This document provides tips and best practices for creating effective fundraising emails. It discusses segmenting email lists, writing good subject lines, using storytelling, focusing on fundraising offers, including clear calls to action, personalizing content, keeping emails simple, tracking metrics like open and click-through rates, and automating email campaigns. Key metrics and strategies to improve open, click-through, and conversion rates are outlined. The document emphasizes testing and optimizing emails based on tracking results.