Understanding the nature of innovation Innovation Lifecycle

1. 1
ICT-based Creativity and
Innovation
--oo--oo—
2. What is Innovation?
M.Missikoff
Institute of Sciences and Technologies of Cognition
ISTC-CNR, Rome
(michele.missikoff@cnr.it)
Institute of Cognitive
Sciences and Technologies

2. ToC
• Defining what is innovation
• What, How, and Who ...
– Innovation targets
– Innovation Lifecycle (process)
– Innovation actors
• Innovation Modes
• Open Innovation characteristics
• Morphology of Innovation: Object or Process?
2

3. Innovation is ...
• Enthusiasm
• Energy
• Joy
• Fantasy
• Creativity
But also...
• Concern, awareness, responsibility, concrete
results, vale creation, improving life of many ...
3
... and also ...
• Collaboration
• Confrontation
• Failing and restarting
• Risk and heartfulness
• ...

4. Some Definitions of Innovation
4

5. Innovation Def (cont’d)
“Innovation involves creating both new
concepts and new competencies and
knowledge, and working inside and
outside the organization” [to achieve
better socio-economic value production]
(The Service Innovation Handbook, Lucy Kimbell, BIS-
Publishers)
5

6. The W-W-H of Innovation ...
• WHAT
– What are the targets of an innovation action?
• WHO
– Who are the key players involved? What are their
roles and duties?
• HOW
– How should we proceed? How can we organise &
manage the Innovation activities?
... and what is the Final OUTCOME?
6

7. ... and the Digital Representation
• WHAT
– Enterprise as a whole, even if we start with focussed
innovation (e.g., product or process)
– Digital representation: DB/KB resources
• WHO
– Innovation teams, managers and stakeholders, partners,
consultant, and customers, with different roles and duties.
– Digital representation: actors, with their rights and functions
• HOW
– An innovation project is difficult to specify with a workflow
– Digital representation: Objectives, best practices, guidelines,
intermediate/final reports, KPIs, ... (and activities?)
and the FINAL OUTCOME is New Knowledge 4 Value 7

8. What can we innovate?
• Considering all the Enterprise Facets
• Product, Process, Service, Organization,
Business, Marketing (OECD, Oslo Manual)
• Or ...
BUSSINESS
innovation
STRATEGY
innovation
MARKETING
innovation
PRODUCT
innovation
SERVICE
innovation
PROCESS
innovation
TECHNOLOGY
innovation
ORGANIZATIONAL
innovation
8
(BIVEE Project)

9. WHO: Actors of Open Innovation
9
Quadruple Helix Innovation

10. HOW: Innovation Modes
• push-mode, typically technology-driven, when
a new technological solution arrives;
• pull-mode, demand-driven or user-driven or
markey driven;
• Endogene, when the innovation stems from
within inside of the enterprise (or theecosys);
• Exoogene, when coming from outside, other
org, other cultures, disciplines
• co-creation, when more cultures, components
contribute. In case from within the Ecosystem.
10

11. Innovation Modes (cont’d)
• Incremental vs Disruptive. Depending on the level
of discontinuity and the extent of impact (on the
market, on the enterprise, ..)
• Episodical vs Continuous. Depending on the
frequency, and the attitude
• Diffused, Social. Depending on the degree of
participation
• Closed vs Open. Depending on the degree of
sharing and cooperation
11

12. Why Open Innovation?
• Beyond industrial secrets protection: new
Intellectual Property Right (IPR) paradigm
• Ideas become today quickly obsolete
• The advantage is no more on the Good Ideas
• Advantage is on quickly transformation of
ideas into value (economic, social, env), with:
– Right value proposition for clients
– Right business model
– Change capability and speed of actuation
(absorption) 12

13. Copyright & Copyleft
• Does Copyright make sense anymore?
• Upcoming business models are based on
Continuous Innovation and Speed
• Patent exploitation patterns are deeply
changing
TESLA Cars is opening
all its patents
13

14. Open Innovation 1.0
(http://www.openinnovation.eu/)14

15. Open Innovation 2.0
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• How can we manage this new scenario?
• What will be the role of ICT?
(Thanks to OISPG & Intel)

16. Open Innovation 2.0: Key Points
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(thankstoOISPG)

17. Quadruple Helix
(http://www.oi-net.eu/)
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18. Open Innovation ... the easy choice?
18

19. Morphology of Innovation
But, in the end, what is innovation?
Innovation as a Process?
Innovation as an Object?
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20. Innovation as a process
• A loosely structured process
– Not so linear as described & High Risk
– Not always successful: Can be aborted at any stage
– Needs resources (good funds, right people)
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Research
Innovation

21. Innovation as a process
• Fitzgerald et al. (2010)
1. Discovery
2. Invention
3. Development
4. Product
5. Market
6. Profit.
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Many proposals, with loosely defined steps. e.g.:
• SAP
1. Invent
2. Define
3. Develop
4. Deploy
5. Optimise.
... but detailing the steps is not obvious. Then:
Change Perspective

22. Innovation as an Object
• Innovation seen as an intangible object: a Knowledge
Artefact
• A complex, articulated knowledge structure released
at the end of an Innovation Project
• We will refer to it as InnoBoK: Innovation Body of
Knowledge
• Innovation Lifecycle as the progressive construction
of an InnoBoK (ako Industial Product Lifecycle)
• Such activities requires a solid knowledge base, to
rely on.
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23. Innovation as a Knowledge Artifact
• An open, collaborative platform for building
Innovation InnoBoK
• Different teams cooperate in developing the
different (but interdependent) InnoBoK Parts /
Sections
• New distributed, collaborative solutions for
Knowledge management
• Effective in a Full Digital Enterprise
23Next: 3/6. OpenInnov-Organization