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Be#er	By	Mistake	
Manisha	Dikshit,	Consumer	Faces	Pte	Ltd	
Festival of
#NewMR 2018
	
	
Better By Mistake
Manisha Dikshit
Consumer Faces Pte Ltd
What	are	the	emerging	technologies	in	Market	Research?	
Ray	Poynter,	The	Future	Place	
Festival of
#NewMR 2018
	
	
NewMR	2018	Sponsors	
Pla@num	
Gold	
Silver	
Communica@on	
Your	name	here?	
S@ll	@me	to	be	a	
2018	NewMR	Sponsor
Be#er	By	Mistake	
Manisha	Dikshit,	Consumer	Faces	Pte	Ltd	
Festival of
#NewMR 2018
	
	
•  Incumbent	brand,	leader	in	the	health	and	
wellness	category		
•  Stagna@ng	market	share		
•  Key	challenge:	hold	the	lucra@ve	current	base	
yet	grow	by	a#rac@ng	new/younger	
customers		
	
The	situa:on
Be#er	By	Mistake	
Manisha	Dikshit,	Consumer	Faces	Pte	Ltd	
Festival of
#NewMR 2018
	
	
	
	
Take every chance. Drop every
fear
Dr. Seuss
Be#er	By	Mistake	
Manisha	Dikshit,	Consumer	Faces	Pte	Ltd	
Festival of
#NewMR 2018
	
	
	
	
CONSTRUCT
A Diverse Team
GENERATE
Insight and knowledge
EXPLORE
Domain deep dives
Consumer conversations
DEVELOP
Big Idea
	
The	plan
Be#er	By	Mistake	
Manisha	Dikshit,	Consumer	Faces	Pte	Ltd	
Festival of
#NewMR 2018
	
	
	
	
	
The	plan		
Hyper
collaboration
Balance
Better
with Less
Be#er	By	Mistake	
Manisha	Dikshit,	Consumer	Faces	Pte	Ltd	
Festival of
#NewMR 2018
Be#er	By	Mistake	
Manisha	Dikshit,	Consumer	Faces	Pte	Ltd	
Festival of
#NewMR 2018
	
	
	
3	key	issues	
SPEED
IMPERATIVE
Be#er	By	Mistake	
Manisha	Dikshit,	Consumer	Faces	Pte	Ltd	
Festival of
#NewMR 2018
	
	
	
3	key	issues	
RIGHT PERSON,
WRONG TIME
Be#er	By	Mistake	
Manisha	Dikshit,	Consumer	Faces	Pte	Ltd	
Festival of
#NewMR 2018
	
	
	
3	key	issues	
WRONG
FRAME
Be#er	By	Mistake	
Manisha	Dikshit,	Consumer	Faces	Pte	Ltd	
Festival of
#NewMR 2018
	
	
	
	
80%
of marketers say they have a
holistic understanding of
their customers
35%
of consumers say the
communications from their
favorite brand are relevant
Source: DEG Digital
	
The	gap
Be#er	By	Mistake	
Manisha	Dikshit,	Consumer	Faces	Pte	Ltd	
Festival of
#NewMR 2018
	
	
In complex times, are there other models for
research?
Be#er	By	Mistake	
Manisha	Dikshit,	Consumer	Faces	Pte	Ltd	
Festival of
#NewMR 2018
	
	
Research as a
Journey of Learning
Be#er	By	Mistake	
Manisha	Dikshit,	Consumer	Faces	Pte	Ltd	
Festival of
#NewMR 2018
	
	
	
What	is	a	learning	journey?	
1.  Designed	learning		
2.  The	end	of	the	journey	isn’t	knowing	more,	its	doing	more		
3.  Immersive		
4.  Provoca@ve	enquiries	at	the	fringes	of	change		
5.  Reflec@on	and	dialogue
Be#er	By	Mistake	
Manisha	Dikshit,	Consumer	Faces	Pte	Ltd	
Festival of
#NewMR 2018
	
	
	
Towards	a	more	innova:on	focused	
research	model	
Sense makingPossibilities
TransformativeSpacious
Current
State
Future
State
Be#er	By	Mistake	
Manisha	Dikshit,	Consumer	Faces	Pte	Ltd	
Festival of
#NewMR 2018
	
	
	
The	new	frame	of	mind		
01. 02. 03.
A Risk Taking
mindset
An Expansive Future
Oriented mindset
Intuition, not just
data
Be#er	By	Mistake	
Manisha	Dikshit,	Consumer	Faces	Pte	Ltd	
Festival of
#NewMR 2018
	
	
The real difficulty in innovation in
any business lies not in developing
new ideas but in escaping old ones
Keynes
Be#er	By	Mistake	
Manisha	Dikshit,	Consumer	Faces	Pte	Ltd	
Festival of
#NewMR 2018
	
	
Thank	You!	
	
	
manisha.dikshit@consumerfaces.con	
@consumerfaces
Be#er	By	Mistake	
Manisha	Dikshit,	Consumer	Faces	Pte	Ltd	
Festival of
#NewMR 2018
	
	
Q	&	A	
Manisha	Dikshit		
Consumer	Faces	Pte	Ltd		
Sue	York	
NewMR
What	are	the	emerging	technologies	in	Market	Research?	
Ray	Poynter,	The	Future	Place	
Festival of
#NewMR 2018
	
	
NewMR	2018	Sponsors	
Pla@num	
Gold	
Silver	
Communica@on	
Your	name	here?	
S@ll	@me	to	be	a	
2018	NewMR	Sponsor

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