Despite being a decades-old digital marketing tool, email marketing still yields better results compared to other forms of digital marketing. It's an effective way to connect with people and enhance relationships with them. By being constantly in touch, a business can interest a user with its offerings and communication and may convert a lead into business.
Mastering Email Marketing: A Comprehensive GuideNtambueNsenga
Welcome to "Mastering Email Marketing: A Comprehensive Guide." In today's digital age, email marketing remains one of the most effective tools for businesses to connect with their audience, build relationships, and drive conversions. However, with the ever-evolving landscape of digital marketing, mastering the art of email marketing requires a deep understanding of strategies, tactics, and best practices.
This guide is designed to equip you with the knowledge and skills needed to create successful email marketing campaigns that yield results. Whether you're a beginner looking to get started or a seasoned marketer aiming to refine your approach, this book will provide valuable insights and actionable tips to enhance your email marketing efforts.
From crafting compelling subject lines to segmenting your audience effectively, each chapter delves into key aspects of email marketing, offering practical advice backed by industry expertise. By the end of this guide, you'll have the confidence and expertise to leverage email marketing as a powerful tool for business growth.
Email marketing stands as a cornerstone of digital communication, facilitating direct engagement with audiences in an intimate and personalized manner. At its core, email marketing entails the strategic use of email to promote products, services, or content to a targeted audience. It serves as a versatile tool for businesses, allowing them to nurture relationships, drive conversions, and foster brand loyalty.
The importance of understanding the fundamentals of email marketing cannot be overstated. For businesses of all sizes, email remains one of the most cost-effective and efficient means of communication. Unlike social media or other digital channels, email provides a direct line of communication to subscribers who have willingly opted in to receive messages. This level of permission ensures that email marketing efforts are reaching an audience that is already interested in what the business has to offer.
Moreover, email marketing offers unparalleled flexibility and scalability. Whether it's sending a weekly newsletter, promoting a new product launch, or nurturing leads through a drip campaign, email allows businesses to tailor their messaging to specific segments of their audience. This level of customization not only increases the relevance of the content but also enhances engagement and drives conversions.
Understanding the fundamentals of email marketing begins with grasping the various types of emails and their purposes. From promotional emails that highlight special offers to transactional emails that confirm purchases or provide order updates, each type serves a unique function within the overarching marketing strategy. By understanding the role of each email type, businesses can create cohesive campaigns that guide subscribers through the customer journey.
The Advantages of Email Marketing for Your eCommerce Business.pdfKrivyco
If you have an ecommerce business, having a good email marketing automation strategy is essential to get the most out of your store and maximize your results. In this document, we will review why The Advantages of Email Marketing for Your eCommerce Business.
Email marketing; It is a new generation marketing method in which electronic mail is used as a kind of direct marketing tool to deliver marketing messages to a certain audience.
Introduction
Email is one of the oldest forms of digital communication, but its popularity has not waned over the years. With more than 4 billion email users in the world, it still enjoys a user base that surpasses the most popular social media platforms. In 2021, around 319.6 billion emails were sent and received every day all over the world. With that sort of traffic, email becomes an indispensable tool in the arsenal of any digital marketer and/or brand.
With email, marketers and brands can interact with customers on a more intimate level by entering their private space: their inboxes. Additionally, email marketing allows you to own the connection with your customer; you need not worry about algorithms pushing you around.
Mastering Email Marketing: A Comprehensive GuideNtambueNsenga
Welcome to "Mastering Email Marketing: A Comprehensive Guide." In today's digital age, email marketing remains one of the most effective tools for businesses to connect with their audience, build relationships, and drive conversions. However, with the ever-evolving landscape of digital marketing, mastering the art of email marketing requires a deep understanding of strategies, tactics, and best practices.
This guide is designed to equip you with the knowledge and skills needed to create successful email marketing campaigns that yield results. Whether you're a beginner looking to get started or a seasoned marketer aiming to refine your approach, this book will provide valuable insights and actionable tips to enhance your email marketing efforts.
From crafting compelling subject lines to segmenting your audience effectively, each chapter delves into key aspects of email marketing, offering practical advice backed by industry expertise. By the end of this guide, you'll have the confidence and expertise to leverage email marketing as a powerful tool for business growth.
Email marketing stands as a cornerstone of digital communication, facilitating direct engagement with audiences in an intimate and personalized manner. At its core, email marketing entails the strategic use of email to promote products, services, or content to a targeted audience. It serves as a versatile tool for businesses, allowing them to nurture relationships, drive conversions, and foster brand loyalty.
The importance of understanding the fundamentals of email marketing cannot be overstated. For businesses of all sizes, email remains one of the most cost-effective and efficient means of communication. Unlike social media or other digital channels, email provides a direct line of communication to subscribers who have willingly opted in to receive messages. This level of permission ensures that email marketing efforts are reaching an audience that is already interested in what the business has to offer.
Moreover, email marketing offers unparalleled flexibility and scalability. Whether it's sending a weekly newsletter, promoting a new product launch, or nurturing leads through a drip campaign, email allows businesses to tailor their messaging to specific segments of their audience. This level of customization not only increases the relevance of the content but also enhances engagement and drives conversions.
Understanding the fundamentals of email marketing begins with grasping the various types of emails and their purposes. From promotional emails that highlight special offers to transactional emails that confirm purchases or provide order updates, each type serves a unique function within the overarching marketing strategy. By understanding the role of each email type, businesses can create cohesive campaigns that guide subscribers through the customer journey.
The Advantages of Email Marketing for Your eCommerce Business.pdfKrivyco
If you have an ecommerce business, having a good email marketing automation strategy is essential to get the most out of your store and maximize your results. In this document, we will review why The Advantages of Email Marketing for Your eCommerce Business.
Email marketing; It is a new generation marketing method in which electronic mail is used as a kind of direct marketing tool to deliver marketing messages to a certain audience.
Introduction
Email is one of the oldest forms of digital communication, but its popularity has not waned over the years. With more than 4 billion email users in the world, it still enjoys a user base that surpasses the most popular social media platforms. In 2021, around 319.6 billion emails were sent and received every day all over the world. With that sort of traffic, email becomes an indispensable tool in the arsenal of any digital marketer and/or brand.
With email, marketers and brands can interact with customers on a more intimate level by entering their private space: their inboxes. Additionally, email marketing allows you to own the connection with your customer; you need not worry about algorithms pushing you around.
After examining this slides, you will be able to understand what email marketing is, what benefits it carries, how you can obtain and retain email data, and what ways you can do to execute an email marketing campaign. You will also be experiencing some example successful email campaigns, the tools helping you to increase your inbox placement rate, the instance templates and so on.
If you want to start learning about email marketing, it is a very useful guide for you! We will walk you through the entire process of establishing your email marketing attempt so that you can acquire leads, get your time, money and resources worth, and generate expected sales.
After examining this slide share, you will be able to understand what email marketing is, what benefits it carries, how you can obtain and retain email data, and what ways you can do to execute an email marketing campaign. You will also be experiencing some example successful email campaigns, the tools helping you to increase your inbox placement rate, the instance templates and so on.
If you are ready to go, start your profound journey through email marketing by starting the presentation.
Blog Post: https://popupsmart.com/email-marketing/
Email marketing for business isn’t a new concept, and it has been proven to be one of the best marketing tactics for return on investment.
With more than 205 billion emails being sent and received every day if your business isn't taking advantage of this powerful and massive marketing channel, then you are missing out on a highly effective way to reach your target audience.
Email marketing has long been considered a powerful arm of advertisers with reasonable costs and effectiveness. So what is email marketing? Is this form still effective recently? The article below will answer your questions in detail!Email Marketing is a form of using email (email) to contain information about sales, marketing, and product introduction to a business's potential customer group.
This presentation puts forth the importance of email marketing in today's business scenario as it's one of the most affordable modes of communication with the prospect for promoting the product or service of an organization.
11 Email Marketing Benefits Every Company Should Know.pdfAdsy
Do you know why the email marketing channel is so beneficial? Well, there are quite a few reasons for this and we can't wait to share them!
Check this presentation to learn about the 11 perks email marketing has to offer.
The effectiveness of email marketing is no secret. Study its strategies and follow it thoroughly if you wish to take your business to a whole new level.
Are you looking for email marketing service company? Maxtra provides results-oriented email marketing services that help you to maximize sales and ROI of your business. https://www.maxtratechnologies.com/email-marketing-service
While social media gets all of the buzz, email marketing is still the most important element of any digital marketing strategy. Email marketing produces the most sales conversions and highest ROI of all marketing channels. Email also has the highest customer acquisition and retention rates. Strategic use of email marketing can help increase B2B sales and make a major difference in your bottom line. One way to ensure your email marketing campaigns are successful is to stay tuned in to the email trends and follow the trends that consistently produce positive results. Personalization, customer segmentation and ensuring your emails are mobile-friendly are the key considerations that should be involved in your email strategy. If you are looking to increase your B2B email marketing performance, then these key factors should be considered.
Companies are always looking for new ways to reach their customers in the ever-changing world of digital marketing. Email marketing is one such tried-and-true method that has not lost any of its significance over the years. This essay will explore the foundations of email marketing, explaining its value in the wider context of digital marketing and why it is still an indispensable tool for companies seeking success in the online space.
Email Marketing has become one of the most popular and effective marketing method and relationship management tool used by businesses since it rose quickly into prominence with the internet about 25 years ago.
Pretty quickly, most people had a personal email address and were checking their email, making it a powerful tool to communicate with people.
What is Email Marketing?
Short for electronic mail, email is the sending of messages to one or more recipients, distributed by electronic means via the internet.
Email marketing is a digital marketing strategy that uses email to develop relationships with prospective customers and maintain and strengthen relationships with current customers.
The end goal is to influence these people to make a purchase and be ongoing customers.
Some of the benefit of email marketing to businesses include:
• Brand awareness – keeps the brand top of mind and people informed about what you offer.
• Speed – a quick output and quick response for lead generation.
• Segmentation – allows you to selectively email members of your database depending on their behaviours.
• Cost-Effective – Low cost per contact for customer acquisition. A better return on investment many other forms of marketing.
• Targeted – you are sending relevant materials to your audience.
• Customer Dialogue – encourages a two-way dialogue with customers, where communication is one way with many other marketing methods.
• Trackable – Analytics allows you to track the performance of your emails.
• Conversion - turn prospects who are interested in your industry or your products/services into customers.
• CRM – customer relationship management helps maximise the lifetime value of customers by increasing customer retention and repeat purchases.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
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After examining this slides, you will be able to understand what email marketing is, what benefits it carries, how you can obtain and retain email data, and what ways you can do to execute an email marketing campaign. You will also be experiencing some example successful email campaigns, the tools helping you to increase your inbox placement rate, the instance templates and so on.
If you want to start learning about email marketing, it is a very useful guide for you! We will walk you through the entire process of establishing your email marketing attempt so that you can acquire leads, get your time, money and resources worth, and generate expected sales.
After examining this slide share, you will be able to understand what email marketing is, what benefits it carries, how you can obtain and retain email data, and what ways you can do to execute an email marketing campaign. You will also be experiencing some example successful email campaigns, the tools helping you to increase your inbox placement rate, the instance templates and so on.
If you are ready to go, start your profound journey through email marketing by starting the presentation.
Blog Post: https://popupsmart.com/email-marketing/
Email marketing for business isn’t a new concept, and it has been proven to be one of the best marketing tactics for return on investment.
With more than 205 billion emails being sent and received every day if your business isn't taking advantage of this powerful and massive marketing channel, then you are missing out on a highly effective way to reach your target audience.
Email marketing has long been considered a powerful arm of advertisers with reasonable costs and effectiveness. So what is email marketing? Is this form still effective recently? The article below will answer your questions in detail!Email Marketing is a form of using email (email) to contain information about sales, marketing, and product introduction to a business's potential customer group.
This presentation puts forth the importance of email marketing in today's business scenario as it's one of the most affordable modes of communication with the prospect for promoting the product or service of an organization.
11 Email Marketing Benefits Every Company Should Know.pdfAdsy
Do you know why the email marketing channel is so beneficial? Well, there are quite a few reasons for this and we can't wait to share them!
Check this presentation to learn about the 11 perks email marketing has to offer.
The effectiveness of email marketing is no secret. Study its strategies and follow it thoroughly if you wish to take your business to a whole new level.
Are you looking for email marketing service company? Maxtra provides results-oriented email marketing services that help you to maximize sales and ROI of your business. https://www.maxtratechnologies.com/email-marketing-service
While social media gets all of the buzz, email marketing is still the most important element of any digital marketing strategy. Email marketing produces the most sales conversions and highest ROI of all marketing channels. Email also has the highest customer acquisition and retention rates. Strategic use of email marketing can help increase B2B sales and make a major difference in your bottom line. One way to ensure your email marketing campaigns are successful is to stay tuned in to the email trends and follow the trends that consistently produce positive results. Personalization, customer segmentation and ensuring your emails are mobile-friendly are the key considerations that should be involved in your email strategy. If you are looking to increase your B2B email marketing performance, then these key factors should be considered.
Companies are always looking for new ways to reach their customers in the ever-changing world of digital marketing. Email marketing is one such tried-and-true method that has not lost any of its significance over the years. This essay will explore the foundations of email marketing, explaining its value in the wider context of digital marketing and why it is still an indispensable tool for companies seeking success in the online space.
Email Marketing has become one of the most popular and effective marketing method and relationship management tool used by businesses since it rose quickly into prominence with the internet about 25 years ago.
Pretty quickly, most people had a personal email address and were checking their email, making it a powerful tool to communicate with people.
What is Email Marketing?
Short for electronic mail, email is the sending of messages to one or more recipients, distributed by electronic means via the internet.
Email marketing is a digital marketing strategy that uses email to develop relationships with prospective customers and maintain and strengthen relationships with current customers.
The end goal is to influence these people to make a purchase and be ongoing customers.
Some of the benefit of email marketing to businesses include:
• Brand awareness – keeps the brand top of mind and people informed about what you offer.
• Speed – a quick output and quick response for lead generation.
• Segmentation – allows you to selectively email members of your database depending on their behaviours.
• Cost-Effective – Low cost per contact for customer acquisition. A better return on investment many other forms of marketing.
• Targeted – you are sending relevant materials to your audience.
• Customer Dialogue – encourages a two-way dialogue with customers, where communication is one way with many other marketing methods.
• Trackable – Analytics allows you to track the performance of your emails.
• Conversion - turn prospects who are interested in your industry or your products/services into customers.
• CRM – customer relationship management helps maximise the lifetime value of customers by increasing customer retention and repeat purchases.
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TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
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Why is Email Marketing good for your business?.pptx
1. gn a Newsletter ## Design a Newsletter ## Design a Newsletter
Email
Marketing
Here is where your newsletter journey begins
2. # Table of contents #
01
What is email marketing Why Email marketing
03
How does it help
your brand
04
02
Introduction
Types of email
campaign
05
Essential elements
06
Key metrics to
track
07
Email marketing
providers
08
Additional tips
09
3. gn a Newsletter ## Design a Newsletter ## Design a Newsletter
Introduction
01
4. gn a Newsletter ## Design a Newsletter ## Design a Newsletter
Futuready Media started in 2012 with an aim to blend creativity
with technology. We create brands, campaigns and digital platforms
that help our clients grow and thrive.
We have worked with numerous clients across various industries
and have successfully created award winning campaigns. Our
expertise lies in digital marketing, social media marketing, graphic
design, web design, web development, video and animation, and
SEO services.
Our Company
5. Despite being a decades-old digital marketing tool, email
marketing still yields better results compared to other forms of
digital marketing. It's an effective way to connect with people
and enhance relationships with them. By being constantly in
touch, a business can interest a user with its offerings and
communication and may convert a lead into business.
6. esome words ## Awesome words ## Awesome words ## Awesome word
“Quality over quantity—Emails may be
cost efficient but it’s no excuse to not
produce quality content to give to a
targeted audience.”
– Benjamin Murray
7. gn a Newsletter ## Design a Newsletter ## Design a Newsletter
What is email
marketing
02
8. Email marketing can be described as
sending personalised emails to your
contacts in mass quantities and sharing
updates about your business, products or
services, offers, or simply providing
education on a subject, etc. to generate and
nurture leads and sales.
The target audience of email marketing
could be known and unknown people, who
have shown interest in your business,
communication, are or have been a
customer, or worked with you in the past.
This helps in filtering undesired audiences
and focusing on contacts who could
potentially become a lead.
9. gn a Newsletter ## Design a Newsletter ## Design a Newsletter
Why email
marketing
03
10. Reach
Email Marketing delivers your content to nearly 90% of your subscribers, while social media organically
delivers to 5% of your followers.
A study shows that 60% of online marketers believe email marketing outperforms social media. With the
help of email marketing, businesses drive more traffic and gain direct conversion as compared to social
media. The algorithm of social media hinders the organic reach of a brand’s posts. For example, if a brand
has 2,000 Facebook followers, only 2-5 people will be able to see each of the brand’s posts. Whereas, if a
brand has 2,000 email subscribers, there is a high chance that at least 400 subscribers would open the
mail.
11. Better roi
It has a higher ROI compared to any other marketing strategy as its main aim is to drive conversions for
the business. On average, the conversion rate of Email Marketing is 30 times what we spend.
At the end of the day, what matters in business is ROI and the cost of opportunity. From the business
point of view, it's wise to invest in a strategy that gives the best returns and email marketing always comes
through. Email marketing is cost-effective, easy to practice, and results in better conversion if the content
and design compliments the message and speaks to the audience.
12. Preferred mode of
communication
Email is the preferred mode of communication - at least 88% of consumers check their email on a regular
basis. Today, almost every person has at least one email account which further increases the scope to opt
for email marketing. In email marketing, the user determines when and whether he/she wants to engage
with the email based on his/her convenience unlike the sponsored or unskippable ads on the internet
which may feel intrusive.
13. Email is a clear sign of
interest
When anybody who signs up to your email list or gets in touch with you has some interest in the products
or service you provide. Email marketing provides a filtered audience and facilitates a brand to persuade
those users and convert them into leads or sales. Moreover, email marketing is also used to educate the
users and boost brand awareness among prospective customers and people alike.
14. Effective channel across
businesses
Email Marketing is a channel that is used by all businesses, whether B2B or B2C. It reaches out to the
targeted audience of both B2C and B2B businesses. Furthermore, email marketing can be used to
develop a relationship with all the contacts rather than focusing on hard selling.
15. gn a Newsletter ## Design a Newsletter ## Design a Newsletter
How can Email Marketing
help your brand?
04
16. There are 3 main ways in which Email Marketing can help elevate your
brand:
Conversion of
potential customers
Increase in Brand
Recall
Growth of Brand
Image in the minds
of the people
17. gn a Newsletter ## Design a Newsletter ## Design a Newsletter
Types of
Email Campaign
05
18. Welcome emails
These emails encourage new subscribers to engage with your products and services. A small
acknowledgment can go a long way, especially when every other brand is trying to personalise its content
to reach out to people. Welcome emails are used to introduce the company and build familiarity with the
new users. A company can emphasise its brand values, goals, and promises which will give more clarity to
them. Companies who have mastered the art of email marketing believe in welcome series. It's one of the
most effective ways to open, share and make connections with the users.
19. newsletter
This is a significant way of educating your audience and prospects about your products and business.
Newsletter shared by a company typically features its products and services updates, relevant and unique
knowledge, and sometimes content for entertainment purposes. This leads the company to stay top of
the user’s minds, build a loyal customer base, and grow the size of users by sharing high-quality content.
20. Promotional emails
These emails drive revenue by sending special offers. It is also one of the common email campaigns.
Promotional emails usually talk about the new offers or sales of a product or service. It requires less to no
strategy as it is often sent out as an individual mail. On a daily basis, an internet user receives tens and
hundreds of such emails, thus, enticing the user’s attention becomes imperative. For successful email
marketing, a strong CTA and a dedicated landing page play a significant part to drive conversion.
21. Abandonment cart
emails
These are shared with clients who have kept products on their cart but did not complete the checkout
process. In order to encourage users to take the desired action, such emails often offer discounts or
incentives. Similar to welcome emails, abandonment cart emails have higher open rates and conversions.
22. Re-engagement
campaign
It is a practice of sending a series of emails to inactive email subscribers. Every year, about 25-30% of an
email list is churned. This percentile is normal given the fact people change their email ids, organisation
change their name. Re-engagement campaign focuses on the same challenge by trying to bring these
subscribers back and by deciding if there's a scope to re-engage with those users. In case, a user account
is inactive for over 6 months and shows no sign of re-engagement then cleansing the email list is
important. Inactive user accounts are like dead weight and can affect the deliverability rate.
23. Educational emails
These emails educate your audience about various trends in the industry and how they can impact their
lives/businesses. Customers like to interact or engage with companies that offer benefits and make their
life easy. Educational emails can grow a company’s subscriber rate exponentially.
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Essential elements of
Email Marketing
06
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Key metrics
to track
07
27. Open Rate -
The number of people opening your emails. If your open rate is low, it usually means you have a lot of
unengaged subscribers.
Open rate tracks the percentage of subscribers who open the emails you send. On average the open rate
is between 15-25% and you should aim for that. If your open rates are low, consider using subscribers’
first names in emails to personalise your messaging.
Click through Rate (CTR) -
It shows how many people clicked on a link (if any) in your email. If your CTR is low, it means that your
message is either not targeted enough, or simply not getting through
Click-through rate (CTR) tracks how many people clicked on the links in your email. With this metric, you
should aim for an average CTR of around 2.5%. If you’re seeing below 1% in CTR, try placing links at the
beginning of your email or anywhere above the fold. If subscribers aren’t making it to the end of your
emails, giving them the link early could help increase CTR.
28. Click-to-open-rate -
The click-to-open rate (CTOR) compares the number of unique clicks to unique opens. This number
indicates how effective the email message, design, and content performed, and whether it created
enough interest in the recipient to take action. Unlike click-through rate, click-to-open rate is the number
of clicks out of the number of opens
Unsubscribe Rate -
The unsubscribe rate is the percentage of subscribers who choose to unsubscribe from receiving your
emails. For most campaigns, the average unsubscribe rate is 0.17%, which is relatively low but can vary
wildly depending on the size of your email lists and the frequency of your emails.
To avoid unsubscribes from recipients in your email marketing campaign list, you might want to consider
sending fewer emails each week or each month. This might seem opposite to sales goals, but you’re more
likely to keep subscribers engaged if you aren’t spamming them with emails on a regular basis.
29. Bounce rate -
Bounce rate tracks the percentage of emails that went undelivered to your selected email list. When
tracking the bounce rate, which should be around 2% for a good campaign, keep in mind that there are
two kinds of bounces you can track: soft bounces and hard bounces.
A soft bounce is usually an issue on the recipient’s end that you can’t control. These could be things like
the recipient’s mailbox is full, or their mail server is down. A hard bounce, this is an indication that
something is wrong on your end. Maybe the email you’re sending to is fake, or your email has been
blocked by the recipient’s mail server, typically indicating you’ve been marked as spam.
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Email marketing
providers
08
31. Platforms
Mailchimp Constant
contact
SendinBlue
Mailchimp is easy to
use and has plenty
of customizable
options, as well as
key features such as
list segmentation
and automation.
Constant Contact
offers plans to fit
any budget, all of
the important
features for a
successful campaign
and a user-friendly
interface.
Sendinblue is a
great option for
larger businesses or
businesses that
have a large email
volume. With this
service, you pay
only for what you
use, which makes it
a good choice for
companies on a
budget.
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Additional tips
09
33. Make your idea
understandable...
The frequency of the emails
depends on the nature of your
business. You might send out
emails once a day, week or a
month - the key is to be
consistent.
Use Email Automation
effectively - It
automatically sends out
emails that you
schedule in advance.
There should be a clear
opt-out option to refrain
from receiving future
emails.
Know Your Audience -
This will help you better
segment your list and
create hyper-targeted
email copy.
Leverage Storytelling -
appeal to the
audience’s emotions,
keep them engaged
34. Choose your focus...
Craft a Hard-to-Ignore
Subject Line - use keywords
to make it benefit driven, use
active voice and personalise
it as much as possible.
Use Psychology to your
advantage - Use psychological
triggers to direct your readers
towards fulfilling your
campaign objectives.
Get the Preview Text
Right - it acts as an
elevator pitch to convince
people to open your
email.
Visual content will attract
the eye, so consider
adding strong images that
support your message
and email goal.
Keep it easy to read by
avoiding jargon and
complicated words,
using bullet points,
and infographics.
35. thanks
If you think of it, most people prefer email to connect and communicate
with professionals and businesses without feeling their privacy is invaded.
This is why more than 4 billion people choose email as a medium for
marketing. You too can create compelling campaigns to reach your
audience, let us help you!
hello@futureadymedia.com | +91 99873 48608 | https://www.futureadymedia.com/