The document provides an overview of Adobe's mobile and web development capabilities, emphasizing GPU acceleration, video performance, and device feature support in Flash Player and AIR applications. It highlights the integration of various native app functionalities and advanced design tools such as Adobe Edge, which utilizes HTML5, CSS, and JavaScript for interactive design. The document also shares details on features available in recent updates, including improved performance and access to device capabilities.

1. ANDRE JAY MEISSNER
Business Development Manager
Web & Mobile, Adobe
ajmeissner@adobe.com
@klick_ass
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.

2. © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.

3. © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.

4. Time to focus
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.

5. Optimiert für Mobilität
und Performance:
§ GPU-Beschleunigung
§ Video bis zu -90% CPU-Last
§ A/V Hardware-Decoding
§ Multi-touch & Gestures
§ Accelerometer
§ Unterstützt Eigenheiten
FLASH PLAYER mobiler Tastaturen
§ Erkennt Gerätefeatures
10.3 §
§
Optimierter Resourcenbedarf
Sleep mode
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.

6. FP11 seit 4.10. (11.0) verfügbar
§ Stage3D (aka „Molehill“)
§ Stage2D bzw. Starling-
Framework zur GPU-
Beschleunigung auch
von 2D-Content
FLASH PLAYER
11.1
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.

7. http://www.youtube.com/watch?v=CeYCsBIK3uE

8. at‘s (not so Un) REAL!
Movie: Tim Sweeney@MAX, Unreal/UDK4Flash

9. Movie: Muscle Jump

10. Brand Gami cation
Live Demo: http://nissan-stagejuk3d.com
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.

11. Native Native
iOS Android Blackberry Native
App App App usw...
Native App
Weitere
OSs...
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12. Native Native
iOS Android Blackberry Native
App App App usw...
Native App
Weitere
OSs...
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.

13. Native Native
iOS Android Blackberry Native
App App App usw...
Native
WTF??
App
Weitere
OSs...
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.

14. Weitere
OSs...
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.

15. Weitere
OSs...
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.

16. Flash / Flex Applikation
AIR Applikation
Weitere
OSs...
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17. Flash / Flex Applikation
AIR Applikation
Weitere
OSs...
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.

18. Flash / Flex Applikation
AIR Applikation
Weitere
OSs...
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.

19. Flash / Flex Applikation
AIR Applikation
Weitere
OSs...
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.

20. Umfasst die Flash Player Features
sowie zusätzlich:
§ Cut/Copy/Paste
§ tel:, mailto:, maps:, video:
§ CameraRoll, Geolocationing
§ StageWebView
§ cacheAsBitmapMatrix
§ Device Debugger
§ SQLite
§ Application Update Framework AIR
§ App Market/Store-Verbreitung
§ iOS Retina/Multitasking-Support
§ Filesystemzugriff (wenn erlaubt)
§ 4x schneller auf iOS
§ iOS „Interpreter Mode“
2.7
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.

21. 3.0 seit 4.10. verfügbar:
§ Hardwarebeschleunigtes
Video für Mobile
§ iOS Background Audio
§ Android Licensing Support
§ Encrypted Local Storage für Mobile
§ Back/+Front Camera
§ H.264 So ware Encoding für
Desktop AIR
AIR Captive Runtime
3.1
§
§ AIR Native Extensions
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.

22. Access device capabilities for which AIR
does not provide an ActionScript API:
■ Access to a gyroscope or vibration capability
■ Access to licensing, payment, ad APIs
■ Access to local or push noti cations
Reuse legacy code:
■ Physics or game engines
AIR NATIVE ■ PDF rendering
EXTENSIONS Use native code to achieve greater
performance:
■ Image or video lters
■ Statistics or simulations
■ Growing public library of ANEs
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.

23. Reality
Check!
(On-Device Demos, sorry no offline version)
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.

24. #1 App USA, Europe, Asia
iTunes Game of the Week
Top Paid App

25. Adobe Touch Apps Family

27. CSS Shaders
(On-Device Demo, sorry no offline version)
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.

28. § Animations- und Interaktions-
design für offene Webstandards
§ Nutzt HTML5, CSS, JavaScript
§ Präzise, produktiv und
performant
§ Gute Performance des Outputs
auch auf mobilen Devices
§ Iterative Entwicklungsmethode
ADOBE
§ Bis zum nalen Produkt
EDGE verfügbar auf Adobe Labs:
labs.adobe.com/technologies/
edge
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.

29. Neu in Preview 3:
§ Labels zur ID von
Schlüsselpositionen
§ Triggers um Events aus der
Timeline zu feuern
§ Actions: JS Code zum handling
von Triggers, DOM- und
Timeline-Events
EDGE
§ Looping, mehrere
Compositions pro Page,
innovative Features beim Copy
& Paste, u.v.m...
PREVIEW 3
§ ...stay tuned!
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.

30. Edge Demo
(sorry no offline version)
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.

31. <!--Adobe Edge Runtime-->
<script type="text/javascript" src="edge_includes/jquery-1.6.2.min.js"></script>
<script type="text/javascript" src="edge_includes/jquery.easing.1.3.js"></script>
<script type="text/javascript" src="edge_includes/edge.0.1.3.min.js"></script>
<script type="text/javascript" src="edge_includes/edge.symbol.0.1.3.min.js"></script>
<script type="text/javascript" charset="utf-8" src="xxxxxx_edge.js"></script>
<script type="text/javascript" charset="utf-8" src="xxxxxx_edgeActions.js"></script>
<link rel="stylesheet" href="xxxxxx_edge.css"/>
<!--Adobe Edge Runtime End-->
Runtime Actions Symbols
labs.adobe.com/technologies/
edge/resources/jsapi.html
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.

32. GOT QUESTIONS?
ajmeissner@adobe.com
@klick_ass