require large numbers of qualified
staff in knowledge intensive industries
•Talent acquisition is crucial, however, finding the right
employees with usual methods is time-consuming
•Employer branding has become a key element in HR

3. Challenges with existing employees
•Compulsory trainings provide little motivation for employees
•Onboarding and traditional internal training methods require
immense resources
•The efficiency of these trainings is hard to measure
•Feedback and training related administrative tasks are time
consuming
•Little transparency is provided to existing employees about
horizontal and vertical career paths

4. Show the path!

5. Our solution
Enterprise simulation game – WorkLike Reality
Our complex solution provides a unique mix of:
• Employer branding
• Recruitment
• Employee selection
• Internal training & development
Innovative: online game concept presents your organization and
its real values
Engaging: interactive, simulated environment with 3D graphics,
multimedia, and social integration

6. Our solution
Unique benefits:
• Trendy product capable of addressing and involving
Generation Y and Z with gamified mechanisms
• Tried and ready, multiple award-winning simulation
application  experience and professionalism  reduced
production time
• Workplace presented as in reality
• The built-in AC assists the selection process

7. Our projects

8. Corporate simulation games
Concept video link (click image)

9. MULTIPOLY: employer branding on its highest level

10. MULTIPOLY: employer branding on its highest level

11. I know IT: employer branding and recruitment

12. I know IT: employer branding and recruitment

13. Uniface: the online university simulation game

14. Immigropoly: the migration game

15. CSR and edutainment games

16. Stand out!

17. Your opportunity
Focus on: the company as the employer, as opposed to
traditional business games, which are based on case studies
Novel approach: players face tasks and complex challenges
from an unknown perspective: the actual work environment
Mutual discovery: map the profile of your players while they
familiarize with your organization, or gain deeper knowledge about
your existing employees

18. Your opportunity
Differentiation: interactive, unique, engaging simulation instead
of one-way communication
Target: international awereness and brand building among fresh
graduates, which leads to early committment
Added value: cost-effective, efficient employer branding and
recruitment methods reduce levels of fluctuation during the on-
boarding phase

19. About our team

20. Our team
Extensive experience as online marketing agency: We
developed to become the largest marketingcommunication agency
of the South Hungarian region since our foundation 15 years ago.
• 70 plus large-scale projects, including 25 game
developments and over 100 partners in 2013
• Award-winning products and services locally, nationally, and
internationally
• Strong cooperation with relevant university faculties
• Our HR expert with a multinational background provides
professional guidance

21. Keep in touch!
peter.filak@gamesforbusiness.eu
www.gamesforbusiness.eu