SlideShare a Scribd company logo
Do you twitter?
Do you twitter?


Would you twitter over google?
Twitter Search
“I need a new A/C today; I have $250 to spend—help!”
. feeds automatically into Facebook status.
. receive replies in (Twitter and Facebook)
     . retail outlets,
     . air-conditioner brands
     . how to stay cool with no A/C
. @ reply on Twitter from a national big-box retailer
    . Chapel Hill location has new units in stock
    . link to the section for under $250
SEARCH 1.0
. focused on pages
. content was king
. rankings based on
  keyword hits
SEARCH 2.0 Google switched the focus to the network.
. beyond just the content
. links on site helped establish authority
. PageRank, links acted like votes

. Quality became important
SEARCH 3.0 Social Media is shaking things up
. Friends input play a larger role in query answers
. “The now” answer
. YouTube vs Google for video
. Facebook/LinkedIn vs Google for people inquiries
“If 1.0 was about making sure the information
within individual pages of your site could be
found, and 2.0 was about making sure your site
was optimized within a network of related sites,
then 3.0 is going to be about finding ways to
reach individuals by using their social graphs.”
Twitterpres

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Twitterpres

  • 1.
  • 3. Do you twitter? Would you twitter over google?
  • 4.
  • 6. “I need a new A/C today; I have $250 to spend—help!” . feeds automatically into Facebook status. . receive replies in (Twitter and Facebook) . retail outlets, . air-conditioner brands . how to stay cool with no A/C . @ reply on Twitter from a national big-box retailer . Chapel Hill location has new units in stock . link to the section for under $250
  • 7. SEARCH 1.0 . focused on pages . content was king . rankings based on keyword hits
  • 8. SEARCH 2.0 Google switched the focus to the network. . beyond just the content . links on site helped establish authority . PageRank, links acted like votes . Quality became important
  • 9. SEARCH 3.0 Social Media is shaking things up . Friends input play a larger role in query answers . “The now” answer . YouTube vs Google for video . Facebook/LinkedIn vs Google for people inquiries
  • 10. “If 1.0 was about making sure the information within individual pages of your site could be found, and 2.0 was about making sure your site was optimized within a network of related sites, then 3.0 is going to be about finding ways to reach individuals by using their social graphs.”