The document discusses the future of the Flash platform. It focuses on four main areas: web, video, enterprise, and gaming. For each area, it outlines priorities and new capabilities for Flash, including support for multi-screen applications and devices, enhanced video streaming and protection, productivity tools for enterprise development, and expanded 3D and augmented reality capabilities for gaming. The overall strategy is to continue advancing the Flash platform across various tools, frameworks, servers, and clients to keep it at the center of digital experiences on the modern web.

1. The future of the Flash Platform
Michaël Chaize | Platform Evangelist
2011 Wintech
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2. Welcome to Las Vegas
§ Insert your 5 – 8 main Topics
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3. What’s the future of the Flash Platform ?
§ Insert your 5 – 8 main Topics
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4. Ask the experts
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5. What do you think about Flash ?
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6. What’s the future of the web ?
innovation
FLASH11
HTML5
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7. HOMESTAR 10 V1
YOUTUBE
NIKE DEVIL
RADISKULLPICNIK HOTEL
BROADMOOR BABYDOLL
BEACHANDRUNNER
WB MOBILE
BALL
PRAYSTATION
DREAMWORKS
AUDIOTOOL
HD/H.264 HARDWARE ACCELERATION
ACCESSIBILITY BITMAP DATA & EFFECTS BINARY SOCKETS HTTP VIDEO STREAMING
COLLISION DETECTION VIDEO STREAMING SCALE 9 COMPONENT SCALING ACTIONSCRIPT 3 DYNAMIC SOUND GENERATION
MASKING DYNAMIC TEXT HTML TEXT FORMATTING WEBCAM & MICROPHONE TEXT ANTI-ALIASING FULLSCREEN PIXEL BENDER CONTENT PROTECTION
HYPERLINKS MOVIECLIP TRANSPARENCY SWF LOADING XML / OBJECTS / ARRAYS COMPRESSION WMODE DEPTH MGMT TRANSPARENT VIDEO TEXT LAYOUT FRAMEWORK
GRADIENTS SYMBOLS COLOR EFFECTS BROWSER COMMUNICATION SCRIPTED INTERACTIVITY RUNTIME MASKING ACTIONSCRIPT 2 FILTERS & BLEND MODES ENHANCED DRAWING API
ANTI-ALIASED VECTORS FONTS MP3 PLAYBACK EMBEDDED SOUND TEXT-BASED SOCKETS CROSS-DOMAIN SUPPORT MULTI-CORE E4X DYNAMIC STREAMING SMARTPHONES
VECTOR GRAPHICS & ANIMATION VARIABLES ACTIONSCRIPT 1 PRINTING DRAWING API PROGRESSIVE VIDEO LOCAL CACHING 3D EFFECTS PEER TO PEER
1 2 3 4 5 6 7 8 9 10 10.1
FLASH INNOVATION TIMELINE

8. Le lièvre et la tortue ( e Tortoise and the Hare)
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9. The famous army of Flash killers

10. Flash Player 10.1 Penetration in 3 months – Fastest in the World
74%
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12. BUILDING FOR MULTISCREEN

13. The Flash platform will focus on 4 main areas
WEB VIDEO ENTERPRISE GAMING
85% 75% 8 of 10 70%
of Alexa top100 of all video § Health Care of all games
websites are on the web § Financial Services on the web
using Flash is Flash § Consumer Electronics are Flash games
13
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14. <WEB>
WEB VIDEO ENTERPRISE GAMING
14
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15. Flash CS 5.5 top priorities
Multi-Screen Usability
write once - run everywhere
target single device
multiple versions
screens resolutions and sizes
Designer Logic Shinny Pixels
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16. <VIDEO>
WEB VIDEO ENTERPRISE GAMING
16
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17. Consistent Video Experiences
§ Live, VOD,
§ H.264, AAC
§ P2P, HTTP, RTMP
Dynamic Streaming
§ Adaptive Bitrate
§ Enhanced Seek, DVR
Protected delivery
§ Encrypted protocol, SWF V
Video Performance
§ Mobile Hardware Acceleration
§ Optimized Encoding
Powerful Media Framework
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18. Dynamic Streaming on Mobile
Adaptive Bitrate technology
§ RTMP + HTTP Protocols
§ CPU + Bandwidth monitoring
Recovery during network outage
§ Smart buffering reduces disruptions
Local buffer for dynamic seeking
§ Seek back + forward
§ Reduced network calls
§ Pause and Resume quickly
§ Frame stepping + Speed change
Good Bandwidth Bandwidth Trouble Good Bandwidth
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19. Protected Delivery For Mobile
Monetize Video
§ Pay per view
§ Advertising
RTMPe Encryption
§ Real Time encryption for Live + VOD
§ No DRM workflow
§ Used today by all major publishers
SWF Verification
§ Protect the video player
§ Protect access
§ Used today by all major publishers
RTMFP (Peer Assisted Networking)
§ P2P to optimize your bandwith
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20. Flash Player 10.2 and the StageVideo API
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21. What’s next? 3D
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22. Google TV
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23. <ENTERPRISE>
WEB VIDEO ENTERPRISE GAMING
23
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24. Enterprise priorities: Performances and Productivity
3 Gener
ate ev
fo r AS ent h a
mp late ndler
e te ds Renam
Cod tho e varia
t me ble / fi
l e men le
id e /Imp Metad
rr
Ove le ata cod
l as s / fi e com
pletio
c
te a n
Ge nera
Quick Assists
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25. Multi-Screen Application, a top priority
Native Native Native Native Native Native
App App App App App App
iOS
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26. Multi-Screen Application, a top priority
Flex “Hero” framework
AIR 2.5 Flash Player 10.1
iOS
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27. Native applications (AIR 2.5)
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28. Top priority - Multi-Screen applications
s:Application s:MobileApplication s:TabbedMobileApplication
ADOBE FLEX
“Hero”
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29. A game changer
80%
“A big part of that trend will be the rise of tablets, with a
projected 80% of businesses supporting a workforce using
tablets by 2013.” Gartner
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30. The best Multi-Screen Enterprise demo - Adobe Connect
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31. the Enterprise love story
Design
Project
Project owner
supervisor Development
“Business” “IT”
FLASH CATALYST CS5
Developers

32. WORKLOW
With Flash Catalyst
Design Development
§ Visual Design
§ Interaction Design

33. <GAMING>
WEB VIDEO ENTERPRISE GAMING
33
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34. Flash and 3D
Augmented Reality 3D Stereoscopy API’s
E-commerce, Retailing Rich Media
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35. We are going to change the web, again.
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36. A two steps strategy
Games and 3D developers
3D for anyone
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37. What’s the future of the Flash Platform ?
§ Insert your 5 – 8 main Topics
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38. The Flash Platform is still the engine of the web
Multiscreen
Content and Applications
TOOLS FRAMEWORK SERVERS SERVICES CLIENTS
FLASH PLATFORM
Flash Flash Flex Flash Media Flash Flash Player
Professional Catalyst Server Family Platform
Services
Flash Builder LiveCycle AIR
Creative Suite ColdFusion Analytics &
Optimization
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All external content and images pending approvals.

39. The Flash platform will focus on 4 main areas. The team is aligned.
WEB VIDEO ENTERPRISE GAMING
39
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40. MCHAIZE@ADOBE.COM

41. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.