The document discusses design-driven development and human interactions with enterprise applications and knowledge. It describes how interactions have evolved from paper to desktop PCs to mobile/tablet devices. It advocates for a design-driven development approach where user needs are observed and used to design solutions, rather than starting with technical specifications. The document also outlines Adobe's role in designing, developing, managing content, and analyzing enterprise applications.

1. Successful applications with
Design-centric developments
Michaël Chaize | Developer Evangelist
RIAgora.com | @mchaize
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2. A killer what?
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3. e OS was the interface
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4. e network is the interface.

5. e data is the interface
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9. e message
is the interface
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10. You are the interface
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11. B2C, B2B & B2E
iPhone app ERP
Website CRM
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12. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

13. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

14. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

15. A new mindset : the key of success
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16. Why ?
Focus on the
user-experience ?
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17. NATO
ED DD
EF OR
B
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18. NATO
D DD
AFTER
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19. Car industry
ED DD
EF OR
B
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20. Car industry
D DD
AFTER
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21. Car industry
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22. Car industry
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23. Car industry
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24. e power of technology
1 x 3.2 GHz Power Processing Element 1 x 729MHz Broadway processor
7 x Synergistic Processing Elements –
NVIDIA RSX “Reality Synthesiser” ATI Hollywood GPU
256MB GDDR3 video memory 3MB embedded GPU texture memory
Up to 1080p HDMI output resolution Up to 576i output resolution (PAL/SECAM)
256MB XDR DRAM 24MB 1T-SRAM & 64MB GDDR3 SDRAM
250GB 2.5” SATA hard drive 512MB internal ash memory
Blu-Ray Disc, DVD, CD, SACD media handling –
Dolby TrueHD Bitstream Digital 5:1 audio Dolby Pro Logic II
802.11b/g wi- 802.11b/g wi-
Wired Gigabit Ethernet –
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25. e power of technology
1 x 3.2 GHz Power Processing Element 1 x 729MHz Broadway processor
7 x Synergistic Processing Elements –
NVIDIA RSX “Reality Synthesiser” ATI Hollywood GPU
256MB GDDR3 video memory 3MB embedded GPU texture memory
Up to 1080p HDMI output resolution Up to 576i output resolution (PAL/SECAM)
256MB XDR DRAM 24MB 1T-SRAM & 64MB GDDR3 SDRAM
250GB 2.5” SATA hard drive 512MB internal ash memory
Blu-Ray Disc, DVD, CD, SACD media handling –
Dolby TrueHD Bitstream Digital 5:1 audio Dolby Pro Logic II
802.11b/g wi- 802.11b/g wi-
Wired Gigabit Ethernet –
36M 71M
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26. 36M 71M
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27. Design Driven Development
USER EXPERIENCE
TECHNOLOGY
THE BUSINESS
THE USERS
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28. Observe
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30. Design 8m
90m to
unlocks ROI
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31. oughtless acts
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32. Hotline at Adobe
ED DD
EF OR
B
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33. Hotline at Adobe
D DD
AFTER
15% 10% 10>1
faster cust. sat. training.
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34. How to measure success ?
Looking at the stars ?
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35. How to measure success ?
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36. Enterprise applications
Real-Time ACCESS to my Enterprise Knowledge
INTERACTION
QUALITY IMPROVEMENT
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37. Human interactions with the Enterprise knowledge
Working with paper
•Interact directly on the information
•One single plan
•Learnt at school
•Knowledge not centralized
•Expensive
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38. Human interactions with the Enterprise knowledge
Collaboration on a wall
•Interact directly on the information
•One single plan
•Learnt at school
•Knowledge is lost
•One at a time
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39. Human interactions with the Enterprise knowledge
e era of PC
•Knowledge is centralized
•Extended company & Collaboration
•Mouse and Keyboard
•Learning curve
•No mobility at all
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40. Human interactions with the Enterprise knowledge
What inspired a PC
is not inspiring
anymore
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41. Human interactions with the Enterprise knowledge
Laptops
•First a empt of mobility
•Extends the work area (home vs office)
•Confort
•Network access
•Worst interactions ever
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42. Human interactions with the Enterprise knowledge
Mobility...
...with some constraints
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43. Human interactions with the Enterprise knowledge
Smartphones
•Total mobility
•Confort
•Typing experience
•Small screen = less information
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44. Human interactions with the Enterprise knowledge
Tablets
•Total mobility
•Confort & autonomy
•Typing experience
•Large screen
•Pleasure and work on the same device
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45. A classic IT fail
v
Draw on pictures
Video chat Take pictures
Cameras
Microphone
VoIP Voice Recognition
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46. When the web fails
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47. e traditional way for Enterprise apps development
v
What do Express the needs Technical Back-end + UI
Delivery
you need ? in a doc speci cations developments
LOB IT
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48. D.D.D - Design Driven Development
v
Observe, Technical
What problems Find solutions
Observe, solutions to serve Delivery
are you facing ? designing the UI
Observe the UI
What How
to build ?
to build ? Analytics
to scale ?
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49. Adobe and Enterprise applications
Design & Develop Manage the content Measure & Analyze
Designers
Content Business
managers analysts
Developers
A
B
C
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50. Michaël Chaize | Developer Evangelist
RIAgora.com | @mchaize | mchaize@adobe.com
©2011
©2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.