The document discusses the Adobe Flash Platform, including Adobe Flash Player, Adobe AIR, and related technologies. It highlights key capabilities and deployments of Flash Player across devices like Android smartphones and tablets. It also outlines the shared codebase and user interfaces that allow Adobe AIR applications to run across desktop and mobile platforms.

1. Adobe Flash Platform
|
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Update

2. Web
Rich Internet
Application
/Web
/BPM
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3. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

4. 1:
3G/4G/LTE
(Mbps)
50Mb/s
/DSL
12Mb/s
3G
1995 2000 2005 2010 2015
: Adobe Systems, Inc.
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

5. 2:
)
(
PC
IPTV
2009 2010E 2011E 2012E 2013E 2014E
: IDC (PC & ), Gartner ( ), iSuppli (IPTV)
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6. 2011
– 2011 Customer Experience Predictions
Forrester Research 2011 1
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7. 3:
&
: & Forrester How To Build Online Experiences Of The Future 2011 1
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8. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

9. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

10. …
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11. RIA
RIA
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12. RIA
RIA
40%
Read More: http://www.adobe.com/enterprise/pdfs/infotech-ria-business-case.pdf
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All external content and images pending approvals.

13. Adobe Flash Platform
Adobe® Flash® Adobe® Adobe® Flex ® Adobe® Adobe® Flash® Adobe® Flash®
CS5 Professional Flash® AIR® Platform Media Server
Catalyst® Services Family
Adobe® Flash® Adobe® Adobe®
Builder™ Flash® LiveCycle®
Player
Flash Platform
Creative Suite 5 ColdFusion Builder
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14. Flash Platform:
/
1
ROI
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15. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

16. Flash Platform
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17. : Flash Player
Android Market 600 5
4.5
35+
5 4
CES 2011 Best of Show 1 CNET
Acer HTC Motorola Samsung
Dell Samsung RIM PlayBook Moto Xoom
Google TV
adobe.com
Windows Mac Linux
Flash Player 10.2
Flash Player 10.2 on Android Honeycomb
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18. Flash Player 10.2
WiFi H.264 Droid X HTC
EVO Galaxy S Android
30fps ( )
Flash Player 10.2 Stage Video
Windows Mac OS 1080p
CPU 80%
Android 3.0 Honeycomb BlackBerry
Tablet OS
H.264
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

19. Flash Player / 2010
Flash Player
6
PC
Flash Player
2010 Flash Platform
Flash
120 – Society of Digital
1,280 / Agencies
: Strategy Analytics 2010 12 Android Market ComScore
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All external content and images pending approvals.

20. Flash Player / 2011
Flash Player Flash Player
2011
Flash Player Flash Player
Flash Player
: Strategy Analytics, December 2010
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
All external content and images pending approvals.

21. Adobe AIR
SDK
PC Smartphone SmartTV
Win / Mac / Linux Android / iOS / Samsung / …
Blackberry Tablet OS
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22. ROI AIR
共有ソースコード
PC用 Smartphone用 SmartTV用
ソースコード ソースコード ソースコード
PC用 Smartphone用 SmartTV用
ユーザーインターフェース ユーザーインターフェース ユーザーインターフェース
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23. Adobe AIR
Android
3.0
Android 2.2 / 2.3
SmartTV
Blackberry Tablet OS
iOS3 iOS4
Windows / Mac / Linux
AIR 1.0 AIR 2.0 AIR 2.5 AIR 2.6 AIR next
2008/2 2010/6 2010/10 2011/3 2011/2H
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24. Adobe AIR
2011
Android 2
PC AIR
Flash Platform
: Strategy Analytics – Dec 2010, Android Market, Evans, Adobe
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
All external content and images pending approvals.

25. Flex
Flash / AIR
MPL1.1
Flex 4.1
MXML ActionScript3
70
Button, DataGrid, ComboBox, BarChart, …
Preview
Flex アプリケーション
Flex フレームワーク
Flash Platform ランタイム
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

26. Flex
Flex “Hero”
Flex 4
Flex 3
Flex 2
Flex 1
Web Desktop Mobile
2
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27

27. Flash Platform
Flash Platform
/
Creative Flash Player AIR
Suite
Flash
Professional HTTP/S, , AMF, RTMP,
Flash SOAP, WS*, SMTP, REST, …
Catalyst
Flash
Builder
Flex
Framework
Flash Platform Flash Media
LiveCycle
Services Server Family
ECM
EIS SAP…
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

28. 300
150
CAIRNGORM
ADOBE OPEN SOURCE
(opensource.adobe.com)
1,000 70 Open 500
Screen Project
ISV VAR
52
Adobe Agency Partners
250
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All external content and images pending approvals.

29. Flash Platform
American Express Allurent Argentine National Social BBC
Bank of America ESRI Security Administration DirectTV
BNP Paribas Assurances, FedEx Canadian Department of AOL
Deutsche Bank Yahoo! Foreign Affairs Discovery Channel
E*Trade Financial Geodis London Borough of Universal Pictures
Gaselys Mediamétrie Southwark Atlantic Records
HSBC eBay The Ministry of Finance, Nickelodeon
JP Morgan Chase Poland Finetune
KBC Securities National Park Service CANAL+
NASDAQ NATO Pikeo
MAAF Assurances American Cancer Society U. S. Department of
Standard Chartered Bank Janus Homeland Security
VISA
IT
Cisco Systems Conde Nast
Verizon Chrysler
Google Disney Publishing
BroadSoft Integrated Industrial
HP Worldwide
Deutsch Telekom Information (I-Cubed)
Nokia National Geographic
France Telecom MFG.com
Oracle The New York Times
Orange Vallée Philips Lighting
Salesforce.com Sony Ericsson Mobile
Virgin Mobile Herff Jones, Inc.
SAP Communications
Sharp Electronics Publishing
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All external content and images pending approvals.

30. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

31. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.