Enterprise 2.0 involves using social software and technology to facilitate collaboration between employees and with customers. The key goals are to improve collaboration, innovation, and awareness to gain a competitive advantage. Implementing an enterprise collaboration platform can shrink distances between people and information. Reasons to adopt social media internally include dismantling silos, leveraging relationships for ROI, and improving the employee and customer experience. Visualizing networks can help diagnose collaboration challenges and design efficient solutions. Intensive use of social technologies is correlated with market gains and stronger financial performance. Avoiding social networks comes at a cost to relationships and knowledge. The future of social media in organizations involves conversational channels, social search driving value, and work transcending boundaries.

1. Collaborative Enterprise & Social Media
Definition, reasons & goals, implementation & organisation
in 18 references...
Frédéric Williquet — Octobre 2010

2. Definition
Enterprise 2.0 is all about using technology to bring brains together effectively.
Enterprise 2.0 is the emergence of new social relationships within companies, or between companies
and their competitors, partners or customers, often facilitated by social software
Andrew McAfee
The ability to successfullly drive business value by stimulating collaboration, innovation and
awareness provides powerful competitive advantage goals and rewards at all scales
SovosGroup
The key idea with an enterprise collaboration platform (or enterprise social software platform) is
to shrink the distance between people, as well as between people and information.
Oscar Berg

3. Reasons
5 reasons to do social media inside the enterprise
1. Dismantle the Society of Strangers
2. The Network Is the New Power Structure
3. Relationships Are Key to ROI on Employee Investment
4. Social Is a Business Too
5. Employee Experience Becomes Customer Experience
Ethan Yarbrough

4. Reasons
You have to see the use of social media as an integral part of your
job. It has to be a tool that enables you to accomplish your work—
your real work—more effectively and more efficiently.
But what is your real work as a leader?
1. Raise your organization’s visibility
2. Articulate your organization’s vision
3. Network with people who can help you
4. Be alert to what your constituents are saying
5. Mentor the next generation of leaders
Michael Hyatt

5. Reasons
Visualizing networks helps leaders diagnose collaboration
challenges and design highly efficient and effective change
programs.
For example, connecting peripheral connectors in this team
increases the number of people who can be reached
indirectly through a mutual contact by 41%.
This impact is four times larger than an untargeted effort to
enhance connectivity, which in this case would produce only
a 10% improvement.
MIT Sloan: The Collaborative Organization - How to Make Employee Networks Really Work

6. Reasons
In Forrester’s survey, 72% of respondents said social media helps them get answers to questions,
68% said it helps them find information they need to be successful,
and 62% said it lets people know what kind of help is available.
And large majorities of respondents said social media has a positive impact on brand reputation
(86%), innovation (80%), and customer service (78%).
The finding on brand reputation is particularly notable, considering some striking instances in
which social media has helped damage a company’s image.

7. Reasons
L’entreprise 2.0 vue par les praticiens de la gestion de contenu | Collaboratif-Info

8. Goals
This year’s results provide intriguing, though early, indications that more intensive use of
Web 2.0 technologies is correlated with market share gains and stronger financial
performance.
These benefits may explain why adoption of Web 2.0 continues climbing, according to
respondents.
A number of participants also report that the use of technologies is helping their
companies shape a more agile, open, networked organization that improves collaboration
among employees and furthers interaction with customers and suppliers.
McKinsey Global Survey results: How Web 2.0 is helping companies compete

9. Goals
Today, avoiding social networks is about as easy to do as avoiding email—it’s possible,
but it comes at a substantial cost in terms of relationships and knowledge.
Forrester

10. Goals
The Future of Social Media and Internal communications.
Organisations will diverge widely in how they communicate:
1. Email use will be eroded by social media.
2. Conversational channels will flourish.
3. Social search will drive value.
4. Network analysis will drive performance.
5. Virtual meetings will become immersive.
6. Work will transcend organisational boundaries.
Ross Dawson

11. Implementation
In order to create an organisation that uses Social Media, Social CRM and
Enterprise 2.0 concepts and tools, a number of key elements are required. The
organisation needs to have clear plans for:
1. Internal & external communication
2. Engaging internal and external stakeholders
3. Aligning ICT, Process Management and Culture
But most importantly, it needs to have:
a strategic vision aimed at becoming a Social Enterprise
Fyronic

12. Implementation
Oscar Berg

13. Implementation
TNT

14. Organisation & HR
Travail 1.0: Le succès personnel dépend en grande partie de ce que l’individu sait et est capable
de faire.
Travail 2.0: Le succès dépend de la rapidité et de l’efficience de la collaboration et de l’échange
d’information avec les autres.
Travail 3.0: L’objectif est le développement des qualités personnelles de chaque individu au sein
de nouvelles organisations en réseau. Du management des “Human Resources” vers le
développement et l’utilisation du “Human Capital”.
Nieuwe vormen van leren, leiden en organiseren: HR(D) 3.0

15. Organisation & HR
The Ideal Social Organization | Social Media Today

16. Organisation & HR
Impact on Engagement for Web 2.0 Tools - Source: Aberdeen Group, June 2009 via Bob Brogan’s Blog - Interactyx