custom content to
of people feel better about a company that delivers custom
content and are more likely to buy from that company.
90%of consumers ﬁnd custom content useful.
of people believe organizations providing custom content
are interested in building good relationships with them.
of people prefer to receive information about an organization
in a collection of articles rather than in a traditional
Source: Custom Content Council
Here are five answers to enable
your content to market for you.
PAIDPaying to leverage the power of
a channel to deliver a message
that drives audiences to another
type of media is almost always
scalable by performance.
OWNEDCreating content within a controlled
environment and setting a repeatable,
value-added experience is (dare I say)
key to all content strategies.
EARNEDBuilt through engagement,
conversation and content sharing, the
customer is the channel here.
›Strategically distribute and publish your content online.
Create content that
grabs the interest of
your target audience.
content so enjoyable
that the audience comes
looking for YOU.
Create clear calls to action
(sometimes several are needed)
and strategically connect it
to your content.
Content that is participatory
is more likely to be
engaged with by others.
Creating amazing content is a waste of
time and money if you don’t implement
these winning content marketing enablers.