SlideShare a Scribd company logo
The	Future	of	Customer	Rela1onships	
Peter	Harris	and	Ying	Xin,	Vision	Cri1cal	
Festival of
#NewMR 2018
	
	
The	Future	of	Customer		
Rela1onships	
Peter	Harris	
EVP	&	Managing	
Director,	Asia	Pacific	
Vision	Cri1cal	
Ying	Xin	
Director,	Customer	Success	
Asia	Pacific	
Vision	Cri1cal
What	are	the	emerging	technologies	in	Market	Research?	
Ray	Poynter,	The	Future	Place	
Festival of
#NewMR 2018
	
	
NewMR	2018	Sponsors	
Pla1num	
Gold	
Silver	
Communica1on	
Your	name	here?	
S1ll	1me	to	be	a	
2018	NewMR	Sponsor
The	Future	of	Customer	Rela1onships	
Peter	Harris	and	Ying	Xin,	Vision	Cri1cal	
Festival of
#NewMR 2018
	
	
Change has never happened
this fast before, and it will
never be this slow again.
Graeme Wood
Australian digital entrepreneur and
philanthropist
The	Future	of	Customer	Rela1onships	
Peter	Harris	and	Ying	Xin,	Vision	Cri1cal	
Festival of
#NewMR 2018
	
	
The Age of Authenticity
By 2025 the ‘survey’ as we know
it will be obsolete.
The	Future	of	Customer	Rela1onships	
Peter	Harris	and	Ying	Xin,	Vision	Cri1cal	
Festival of
#NewMR 2018
	
	
Even amidst all this change,
machines aren’t reducing
the role of humanity,
they’re amplifying it
The	Future	of	Customer	Rela1onships	
Peter	Harris	and	Ying	Xin,	Vision	Cri1cal	
Festival of
#NewMR 2018
	
	
Ultimately,
it’s about the
Relationship
The	Future	of	Customer	Rela1onships	
Peter	Harris	and	Ying	Xin,	Vision	Cri1cal	
Festival of
#NewMR 2018
	
	
Long-term
customer
relationships
Greater
customer
lifetime value
Being customer-led means
building better customer relationships
The	Future	of	Customer	Rela1onships	
Peter	Harris	and	Ying	Xin,	Vision	Cri1cal	
Festival of
#NewMR 2018
	
	
87%
17%
Want more meaningful
Relationships with
brands
	
		
Think brands deliver
	
		
Source:	Edelman	Brandshare	Report
The	Future	of	Customer	Rela1onships	
Peter	Harris	and	Ying	Xin,	Vision	Cri1cal	
Festival of
#NewMR 2018
	
	
•  Transactional
•  Point-in-time
•  Static
•  Silo-ed
•  Linear
•  Short term
•  Impersonal
•  Slow
•  Value only to the brand
•  Relationship driven
•  Overtime
•  Dynamic
•  Interconnected/continuous
•  Circular
•  Long term
•  Personal/authentic
•  Agile
•  Value to the brand AND the participant
The Old Way The New Way
MR needs a new relationship with the customer and enterprise
The	Future	of	Customer	Rela1onships	
Peter	Harris	and	Ying	Xin,	Vision	Cri1cal	
Festival of
#NewMR 2018
The	Future	of	Customer	Rela1onships	
Peter	Harris	and	Ying	Xin,	Vision	Cri1cal	
Festival of
#NewMR 2018
	
	
INSIGHT
Community Engagement:
Makes customers feel like the brand values them
1
Feel
appreciated
when brands
listen
93% Enjoy
share backs
89% Feel
valued
88%
The	Future	of	Customer	Rela1onships	
Peter	Harris	and	Ying	Xin,	Vision	Cri1cal	
Festival of
#NewMR 2018
	
	
“The community makes
me feel wanted and
appreciated. I give honest
feedback because I want
to make a difference.”
The	Future	of	Customer	Rela1onships	
Peter	Harris	and	Ying	Xin,	Vision	Cri1cal	
Festival of
#NewMR 2018
	
	
Customers participate for
many reasons: intrinsic
motivation, desire to make
an impact, be a part of
something special, and a
chance to learn, etc.	
The result drives better
business decisions, greater
customer relationships, and
ultimately, greater customer
lifetime value.	
Vision Critical provides Customer
Relationship Intelligence software
A platform that brings together customers who will help your company create better
products, improve services and enhance their cumulative experiences across
multiple channels over time.
Value
to the
brand
Value
to the
member
Shared value
The	Future	of	Customer	Rela1onships	
Peter	Harris	and	Ying	Xin,	Vision	Cri1cal	
Festival of
#NewMR 2018
	
	
The Customer Relationship
Intelligence Flywheel	
ASKSHARE
KNOW
The	Future	of	Customer	Rela1onships	
Peter	Harris	and	Ying	Xin,	Vision	Cri1cal	
Festival of
#NewMR 2018
	
	
Artificial
Intelligence
The	Future	of	Customer	Rela1onships	
Peter	Harris	and	Ying	Xin,	Vision	Cri1cal	
Festival of
#NewMR 2018
	
	
Pruden1al		
Namrata Jolly
Head of Customer and Digital
Prudential Singapore
	
	
“The PRU for You
online community
has completely
transformed the
way in which we
engage with and
collect customer
feedback.”
28%
increase in
overall product
revenue year-
on-year
17point
increase in
customer
satisfaction year-
on-year
The	Future	of	Customer	Rela1onships	
Peter	Harris	and	Ying	Xin,	Vision	Cri1cal	
Festival of
#NewMR 2018
	
	
Jeffrey Loke
Vice President of Pricing and Commercial Strategy
Changi Airport Group
	
	
“Service and customer experience are core
elements of our DNA. Through Changi
Insiders, we connect with our customers in a
two-way dialogue where customers can
engage and share their experiences with
us directly, driving ongoing insights.”
The	Future	of	Customer	Rela1onships	
Peter	Harris	and	Ying	Xin,	Vision	Cri1cal	
Festival of
#NewMR 2018
	
	
Ying Xin
Director, Customer Success
Asia Pacific
Vision Critical
The	Future	of	Customer	Rela1onships	
Peter	Harris	and	Ying	Xin,	Vision	Cri1cal	
Festival of
#NewMR 2018
	
	
Q	&	A	
Sue	York	
NewMR	
Peter	Harris	
EVP	&	Managing	Director,	Asia	
Pacific	
Vision	Cri1cal	
Ying	Xin	
Director,	Customer	Success	
Asia	Pacific	
Vision	Cri1cal
What	are	the	emerging	technologies	in	Market	Research?	
Ray	Poynter,	The	Future	Place	
Festival of
#NewMR 2018
	
	
NewMR	2018	Sponsors	
Pla1num	
Gold	
Silver	
Communica1on	
Your	name	here?	
S1ll	1me	to	be	a	
2018	NewMR	Sponsor

More Related Content

What's hot

Proactive Prospecting - Capitalizing on Sales Triggers
Proactive Prospecting - Capitalizing on Sales TriggersProactive Prospecting - Capitalizing on Sales Triggers
Proactive Prospecting - Capitalizing on Sales Triggers
DiscoverOrg
 
World in Progress 2020
World in Progress 2020World in Progress 2020
World in Progress 2020
Kin + Carta Connect
 
7 Tips and Tricks to Having Happy Customers at Scale with New Relic
7 Tips and Tricks to Having Happy Customers at Scale with New Relic7 Tips and Tricks to Having Happy Customers at Scale with New Relic
7 Tips and Tricks to Having Happy Customers at Scale with New Relic
saastr
 
Lead the Responsive Organization Revolution #responsiveorg
Lead the Responsive Organization Revolution #responsiveorgLead the Responsive Organization Revolution #responsiveorg
Lead the Responsive Organization Revolution #responsiveorg
Dux Raymond Sy
 
Best Places to Work Roadshow | Keynote Presentation
 Best Places to Work Roadshow | Keynote Presentation Best Places to Work Roadshow | Keynote Presentation
Best Places to Work Roadshow | Keynote Presentation
Glassdoor
 
Content Marketing - Why do we have it? Why now?
Content Marketing - Why do we have it? Why now?Content Marketing - Why do we have it? Why now?
Content Marketing - Why do we have it? Why now?
The Digital Conversationalist
 
Sales strategies to help you close the deal
Sales strategies to help you close the dealSales strategies to help you close the deal
Sales strategies to help you close the deal
Intuit Inc.
 
Lesara Co-Founder & COO, Matthias Wilrich on “Pioneering agile retail” ✨
Lesara Co-Founder & COO, Matthias Wilrich on “Pioneering agile retail” ✨Lesara Co-Founder & COO, Matthias Wilrich on “Pioneering agile retail” ✨
Lesara Co-Founder & COO, Matthias Wilrich on “Pioneering agile retail” ✨
TheFamily
 
Content Marketing moving beyond buzzwords
Content Marketing moving beyond buzzwordsContent Marketing moving beyond buzzwords
Content Marketing moving beyond buzzwords
The Digital Conversationalist
 
How to Turn Your Lead Nurturing Program into a Customer Converting Machine
How to Turn Your Lead Nurturing Program into a Customer Converting MachineHow to Turn Your Lead Nurturing Program into a Customer Converting Machine
How to Turn Your Lead Nurturing Program into a Customer Converting Machine
Lincoln Murphy
 
Badgeville Summit, Engage 2012 - PRESENTATION: Insights & Analytics: The B...
Badgeville Summit, Engage 2012 - PRESENTATION:   Insights & Analytics:  The B...Badgeville Summit, Engage 2012 - PRESENTATION:   Insights & Analytics:  The B...
Badgeville Summit, Engage 2012 - PRESENTATION: Insights & Analytics: The B...
Badgeville, Inc.
 
NSA #influence19 - Caelan Huntress - 7 Steps To Turn Your Signature Speech In...
NSA #influence19 - Caelan Huntress - 7 Steps To Turn Your Signature Speech In...NSA #influence19 - Caelan Huntress - 7 Steps To Turn Your Signature Speech In...
NSA #influence19 - Caelan Huntress - 7 Steps To Turn Your Signature Speech In...
Caelan Huntress
 
Move over UX and CX, here comes HX – Human Experience
Move over UX and CX, here comes HX – Human ExperienceMove over UX and CX, here comes HX – Human Experience
Move over UX and CX, here comes HX – Human Experience
Ray Poynter
 
From Hackathon to Unicorn with Talkdesk Founder and CEO Tiago Paiva and SaaSt...
From Hackathon to Unicorn with Talkdesk Founder and CEO Tiago Paiva and SaaSt...From Hackathon to Unicorn with Talkdesk Founder and CEO Tiago Paiva and SaaSt...
From Hackathon to Unicorn with Talkdesk Founder and CEO Tiago Paiva and SaaSt...
saastr
 

What's hot (14)

Proactive Prospecting - Capitalizing on Sales Triggers
Proactive Prospecting - Capitalizing on Sales TriggersProactive Prospecting - Capitalizing on Sales Triggers
Proactive Prospecting - Capitalizing on Sales Triggers
 
World in Progress 2020
World in Progress 2020World in Progress 2020
World in Progress 2020
 
7 Tips and Tricks to Having Happy Customers at Scale with New Relic
7 Tips and Tricks to Having Happy Customers at Scale with New Relic7 Tips and Tricks to Having Happy Customers at Scale with New Relic
7 Tips and Tricks to Having Happy Customers at Scale with New Relic
 
Lead the Responsive Organization Revolution #responsiveorg
Lead the Responsive Organization Revolution #responsiveorgLead the Responsive Organization Revolution #responsiveorg
Lead the Responsive Organization Revolution #responsiveorg
 
Best Places to Work Roadshow | Keynote Presentation
 Best Places to Work Roadshow | Keynote Presentation Best Places to Work Roadshow | Keynote Presentation
Best Places to Work Roadshow | Keynote Presentation
 
Content Marketing - Why do we have it? Why now?
Content Marketing - Why do we have it? Why now?Content Marketing - Why do we have it? Why now?
Content Marketing - Why do we have it? Why now?
 
Sales strategies to help you close the deal
Sales strategies to help you close the dealSales strategies to help you close the deal
Sales strategies to help you close the deal
 
Lesara Co-Founder & COO, Matthias Wilrich on “Pioneering agile retail” ✨
Lesara Co-Founder & COO, Matthias Wilrich on “Pioneering agile retail” ✨Lesara Co-Founder & COO, Matthias Wilrich on “Pioneering agile retail” ✨
Lesara Co-Founder & COO, Matthias Wilrich on “Pioneering agile retail” ✨
 
Content Marketing moving beyond buzzwords
Content Marketing moving beyond buzzwordsContent Marketing moving beyond buzzwords
Content Marketing moving beyond buzzwords
 
How to Turn Your Lead Nurturing Program into a Customer Converting Machine
How to Turn Your Lead Nurturing Program into a Customer Converting MachineHow to Turn Your Lead Nurturing Program into a Customer Converting Machine
How to Turn Your Lead Nurturing Program into a Customer Converting Machine
 
Badgeville Summit, Engage 2012 - PRESENTATION: Insights & Analytics: The B...
Badgeville Summit, Engage 2012 - PRESENTATION:   Insights & Analytics:  The B...Badgeville Summit, Engage 2012 - PRESENTATION:   Insights & Analytics:  The B...
Badgeville Summit, Engage 2012 - PRESENTATION: Insights & Analytics: The B...
 
NSA #influence19 - Caelan Huntress - 7 Steps To Turn Your Signature Speech In...
NSA #influence19 - Caelan Huntress - 7 Steps To Turn Your Signature Speech In...NSA #influence19 - Caelan Huntress - 7 Steps To Turn Your Signature Speech In...
NSA #influence19 - Caelan Huntress - 7 Steps To Turn Your Signature Speech In...
 
Move over UX and CX, here comes HX – Human Experience
Move over UX and CX, here comes HX – Human ExperienceMove over UX and CX, here comes HX – Human Experience
Move over UX and CX, here comes HX – Human Experience
 
From Hackathon to Unicorn with Talkdesk Founder and CEO Tiago Paiva and SaaSt...
From Hackathon to Unicorn with Talkdesk Founder and CEO Tiago Paiva and SaaSt...From Hackathon to Unicorn with Talkdesk Founder and CEO Tiago Paiva and SaaSt...
From Hackathon to Unicorn with Talkdesk Founder and CEO Tiago Paiva and SaaSt...
 

Similar to The Future of Customer Relationships

Artesian Connections 18
Artesian Connections 18Artesian Connections 18
Artesian Connections 18
Stuart Newton
 
Final pulse report 2018 event slides
Final pulse report 2018   event slidesFinal pulse report 2018   event slides
Final pulse report 2018 event slides
Sabeha Mohamed
 
Eunimart product lead growth strategy
Eunimart product lead growth strategyEunimart product lead growth strategy
Eunimart product lead growth strategy
Aditya Bhattacharjee
 
Isn’t it time you got married?
Isn’t it time you got married?Isn’t it time you got married?
Isn’t it time you got married?
Capgemini
 
7 Experts on Transforming Customer Experience with Data Insights (1)
7 Experts on Transforming Customer Experience with Data Insights (1)7 Experts on Transforming Customer Experience with Data Insights (1)
7 Experts on Transforming Customer Experience with Data Insights (1)
Mighty Guides, Inc.
 
The Future of the Contact Center: Key Predictions for 2019
The Future of the Contact Center: Key Predictions for 2019The Future of the Contact Center: Key Predictions for 2019
The Future of the Contact Center: Key Predictions for 2019
Calabrio
 
Stop Talking Customer-Centric, Start Being Customer-Centric
Stop Talking Customer-Centric, Start Being Customer-CentricStop Talking Customer-Centric, Start Being Customer-Centric
Stop Talking Customer-Centric, Start Being Customer-Centric
Amy Cross
 
Data, design and delivery the 3 d’s of today’s digital marketing world
Data, design and delivery  the 3 d’s of today’s digital marketing worldData, design and delivery  the 3 d’s of today’s digital marketing world
Data, design and delivery the 3 d’s of today’s digital marketing world
Financial Publishing Services
 
How can Insurers Accelerate Digital Transformation with Data Virtualization (...
How can Insurers Accelerate Digital Transformation with Data Virtualization (...How can Insurers Accelerate Digital Transformation with Data Virtualization (...
How can Insurers Accelerate Digital Transformation with Data Virtualization (...
Denodo
 
#SPEAKEASYASIA Edition 5: Traffic & Lead Generation
#SPEAKEASYASIA Edition 5: Traffic & Lead Generation#SPEAKEASYASIA Edition 5: Traffic & Lead Generation
#SPEAKEASYASIA Edition 5: Traffic & Lead Generation
2Stallions Digital Agency
 
CX Summit 2020 Keynote: Drive CX to the top of your organisations agenda with...
CX Summit 2020 Keynote: Drive CX to the top of your organisations agenda with...CX Summit 2020 Keynote: Drive CX to the top of your organisations agenda with...
CX Summit 2020 Keynote: Drive CX to the top of your organisations agenda with...
Catherine Hills
 
LinkedIn for Business- Your Sales Strategy for the Digital Age
LinkedIn for Business- Your Sales Strategy for the Digital AgeLinkedIn for Business- Your Sales Strategy for the Digital Age
LinkedIn for Business- Your Sales Strategy for the Digital Age
LinkedIn Sales Solutions
 
Big data big advance 2013
Big data big advance 2013Big data big advance 2013
Big data big advance 2013
Mindful Mix
 
A Simple Approach to Digital Strategy
A Simple Approach to Digital StrategyA Simple Approach to Digital Strategy
A Simple Approach to Digital Strategy
Tim Peter
 
Sponsored by Netbase: Go beyond social to find the voice of your consumer, Di...
Sponsored by Netbase: Go beyond social to find the voice of your consumer, Di...Sponsored by Netbase: Go beyond social to find the voice of your consumer, Di...
Sponsored by Netbase: Go beyond social to find the voice of your consumer, Di...
Digiday
 
Effective personalization across the customer journey
Effective personalization across the customer journeyEffective personalization across the customer journey
Effective personalization across the customer journey
FullContact
 
Why Customer Journey Mapping is So Essential to Growing Your Business
Why Customer Journey Mapping is So Essential to Growing Your BusinessWhy Customer Journey Mapping is So Essential to Growing Your Business
Why Customer Journey Mapping is So Essential to Growing Your Business
GreenRope
 
Three pillars for successful digital acceleration
Three pillars for successful digital accelerationThree pillars for successful digital acceleration
Three pillars for successful digital acceleration
MAD//Fest London
 
DevDigital Presentation: How Much Are Your Digital Assets Worth?
DevDigital Presentation: How Much Are Your Digital Assets Worth?DevDigital Presentation: How Much Are Your Digital Assets Worth?
DevDigital Presentation: How Much Are Your Digital Assets Worth?
maggiedevdig
 
Humanizing the Digital Customer Experience
Humanizing the Digital Customer ExperienceHumanizing the Digital Customer Experience
Humanizing the Digital Customer Experience
Amy Cross
 

Similar to The Future of Customer Relationships (20)

Artesian Connections 18
Artesian Connections 18Artesian Connections 18
Artesian Connections 18
 
Final pulse report 2018 event slides
Final pulse report 2018   event slidesFinal pulse report 2018   event slides
Final pulse report 2018 event slides
 
Eunimart product lead growth strategy
Eunimart product lead growth strategyEunimart product lead growth strategy
Eunimart product lead growth strategy
 
Isn’t it time you got married?
Isn’t it time you got married?Isn’t it time you got married?
Isn’t it time you got married?
 
7 Experts on Transforming Customer Experience with Data Insights (1)
7 Experts on Transforming Customer Experience with Data Insights (1)7 Experts on Transforming Customer Experience with Data Insights (1)
7 Experts on Transforming Customer Experience with Data Insights (1)
 
The Future of the Contact Center: Key Predictions for 2019
The Future of the Contact Center: Key Predictions for 2019The Future of the Contact Center: Key Predictions for 2019
The Future of the Contact Center: Key Predictions for 2019
 
Stop Talking Customer-Centric, Start Being Customer-Centric
Stop Talking Customer-Centric, Start Being Customer-CentricStop Talking Customer-Centric, Start Being Customer-Centric
Stop Talking Customer-Centric, Start Being Customer-Centric
 
Data, design and delivery the 3 d’s of today’s digital marketing world
Data, design and delivery  the 3 d’s of today’s digital marketing worldData, design and delivery  the 3 d’s of today’s digital marketing world
Data, design and delivery the 3 d’s of today’s digital marketing world
 
How can Insurers Accelerate Digital Transformation with Data Virtualization (...
How can Insurers Accelerate Digital Transformation with Data Virtualization (...How can Insurers Accelerate Digital Transformation with Data Virtualization (...
How can Insurers Accelerate Digital Transformation with Data Virtualization (...
 
#SPEAKEASYASIA Edition 5: Traffic & Lead Generation
#SPEAKEASYASIA Edition 5: Traffic & Lead Generation#SPEAKEASYASIA Edition 5: Traffic & Lead Generation
#SPEAKEASYASIA Edition 5: Traffic & Lead Generation
 
CX Summit 2020 Keynote: Drive CX to the top of your organisations agenda with...
CX Summit 2020 Keynote: Drive CX to the top of your organisations agenda with...CX Summit 2020 Keynote: Drive CX to the top of your organisations agenda with...
CX Summit 2020 Keynote: Drive CX to the top of your organisations agenda with...
 
LinkedIn for Business- Your Sales Strategy for the Digital Age
LinkedIn for Business- Your Sales Strategy for the Digital AgeLinkedIn for Business- Your Sales Strategy for the Digital Age
LinkedIn for Business- Your Sales Strategy for the Digital Age
 
Big data big advance 2013
Big data big advance 2013Big data big advance 2013
Big data big advance 2013
 
A Simple Approach to Digital Strategy
A Simple Approach to Digital StrategyA Simple Approach to Digital Strategy
A Simple Approach to Digital Strategy
 
Sponsored by Netbase: Go beyond social to find the voice of your consumer, Di...
Sponsored by Netbase: Go beyond social to find the voice of your consumer, Di...Sponsored by Netbase: Go beyond social to find the voice of your consumer, Di...
Sponsored by Netbase: Go beyond social to find the voice of your consumer, Di...
 
Effective personalization across the customer journey
Effective personalization across the customer journeyEffective personalization across the customer journey
Effective personalization across the customer journey
 
Why Customer Journey Mapping is So Essential to Growing Your Business
Why Customer Journey Mapping is So Essential to Growing Your BusinessWhy Customer Journey Mapping is So Essential to Growing Your Business
Why Customer Journey Mapping is So Essential to Growing Your Business
 
Three pillars for successful digital acceleration
Three pillars for successful digital accelerationThree pillars for successful digital acceleration
Three pillars for successful digital acceleration
 
DevDigital Presentation: How Much Are Your Digital Assets Worth?
DevDigital Presentation: How Much Are Your Digital Assets Worth?DevDigital Presentation: How Much Are Your Digital Assets Worth?
DevDigital Presentation: How Much Are Your Digital Assets Worth?
 
Humanizing the Digital Customer Experience
Humanizing the Digital Customer ExperienceHumanizing the Digital Customer Experience
Humanizing the Digital Customer Experience
 

More from Ray Poynter

The State of AI in Insights and Research 2024: Results and Findings
The State of AI in Insights and Research 2024: Results and FindingsThe State of AI in Insights and Research 2024: Results and Findings
The State of AI in Insights and Research 2024: Results and Findings
Ray Poynter
 
ResearchWiseAI - an artificial intelligence driven research data analysis tool
ResearchWiseAI - an artificial intelligence driven research data analysis toolResearchWiseAI - an artificial intelligence driven research data analysis tool
ResearchWiseAI - an artificial intelligence driven research data analysis tool
Ray Poynter
 
AI-powered interviewing: Best practices from Yasna
AI-powered interviewing: Best practices from YasnaAI-powered interviewing: Best practices from Yasna
AI-powered interviewing: Best practices from Yasna
Ray Poynter
 
Artificial Intelligence and Qual: The Story So Far
Artificial Intelligence and Qual: The Story So FarArtificial Intelligence and Qual: The Story So Far
Artificial Intelligence and Qual: The Story So Far
Ray Poynter
 
State of Research Insights in Q1, 2024 from NewMR
State of Research Insights in Q1, 2024 from NewMRState of Research Insights in Q1, 2024 from NewMR
State of Research Insights in Q1, 2024 from NewMR
Ray Poynter
 
Sudden Death of Beliefs
Sudden Death of BeliefsSudden Death of Beliefs
Sudden Death of Beliefs
Ray Poynter
 
Uncovering Consumers’ Hidden Narratives
Uncovering Consumers’ Hidden NarrativesUncovering Consumers’ Hidden Narratives
Uncovering Consumers’ Hidden Narratives
Ray Poynter
 
Narrative Exploration of New Categories at Mondelēz
Narrative Exploration of New Categories at MondelēzNarrative Exploration of New Categories at Mondelēz
Narrative Exploration of New Categories at Mondelēz
Ray Poynter
 
The Future in Focus
The Future in FocusThe Future in Focus
The Future in Focus
Ray Poynter
 
The Future in Focus
The Future in FocusThe Future in Focus
The Future in Focus
Ray Poynter
 
The State of Insights – September 2023
The State of Insights – September 2023The State of Insights – September 2023
The State of Insights – September 2023
Ray Poynter
 
Research Thinking in the age of AI
Research Thinking in the age of AIResearch Thinking in the age of AI
Research Thinking in the age of AI
Ray Poynter
 
How might AI impact Research and Insights over the next two years?
How might AI impact Research and Insights over the next two years?How might AI impact Research and Insights over the next two years?
How might AI impact Research and Insights over the next two years?
Ray Poynter
 
From Words to Wisdom: Unleashing the Potential of Language Models for Human-C...
From Words to Wisdom: Unleashing the Potential of Language Models for Human-C...From Words to Wisdom: Unleashing the Potential of Language Models for Human-C...
From Words to Wisdom: Unleashing the Potential of Language Models for Human-C...
Ray Poynter
 
ChatGPT for Social Media Listening: practical application with YouScan’s Insi...
ChatGPT for Social Media Listening: practical application with YouScan’s Insi...ChatGPT for Social Media Listening: practical application with YouScan’s Insi...
ChatGPT for Social Media Listening: practical application with YouScan’s Insi...
Ray Poynter
 
Using Generative AI to Assess the Quality of Open-Ended Responses in Surveys
Using Generative AI to Assess the Quality of Open-Ended Responses in SurveysUsing Generative AI to Assess the Quality of Open-Ended Responses in Surveys
Using Generative AI to Assess the Quality of Open-Ended Responses in Surveys
Ray Poynter
 
Exploring the future of verbatim coding with ChatGPT
Exploring the future of verbatim coding with ChatGPTExploring the future of verbatim coding with ChatGPT
Exploring the future of verbatim coding with ChatGPT
Ray Poynter
 
Using Generative AI to bring Qualitative Capabilities to Quantitative Surveys
Using Generative AI to bring Qualitative Capabilities to Quantitative SurveysUsing Generative AI to bring Qualitative Capabilities to Quantitative Surveys
Using Generative AI to bring Qualitative Capabilities to Quantitative Surveys
Ray Poynter
 
How AI / ChatGPT Drives Business Growth
How AI / ChatGPT Drives Business GrowthHow AI / ChatGPT Drives Business Growth
How AI / ChatGPT Drives Business Growth
Ray Poynter
 
Tech for tech’s sake? Learnings from experiments with AI in consumer research
Tech for tech’s sake? Learnings from experiments with AI in consumer researchTech for tech’s sake? Learnings from experiments with AI in consumer research
Tech for tech’s sake? Learnings from experiments with AI in consumer research
Ray Poynter
 

More from Ray Poynter (20)

The State of AI in Insights and Research 2024: Results and Findings
The State of AI in Insights and Research 2024: Results and FindingsThe State of AI in Insights and Research 2024: Results and Findings
The State of AI in Insights and Research 2024: Results and Findings
 
ResearchWiseAI - an artificial intelligence driven research data analysis tool
ResearchWiseAI - an artificial intelligence driven research data analysis toolResearchWiseAI - an artificial intelligence driven research data analysis tool
ResearchWiseAI - an artificial intelligence driven research data analysis tool
 
AI-powered interviewing: Best practices from Yasna
AI-powered interviewing: Best practices from YasnaAI-powered interviewing: Best practices from Yasna
AI-powered interviewing: Best practices from Yasna
 
Artificial Intelligence and Qual: The Story So Far
Artificial Intelligence and Qual: The Story So FarArtificial Intelligence and Qual: The Story So Far
Artificial Intelligence and Qual: The Story So Far
 
State of Research Insights in Q1, 2024 from NewMR
State of Research Insights in Q1, 2024 from NewMRState of Research Insights in Q1, 2024 from NewMR
State of Research Insights in Q1, 2024 from NewMR
 
Sudden Death of Beliefs
Sudden Death of BeliefsSudden Death of Beliefs
Sudden Death of Beliefs
 
Uncovering Consumers’ Hidden Narratives
Uncovering Consumers’ Hidden NarrativesUncovering Consumers’ Hidden Narratives
Uncovering Consumers’ Hidden Narratives
 
Narrative Exploration of New Categories at Mondelēz
Narrative Exploration of New Categories at MondelēzNarrative Exploration of New Categories at Mondelēz
Narrative Exploration of New Categories at Mondelēz
 
The Future in Focus
The Future in FocusThe Future in Focus
The Future in Focus
 
The Future in Focus
The Future in FocusThe Future in Focus
The Future in Focus
 
The State of Insights – September 2023
The State of Insights – September 2023The State of Insights – September 2023
The State of Insights – September 2023
 
Research Thinking in the age of AI
Research Thinking in the age of AIResearch Thinking in the age of AI
Research Thinking in the age of AI
 
How might AI impact Research and Insights over the next two years?
How might AI impact Research and Insights over the next two years?How might AI impact Research and Insights over the next two years?
How might AI impact Research and Insights over the next two years?
 
From Words to Wisdom: Unleashing the Potential of Language Models for Human-C...
From Words to Wisdom: Unleashing the Potential of Language Models for Human-C...From Words to Wisdom: Unleashing the Potential of Language Models for Human-C...
From Words to Wisdom: Unleashing the Potential of Language Models for Human-C...
 
ChatGPT for Social Media Listening: practical application with YouScan’s Insi...
ChatGPT for Social Media Listening: practical application with YouScan’s Insi...ChatGPT for Social Media Listening: practical application with YouScan’s Insi...
ChatGPT for Social Media Listening: practical application with YouScan’s Insi...
 
Using Generative AI to Assess the Quality of Open-Ended Responses in Surveys
Using Generative AI to Assess the Quality of Open-Ended Responses in SurveysUsing Generative AI to Assess the Quality of Open-Ended Responses in Surveys
Using Generative AI to Assess the Quality of Open-Ended Responses in Surveys
 
Exploring the future of verbatim coding with ChatGPT
Exploring the future of verbatim coding with ChatGPTExploring the future of verbatim coding with ChatGPT
Exploring the future of verbatim coding with ChatGPT
 
Using Generative AI to bring Qualitative Capabilities to Quantitative Surveys
Using Generative AI to bring Qualitative Capabilities to Quantitative SurveysUsing Generative AI to bring Qualitative Capabilities to Quantitative Surveys
Using Generative AI to bring Qualitative Capabilities to Quantitative Surveys
 
How AI / ChatGPT Drives Business Growth
How AI / ChatGPT Drives Business GrowthHow AI / ChatGPT Drives Business Growth
How AI / ChatGPT Drives Business Growth
 
Tech for tech’s sake? Learnings from experiments with AI in consumer research
Tech for tech’s sake? Learnings from experiments with AI in consumer researchTech for tech’s sake? Learnings from experiments with AI in consumer research
Tech for tech’s sake? Learnings from experiments with AI in consumer research
 

Recently uploaded

ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
PECB
 
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...
EduSkills OECD
 
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptx
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptxBeyond Degrees - Empowering the Workforce in the Context of Skills-First.pptx
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptx
EduSkills OECD
 
Juneteenth Freedom Day 2024 David Douglas School District
Juneteenth Freedom Day 2024 David Douglas School DistrictJuneteenth Freedom Day 2024 David Douglas School District
Juneteenth Freedom Day 2024 David Douglas School District
David Douglas School District
 
Standardized tool for Intelligence test.
Standardized tool for Intelligence test.Standardized tool for Intelligence test.
Standardized tool for Intelligence test.
deepaannamalai16
 
How to Predict Vendor Bill Product in Odoo 17
How to Predict Vendor Bill Product in Odoo 17How to Predict Vendor Bill Product in Odoo 17
How to Predict Vendor Bill Product in Odoo 17
Celine George
 
Chapter wise All Notes of First year Basic Civil Engineering.pptx
Chapter wise All Notes of First year Basic Civil Engineering.pptxChapter wise All Notes of First year Basic Civil Engineering.pptx
Chapter wise All Notes of First year Basic Civil Engineering.pptx
Denish Jangid
 
Pharmaceutics Pharmaceuticals best of brub
Pharmaceutics Pharmaceuticals best of brubPharmaceutics Pharmaceuticals best of brub
Pharmaceutics Pharmaceuticals best of brub
danielkiash986
 
Electric Fetus - Record Store Scavenger Hunt
Electric Fetus - Record Store Scavenger HuntElectric Fetus - Record Store Scavenger Hunt
Electric Fetus - Record Store Scavenger Hunt
RamseyBerglund
 
Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...
Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...
Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...
TechSoup
 
A Visual Guide to 1 Samuel | A Tale of Two Hearts
A Visual Guide to 1 Samuel | A Tale of Two HeartsA Visual Guide to 1 Samuel | A Tale of Two Hearts
A Visual Guide to 1 Samuel | A Tale of Two Hearts
Steve Thomason
 
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...
Nguyen Thanh Tu Collection
 
Présentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptx
Présentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptxPrésentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptx
Présentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptx
siemaillard
 
How to Setup Warehouse & Location in Odoo 17 Inventory
How to Setup Warehouse & Location in Odoo 17 InventoryHow to Setup Warehouse & Location in Odoo 17 Inventory
How to Setup Warehouse & Location in Odoo 17 Inventory
Celine George
 
Educational Technology in the Health Sciences
Educational Technology in the Health SciencesEducational Technology in the Health Sciences
Educational Technology in the Health Sciences
Iris Thiele Isip-Tan
 
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem studentsRHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
Himanshu Rai
 
Jemison, MacLaughlin, and Majumder "Broadening Pathways for Editors and Authors"
Jemison, MacLaughlin, and Majumder "Broadening Pathways for Editors and Authors"Jemison, MacLaughlin, and Majumder "Broadening Pathways for Editors and Authors"
Jemison, MacLaughlin, and Majumder "Broadening Pathways for Editors and Authors"
National Information Standards Organization (NISO)
 
Bonku-Babus-Friend by Sathyajith Ray (9)
Bonku-Babus-Friend by Sathyajith Ray  (9)Bonku-Babus-Friend by Sathyajith Ray  (9)
Bonku-Babus-Friend by Sathyajith Ray (9)
nitinpv4ai
 
BIOLOGY NATIONAL EXAMINATION COUNCIL (NECO) 2024 PRACTICAL MANUAL.pptx
BIOLOGY NATIONAL EXAMINATION COUNCIL (NECO) 2024 PRACTICAL MANUAL.pptxBIOLOGY NATIONAL EXAMINATION COUNCIL (NECO) 2024 PRACTICAL MANUAL.pptx
BIOLOGY NATIONAL EXAMINATION COUNCIL (NECO) 2024 PRACTICAL MANUAL.pptx
RidwanHassanYusuf
 
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
GeorgeMilliken2
 

Recently uploaded (20)

ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
 
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...
 
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptx
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptxBeyond Degrees - Empowering the Workforce in the Context of Skills-First.pptx
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptx
 
Juneteenth Freedom Day 2024 David Douglas School District
Juneteenth Freedom Day 2024 David Douglas School DistrictJuneteenth Freedom Day 2024 David Douglas School District
Juneteenth Freedom Day 2024 David Douglas School District
 
Standardized tool for Intelligence test.
Standardized tool for Intelligence test.Standardized tool for Intelligence test.
Standardized tool for Intelligence test.
 
How to Predict Vendor Bill Product in Odoo 17
How to Predict Vendor Bill Product in Odoo 17How to Predict Vendor Bill Product in Odoo 17
How to Predict Vendor Bill Product in Odoo 17
 
Chapter wise All Notes of First year Basic Civil Engineering.pptx
Chapter wise All Notes of First year Basic Civil Engineering.pptxChapter wise All Notes of First year Basic Civil Engineering.pptx
Chapter wise All Notes of First year Basic Civil Engineering.pptx
 
Pharmaceutics Pharmaceuticals best of brub
Pharmaceutics Pharmaceuticals best of brubPharmaceutics Pharmaceuticals best of brub
Pharmaceutics Pharmaceuticals best of brub
 
Electric Fetus - Record Store Scavenger Hunt
Electric Fetus - Record Store Scavenger HuntElectric Fetus - Record Store Scavenger Hunt
Electric Fetus - Record Store Scavenger Hunt
 
Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...
Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...
Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...
 
A Visual Guide to 1 Samuel | A Tale of Two Hearts
A Visual Guide to 1 Samuel | A Tale of Two HeartsA Visual Guide to 1 Samuel | A Tale of Two Hearts
A Visual Guide to 1 Samuel | A Tale of Two Hearts
 
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...
 
Présentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptx
Présentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptxPrésentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptx
Présentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptx
 
How to Setup Warehouse & Location in Odoo 17 Inventory
How to Setup Warehouse & Location in Odoo 17 InventoryHow to Setup Warehouse & Location in Odoo 17 Inventory
How to Setup Warehouse & Location in Odoo 17 Inventory
 
Educational Technology in the Health Sciences
Educational Technology in the Health SciencesEducational Technology in the Health Sciences
Educational Technology in the Health Sciences
 
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem studentsRHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
 
Jemison, MacLaughlin, and Majumder "Broadening Pathways for Editors and Authors"
Jemison, MacLaughlin, and Majumder "Broadening Pathways for Editors and Authors"Jemison, MacLaughlin, and Majumder "Broadening Pathways for Editors and Authors"
Jemison, MacLaughlin, and Majumder "Broadening Pathways for Editors and Authors"
 
Bonku-Babus-Friend by Sathyajith Ray (9)
Bonku-Babus-Friend by Sathyajith Ray  (9)Bonku-Babus-Friend by Sathyajith Ray  (9)
Bonku-Babus-Friend by Sathyajith Ray (9)
 
BIOLOGY NATIONAL EXAMINATION COUNCIL (NECO) 2024 PRACTICAL MANUAL.pptx
BIOLOGY NATIONAL EXAMINATION COUNCIL (NECO) 2024 PRACTICAL MANUAL.pptxBIOLOGY NATIONAL EXAMINATION COUNCIL (NECO) 2024 PRACTICAL MANUAL.pptx
BIOLOGY NATIONAL EXAMINATION COUNCIL (NECO) 2024 PRACTICAL MANUAL.pptx
 
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
 

The Future of Customer Relationships