The First 3 Steps to Taking Your Church Online - Walking Together NW WI Synod - March 2017

1. T H E F I R S T 3 S T E P S T O
T A K I N G Y O U R C H U R C H O N L I N E

2. G A M E P L A N
1 | Visual Faith
2 | Story
3 | Movements
4 | 3 Steps
5 | Q&A + Next Steps

3. Scripture engagement
through meaningful imagery
Visual
Faith
Project
vibrantfaith.org/visualfaith

6. Digital is space to be entered,
not a tool to be usedM1

7. Digital is a matter of faith formation,
not just a matter of marketingM2

8. Digital is everyone’s job, not just a job
for an intern OR a tech pro, and you
have what it takes
M3

9. Digital is integrated, not a
stand-alone ministryM4

10. “While religion in its institutional forms declines,
religiousness—what we more often label as “spirituality”
today—continues in new ways, within new forms of elective
community.”
Pastor Keith Anderson, Digital Cathedral

11. CREATE A TEAM
to think strategy & execution

12. Teamroles
S T A F F O R V O L U N T E E R
Tech Nerd
S T A F F
Pastor
S T A F F O R V O L U N T E E R
Marketing Guru
S T A F F O R V O L U N T E E R
Team Lead
S T A F F O R V O L U N T E E R
Project Manager
S T A F F O R V O L U N T E E R
Communicator/Includer
S T A F F O R V O L U N T E E R
Networker
S T A F F O R V O L U N T E E R
Visionary
FORYOURCOMMUNICATIONS/DIGITALSTRATEGYTEAM

13. CREATE A
SIMPLE FRAMEWORK
to get us thinking digitally

14. PurposeP1 Passion + Mission

15. PeopleP2
Pros
Participants

16. PossibilitiesP3
What does impact look like in…

17. PresenceP4
Our identity in digital space

18. PlatformsP5
Social Media, Email, Website, Signage…

19. PlanP6
Thinking integrated in every planning session

20. BEFORE
DURING
AFTER

21. PlaybookP7
If this, then that…

22. PostOpP7
It went well, that means…

23. CREATE A CAMPAIGN
to test, fail, & learn

24. N A M E T H E I D E A
D R A W T H E I D E A
E X P L A I N T H E I D E A
N E X T S T E P S + T I M E L I N E
S T A K E H O L D E R ST E A M M E M B E R SA U D I E N C E

25. CREATE A TEAMS1
CREATE A FRAMES2
CREATE A CAMPAIGNS3

26. “Walking in the footsteps of Martin Luther and continuing his reforming movement
today, we will boldly take a step to invite one more to hear the gospel of Jesus
Christ proclaimed in our church.”

27. O N E M O R E Seat filled?

28. O N E M O R E Coin in the plate?

29. O N E M O R E life transformed.

30. Jared Rendell
jrendell@vibrantfaith.org
@jaredrendell
vibrantfaith.org/digital