Back From MAX in London for CQ5 users

More than a checkbox
e next generation of mobile apps in the enterprise

Michaël Chaize | Flash Platform Evangelist
RIAgora.com | @mchaize

©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.

Wednesday, November 2, 2011

Menu

e rise of mobility
Smartphones/Tablets and Enterprise apps
Design Driven Development
Some tips
Adobe solutions
Q&A

©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 2


Enterprise applications

The ultimate goal for Enterprise users:
Easily interact with the Enterprise knowledge
anywhere & at any time



Evolution of applications in the Enterprise

Global
2004
RICH INTERNET
WEB APPLICATIONS APPLICATIONS
REACH

1998

1992
Local
MAINFRAME CLIENT/SERVER

Text UI Integrated media GUI
RICH
®

4
Copyright 2008 Adobe Systems Incorporated. All rights reserved.


Enterprise applications

Real-Time ACCESS to my Enterprise Knowledge

INTERACTION

QUALITY IMPROVEMENT



Human interactions with the Enterprise knowledge

Working with paper
•Interact directly on the information
•One single plan
•Learnt at school
•Knowledge not centralized
•Expensive




Collaboration on a wall
•Interact directly on the information
•One single plan
•Learnt at school
•Knowledge is lost
•One at a time




e era of PC
•Knowledge is centralized
•Extended company & Collaboration
•Mouse and Keyboard
•Learning curve
•No mobility at all




What inspired a PC
is not inspiring
anymore




Laptops
•First a empt of mobility
•Extends the work area (home vs oﬃce)
•Confort
•Network access
•Worst interactions ever




Mobility...
...with some constraints




Smartphones
•Total mobility
•Confort
•Typing experience
•Small screen = less information




Tablets
•Total mobility
•Confort & autonomy
•Typing experience
•Large screen
•Pleasure and work on the same device



Introduce a new device in your company

IT Services End users
Main challenges: The facts:
Process to secure con guration and deployment Some PC cannibalization is expected to occur.
Deploy and managed approved apps One tablet for work and home
Ensuring mobility is auditable and compliant ey want the latest tablet
Readying Help Desk for support calls Native apps deliver the experience that people
(study by Impetus) expect
Running existing applications Companies will take years to de ne a mobile
Welcome a new Operating System strategy, but employees won’t wait that long.



Introduce a new device in your company

Users are already hidden ninjas
ey want rst-class interactions
ey want to use their own devices



e rise of mobile devices

Yes, it’s already
happening !
But it requires expertise.



Mobile projects in the Enterprise today

Top Sales Audit /
Managers force Inspection

Clear Key facts Clear Key facts Clear Key facts

- Real-time information - Read and Write in the - Capture data on the
- Dashboards CRM eld

Extending our core RIA values
> Improve decision > Increased eﬃciency
- Access to technical
information
making time and quality and productivity
> Improve knowledge > Increased eﬃciency
quality and productivity
> Reduce the risk of
errors



Mobile users in the Enterprise tomorrow

Anyone



A ention please !

Tablets are not THE
solution !
e classic El Dorado eﬀect
Tablet is just a new asset to solve users problems

http://www.ﬂickr.com/photos/_belial/



A ention please !

Methodology

Web projects are more mature than Enterprise
applications projects

http://www.ﬂickr.com/photos/_belial/



Device Groups

1 2 3

sible
Feature Phone Smart Phone Touch Phone exten



Mobile Sites vs. Transcoding

ot a t!
n e
subsership
+own


Web: 1995

Webmaster
html websites
days Business
word files



Apps: 2011

App Developer
Webmaster
html websites
days Business
word files
apps well...
ppt

+ uncertainty
(third party review process)



Manage Apps...

publish
and sync
rything
eve tent
is con



Manage Apps...

Content-driven Data-driven
apps apps



A classic IT fail
v

Draw on pictures
Video chat Take pictures

Cameras

Microphone
VoIP Voice Recognition



e traditional way for Enterprise apps development
v

What do Express the needs Technical Back-end + UI
Delivery
you need ? in a doc speci cations developments

LOB IT



D.D.D - Design Driven Development
v

Observe, Technical
What problems Find solutions
Observe, solutions to serve Delivery
are you facing ? designing the UI
Observe the UI

What How
to build ?
to build ? Analytics
to scale ?



e number one opportunity for our community

Bridge between
the context, people,
and the system
•Gather local information
•Extend your eyes, your ears



CareCloud demo

Video Chat Get advice from
Share what you an expert
see, what you
hear

Use ANE
to collect patient
data Read patient
documents from
the cloud
Consider the
context and
adapt the user
experience



Why is it so complex ?..

Because
...it’s very VERY diﬀerent from
developing a website or a
desktop application



Context



Screens

800px
480px

480px
320px



Finger

7mm

44px
≠



Native keyboard



Navigation



Visual Feedback

visual
feedback



Visual Feedback

Demo

www.lafabrick.com



Dynamic layout

Optimize your surface of rendering
Use dynamic layouts



Dynamic layout



Disruptive UI



Adobe solutions for mobile development



Native Mobile Application Development Model

A costly, ineﬃcient development model

Native Native Native Native
App App App App

Additional
OS’s

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.


PhoneGap Overview

■ Open Source HTML & JS-based solution for cross platform mobile development.
■ Web view + JavaScript API/Native Bridge to connect to device APIs
■ Works with all JS Frameworks (jQuery, jQuery Mobile, Sencha, MooTools, etc…)

■ Simple plugin structure for native functionality not exposed PhoneGap SDK
■ Simple multi-platform cloud-based compiler: h ps://build.phonegap.com/



PhoneGap Platforms

■ Apple iOS ■ Symbian
■ Android ■ Samsung Bada
■ BlackBerry 4+ ■ Windows Phone 7 - Mango
■ HP WebOS


e basics

Flex is a free and open-source SDK to build RIA
Set of components, Data binding, RIA/UI framework, MVC, Continuous integration

Easy to learn, Fun, Mature, Professional tooling (Eclipse), DEBUG

Designed for JAVA, PHP and .NET developers



In other words

Framework to build professional and
maintainable user experiences
connected to your existing back-end



Why Flex ?

Focus on the
user-experience ?



Hotline at Adobe

FL EX
FO RE
BE



Hotline at Adobe

FL EX
ER
AFT

15% 15% 10>1
faster cust. sat. training.



NATO

FL EX
FO RE
BE



NATO

FL EX
ER
AFT



Car industry

FL EX
FO RE
BE



Car industry

FL EX
ER
AFT



Adobe solutions for mobile development



How can we answer Enterprise basic needs ?

Oﬄine/Online Data Dashboard and advanced Real-time Collaboration
Synchronization data visualization

LCDS CQ5 DATA MASHUP LCCS

sync



How to measure success ?

Looking at the stars ?



Adobe and mobile applications

Design & Develop Manage the content Measure & Analyze

Designers
Content Business
managers analysts
Developers

A

B

C



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