5 Content Marketing Enablers

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Content marketing is an important marketing strategy for B2B and B2C companies. Marketing Communications expert Casey Knox provides five memorable content marketing tactics.

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5 Content Marketing Enablers

  1. 1. Casey Knox, Director of Communications Five ContentMarketing Winning Enablers
  2. 2. Content marketing is…
  3. 3. creating and sharing content
  4. 4. in order to engage current and potential consumer bases
  5. 5. and drive profitable consumer actions.
  6. 6. Why should companies create custom content to market online?
  7. 7. of people feel better about a company that delivers custom content and are more likely to buy from that company. 73% 78% 61% 90%of consumers find custom content useful. of people believe organizations providing custom content are interested in building good relationships with them. of people prefer to receive information about an organization in a collection of articles rather than in a traditional advertisement. Source: Custom Content Council
  8. 8. Here are five answers to enable your content to market for you.
  9. 9. findable PAIDPaying to leverage the power of a channel to deliver a message that drives audiences to another type of media is almost always scalable by performance. OWNEDCreating content within a controlled environment and setting a repeatable, value-added experience is (dare I say) key to all content strategies. EARNEDBuilt through engagement, conversation and content sharing, the customer is the channel here. › › ›Strategically distribute and publish your content online.  
  10. 10. Create content that grabs the interest of your target audience. readable
  11. 11. Consistently deliver content so enjoyable that the audience comes looking for YOU. likeable
  12. 12. Create clear calls to action (sometimes several are needed) and strategically connect it to your content. actionable
  13. 13. Content that is participatory is more likely to be read/heard/seen/found/ engaged with by others. shareable
  14. 14. **   Creating amazing content is a waste of time and money if you don’t implement these winning content marketing enablers.
  15. 15. Connect with us: Casey Knox Director, Communications AREA203.com AREA2oh3.com @AREA203Digital @CaseyMaeKnox

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