The 2019 M+R Benchmarks Study: Online Fundraising, Advocacy, Marketing and More
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The big news: online revenue for nonprofits grew by just 1% in 2018. But that's just scratching the surface of the M+R Benchmarks Study, and if we dig a bit deeper we will find a vast treasure trove of crucial findings. Join us for an in-depth review of digital data from dozens of nonprofits and explore what’s working, what’s trending, and what’s changing for online fundraising, advocacy, and marketing. We'll share key metrics for: Fundraising, including retention, ticket sales, membership, and more. Email, from advocacy to newsletters to fundraising. Social media, with a special focus on Facebook Fundraisers. Digital ads -- how much your peers are spending, where they're spending it, and what kind of returns they're seeing. Mobile, including web traffic, bulk SMS, and peer-to-peer advocacy.
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The 2019 M+R Benchmarks Study: Online Fundraising, Advocacy, Marketing and More
- 1. The 2019 M+R Benchmarks Study: Online Fundraising, Advocacy, Marketing and More May 14, 2019
- 2. Using ReadyTalk Chat to ask questions All lines are muted If you lose your Internet connection, reconnect using the link emailed to you. You can find upcoming and past webinars on the TechSoup website: www.techsoup.org/community/events-webinars You will receive an email with this presentation, recording, and links Tweet us @TechSoup and use hashtag #tswebinars
- 3. A Global Network Bridging Tech Solutions and Services for Good Where are you on the map?
- 4. Acclivity Adobe Alpha Software Atlas Business Solutions Atomic Training Autodesk Azavea BetterWorld Bitdefender Blackbaud Bloomerang Box Brocade Bytes of Learning Caspio CauseVox CDI Computer Dealers Cisco Citrix CitySoft CleverReach ClickTime Closerware Comodo Connect2Give Dell Dharma Merchant Services Digital Wish Dolby DonorPerfect Efficient Elements FileMaker GoDaddy GrantStation Guide By Cell Headsets.com Horizon DataSys HR Solutions Partners Huddle Idealware InFocus Informz InterConnection Intuit JourneyEd Litmos Little Green Light Mailshell Microsoft Mobile Beacon NetSuite Nielsen NonProfitEasy O&O Software Quickbooks Made Easy Reading Eggs ReadyTalk Red Earth Software Sage Software Shopify Simple Charity Registration Skillsoft Smart Business Savings Society for Nonprofit Organizations Sparrow Mobile Symantec Tableau TechBridge Tech Impact Teespring Telosa Tint Ultralingua Western Digital Zoner
- 6. $99 GrantStation Special Offer May 14 and 15 only TechSoup’s partnership with GrantStation means we have the best deal nonprofits can get — $99 for a full 12-month subscription. That's $600 less than standard retail, and $200 off our usual TechSoup price. This limited $99 offer is available for just a few days each year. For more information, please visit https://page.techsoup.org/grantstation
- 7. Presenters Will Valverde Creative Director M+R Theresa Bugeaud Director of Data Analytics M+R Sima Thakkar Senior Manager, Content TechSoup Sima Thakkar Senior Manager, Content TechSoup Will Valverde Creative Director M+R Theresa Bugeaud Director of Data Analytics M+R
- 8. Will Valverde www.mrss.com www.mrbenchmarks.com www.techsoup.org
- 9. 2 The forest + the trees M+R works exclusively with nonprofits who are alleviating suffering, fighting for human rights and democracy, dismantling inequality, making art and knowledge accessible to everyone, and fostering a healthier and sustainable world. Digital Fundraising + Advocacy Digital Organizing Media Relations Advertising Social Media
- 10. 3 When you come work for us, here’s what you’ll find: + Work that is awesome + Colleagues you can count on + A critical, fearless approach + Creativity that just won’t quit Learn more and apply at: mrss.com/careers Open positions: + Account Executive, Digital Fundraising & Advocacy + Account Executive, Digital Organizing + Account Executive, Media Relations + Account Executive, Social Media + Account Supervisor, Social Media + Associate, Digital Fundraising & Advocacy + Associate, Media Relations + Digital Advertising Manager + Senior Digital Advertising Manager
- 11. 4
- 14. 7 What’s new in 2019? New metrics! + Facebook Fundraisers + Peer-to-peer text messaging + Membership data + Ticket sales data + Retention by giving level
- 15. 8 What’s new in 2019? New way of calculating metrics! + “Small” refers to nonprofits with annual online revenue below $500,000; + “Medium” includes those nonprofits with revenue between $500,000 and $3,000,000 + “Large” covers all those with online revenue greater than $3,000,000.
- 17. #mrbenchmarks | @mrcampaigns | mrbenchmarks.com Online revenue for nonprofits grew by only 1% this year.
- 18. 11 Fundraising
- 19. 12 Fundraising
- 20. 13 Fundraising
- 21. 14 Fundraising
- 22. 15 Fundraising
- 23. #mrbenchmarks | @mrcampaigns | mrbenchmarks.com Online revenue from one-time gifts decreased by 2% in 2018.
- 24. #mrbenchmarks | @mrcampaigns | mrbenchmarks.com Online revenue from monthly gifts increased by 17% in 2018.
- 25. 18 Fundraising
- 26. 19 Fundraising
- 28. #mrbenchmarks | @mrcampaigns | mrbenchmarks.com Online donor retention dropped 3% from 2017 to 37% in 2018.
- 29. 22 Retention
- 30. 23 Retention
- 31. 24 Retention
- 36. 29 Email
- 37. 30 Email
- 38. 31 Email
- 42. #mrbenchmarks | @mrcampaigns | mrbenchmarks.com Mobile devices accounted for 48% of website visits in 2018.
- 43. #mrbenchmarks | @mrcampaigns | mrbenchmarks.com Mobile devices accounted for just 30% of gifts and 21% of revenue.
- 46. #mrbenchmarks | @mrcampaigns | mrbenchmarks.com Fundraising text messages had an average click-through rate of 13%. (The click-through rate for email was 0.44%)
- 49. #mrbenchmarks | @mrcampaigns | mrbenchmarks.com Overall, digital ad budgets grew by 144% in 2018.
- 50. 43 Digital Ads
- 51. #mrbenchmarks | @mrcampaigns | mrbenchmarks.com Overall, nonprofits invested ten cents in digital ads for every dollar they raised in online revenue.
- 52. 45 Digital Ads
- 53. 46 Digital Ads
- 54. 47 Digital Ads
- 55. 48 Digital Ads
- 56. 49 Digital Ads
- 58. 51 Social Media
- 59. 52 Social Media
- 60. 53 Social Media
- 61. #mrbenchmarks | @mrcampaigns | mrbenchmarks.com On average, nonprofits raised $1.77 through Facebook for every $100 raised through other online channels.
- 65. #mrbenchmarks | @mrcampaigns | mrbenchmarks.com The average gift to Facebook Fundraisers was $31.
- 68. Will Valverde www.mrss.com www.mrbenchmarks.com www.techsoup.org
- 69. Q&A This is your chance! Use the chat box to ask us any questions you have about this presentation.
- 70. Share and Learn Chat in one thing that you learned in today’s webinar. Please complete our post-event survey. Your feedback really helps. Follow TechSoup on social media (FB, Instagram, Twitter) Visit the TechSoup Blog at blog.techsoup.org
- 71. Join us for our upcoming webinars. 5/16 Measuring What Matters with Google Analytics 5/21 Your Guide to Content Marketing for Nonprofits 5/28 Simple Measures, Big Results: How to Collect, Analyze, and Share Program Impact Data
- 73. Thank you to our webinar sponsor! Please complete the post-event survey that will pop up once you close this window.