The Power of Digital: Bringing People & Brands Together. A presentation for the Connected Women event in Singapore. November 2013. #PWIB13

1. The Power of Digital:
Bringing People & Brands Together.
Damien Cummings
@DamienCummings
Connected Women / #PWIB13
26th November 2013

2. I am @DamienCummings
Email: damiencummings@gmail.com
Twitter: @DamienCummings
Blog: http://damiencummings.blogspot.com
LinkedIn: http://sg.linkedin.com/in/damiencummings

3. My Personal Story

5. •
1995 - 1997
•
IRC (Internet Relay Chat)
•
IRC “Nick” = Prophet (or Reptile)
•
Met my first real friends online,
then met up “IRL” (in real life).
•
It was all about finding yourself
(and about dating).

6. •
2004 - 2005
•
MySpace! (maybe Friendster in
Singapore).
•
Trying on different personalities.
•
Definitely about “hooking up”.

7. •
September 4, 2005 – now.
•
The Professional Social Network.
•
5,520 Connections.
•
In the last 12 months:
i.
47 job offers (interview
requests).
ii.
58 people want to work
for / with me.
iii. 33 business partnerships /
sales pitches.

8. How Digital Can Help Your Business

9. People want to connect with their
friends and family, not brands.

10. 57% of people don’t want to
talk to brands.
Source: PlanetRetail: How and why are successful retailers tapping into social networking channels? 2012

11. A typical person will only connect
with up to 6 brands.
- a small percentage of those used every day.
Source: PlanetRetail: How and why are successful retailers tapping into social networking channels? 2012

12. When they do connect with
brands, they are your advocates.

13. Your Digital Brand Advocates
56%
of customers are more likely to recommend a
brand after becoming a fan.
71%
of shoppers regularly rely on reviews from
family and friends.
68%
are more likely to buy a product or visit a
website based on a referral from
a friend.
Source: PlanetRetail: How and why are successful retailers tapping into social networking channels? 2012

14. Approx. 40% of enquiries via Social
Media are Customer Service-related.

15. Influencers are the most important
way for Brands to connect
with Customers.

16. Three Tiers of Influence
Celebrities, Paid Endorsements,
Super Influencers.
Subject Matter Experts. Might not
love your brand but are influential
(Food bloggers, musicians, etc.)
People who love your
Brand. Might not be
influential, but great for
Word-of-Mouth.
Super
Influencers
Influencers
Customers / Brand Advocates

17. Be “Mobile First”. In 2013, mobile
web traffic is 28%. In 2014 it will be
50%+

18. How? 4 Things To Consider.

19. How? 4 Step Plan
1. Start with your Website – it’s your most
important asset.
2. Become a CRM expert – track all key
customers and partners (via Facebook,
LinkedIn, Email or Events).
3. Get Social: Do Reviews, Share Content, Get
on LinkedIn and use Facebook & Twitter for
Customer Service.
4. Be “Mobile First” in all things you do.

20. Thank you!
Damien Cummings
Email: damiencummings@gmail.com
Twitter: @DamienCummings
Blog: http://damiencummings.blogspot.com
LinkedIn: http://sg.linkedin.com/in/damiencummings