SlideShare a Scribd company logo
1
HR
is the new
Marketing
Emma Reynolds
e3reloaded.com
2
Your customer
experience
Your candidate
experience
vs.
Your employee
experience
vs.
3
Difficult.
Not
Sustainable.
Broken.
Crazy.
Frustrating.
4
WE= FRUSTRATED
HIRING
MANAGERS
= FRUSTRATED
AGENCIES
= FRUSTRATED
CANDIDATES
= FRUSTRATED
“Insanity:
doing the same
thing over and
over again
and expecting
different results.”
“We cannot solve
our problems with
the same thinking
we used when we
created them.”
Einstein
CONNECT / COMMUNITY
COLLABORATE / CO-CREATE
CONTRIBUTE / CRITICIZE
CONTROL / CHANGE
6
7
Candidates &
employees are
thinking & acting
like customers
If we don’t adopt a
marketing mindset
we will FAIL.
8
9
Royalty
10
User-centered;
understanding
our audiences
11
12
13
14
15
16
Attention must be
earned; participation
and engagement
never assumed.
17
3
seconds
3
clicks
3
friends
18
19
20
21
Experience Design;
surprise,
delight and make
it easy
22
The user experience curve
23
24
25
26
27
Of candidates who have a bad candidate experience
will never buy your products or services again.
TheWork Foundation Survey 2009
28
A totally different mindset...
“Welcome
Me”
“Connect
with Me”
“Inspire
Me”
“Excite
Me”
“Make it
Easy for Me”
“Take care
of Me”
EnablementCommitDecideInterest
CANDIDATE
EXPERIENCE
ONBOARDING
EXPERIENCE
29
Get inside the heads
of our audiences
Earn their attention,
participation and
engagement
Design Experiences
that surprise and
delight
30
Imagine...
95,000 applications & all awesome
Roles filled in days not weeks
HR is revenue generating
HR most innovative department
Every candidate an ambassador
Zero attrition
31
It’s time to
change the
conversation

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