This document provides tips for maximizing your LinkedIn profile in 4 steps: 1) Set up a strong profile with key sections like headline, summary, and experience. 2) Engage on LinkedIn by connecting with others, joining groups, and giving endorsements. 3) View example profiles to see effective formats. 4) Track metrics like views, connections, and inquiries to measure success over time. The overall goal is to establish an online presence that builds your credibility and opens doors to new opportunities.

1. LINKEDIN
FROM SETUP TO SUCCESS
MAXIMIZING YOUR
PROFILE
@caseymaeknoxCasey Knox, Southside Creative Group

2. “personal branding is about
figuring out who you are and
what turns you on and then
monetizing it.”
3
Your Digital Footprint = your personal brand
- Kelly Cutrone

3. IT’S THE
STANDARD
STREET CRED
From digital resume to
professional network,
build credibility and trust
for you and your
company.
BE MORE
FINDABLE
SEARCHABILITY
Page one Google search
results and LinkedIn
search.
INQUIRIES
NEW BUSINESS
From speaking opps to
new client projects.
RECRUIT
OR BE
RECRUITED
CAREER OPPS
This platform caters to
recruiters and referrals.
4
WHY LINKEDIN?

4. 5
The Latest on LinkedIn
★ 2 new members per second
★ 39M college students/recent grads
★ 2.1M LinkedIn Groups
★ 1.5M share buttons on unique sites

5. 6
Proactively find others by
connecting your address
books, tagging employers,
and joining groups and
discussions
CONNECT
Use keywords and keep it
highly relevant.
MARKET YOURSELF
Build a robust profile. Tell
your professional career
story and include a range of
accolades and experiences.
CREATE
Update your summary,
community involvement,
status updates weekly.
OPTIMIZE
4 Steps to success

6. SECTIONNo.
1setting up a
rockin’ profile
7

7. BASIC FRAMEWORK
1. Headline
2. Summary
3. Experience
8

8. OTHER IMPORTANT STUFF
1. HONORS, AWARDS, Certifications,
2. Volunteer experiences & causes
3. Interests & personal details
9

9. RANDOM TIPS
1. CUSTOM URL
2. EMAIL PREFERENCES
3. ACCEPTING RANDOM CONNECTIONS
1 0

10. $720/MO
A block of text giving the quick
overview of this very fancy
plan:
• UNLIMITED WHO’S VIEWED
• FULL NAME VISIBILITY
• 50 INMAILS MONTHLY
• RECRUITING FEATURES
• WORKFLOW/COLLABORATE
RECRUITER CORPORATE
RECRUITER LITE
TALENT BASIC
A block of text giving the
quick overview of this great
plan:
• UNLIMITED WHO’S VIEWED
• FULL NAME VISIBILITY
• 25 INMAILS MONTHLY
• RECRUITING FEATURES
A block of text giving the
quick overview of this basic
plan:
• UNLIMITED WHO’S VIEWED
• 10 INMAILS MONTHLY
• ADVANCED SEARCH
$100/MO
$48/MO
PREMIUM ACCOUNTs ‒ the skinny
1 1

11. SECTIONNo.
2PUT IT INTO
MOTION
1 2

12. ENGAGEMENT
1. MAKE CONNECTIONS & FOLLOW COMPANIES/BRANDS
2. JOIN OR CREATE GROUPS
3. GIVE Endorsements & Recommendations
1 3

13. 1 + 1 = 3
1 4

14. SECTIONNo.
3EXAMPLE
PROFILES
1 5

15. WHICH ONE IS MORE YOU?
1 6

16. SECTIONNo.
4SUCCESS METRICS
1 7

17. METRICS
1. VIEWS/CONNECTIONS
2. LIKES/COMMENTS
3. INMAILS/INQUIRIES
1 8

18. METRICS
1 9

19. 2 0
DISTRIBUTION... OF TIME

20. TWEET STRATEGY
Share created or curated content using
headlines, links and hashtags
FACEBOOK STORIES
Show your human side. (business or
personal)
LINKEDIN ENGAGEMENTS
All professional, all the time.
2 1
social media distribution strategy

21. 2 2
30 mins
15 mins
15 mins
30 mins
30 mins
15 mins
45 mins
TIME TO ALLOCATE PER DAY ‒ 3 hours

22. KEEP BEING ORIGINAL
2 3
Graphic Designer Turns Resume Into a Box of Chocolates

23. SECTIONNo.
5Personal
branding
2 4

24. 4 P’s of Personal Branding
2 5
Plugged-In
Proactive
Professional
Personable

25. DESKTOP LAPTOP TABLETSMART PHONE
2 6
PLUGGED-IN

26. YourName.com
— 56% of all hiring managers are more impressed by a candidate’s
personal website than any other personal branding tool.
— 80% of job seekers want a personal website.
— 7% of job seekers actually have a personal website.
Workfolio
Wordpress
Tumblr
GoDaddy
Build a personal website to standout!
LinkedIn
About.me
Twitter
Instagram
Pinterest

27. YourName.com
Content to include on your personal brand website:
1. Purpose/focus
2. Contact info
3. Professional headline
4. Brief bio
5. Your resume
6. Professional summary/objective
7. Samples of work
8. Results
9. Links
10. Blog
11. Video and other relevant multimedia
12. Testimonials

28. Tell your story, to guide the truth.
PROACTIVE

29. Set the example, rather than being someone else's.
Professional

30. Be your friendly self.
PERSONABLE

31. When (if ever) is it okay to associate these things with my personal brand?
• Politics
• Religious beliefs
• Terrorism concerns
• Natural disasters
• Man-made disasters
• Work frustrations
• Relationship woes
• Drunken stuper
• Consumer services/products
General Speaking...

32. w
SOUTHSIDE
keep in touch
@caseymaeknox
@SthsideCreative
facebook.com/caseymaeknox
423-505-9836
casey@southsidecreative.com
southsidecreative.com
about.me/caseyknox
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