This document discusses various facts and trends related to digital marketing and social media. It provides statistics on time spent with different media, the growth of digital marketing spend, the power of email marketing, and the rise of video content. It also debunks some common myths, such as the idea that big website traffic automatically leads to big sales or that digital marketing is not vital. The overall message is that digital marketing, especially using video and social media, has become increasingly important.

1. @CaseyMaeKnox

2. ATTENTION!
ATTENTION!
ATTENTION!

3. Who Does She
Think She Is?
10,000+ Personal Tweets
1000+ Client Social Media Posts
500+ Email Campaigns
40 Social Media Clients
36 Job Changes
32 Workshops
23 Websites Launched
20 Digital EmployeesManaged
2 Trips to Guatemala
1 Child

5. Truth
The average adult now spends more time online than
with TV and all other media (newspapers, magazines,
etc.) …COMBINED!

6. Truth
2012
2013
2014
2015
0:00 1:12 2:24 3:36 4:48 6:00
MEDIA CONSUMPTION
Print
Radio
TV
Digital
emarketer.com

7. Truth
Digital marketing can solve problems, that traditional
marketing cannot.
HOW?
BY measurING the impact of your
marketing efforts to the very detail.

8. Truth
For the 18-49 age group, YouTube has greater reach
than any cable network.

9. Truth
YouTube is massive, but Facebook is still bigger.

10. Truth
Social media encourages the development of more
extreme viewpoints.

11. Truth
Digital marketing spend is forecasted to account for
35% of total budgets this year.

12. Truth
Email is still among the most powerful forms of digital
marketing.

13. Truth
Top Growing Digital Channels
Email Marketing
Social Media
MobileMarketing
SEO/PPC
0% 10% 20% 30% 40% 50% 60% 70%

14. Truth
Digital content is KING.

15. Truth
http://pennystocks.la/internet-in-real-time/

16. Truth
Programmatic ads actually convert

18. Lie
There is a magical marketing mix

19. Lie
Digital marketing is not a vital part of a company’s
business strategy.

20. Lie

21. Lie

22. Lie
Big website traffic = Big sales

23. Lie
Solid KPIs Drive Conversions
- Form Completion
- Campaign CTRs
- Social Interactions
- Email Sign-Ups

24. Lie
You need to a presence on every social media platform

25. Lie
If you build a website, they will come.

27. Video
The number of videos posted per person increased by
75% in 2015.

28. Video
Video posts have 135% greater organic reach than
photo posts.

29. Video
People spend 3x longer watching LIVE video compared
to a video that's pre-recorded.

30. Video
Meet Lisa and Lena.

31. Video
Move from “testing” to legitimate part of strategy.
#1 reason = TRUST
+ Curiosity
+ confidence
+ amusement

32. Video
- Video Testimonials
- Product Demos
- About Us Videos
- InstructionalVideos
- Video Tutorials
- Interviews
- Animated Videos
- Creative Videos with Humor
- Celebrities Endorsingthe Brand
- Behind-the-Scenes Videos