This document provides tips for nonprofits on using email to drive online donations. It discusses how email is an important fundraising tool, with email messaging driving 28% of online revenue in 2017. It then offers suggestions for building an email list, including using a "lead magnet" to attract subscribers, creating a landing page for email signups, and promoting the signup across various marketing channels. The document also discusses best practices for fundraising emails, such as sharing impactful stories, focusing on the reader's impact, and including a clear call to action. It emphasizes the importance of donation pages that continue the story and theme from fundraising emails.
LSA Bootcamp Detroit: Email Marketing Best Practices (Constant Contact)Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Detroit 6/1/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
This document provides information about maximizing corporate matching gift donations. It discusses how to create effective matching gift web pages and integration, use tools like EmployerFind and AutoMatch to identify more eligible donors, and tips for non-profits to follow best practices to increase their matching gift dollars. Case studies show how non-profits have significantly increased their matching gift funds by implementing these recommendations.
Your Online Fundraising Toolkit: Converting Prospects to DonorsVera Devera
For the 2017 Troy Chamber of Commerce Nonprofit Management Conference: Direct mail and face to face fundraising remain a large part of your fundraising plan, but you can't ignore raising money online! How can you make sure your online fundraising efforts meet your organization's overall year-end goals? Learn best practices for creating integrated campaigns across channels (email, direct mail, web, and social) that raise money and awareness for your cause. Specifically, I will address how to:
• Craft an email program that results in donations
• Grow your monthly sustainer program
• Use social media to complement your fundraising efforts
• Optimize your donation page
LSA Bootcamp Detroit: Facebook Paid and Organic Social Media Strategies (Mome...Localogy
This document discusses paid and organic social media strategies on Facebook. It begins by emphasizing the importance of understanding your business goals and value proposition before developing a social media strategy. It then covers organic reach and how to improve engagement through quality content, interactions, tagging other brands, and posting at optimal times. The document also discusses how paid ads can boost posts, promote your page and website, and target local audiences. It stresses the importance of consistency and having a plan to measure success.
2018 NYC MarketingBitz Bootcamp: Email Marketing & Your Customer ListLocalogy
This document discusses how to use email marketing to get new and repeat business on autopilot. It recommends using dynamic signup forms to increase contacts by 150%, implementing a welcome email series to immediately engage new subscribers, and using click segmentation and automation to send timely, relevant follow-up emails that further engage audiences. Putting these tactics together can help put a business's email marketing on autopilot to cost-effectively find new customers and increase retention of existing customers.
LSA Bootcamp Detroit: Welcome and Overview (LSA)Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Detroit 6/1/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
LSA Bootcamp Detroit: Email Marketing Best Practices (Constant Contact)Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Detroit 6/1/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
This document provides information about maximizing corporate matching gift donations. It discusses how to create effective matching gift web pages and integration, use tools like EmployerFind and AutoMatch to identify more eligible donors, and tips for non-profits to follow best practices to increase their matching gift dollars. Case studies show how non-profits have significantly increased their matching gift funds by implementing these recommendations.
Your Online Fundraising Toolkit: Converting Prospects to DonorsVera Devera
For the 2017 Troy Chamber of Commerce Nonprofit Management Conference: Direct mail and face to face fundraising remain a large part of your fundraising plan, but you can't ignore raising money online! How can you make sure your online fundraising efforts meet your organization's overall year-end goals? Learn best practices for creating integrated campaigns across channels (email, direct mail, web, and social) that raise money and awareness for your cause. Specifically, I will address how to:
• Craft an email program that results in donations
• Grow your monthly sustainer program
• Use social media to complement your fundraising efforts
• Optimize your donation page
LSA Bootcamp Detroit: Facebook Paid and Organic Social Media Strategies (Mome...Localogy
This document discusses paid and organic social media strategies on Facebook. It begins by emphasizing the importance of understanding your business goals and value proposition before developing a social media strategy. It then covers organic reach and how to improve engagement through quality content, interactions, tagging other brands, and posting at optimal times. The document also discusses how paid ads can boost posts, promote your page and website, and target local audiences. It stresses the importance of consistency and having a plan to measure success.
2018 NYC MarketingBitz Bootcamp: Email Marketing & Your Customer ListLocalogy
This document discusses how to use email marketing to get new and repeat business on autopilot. It recommends using dynamic signup forms to increase contacts by 150%, implementing a welcome email series to immediately engage new subscribers, and using click segmentation and automation to send timely, relevant follow-up emails that further engage audiences. Putting these tactics together can help put a business's email marketing on autopilot to cost-effectively find new customers and increase retention of existing customers.
LSA Bootcamp Detroit: Welcome and Overview (LSA)Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Detroit 6/1/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
Going beyond traditional email marketingCharityComms
The document discusses how email marketing is evolving beyond traditional blasts by becoming more personalized, targeted, and integrated with social media and mobile to engage customers at the right time. It provides examples of how charities have improved email marketing results through segmentation, relevant content, and leveraging employee emails. The British Red Cross case study demonstrates how testing and optimizing email campaigns can significantly increase donations and traffic.
LSA Bootcamp Detroit: How Paid and Mobile Search Impact Consumer Decision Mak...Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Detroit 6/1/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
Email marketing for charities and non-profitsMailNinja
The document discusses several ways that charities and non-profits can improve their email marketing efforts. It suggests that they often fail to clearly identify the benefits of signing up, properly welcome new subscribers, tailor content to individual subscribers, and follow up on incomplete donations. The document provides recommendations for charities to start simple by defining email's role and evaluating past performance, and to use email data to inform audience segmentation and targeting in order to boost fundraising through more effective email campaigns. MailNinja offers services to help charities fine-tune their email messaging, design, and analytics.
Co-operative Party National Weekend School - Email TrainingBen West
The document discusses best practices for writing effective emails to promote events, fundraising, and other campaigns. It provides tips for crafting subject lines, content, calls to action and follow ups to maximize open rates, clicks, and desired actions from recipients. Key aspects include personalizing content, clearly stating the primary ask, testing different approaches, and closing the loop with recipients.
This document outlines an online marketing plan for Burton at Northstar California to increase its local clientele. The plan aims to increase the store's annual income from $600,000 to $150,000 through social media, review sites, advertisements and other tools. Goals include getting 3,000 Facebook likes, 30 reviews on key sites, and 250 newsletter signups. Tactics will encourage users to like the Facebook page, sign up for the newsletter, and engage through online and in-person events to better establish the store's image and increase customer retention. Progress will be measured through analytics and feedback to assess if goals are being met on monthly, six month and yearly timeframes.
Google Ad Grants: Become A Pro In 1 HourMedia Cause
This document discusses how to maximize the value of Google Ad Grants for non-profits. It begins with an overview of what Google Ad Grants are and how they can provide $10,000 per month in free advertising. Next, it discusses optimization strategies like focusing on relevancy, testing ad copy and landing pages, and structuring account settings properly. Advanced tips include building long tail keyword lists and using data to determine top performing content. A case study shows how the Cornell Lab of Ornithology increased email captures, donors, and fundraising by creating a targeted community building strategy around email nurturing.
Google Ad Grants Beginner to Pro in 60 minutesBruno Rabelo
This document discusses how to maximize the value of Google Ad Grants for non-profits. It begins with an overview of what Google Ad Grants are and how they can provide $10,000 per month in free advertising. The rest of the document provides tips and strategies for non-profits to optimize their Google Ad Grants accounts, including focusing on keywords, ad text, account structure, and landing pages. It also provides a case study of how the Cornell Lab of Ornithology successfully used email marketing and community building to convert website traffic into new donors using their Google Ad Grants.
This document provides an overview and best practices for communications planning related to Valley Gives, a 24-hour online giving event for organizations in the Pioneer Valley. It discusses strategies for engaging past donors, using matching gifts, storytelling in emails, targeted mini-campaigns on social media, and ensuring clear calls to action. Attendees are guided through partner exercises to discuss their organizational goals for Valley Gives and how to cultivate donor loyalty year-round.
This document provides tips on how to maximize engagement from Facebook ads. It recommends analyzing trends and relevant content to integrate into ad buys. Targeting ads based on customer interests and passions can increase click through rates, likes, and conversions. Leveraging crowd-approved content and sponsored stories that showcase user recommendations and referrals can further boost these metrics in a cost-effective manner. The key takeaway is to use social interactions and relevant content to engage customers rather than direct advertisements.
An eNewsletter is one of the most valuable marketing tools your business can develop in your arsenal. Discover why every business should have one, ideas to build your list, what kinds of content to include, and other cool details that your newsletter can incorporate as your business grows.
This document provides tips for non-profit organizations to effectively engage constituents through digital communication channels like websites, email, and social media. It recommends having a strategic engagement plan that utilizes multiple communication channels and embraces automation. Specific tips include highlighting donor impact on websites, using action centers for constituents, sending mobile-friendly emails, empowering supporters to share content, and implementing welcome and trigger email campaigns that are personalized based on constituent type. The goal is to engage constituents across channels while efficiently managing communications through automation.
“Best Of” Digital Fundraising Examples: 45 Slides In 45 minutesBloomerang
https://bloomerang.co/resources/webinars/
Rachel Clemens will explore great content, unique thinking and delightful design through emails, websites, online advertising, donation pages, videos—and anything else that increases online donations.
Brand your Business with the Right TechnologyKenneth Bator
This document describes SpotOn, a digital loyalty and marketing platform. It summarizes SpotOn's key features as allowing businesses to track customer activity, connect with customers via multiple channels like mobile and social media, and measure marketing results. Testimonials from SpotOn customers indicate it has helped increase revenues, engage more customers, and provide an effective marketing platform with a quick return on investment. The document argues that SpotOn is an easy-to-use solution that can help drive customer loyalty and profits.
This document provides 7 strategies for elevating a business through social media and meaningful client communication. The strategies are: 1) manage your image on social media, 2) leverage social media exposure, 3) get to know your clients beyond financial details, 4) have meaningful communication with clients 12+ times per year, 5) promote referrals through client events, 6) engage centers of influence on social media, and 7) consistently post engaging content across multiple social media platforms. The document emphasizes that social media can introduce advisors to new prospects when used to both educate and build stronger relationships with clients.
Linqia 7 tips for influencer marketing in 2019Linqia
2019 plans to be an explosive year for influencer marketing. If executed correctly, an influencer marketing campaign can be an unstoppable force. And like everything else in this industry, influencer marketing is constantly changing. Watch our latest webinar below to learn the 7 Tips for Influencer Marketing in 2019.
Today, it is reported that 81% of consumers make purchase decisions based on what they have seen on social media. So, to capitalize on this market potential and remain competitive in such a fragmented world, it’s good to be aware of new trends in influencer marketing and decide how to integrate these trends into your campaigns – and larger efforts.
In 2019 we expect to see a greater emphasis on micro-influencers, the rise of always-on influencer campaigns, and a demand for greater transparency from influencers as well as much, much more. And with the new year, this presents a whole new opportunity to achieve success through influencer marketing, and to improve campaigns from the year before.
In our inaugural 30-minutes webinar 7 Tips for Influencer Marketing in 2019, hear from Daniel Schotland, digital advertising expert and COO of Linqia, and discover how-to take advantage of this growing space just like a master.
In this webinar, you will learn how to:
• Leverage influencer content beyond the influencer’s own social media feeds
• Ensure your impressions are authentic
• Create a turnkey campaign that delivers the best performing results
This document provides strategies for an advanced behavioral email marketing approach for non-profits. It discusses why email is an effective channel, the problem of list decay over time, and the importance of personalization. The document outlines a strategy to convert subscribers to one-time donors through low-friction acquisition and personalized messaging. It then recommends how to convert one-time donors to recurring donors through regular newsletters, highlighting the value of recurring donations, and providing thank you gifts. Specific email templates are proposed for each stage along with goals, features, and tips.
Kansas City Seminar - eTapestry - June 2010krucker
This document summarizes a seminar about how nonprofits can embrace technology to improve fundraising. It discusses how the economy is affecting donor behavior and nonprofit fundraising. It then provides strategies and tools for nonprofits to optimize their website, email communications, online donations, and customer relationship management (CRM) through the eTapestry fundraising platform. This includes tools for tracking donors, cultivating relationships, acknowledging gifts, and reporting on fundraising results.
This document provides guidance on using various digital communication tools and channels effectively for nonprofit fundraising and engagement. It discusses strategies for email marketing, social media, websites, video, and integrating multiple channels into a unified approach. Key recommendations include segmenting lists, testing subject lines and content, growing email lists online and offline, using landing pages, and measuring engagement across platforms.
Going beyond traditional email marketingCharityComms
The document discusses how email marketing is evolving beyond traditional blasts by becoming more personalized, targeted, and integrated with social media and mobile to engage customers at the right time. It provides examples of how charities have improved email marketing results through segmentation, relevant content, and leveraging employee emails. The British Red Cross case study demonstrates how testing and optimizing email campaigns can significantly increase donations and traffic.
LSA Bootcamp Detroit: How Paid and Mobile Search Impact Consumer Decision Mak...Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Detroit 6/1/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
Email marketing for charities and non-profitsMailNinja
The document discusses several ways that charities and non-profits can improve their email marketing efforts. It suggests that they often fail to clearly identify the benefits of signing up, properly welcome new subscribers, tailor content to individual subscribers, and follow up on incomplete donations. The document provides recommendations for charities to start simple by defining email's role and evaluating past performance, and to use email data to inform audience segmentation and targeting in order to boost fundraising through more effective email campaigns. MailNinja offers services to help charities fine-tune their email messaging, design, and analytics.
Co-operative Party National Weekend School - Email TrainingBen West
The document discusses best practices for writing effective emails to promote events, fundraising, and other campaigns. It provides tips for crafting subject lines, content, calls to action and follow ups to maximize open rates, clicks, and desired actions from recipients. Key aspects include personalizing content, clearly stating the primary ask, testing different approaches, and closing the loop with recipients.
This document outlines an online marketing plan for Burton at Northstar California to increase its local clientele. The plan aims to increase the store's annual income from $600,000 to $150,000 through social media, review sites, advertisements and other tools. Goals include getting 3,000 Facebook likes, 30 reviews on key sites, and 250 newsletter signups. Tactics will encourage users to like the Facebook page, sign up for the newsletter, and engage through online and in-person events to better establish the store's image and increase customer retention. Progress will be measured through analytics and feedback to assess if goals are being met on monthly, six month and yearly timeframes.
Google Ad Grants: Become A Pro In 1 HourMedia Cause
This document discusses how to maximize the value of Google Ad Grants for non-profits. It begins with an overview of what Google Ad Grants are and how they can provide $10,000 per month in free advertising. Next, it discusses optimization strategies like focusing on relevancy, testing ad copy and landing pages, and structuring account settings properly. Advanced tips include building long tail keyword lists and using data to determine top performing content. A case study shows how the Cornell Lab of Ornithology increased email captures, donors, and fundraising by creating a targeted community building strategy around email nurturing.
Google Ad Grants Beginner to Pro in 60 minutesBruno Rabelo
This document discusses how to maximize the value of Google Ad Grants for non-profits. It begins with an overview of what Google Ad Grants are and how they can provide $10,000 per month in free advertising. The rest of the document provides tips and strategies for non-profits to optimize their Google Ad Grants accounts, including focusing on keywords, ad text, account structure, and landing pages. It also provides a case study of how the Cornell Lab of Ornithology successfully used email marketing and community building to convert website traffic into new donors using their Google Ad Grants.
This document provides an overview and best practices for communications planning related to Valley Gives, a 24-hour online giving event for organizations in the Pioneer Valley. It discusses strategies for engaging past donors, using matching gifts, storytelling in emails, targeted mini-campaigns on social media, and ensuring clear calls to action. Attendees are guided through partner exercises to discuss their organizational goals for Valley Gives and how to cultivate donor loyalty year-round.
This document provides tips on how to maximize engagement from Facebook ads. It recommends analyzing trends and relevant content to integrate into ad buys. Targeting ads based on customer interests and passions can increase click through rates, likes, and conversions. Leveraging crowd-approved content and sponsored stories that showcase user recommendations and referrals can further boost these metrics in a cost-effective manner. The key takeaway is to use social interactions and relevant content to engage customers rather than direct advertisements.
An eNewsletter is one of the most valuable marketing tools your business can develop in your arsenal. Discover why every business should have one, ideas to build your list, what kinds of content to include, and other cool details that your newsletter can incorporate as your business grows.
This document provides tips for non-profit organizations to effectively engage constituents through digital communication channels like websites, email, and social media. It recommends having a strategic engagement plan that utilizes multiple communication channels and embraces automation. Specific tips include highlighting donor impact on websites, using action centers for constituents, sending mobile-friendly emails, empowering supporters to share content, and implementing welcome and trigger email campaigns that are personalized based on constituent type. The goal is to engage constituents across channels while efficiently managing communications through automation.
“Best Of” Digital Fundraising Examples: 45 Slides In 45 minutesBloomerang
https://bloomerang.co/resources/webinars/
Rachel Clemens will explore great content, unique thinking and delightful design through emails, websites, online advertising, donation pages, videos—and anything else that increases online donations.
Brand your Business with the Right TechnologyKenneth Bator
This document describes SpotOn, a digital loyalty and marketing platform. It summarizes SpotOn's key features as allowing businesses to track customer activity, connect with customers via multiple channels like mobile and social media, and measure marketing results. Testimonials from SpotOn customers indicate it has helped increase revenues, engage more customers, and provide an effective marketing platform with a quick return on investment. The document argues that SpotOn is an easy-to-use solution that can help drive customer loyalty and profits.
This document provides 7 strategies for elevating a business through social media and meaningful client communication. The strategies are: 1) manage your image on social media, 2) leverage social media exposure, 3) get to know your clients beyond financial details, 4) have meaningful communication with clients 12+ times per year, 5) promote referrals through client events, 6) engage centers of influence on social media, and 7) consistently post engaging content across multiple social media platforms. The document emphasizes that social media can introduce advisors to new prospects when used to both educate and build stronger relationships with clients.
Linqia 7 tips for influencer marketing in 2019Linqia
2019 plans to be an explosive year for influencer marketing. If executed correctly, an influencer marketing campaign can be an unstoppable force. And like everything else in this industry, influencer marketing is constantly changing. Watch our latest webinar below to learn the 7 Tips for Influencer Marketing in 2019.
Today, it is reported that 81% of consumers make purchase decisions based on what they have seen on social media. So, to capitalize on this market potential and remain competitive in such a fragmented world, it’s good to be aware of new trends in influencer marketing and decide how to integrate these trends into your campaigns – and larger efforts.
In 2019 we expect to see a greater emphasis on micro-influencers, the rise of always-on influencer campaigns, and a demand for greater transparency from influencers as well as much, much more. And with the new year, this presents a whole new opportunity to achieve success through influencer marketing, and to improve campaigns from the year before.
In our inaugural 30-minutes webinar 7 Tips for Influencer Marketing in 2019, hear from Daniel Schotland, digital advertising expert and COO of Linqia, and discover how-to take advantage of this growing space just like a master.
In this webinar, you will learn how to:
• Leverage influencer content beyond the influencer’s own social media feeds
• Ensure your impressions are authentic
• Create a turnkey campaign that delivers the best performing results
This document provides strategies for an advanced behavioral email marketing approach for non-profits. It discusses why email is an effective channel, the problem of list decay over time, and the importance of personalization. The document outlines a strategy to convert subscribers to one-time donors through low-friction acquisition and personalized messaging. It then recommends how to convert one-time donors to recurring donors through regular newsletters, highlighting the value of recurring donations, and providing thank you gifts. Specific email templates are proposed for each stage along with goals, features, and tips.
Kansas City Seminar - eTapestry - June 2010krucker
This document summarizes a seminar about how nonprofits can embrace technology to improve fundraising. It discusses how the economy is affecting donor behavior and nonprofit fundraising. It then provides strategies and tools for nonprofits to optimize their website, email communications, online donations, and customer relationship management (CRM) through the eTapestry fundraising platform. This includes tools for tracking donors, cultivating relationships, acknowledging gifts, and reporting on fundraising results.
This document provides guidance on using various digital communication tools and channels effectively for nonprofit fundraising and engagement. It discusses strategies for email marketing, social media, websites, video, and integrating multiple channels into a unified approach. Key recommendations include segmenting lists, testing subject lines and content, growing email lists online and offline, using landing pages, and measuring engagement across platforms.
Mailbox to Multichannel: Turn an Offline Campaign into a Multichannel Successis7
1) Using a multichannel approach including direct mail, email, telemarketing, and mobile significantly increased response rates, number of donors, and net income for the American Bible Society's Bibles in China campaign.
2) Adding a handwritten note card to direct mail increased the response rate by 38%, and a pre-campaign voice broadcast call increased response by 19% and net revenue by 29%.
3) The multichannel approach allowed the organization to better engage donors through their preferred communication channels and highlight the urgent message in multiple impactful ways.
Creating an Effective & Engaging Email Marketing ProgramHolly A. Fisher
Research shows a vast majority of consumers want marketing messages via email. Despite all the other forms of communication available to us, email remains the go-to medium. Your nonprofit can use email marketing to share news, recruit volunteers, solicit donors and simply stay in front of your existing and potential supporters. Email marketing is a relatively inexpensive and largely effective way to market your organization.
Embracing technology as a nonprofit 2010 seminar presentationbrooke.csukas
The document summarizes the key points from a seminar about how nonprofit organizations can embrace technology. It discusses how the economy is affecting donations and how tools like eTapestry can help with fundraising, relationship building, online donations, email marketing, and tracking results. Integrating these tools into a single database allows nonprofits to better acquire, cultivate, and steward donors.
The document discusses best practices for effective email marketing, including getting permission from subscribers, delivering emails through an email service provider, optimizing open and click rates, tracking metrics, avoiding spamming or renting lists, and using email as a regular touchpoint to support sales rather than direct selling. It also addresses whether email is still an effective marketing channel compared to social media and argues that email remains highly used and preferred for commercial communications.
7 Communication Pieces Every Nonprofit NeedsBloomerang
https://bloomerang.co/resources/webinars/
Pamela Grow will provide attendees with an understanding of how a strong, multi-channel donor communications builds sustainability through any crisis.
The Fundamentals of Email Marketing for Nonprofits with KeelaTechSoup
This document provides tips and best practices for creating effective fundraising emails. It discusses segmenting email lists, writing good subject lines, using storytelling, focusing on fundraising offers, including clear calls to action, personalizing content, keeping emails simple, tracking metrics like open and click-through rates, and automating email campaigns. Key metrics and strategies to improve open, click-through, and conversion rates are outlined. The document emphasizes testing and optimizing emails based on tracking results.
10 steps to recovering from loss of income. Help more people and make more money in less time. This is a step-by-step approach to making more money in a shorter period of time.
The document provides guidance on creating effective e-newsletters. It discusses including an attention-grabbing subject line, trustworthy sender, personalized content if possible, branding, relevant imagery, segmented content, calls to action, sharing buttons, contact info, and unsubscribe options. The document also provides tips for good formatting, content that informs, educates, or appeals to emotions, consistent branding, and evaluating metrics like open and click-through rates.
Making the Most of Your eTapestry Database - Customer Sessionkrucker
This document summarizes a seminar about maximizing the use of an eTapestry donor database. It discusses how the current economy is affecting donations and recommends strategies like website optimization, recurring gifts, e-commerce, effective communication, and data management. Relationship management tools can help track interactions and cultivate donors. eTapestry provides training and support to help non-profits succeed. New features like mobile access allow users to access the donor database anywhere.
OMP List Building & Donor Cultivation Presentation for DemocracyInAction Comm...DemAction
Katherine Watier and Courtney Ussery of OMP Direct used this slideshow as part of their popular fundraising presentation at the DemocracyInAction User Conference in June 2008.
Email marketing best practices chapel hill chamber june 2015Patrick Smith
1. The document discusses best practices for email marketing, including growing email lists, designing effective emails, sending strategies, and retaining customers.
2. It provides statistics on the ROI and effectiveness of email marketing compared to other digital marketing channels. For every $1 spent, email marketing averages a 4,300% ROI.
3. The document reviews techniques for acquiring email subscribers, promoting products through email design and development, converting subscribers into customers through sending strategies, and retaining customers through segmentation and relevant messaging.
The document discusses five essentials for crafting an engaging email marketing program: 1) inspiring people to join the email list, 2) keeping email content fresh, 3) focusing the email strategy, 4) adding style to email campaigns, and 5) understanding email response metrics. It provides tips for each essential such as using sign-up forms, giving incentives, sending different types of content regularly, setting a sustainable email frequency, creating consistent branding, and experimenting to improve open and click-through rates.
The document discusses five essentials for crafting an engaging email marketing program: 1) inspiring people to join the email list, 2) keeping email content fresh, 3) focusing the email strategy, 4) adding style to email campaigns, and 5) understanding email response metrics. It provides tips for each essential such as using sign-up forms, giving incentives, sending different types of content regularly, setting a sustainable email frequency, creating consistent branding, and experimenting to improve open and click-through rates.
LSA Bootcamp Chicago: Email Marketing Best Practices (Constant Contact)Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Chicago 8/16/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
Keeping camp families engaged all year longDan Weir
1. The importance of engaging our families year round
2. Learning 3 areas of focus
3. Turning those 3 areas of focus into a 12 month plan
Dan Weir, Director of Camping Services
Amanda Hinski, Chief Marketing Officer
This document outlines strategies for restaurants to use email marketing to increase sales and guest loyalty. It discusses growing email lists through both in-store and online methods, elements of a successful email program including regular brand and loyalty messages, and campaign opportunities like promotions for holidays, events, and cause marketing. Case studies show examples of successful birthday and Valentine's Day campaigns. It also covers integrating social media, measuring results, and tips for an effective email marketing program.
Types of email communications include advocacy, fundraising, and informative emails. Email newsletters have higher click-through rates than fundraising appeals, showing people are more willing to click on items with lower commitment levels. Effective email newsletters place important articles at the top, use headlines and short chunks of text to engage skimmers, include a consistent banner and sidebar, and rely less on images by using HTML formatting. Content should mix informative articles with calls to action and fundraising appeals, adjust to current events, and tell stories to engage donors. Personalizing the newsletter by writing in a casual style and including staff photos increases open rates. Calls to action should be easy to follow through on. Monitoring email newsletter results helps track opens, clicks, actions,
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Combined Illegal, Unregulated and Unreported (IUU) Vessel List.Christina Parmionova
The best available, up-to-date information on all fishing and related vessels that appear on the illegal, unregulated, and unreported (IUU) fishing vessel lists published by Regional Fisheries Management Organisations (RFMOs) and related organisations. The aim of the site is to improve the effectiveness of the original IUU lists as a tool for a wide variety of stakeholders to better understand and combat illegal fishing and broader fisheries crime.
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Commission for the Conservation of Antarctic Marine Living Resources (CCAMLR)
Commission for the Conservation of Southern Bluefin Tuna (CCSBT)
General Fisheries Commission for the Mediterranean (GFCM)
Inter-American Tropical Tuna Commission (IATTC)
International Commission for the Conservation of Atlantic Tunas (ICCAT)
Indian Ocean Tuna Commission (IOTC)
Northwest Atlantic Fisheries Organisation (NAFO)
North East Atlantic Fisheries Commission (NEAFC)
North Pacific Fisheries Commission (NPFC)
South East Atlantic Fisheries Organisation (SEAFO)
South Pacific Regional Fisheries Management Organisation (SPRFMO)
Southern Indian Ocean Fisheries Agreement (SIOFA)
Western and Central Pacific Fisheries Commission (WCPFC)
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1. How to use email to
drive online donations
Ronald Pruitt, 4aGoodCause
2. Email is important to online fundraising
Email messaging drove 28% of all online revenue for nonprofits in 2017.
Nonprofits sent an average of 66 email messages per subscriber in 2017.
Email list size increased in 2017 by 11%
2018 M+R Benchmarks Study
4. 1. Deliver value to attract new
subscribers with a “lead magnet”
Offer something valuable to your subscribers
Animal shelter – Sign up to get an email whenever
we have a new dog/cat to adopt
Cancer group - Upcoming road races to support
Cancer Awareness
Church – a Bible study guide for parents
Environment – a “Home Energy Savings” checklist
5. 2. Build a landing page
Easy opt-in for new subscribers
Sell your offer
Isolated page, no distractions
Minimal fields (email and name)
Testimonials of happy subscribers
6. 3. Drive traffic via your online marketing
Promote your resource across your online marketing
Spotlight on your home page
Lightbox popups
Links in your navigation and footer
Ask at the end of blog articles
In the signature of personal emails
Social media posts and ads to promote signup
7. 4. Collect emails at your offline events
Gather emails at registration
Collect business cards at your receptions
Run contests that require emails to enter
9. Welcome email series
1-4 automated emails sent to introduce
your organization and set expectations
Send one per week
Should be segmented by audience
New Subscriber
New Donor
New Event Attendee
Should end with a call to action
11. Share a story of impact
Tell the story of a beneficiary
Personalize your cause
12. Employ emotional storytelling
The heart makes donations, not the
brain
Use a compelling image that
demonstrates the need for a gift
13. Focus on the reader
and their impact
Don’t say “we need money”
Instead talk about how the donor’s
dollars will make an impact
14. Don’t stress about design
Keeping it simple helps with
deliverability
A 80% - 20% breakdown of text to
images is good
15. Have a single, clear
call to action
“Donate Now” button or link that
goes directly to making a gift online
Your monthly email newsletter is not
a fundraising email
16. If 100 potential donors visit a donation page
how many do you expect will complete an
online donation?
Answer: Only 18
2018 M+R Benchmarks Study
18. Continue the story from
the fundraising email
Set up a branded donation page
that continues your story of
impact and matches your email
Branded donation pages raise 6
times more than non-branded
pages*
nonprofitssource.com*
19. Be mobile-friendly
40% of donation page traffic is
from mobile
59% of email opens occur on
mobile
20. Isolate your donation page
Be like Amazon.com
Minimize external links
Do not embed your
donation form
21. Easy one-step form
Minimal fields
Only ask for the info you need
Real-time error messaging
22. Don’t forget the thank you
No robotic, computerized
payment “receipts”
Send immediate heartfelt email
that reinforces their decision to
give
24. Emails you should be sending
Thank you emails
Stories of impact – how your
donations have helped
Event announcements
Volunteer opportunities
Celebrations of important days
Donor stories – “why I gave”
Surveys
Educational content
Blog postings
25. Homework
Subscribe to 10 nonprofits you admire
Implement one idea from today
Keep the faith – building an email list is hard work but will
pay off in the end
Thanks for having me here today. I’m Ronald Pruitt, president and founder of 4aGoodCause. I’m based in Kennesaw. For 20 years, small and midsize nonprofits have used our platform to raise more money online.
Running a fundraising platform makes me obsessed with helping our clients understand how they can generate more traffic to their donation or other fundraising pages. One of biggest tools in their arsenal to do that is email.
Today we’re going to explore that further and talk about how your nonprofit can use email to drive more online donations. Just so you know I’ll be sending everyone here a copy of this presentation as well as other resources on this topic.
Let’s looks at some benchmarks of how important email is to your online fundraising. These are stats from the M+R Benchmarks study, a large study of large nonprofits and their giving done each year. You can find this study online if you are interested. Email is significant driver of online giving and the email has a great return on investment. You can send emails for pennies on the dollar.
Email messaging drove 28% of all online revenue for nonprofits in 2017. This is a significant portion of online giving.
You can also benchmark your email use by this study. Is your list growing over 10% per year and how many emails are you sending each year? Probably not as much as you should. These nonprofits
Before you send an email you of course need to have someone to send it to. Let’s first talk about building your list. AS we do this keep in mind the two main reasons a person won’t subscribe to your list. They don’t know why they should (they have no incentive – no value) and they can’t find where to sign up. You didn’t make it easy. We are going to start by looking at what you need to do online to gather emails. Our plan will be to do something more effective than the typical or most common “stay informed” or “keep updated” on the cause.
Why should they give their personal information and their time? What will you give them in exchange? Boil that value into a giveaway, a resource – sometimes called a “lead magnet” – something you will give them when they sign up. This giveaway could be tangible or intangible – a guide that they can download or just a statement of value – what you will receive if you sign up. You must sell the idea of your email news.
Community organization – A guide called “4 Simple Ways You Can Give Back to the Community”
Environment – A “Home Energy Savings” checklist or a photo-book of gorgeous photos of places threatened by climate change (tied to a blog post about places to visit before they’re gone)
Animal shelter – A guide called “How to prepare your home for a new dog/cat” or “sign up to get an email whenever we have a new dog/cat to adopt”
Cancer group - Upcoming road races to support Cancer Awareness
For my company - my value for subscribers is free fundraising advice - alerts of each blog article I post.
What are you going to deliver to the subscriber (on a regular basis) for signing up? One note – feel free to change your value offering from time to time. Don’t go stale.
Next, include this offer in a landing page you build on your website (or off) where subscribers can opt-in. This page should have no distractions and have minimal fields (typically name and email). Your goal is to make it easy to sign up. In this example Horizons Education Center is offering a summer learning loss guide. It is easy to sign up to get this guide and subscribe to the email list. The only thing this page is missing is a testimonial of a happy subscribers.
Third, focus your website and other marketing to driving people to this page. Entice them with your offer from your home page, your navigation, footer, at the end of blog articles, in personal emails, social media posts. etc. The goal is your website and online communications is not to just inform or create awareness of your cause – you want to drive email sign up and then online donations. Mention your value or your resources throughout your communications and link each of those offers to the landing page. Don’t be afraid to be aggressive. Use pop-ups and other tools that encourage sign up. They work If your value offering is solid.
In addition to gathering emails online - Don’t forget to gather emails offline as well. At events have people drop business cards in a bowl, sign up on your clipboard, text in as part of contests, etc. This can be made easy of your are gathering emails as part of online registration. Don’t miss an opportunity to gather an email. Make sure you are still using lead magnets for offline collection as well.
Getting a subscriber to sign up is only half your battle. Once they are in your list you want them to stay. The first step to that end is a nice welcome email or emails. This is often called a welcome email series.
These are automated emails you set up to fire out to the subscriber. A series is typically 2-4 automated emails sent out about a week apart from each other. The goal for these email can be different based on the audience.
Say you’ve got a new email subscriber. You should:
Thank them for subscribing and make sure they know that your emails won’t be just another thing cluttering up their inboxes. Let them know that they will get a few emails to introduce them to your organization (your welcome) and what to expect after that. In your series share stories of impact with relevant testimonials from other subscribers or donors. End your series with a call to action, most likely asking for an online gift.
WDC has sent a video in this example. A great way to introduce your organization.
One side note – for these and all the emails you’ll send make it easy to unsubscribe. People are reassured to see that it's easy to leave the list if they want to, which paradoxically tends to mean they don't feel they have to.
For the past few years I’ve been gathering and studying year-end fundraising emails and talking to email experts about what works, what gets the donor to click from the email with an inclination to give. Here are some simple best practices you can put into place.
Share a story of impact – A story of impact is not a statistic – It is a story of a beneficiary – how has your work impacted. Often this is a “story of one”. UMCH has personalized their cause by telling the story of twins Kate and Emily and UMCH’s work to get them into loving foster care. They tie this back to the fundraising ask by asking you to help others like these twins.
Employ emotional storytelling – The heart makes donations, not the brain. Instead of telling me that your cause got a person off the streets tell me how he feels about that. This a great example from Humane Society of Memphis. They write up and emotional story of each animal that comes ito their shelter. This story is shared via email and other communications. This is paired with an impactful image that tugs at the heart strings.
Don’t be afraid to talk money – not that you need it to stay in business – donors don’t care about that – instead show how a donation of a certain size will impact. Where will the money go? This GS council does a great job connecting certain donation levels to the impact it will have on this scouts.
Don’t stress about design -- Emailing your list should be like emailing a friend. While it might be great to place an image that shows the impact of your cause if you can’t do that it’s okay. Your story is more important. Make sure to have at least 80% text in comparison to images. Too many images can actually impact deliverability. This example shows a small nonprofit that helps those in Afghanistan. This is a simple letter from the director asking for a gift on Giving Tuesday. When in doubt keep it simple.
Have a single, clear call to action - don’t make a fundraising ask as part of a newsletter email that has 20 other places to click. Your fundraising email should have a single action you want them to take – donate. Use action language like “Donate Now’.
Let’s say 100 donors click the donate button in your fundraising email and land on a page where they can make a gift. How many of those donors can you expect to actually give you money? The answer is only 18, only 18%. This is from the M+R Benchmarks study again. Most donors are just window-shopping wanting to be further convinced and leave because the page is confusing, has too many distractions or puts up roadblocks to completing their gift. Keep in mind this study looks at large nonprofits with big budgets and for the most part compelling donation. You can see more abandonment if you are using Paypal or other generic checkout pages.
A great fundraising email can get a donor inclined to give but all that effort is for naught if you are not sending that donor to an effective donation page.
This is a topic I could spend hours on but for today I want to focus on 5 goals for your page.
You’re not done convincing the donor to give. You need to continue the story. . Remember the twins email from UMCH. This is another example from UMCH, a campaign that tells the story of Renee and her sons. This donation page continues the story of the fundraising email and is contains the story of a beneficiary. To accomplish this the page must be branded with your look, logo, colors – set up in a way to tell that story. This will pay off for you. Custom-branded donation pages are shown to raise six times more money on average than non-branded pages. Build on the impact story you wrote in your email. Connect it to your greater mission by including a call to action headline, supporting appeal and images that support the reason to give. Make the donor want to complete your donation form. Remind them why they clicked to get here.
Your page must be mobile-friendly. (not just work on mobile but be a compelling and easy experience). 40% of the traffic to our platform is via mobile. This is even more important when marketing through email. 59% of email opens occurred on mobile
Just like your email sign up page your donation page must be free from distractions. Take a lesson from Amazon. When you checkout on amazon they isolate the checkout from the rest of their website. They remove the thousands of links available during the shopping experience. They do this to reduce distractions, to keep you focused on competing your order. Do the same with your donation page. Do not embed the form in your website where there are tons of links to serve as exit ramps for your donor. This is a great example from WCS. My kids give to them every year When you give their donation page is isolated with a simple form and beautiful image of what you are giving to. There is only path forward to give.
Your donation form must be easy to use and only ask for what you need. The easier it is to give, the more $ you raise. If there is information that you don’t need to take the gift don’t ask for it. A good for profit example -- Expedia shaved one field off its online buying process and gained an extra $12 million in revenue.
Don’t let your donors get some sort of robotic thank you from the credit card processor. Your donation page should send a heartfelt thank you email that reinforces the decision they made to give. Include that on the thank you screen so the thank you is even more immediate. It should come from a real email from a real person.
Ok. You can’t just fundraising emails. So, what other types of emails should your nonprofit be sending? You need to engage your subscribers, show them the impact they are making by supporting you. Your goal for these emails are mainly donor retention. If you have an email newsletter you should send it once a month but there are no hard and fast rules here. Send an email when you have something important to say, something of value. Include calls to action – what action do you want the reader to take on this email. The more value in these emails the more likely you’ll get donations when you do ask for money.
So what emails should you be sending?
Thank you for having me. Look for an email from me in the next week or so. You’ll receive this PPT, our donation page checklist and 2018 year in review with all types of insights into online giving.
Please continue to follow our blog for our free fundraising advice. Thanks for having me out today. Please reach out with any questions. Here is my contact info.