Are you able to personalize your customer's journey at scale? Discover how to map custom communications along every step of the funnel on different platforms to improve your customer experience.

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Here’s What Effective
Personalization Across the
Buyer’s Journey Looks Like

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How many of us can say we interact with our
customers, with personalized communication,
throughout the entire customer journey?

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Creating a one-to-one
relationship with a customer or
prospect has moved beyond the
occasional birthday email.
Using first-party data isn’t
enough to complete a full picture
of your customer in a way that
can help you create a meaningful
relationship with them.

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Ironically, 60% of marketers
struggle to personalize content
in real-time, yet 77% believe real-
time personalization is crucial.

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With accurate, real-time audience
data insights, you’re communicating
with customers on a one-to-one level
throughout every step of the funnel.
Increasing personalization in more
channels can increase overall
consumer spending by 500%.

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But for many organizations, customer
insights are trapped in different platforms
across various departments.

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A true identity graph, one that relies on
contact data fragments that are connected
and constantly updated, can help
marketers personalize their efforts at
scale.

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In fact, it can enable truly personalized communications
throughout the entire customer journey.

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Awareness or It’s nice to meet you, [Name]!
Using PR and social media, print ads, radio,
TV, or word of mouth introduces potential
customers to your brand.
With audience data insights, you can get a
glimpse into what publications your ideal
customers are consuming.
These insights can help you decide where to
spend your marketing dollars inside niche
markets with expert targeting.

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Interest or [Name], I know how to help you.
Once people are familiar with your brand, you can
provide even more targeted messaging that
addresses their pain points.
Use AI tools or personal landing page experiences to
show relevant content to the people who visit your
website.
Serve valuable social or digital ads through
retargeting for people who have shown interest in
particular pages on your website.
Segment your email lists using interests, affinities, or
job title data to create nurture streams.

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Consideration or [Name], here are the results you can expect using my
product.
If a picture speaks a thousand words, then
metrics tell an entire story.
Case studies that show results in multiple
verticals, will help potential customers identify
just how much you can grow their business.
Use insights like job title and other firmographic
data to engage with prospects in your list who
can identify with your success stories.
Testimonials, customer reviews, and use cases
can help paint the picture for prospects as well
and prove your solution works.

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Purchase or A million thanks, [Name]!
At the time of purchase, transactional data is
captured and becomes part of the complete
customer profile.
Data points like special offers, a discount from
a friend, or a purchase from a brick and mortar
store can be used to engage with your
customer.
Thank you emails, add-on packages or
products, or special offers to upgrade can all
be informed with transactional data.

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Retention or [Name], are you using our product in this way too?
How-to videos, access to a community
forum or Facebook group, and support
articles are all great ways to show your
customer you want them to get the most of
your product.
Use audience data insights to share other
ways they could be using their product or
invite them to engage with other customers
who are using your product in new and
different ways.

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Advocacy or [Name], share this code with your friends to get 20% off!
Social data is a great way to figure out the influence of
your customers and who you could turn into a brand
advocate. Influencer marketing has become a big
buzzword for marketing campaigns that look to engage
a niche market.
However, even though some influencers have a better
reach, they may not be a great advocate for your brand.
Considering that 92% of consumers turn to people they
know for referrals above any other source, for an
authentic ambassador, you can look inside your current
database.
Social data from identity resolution can show you the
number of followers and reach your individual
customers have. You can invite them to help promote
your brand on their social networks, blogs, or

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A single customer view to personalize, segment, and
message to customers on a one-to-one level is an
attainable strategy for marketing teams.
Engaging with an identity resolution provider and an
easy-to-integrate dataset can enable informed
messaging throughout the entire customer journey.
Visit www.fullcontact.com/IDR to learn more.