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NSA #influence19 - Caelan Huntress - 7 Steps To Turn Your Signature Speech Into A Signature Offer

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NSA #influence19 - Caelan Huntress - 7 Steps To Turn Your Signature Speech Into A Signature Offer

  1. 1. Presented by Caelan Huntress 7 Steps To Turn Your Signature Speech Into A Signature Offer #influence19@CAELANHUNTRESS
  2. 2. #influence19
  3. 3. Presented by Caelan Huntress 7 Steps To Turn Your Signature Speech Into A Signature Offer #influence19@CAELANHUNTRESS
  4. 4. Digital Marketing for Online Entrepreneurs, Course Creators, Authors, Coaches, & Public Speakers stellarplatforms.com Website Design Content Marketing Webinars & Summits Membership Websites Marketing Automation Email Autoresponders Sales Funnel Strategy eCommerce Shopping Carts Presented by Caelan Huntress #influence19@CAELANHUNTRESS
  5. 5. Presented by Caelan Huntress @CAELANHUNTRESS 7 Steps To Turn Your Signature Speech Into A Signature Offer #influence19
  6. 6. 1 Identify the Transformation
  7. 7. 1 Identify the Transformation vip.mikerayburn.com/challenge
  8. 8. Case Study Mike Rayburn What IF? Book What IF? Keynote What IF? Challenge
  9. 9. Case Study Sally Hogshead Fascinate How To Fascinate Keynote Complete Fascination Business System
  10. 10. Simon Sinek Mission & Purpose Start With Why Case Study
  11. 11. 1 Identify the Transformation
  12. 12. 2 Target A Customer Avatar Craving That Transformation
  13. 13. 2 Target A Customer Avatar Craving That Transformation
  14. 14. 2 stellarplatforms.com/slides Target A Customer Avatar Craving That Transformation
  15. 15. 2 stellarplatforms.com/slides Make A List Of 12 People Target A Customer Avatar Craving That Transformation
  16. 16. 3 Survey 12 People
  17. 17. 3 1 - What’s the biggest problem you deal with relating to [TOPIC]? 2 - Where do you go online to research solutions? Survey 12 People
  18. 18. Case Study Ryan Levesque ASK book ASK Method Masterclass ASK Academy ASKLIVE!2019
  19. 19. 4 1-Any 1-Few 1-Many 1-1 Choose an Offer Bracket
  20. 20. 4 People -> 1-Any 1-Few 1-Many 1-1 Price-> Choose an Offer Bracket
  21. 21. 4 People -> 1-Any 1-Few 1-Many 1-1 Presence-> Price-> Choose an Offer Bracket
  22. 22. Case Study Peter Cook Thought Leaders Practice - Book 1-Any 1-Few 1-Many 1-1 Thought Leaders: Practice vs Business Thought Leaders Business School Coaching
  23. 23. 4 Thought Leaders Practice Peter Cook Matt Church Scott Stein Peter Cook
  24. 24. 4 Thought Leaders Practice Peter Cook Matt Church Scott Stein Peter Cook
  25. 25. 4 Thought Leaders Practice Peter Cook Matt Church Scott Stein Peter Cook
  26. 26. Case Study Peter Cook Thought Leaders Practice - Book 1-Any 1-Few 1-Many 1-1 Thought Leaders: Practice vs Business Thought Leaders Business School Coaching
  27. 27. Case Study Peter Cook 1st 20 peter@petercook.com Subject line: NSA USA Name Shipping Address
  28. 28. 5 Select A Launch Date
  29. 29. 5 Select A Launch Date Launch Date Jan 1 2020 Launch Promotion Campaign Nov 15 2019 Produce Promotion Campaign Nov 1 2019 Survey Audience Sep 15 2019 Make Customer Avatars Identify Transformation Sept 1 2019 Aug 1 2019 Activity Deadline
  30. 30. 6 Ask People To Buy It
  31. 31. 6 Ask People To Buy It 1 - If nobody wants to buy your offer, don’t make it. 2 - When you ask for a credit card, you will get the real objection.
  32. 32. 6 Ask People To Buy It SIMPLE PITCH
  33. 33. 6 Ask People To Buy It I»ve got a new thing, and I think you»d be a good match for it. It costs X , and it will be available on X . Do you want to buy it?
  34. 34. 7 Free-Public Free-Private Tripwire Low price Mid price High price Build Your Offer
  35. 35. 7 1. Identify the Transformation 2. Target an Avatar 3. Survey 12 People 4. Choose Offer Bracket 5. Set a Launch Date 6. Ask People to Buy It 7. Build Your Offer Steps to Pre-Sell Your Offer
  36. 36. stellarplatforms.com/consultation Digital Marketing Strategy Consultation 30 MinutesFree Call
  37. 37. What is a Platform? A collection of ideas and offerings delivered by an individual person.
  38. 38. Something to SAY Something to SELL
  39. 39. 4 Cornerstones
  40. 40. 4 Cornerstones
  41. 41. 4 Levels of Platforms: Stadium Stage Showroom Soapbox 4. 3. 2. 1.
  42. 42. SellSay 4 Cornerstones
  43. 43. SellSayExternal Internal 4 Cornerstones
  44. 44. SellSayExternal Internal Strategy Systems 4 Cornerstones
  45. 45. Strategy SellSay Systems External Internal Visionary Practical 4 Cornerstones
  46. 46. 4 Cornerstones Strategy SellSay Systems External Internal Visionary Practical
  47. 47. stellarplatforms.com/consultation
  48. 48. stellarplatforms.com/consultation
  49. 49. stellarplatforms.com/consultation
  50. 50. –James Twyman New York Times Bestselling Author “Not only was Caelan highly proficient in his professional skills, but he was also amazing to work with. His positive attitude helped make the project run smoothly and on time. I was impressed by the way he projected integrity in everything he did.”
  51. 51. Lisa Garr Nationally Syndicated Host of The Aware Show “Caelan has a great way of taking your vision and making it a reality. He works really well with visionaries – I speak it, and he makes it happen! His website design for The Aware Show really captured my personality, and his project management skills kept my entire team on track. The beautiful summits he put together helped us to grow our list and expand our audience. Caelan is always positive and keeps a positive outlook on life!”
  52. 52. – Mike Rayburn National Speakers Association Hall of Fame “I highly recommend Caelan Huntress. Caelan & I have been working together for about a year, and the results have been great. I was a hard sell. I looked at a lot of different options, and I felt like Caelan was the best one. He knows every aspect of this business. Working with Caelan has been absolutely fantastic. He is incurably positive, always uptempo, always having a great day, and I cannot recommend him highly enough.”
  53. 53. vip.mikerayburn.com/challenge What IF? Challenge Coupon Code: NSA
  54. 54. Slides & Prizes stellarplatforms.com/slides
  55. 55. Slides & Prizes stellarplatforms.com/slides
  56. 56. Presented by Caelan Huntress @caelanhuntress 7 Steps To Turn Your Signature Speech Into A Signature Offer #influence19

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