Salesforce is developing Einstein which is an artificial intelligence (AI) capability built into the core of the Salesforce Platform. Einstein helps power the world’s smartest CRM to deliver advanced AI capabilities to sales, services, and marketing teams – helping them discover new insights, predict likely outcomes to power smarter decision making, recommend next steps, and automate workflows so users can focus on building meaningful relationships with every customer. Salesforce is using Apache Spark (batch, streaming, GraphX and ML) to power the Einstein platform and services. In this keynote and demo, Alexis will highlight how Salesforce is building intelligent Services for Einstein using activity data by leveraging Spark and Databricks to scale data science and engineering.