SlideShare a Scribd company logo
Gamification
for HR and Marketing
Existing challenges in the labor market
•Millennial and post-millenial generation entering the
workforce  need for new HR solutions
•Numerous companies require large numbers of qualified
staff in knowledge intensive industries
•Talent acquisition is crucial, however, finding the right
employees with usual methods is time-consuming
•Employer branding has become a key element in HR
Challenges with existing employees
•Compulsory trainings provide little motivation for employees
•Onboarding and traditional internal training methods require
immense resources
•The efficiency of these trainings is hard to measure
•Feedback and training related administrative tasks are time
consuming
•Little transparency is provided to existing employees about
horizontal and vertical career paths
Show the path!
Our solution
Enterprise simulation game – WorkLike Reality
Our complex solution provides a unique mix of:
• Employer branding
• Recruitment
• Employee selection
• Internal training & development
Innovative: online game concept presents your organization and
its real values
Engaging: interactive, simulated environment with 3D graphics,
multimedia, and social integration
Our solution
Unique benefits:
• Trendy product capable of addressing and involving
Generation Y and Z with gamified mechanisms
• Tried and ready, multiple award-winning simulation
application  experience and professionalism  reduced
production time
• Workplace presented as in reality
• The built-in AC assists the selection process
Our projects
Corporate simulation games
Concept video link (click image)
MULTIPOLY: employer branding on its highest level
MULTIPOLY: employer branding on its highest level
I know IT: employer branding and recruitment
I know IT: employer branding and recruitment
Uniface: the online university simulation game
Immigropoly: the migration game
CSR and edutainment games
Stand out!
Your opportunity
Focus on: the company as the employer, as opposed to
traditional business games, which are based on case studies
Novel approach: players face tasks and complex challenges
from an unknown perspective: the actual work environment
Mutual discovery: map the profile of your players while they
familiarize with your organization, or gain deeper knowledge about
your existing employees
Your opportunity
Differentiation: interactive, unique, engaging simulation instead
of one-way communication
Target: international awereness and brand building among fresh
graduates, which leads to early committment
Added value: cost-effective, efficient employer branding and
recruitment methods reduce levels of fluctuation during the on-
boarding phase
About our team
Our team
Extensive experience as online marketing agency: We
developed to become the largest marketingcommunication agency
of the South Hungarian region since our foundation 15 years ago.
• 70 plus large-scale projects, including 25 game
developments and over 100 partners in 2013
• Award-winning products and services locally, nationally, and
internationally
• Strong cooperation with relevant university faculties
• Our HR expert with a multinational background provides
professional guidance
Keep in touch!
peter.filak@gamesforbusiness.eu
www.gamesforbusiness.eu

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Gamification for HR and Marketing

  • 2. Existing challenges in the labor market •Millennial and post-millenial generation entering the workforce  need for new HR solutions •Numerous companies require large numbers of qualified staff in knowledge intensive industries •Talent acquisition is crucial, however, finding the right employees with usual methods is time-consuming •Employer branding has become a key element in HR
  • 3. Challenges with existing employees •Compulsory trainings provide little motivation for employees •Onboarding and traditional internal training methods require immense resources •The efficiency of these trainings is hard to measure •Feedback and training related administrative tasks are time consuming •Little transparency is provided to existing employees about horizontal and vertical career paths
  • 5. Our solution Enterprise simulation game – WorkLike Reality Our complex solution provides a unique mix of: • Employer branding • Recruitment • Employee selection • Internal training & development Innovative: online game concept presents your organization and its real values Engaging: interactive, simulated environment with 3D graphics, multimedia, and social integration
  • 6. Our solution Unique benefits: • Trendy product capable of addressing and involving Generation Y and Z with gamified mechanisms • Tried and ready, multiple award-winning simulation application  experience and professionalism  reduced production time • Workplace presented as in reality • The built-in AC assists the selection process
  • 8. Corporate simulation games Concept video link (click image)
  • 9. MULTIPOLY: employer branding on its highest level
  • 10. MULTIPOLY: employer branding on its highest level
  • 11. I know IT: employer branding and recruitment
  • 12. I know IT: employer branding and recruitment
  • 13. Uniface: the online university simulation game
  • 17. Your opportunity Focus on: the company as the employer, as opposed to traditional business games, which are based on case studies Novel approach: players face tasks and complex challenges from an unknown perspective: the actual work environment Mutual discovery: map the profile of your players while they familiarize with your organization, or gain deeper knowledge about your existing employees
  • 18. Your opportunity Differentiation: interactive, unique, engaging simulation instead of one-way communication Target: international awereness and brand building among fresh graduates, which leads to early committment Added value: cost-effective, efficient employer branding and recruitment methods reduce levels of fluctuation during the on- boarding phase
  • 20. Our team Extensive experience as online marketing agency: We developed to become the largest marketingcommunication agency of the South Hungarian region since our foundation 15 years ago. • 70 plus large-scale projects, including 25 game developments and over 100 partners in 2013 • Award-winning products and services locally, nationally, and internationally • Strong cooperation with relevant university faculties • Our HR expert with a multinational background provides professional guidance