Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

It’s the age of digital reputations, how’s yours?


Published on

Delivered for the International Coaching Federation Business Forum in Singapore, November 2018. What a fantastic opportunity coaches have on the digital stage. Own your voice, own your future!

Published in: Leadership & Management
  • Be the first to comment

  • Be the first to like this

It’s the age of digital reputations, how’s yours?

  1. 1. @The Digital Conversationalist @AndreaTEdwards It’s the age of digital reputations, how’s yours? FortheICFBusinessForum,Singapore
  2. 2. Trust and the customer today 10 steps to success
  3. 3. @ A n d r e a T E d w a r d s 3 “Many of us want greater digital presence in a meaningful way that makes a difference to others. How can we, as coaches, offer this and where?” Avni Martin
  4. 4. The age of distrust
  5. 5. @ A n d r e a T E d w a r d s
  6. 6. @ A n d r e a T E d w a r d s
  7. 7. The customer today
  8. 8. @ A n d r e a T E d w a r d s The 4th Industrial Revolution VUCA Disruption Innovation Change Agile Political Crisis Environment Millennials GenX Baby boomers 21st Century Skills Fake news Cyber Attacks Information security Privacy Data Data PrivacyBlockchain Religion Trolls Bots Work Life Balance FOMO Content shock Gig economy Mega Smart Cities Aging Population New way of workingClimate Change AI Digital skills Digital revolution Machine learning Automation Robots Autonomous vehicles Fundamentalism Job Losses Inequality Healthcare Humanity in business Corporate Culture Employee Engagement Education People Power Social activism Corruption NationalismFear Manipulation Distraction Infobesity Trust Distrust Digital Data privacy Cambridge Analytica Cyber warfare Ignorance Speed Of Change Rising Asia
  9. 9. Family Friends Bloggers Social media connections Colleagues Journalists Religious leaders Celebrities Brands Politicians 1 2 3 4 5 6 7 8 9 10 Who do we TRUST?
  10. 10. Cambridge Analytica Societal manipulation - elections Algorithms Fears and anxieties Trolls, bots, morons… The Downside
  11. 11. We laugh, cry, rage, argue, inspire, love, learn and give to each other Beautiful upside
  12. 12. @ A n d r e a T E d w a r d s CEO Government Officials Academics GENERAL POPULATION Board of Directors Technical Experts Elite Media The old PYRAMID of information
  13. 13. @ A n d r e a T E d w a r d s Today it’s a DIAMOND
  14. 14. @ A n d r e a T E d w a r d s Earn the right Brand trust all-time low? Facebook limiting brands? Or keep disrupting customers… How do brands break in?
  15. 15. Which is where Social Leadership comes in…
  16. 16. And it pays!SlideShare… Wins US$24 million Pipeline US$57+ million
  17. 17. @AndreaTEdwards What’s your SSI?
  18. 18.
  19. 19. Focus 01
  20. 20. When I light people up, what am I speaking about?
  21. 21. What do I want to be known for? What makes me stand out in a crowd? When I light people up, what am I talking about? What is my expertise - am I unique in it? What are my core values? What comes easily to me? What do I read about until the early hours of the morning? What do I get up early for – eagerly? What do I enjoy? What gives me energy? What feeds my spirit? What do people compliment me on?
  22. 22. World Class Content 02
  23. 23. 1. Create 2. Curate 3. Participate!!
  24. 24. Every day, enough blogs published to fill Time Magazine for 770 years!
  25. 25. 80% of all Internet traffic will be video in 2020
  26. 26. Amazing Inspiring Useful Impactful Worth their time
  27. 27. Integrity is everything 03
  28. 28. Set a goal Laugh, think or cry…
  29. 29. Grit is king 04
  30. 30. 05 Build a tribe
  31. 31. Tribe = a social division in a traditional society consisting of families or communities linked by social, economic, religious, or blood ties, with a common culture and dialect, typically having a recognized leader.
  32. 32. Audience06
  33. 33. Don’t do too much! 07
  34. 34. The average word count of top-ranking content (in Google) is between 1,140-1,285 words Length
  35. 35. Automation tool - Hootsuite
  36. 36. Be positive 08
  37. 37. Give #GivingEconomy 09
  38. 38. Be YOU! 10
  39. 39. Don’t sell. Share Don’t pitch. Serve The best way to sell something: Don’t sell anything. Earn the awareness, respect and trust of those who buy. Rand Fishkin, founder, Moz
  40. 40. The challenges I see all the time?
  41. 41. 1.Don’t take action 2.Give up easily 3.Self belief
  42. 42. @ A n d r e a T E d w a r d s # A P S C 1 8 Get focused Deliver excellence Be of service @ A n d r e a T E d w a r d s
  43. 43. @AndreaTEdwards AndreaTEdwards AndreaTEdwards Andrea Edwards AndreaTEdwards Andrea Edwards The Digital Conversationalist The Digital Conversationalist I really hope that was valuable for you Thank you!!