SlideShare a Scribd company logo
ONEQUBE [AMP]
AUDIENCE MANAGEMENT PLATFORM
1
MARKET CHALLENGES
P R O B L E M
F R A G M E N TAT I O N
There is no single place to manage and understand audience
data. It is siloed across numerous platforms.
ONE-SIZE FITS ALL MESSAGING
INEFFICIENCIES IN INTEREST & BEHAVIORAL
AUDIENCE DATA
Inaccuracy of interest based targeting increases costs by
building large black boxed irrelevant audience data sets.
Without the right audience segmentation, brands are unable to
tailor content/ads adequately
350M
EMAILS
3.65B
INTEREST POINTS
735M
SOCIAL
PROFILES
A G E
G E O
E M A I L
B R A N D S
G E N D E R
E D U C AT I O N
E M P L O Y M E N T
1
Audience Analytics
2
Data Warehouse
3
5
Audience Licensing
Look-alike Audiences
6
7
Social Listening
AUDIENCE MANAGEMENT
Audience Tracking
& Segmentation
4 8
Cross-network
Targeting & Retargeting
Data Enhancement
OneQube [AMP]
S O L U T I O N
o n e Q u b e ’s c l o u d b a s e d a u d i e n c e p l a t f o r m i s p o w e r e d b y
o u r p r o p r i e t a r y a u d i e n c e g r a p h , a f u l l y s e g m e n t e d
d y n a m i c d a t a s e t o f d i g i t a l p e r s o n a s i n c l u d i n g t h e i r
i n t e r e s t s , s o c i a l m e d i a p r o f i l e s a n d e m p l o y m e n t h i s t o r y.
C a p a b i l i t i e s i n c l u d e :
MEDIA
E-COMMERCE
FIN’L SVCS
SaaS Research
Analytics
Audience 

Licensing
Lead Validation
API
Data
Enhancement
2018
Industry
Benchmarks
2019
PLATFORM
Independent
AudienceGraph
OneQube API
Proprietary
Machine Learning Models
Third Party
Data Integrations
Social
Listening
CAPABILITIESMARKETS
S O L U T I O N
A M P e n a b l e s y o u t o b u i l d , m a n a g e a n d a n a l y z e a l l
y o u r a u d i e n c e d a t a i n o n p l a c e s o y o u k n o w t h e w h o ,
w h a t a n d w h e r e t o r e a c h t h e m .
The AudienceGraph develops audiences big data profiles by using a
single audience kernel such as an email, hash address or @handleand
and then enhancing the data.
Enhanced
Data
Social
Data
SEGMENTED SOCIAL NETWORK LOOK-ALIKE
AUDIENCE GRAPH
SOCIAL LISTENING
CLIENT DATA
OneQube [AMP]
S O L U T I O N
A n a l y z e a u d i e n c e s e g m e n t s d o w n t o t h e
i n d i v i d u a l a u d i e n c e p a r t i c i p a n t l e v e l .
D a t a p r o f i l e s a l l o w u s e r s t o :
- B u i l d r e l e v a n t , h i g h l y e n g a g e d
c o m m u n i t i e s
- B i g d a t a a n a l y s i s o f t h e i r a u d i e n c e ,
t a r g e t a u d i e n c e s e g m e n t s .
- I n f o r m c o n t e n t c r e a t i o n
- M a r k e t t o t h e m b a s e d o n t h e i r s e l f
i d e n t i f i e d p r e f e r e n c e s
- E x t e n d m a r k e t i n g r e a c h w i t h l o o k - a l i k e
a u d i e n c e s .
OneQube [AMP]
TARGETED AUDIENCES THROUGH SEGMENTATION
•Creating a custom audience from an unsegmented
email list is inefficient = one-size fits all
•Create multiple targeted custom audiences by
segmenting your data first.
Male
40-50
Progressive
Dunkin Donuts
Rock
Female
20-30
Progressive
Starbucks
Pop
Youtube Audience Display Ad Audience
Facebook Audience
Male
50-60
Progressive
Seven Eleven
Classic Rock
Email List
Run your campaigns
on the right platforms
OUR AUDIENCES OUTPERFORM
FACEBOOK
W H A T W E D O
O u r p l a t f o r m t a k e s t h e g u e s s w o r k o u t o f d e v e l o p i n g r e l e v a n t
a u d i e n c e s . 



O u r t e c h n o l o g y e n a b l e s u s e r s t o i d e n t i f y, a n a l y z e , o p t i m i z e
a n d r e a c h t h e p e r f e c t c u s t o m a u d i e n c e . T h i s r e s u l t s i n h i g h e r
R O I a n d R O A S .
2.5
3
4.5
6
O N E Q U B E B A S I C I N T E R E S T
THE CHUTE PLATFORMAUDIENCESERVICES
STRATEGY EXECUTIONCREATIVE
COPY
OPTIMIZATION
AUDIENCE
IDENTIFICATION
USER
INSIGHTS
SOCIAL
TRENDS
ANALYTICS &
MEASUREMENT
SOCIAL
COMMERCE
SOCIAL
PUBLISHING
NATIVE
PUBLISHING
RETARGETING

INSIGHTS
ORGANIC

LISTENING
AD
PLANNING
AD
OPTIMIZATION
AD
EXECUTION
www.companyname.com
© 2016 Startup theme. All Rights Reserved.
ANALYZE
OPTIMIZE
REACH
IDENTIFY
• Deployed audience
across multiple social
properties
• Results indicated that
individuals with Type-2
were concerned about
pain management
• Facebook highest ROAS
CASE STUDY
488%+ ROAS
• Ran 1,000 competing ad
sets
• Optimized spend based
on results
• Executed campaign
against the identified
audience on Facebook
• Resulted in highest
performing ROAS to date
for Thorlos
• New Strategies
• Branding Renovated
• New Changes
PROBLEM:
• No customer data
available for
augmentation
• Social listening
developed database of
diabetics
Thorlos diabetic sock sales were decreasing.
Thorlos diabetic sock sales
were decreasing.
www.companyname.com
© 2016 Startup theme. All Rights Reserved.
• OQ Classification of
programming, existing
listeners and
prospective listeners
• Platform access used
for reporting &
segmentation
CASE STUDY
(in progress)
• Want to use local program
insights to target a
nationwide audience
• Create new programming
that is relevant to their
existing audience

• Understand their listeners
in order to expand
advertising opportunities
• Drive adoption for
podcasting network
ANALYZE
OPTIMIZE
REACH
IDENTIFY
• Existing audience data
to enhance with
interest-based data
• Tracking engagement
around station content
to identify additional
interests
• Identify the best way to reach them by
deploying across social networks using
audience graph data
• Execute ad campaign
“OneQube lowered our customer acquisition cost
in the oil & gas field by over 30%. We've never
seen targeting this precise. We set clear KPI's
and they delivered.”
Jenna Marcoux Marketing
Caterpillar Inc.
OUR CLIENTS
OUR PRICING
S C A L A B L E
O u r o ff e r i n g s a r e m o d u l a r a n d s c a l a b l e b a s e d o n b u d g e t s a n d g o a l s . 

A c c e s s t o r e s e a r c h a n d l i c e n s i n g i s m o n t h l y r e c u r r i n g r e v e n u e .
R E P O R T I N G &
R E S E A R C H
P L AT F O R M
A C C E S S TO
A N A LY T I C S &
R E P O RT I N G
A U D I E N C E 

L I C E N S I N G
M O N T H LY F E E 

p / A U D I E N C E 

S E G M E N T
D ATA 

E N H A N C E M E N T
O N E - T I M E F E E
B A S E D O N #
R E C O R D S
13
LEADERSHIP TEAM
Eder Holguin 

CEO

Co-Founder
Peter Bordes

Exec Chairman

Co-Founder
Tammo Mueller

CTO

Co-Founder
Marcela Shine

COO

Co-Founder
Life time entrepreneur in media, marketing and finance.

Prior to founding oneQube Mr Bordes was co-founder and CEO
of MediaTrust, the leading performance marketing exchange.
During his tenure as CEO the company grew from $1m to $70m
and was the 9th fastest growing company in the US in 2009. 

Mr Bordes is ranked in the top 100 influential angel investors on
social. He is a co-founder in TruVest a real-estate investment and
technology company, Trajectory Capital, and sits on advisory
boards and Board of Directors of companies such as Beasley
Media (NASDAG: BBGI), Ocearch, job.com, Revtrax and
Fraud.net.
Award-winning serial entrepreneur, digital marketing and audience
development expert with more than 18 years of industry expertise
helping companies scale revenue. 

The last company he founded, THEM Digital, an AI-driven content
discovery and curation platform was acquired by oneQube.

Prior to oneQube he was CEO of Ideal Media, a content discovery
platform which was acquired by Finam Holdings, and founded and
exited OnDemand Research, which was later acquired by Zeta
Interactive,

Mr Holguin has served as Chief Revenue Officer at Sqor, a Digital
Sports Marketing Platform involved in the evolution of Sports
Marketing, and Integrate, a multi-channel marketing platform.
Marcela is a builder of products, people and companies. A
proven leader with deep analytical skills and a passion for
problem-solving; she helps companies become scalable to yield
greater efficiency and profitability.



She has held CEO, COO, and Product Strategy positions in
venture-backed software as a service startups. Marcela is a
partner in Avanzar Ventures, which makes seed investments in
online marketing technology. She also serves on the advisory
board of multiple non-profits including The Tutu Project (for
Carey Foundation) and First Step Big Step.
Tammo Mueller is a successful serial-entrepreneur, machine-
learning and blockchain expert with more than 15 years of
industry experience helping clients across verticals in
maximizing productivity and revenue by leveraging
technology to optimize business processes.

The last company he founded, THEM Digital, an AI-driven
content discovery and curation platform was acquired by
oneQube.

Early in his career Tammo worked alongside researchers from
Siemens, Harvard Medical School, MIT and NCI in Princeton
to design systems to manage and analyze genetic datasets to
discover biological pathways.
14

More Related Content

What's hot

rcm branding + marketing tips
rcm branding + marketing tipsrcm branding + marketing tips
rcm branding + marketing tips
jenni wearing-smith
 
Building the Right Team for Native - WTF Native NYC, 11/3/15
Building the Right Team for Native - WTF Native NYC, 11/3/15Building the Right Team for Native - WTF Native NYC, 11/3/15
Building the Right Team for Native - WTF Native NYC, 11/3/15
Digiday
 
2019 Organic Search Trends: Search Integrations, Smart Devices & Topic Clusters
2019 Organic Search Trends: Search Integrations, Smart Devices & Topic Clusters2019 Organic Search Trends: Search Integrations, Smart Devices & Topic Clusters
2019 Organic Search Trends: Search Integrations, Smart Devices & Topic Clusters
The Search Agency
 
Unified Quarterly Magazine - Q1 2016
Unified Quarterly Magazine - Q1 2016Unified Quarterly Magazine - Q1 2016
Unified Quarterly Magazine - Q1 2016
Unified
 
Maximize Ad Budgets with Paid Social Content Syndication
Maximize Ad Budgets with Paid Social Content SyndicationMaximize Ad Budgets with Paid Social Content Syndication
Maximize Ad Budgets with Paid Social Content Syndication
Nina Hale, Inc.
 
What is growth marketing?
What is growth marketing?What is growth marketing?
What is growth marketing?
Rocket Growth
 
25 percent growth plan
25 percent growth plan25 percent growth plan
25 percent growth plan
David Wilson, SEM, SEO, PPC
 
Presentatie The Network is the Message
Presentatie The Network is the MessagePresentatie The Network is the Message
Presentatie The Network is the Message
Komala Mazerant
 
Make Your Social Media Career Take Off with Teresa Maly
Make Your Social Media Career Take Off with Teresa MalyMake Your Social Media Career Take Off with Teresa Maly
Make Your Social Media Career Take Off with Teresa Maly
Social Media Club of Kansas City
 
Drupalers Guide to Marketing: DrupalCon Seattle
Drupalers Guide to Marketing: DrupalCon SeattleDrupalers Guide to Marketing: DrupalCon Seattle
Drupalers Guide to Marketing: DrupalCon Seattle
Drew Gorton
 
Wake Up Your Website - Ektron Breakfast Seminar
Wake Up Your Website - Ektron Breakfast SeminarWake Up Your Website - Ektron Breakfast Seminar
Wake Up Your Website - Ektron Breakfast Seminar
Ektron
 
Content Marketing ROI - Is There Any?
Content Marketing ROI - Is There Any?Content Marketing ROI - Is There Any?
Content Marketing ROI - Is There Any?
Ashley Segura
 
5 Key Traits of High Performing Marketing Organizations
5 Key Traits of High Performing Marketing Organizations 5 Key Traits of High Performing Marketing Organizations
5 Key Traits of High Performing Marketing Organizations
Mathew Sweezey
 
Rebekah Radice - How to Scale Successful Omni-Channel marketing Campaigns
Rebekah Radice - How to Scale Successful Omni-Channel marketing CampaignsRebekah Radice - How to Scale Successful Omni-Channel marketing Campaigns
Rebekah Radice - How to Scale Successful Omni-Channel marketing Campaigns
INBOUND
 
6 T
6 T6 T
The New Rules Of Marketing And Pr For Hi Tech Companies Sept 2009
The New Rules Of Marketing And Pr For Hi Tech Companies Sept 2009The New Rules Of Marketing And Pr For Hi Tech Companies Sept 2009
The New Rules Of Marketing And Pr For Hi Tech Companies Sept 2009
shapira marketing
 
Attribution: Not A 4-Letter Word
Attribution: Not A 4-Letter WordAttribution: Not A 4-Letter Word
Attribution: Not A 4-Letter Word
Simon Poulton
 
100 ideas that_changed_marketing
100 ideas that_changed_marketing100 ideas that_changed_marketing
100 ideas that_changed_marketing
Sales Strategy and Innovation Delivery
 

What's hot (18)

rcm branding + marketing tips
rcm branding + marketing tipsrcm branding + marketing tips
rcm branding + marketing tips
 
Building the Right Team for Native - WTF Native NYC, 11/3/15
Building the Right Team for Native - WTF Native NYC, 11/3/15Building the Right Team for Native - WTF Native NYC, 11/3/15
Building the Right Team for Native - WTF Native NYC, 11/3/15
 
2019 Organic Search Trends: Search Integrations, Smart Devices & Topic Clusters
2019 Organic Search Trends: Search Integrations, Smart Devices & Topic Clusters2019 Organic Search Trends: Search Integrations, Smart Devices & Topic Clusters
2019 Organic Search Trends: Search Integrations, Smart Devices & Topic Clusters
 
Unified Quarterly Magazine - Q1 2016
Unified Quarterly Magazine - Q1 2016Unified Quarterly Magazine - Q1 2016
Unified Quarterly Magazine - Q1 2016
 
Maximize Ad Budgets with Paid Social Content Syndication
Maximize Ad Budgets with Paid Social Content SyndicationMaximize Ad Budgets with Paid Social Content Syndication
Maximize Ad Budgets with Paid Social Content Syndication
 
What is growth marketing?
What is growth marketing?What is growth marketing?
What is growth marketing?
 
25 percent growth plan
25 percent growth plan25 percent growth plan
25 percent growth plan
 
Presentatie The Network is the Message
Presentatie The Network is the MessagePresentatie The Network is the Message
Presentatie The Network is the Message
 
Make Your Social Media Career Take Off with Teresa Maly
Make Your Social Media Career Take Off with Teresa MalyMake Your Social Media Career Take Off with Teresa Maly
Make Your Social Media Career Take Off with Teresa Maly
 
Drupalers Guide to Marketing: DrupalCon Seattle
Drupalers Guide to Marketing: DrupalCon SeattleDrupalers Guide to Marketing: DrupalCon Seattle
Drupalers Guide to Marketing: DrupalCon Seattle
 
Wake Up Your Website - Ektron Breakfast Seminar
Wake Up Your Website - Ektron Breakfast SeminarWake Up Your Website - Ektron Breakfast Seminar
Wake Up Your Website - Ektron Breakfast Seminar
 
Content Marketing ROI - Is There Any?
Content Marketing ROI - Is There Any?Content Marketing ROI - Is There Any?
Content Marketing ROI - Is There Any?
 
5 Key Traits of High Performing Marketing Organizations
5 Key Traits of High Performing Marketing Organizations 5 Key Traits of High Performing Marketing Organizations
5 Key Traits of High Performing Marketing Organizations
 
Rebekah Radice - How to Scale Successful Omni-Channel marketing Campaigns
Rebekah Radice - How to Scale Successful Omni-Channel marketing CampaignsRebekah Radice - How to Scale Successful Omni-Channel marketing Campaigns
Rebekah Radice - How to Scale Successful Omni-Channel marketing Campaigns
 
6 T
6 T6 T
6 T
 
The New Rules Of Marketing And Pr For Hi Tech Companies Sept 2009
The New Rules Of Marketing And Pr For Hi Tech Companies Sept 2009The New Rules Of Marketing And Pr For Hi Tech Companies Sept 2009
The New Rules Of Marketing And Pr For Hi Tech Companies Sept 2009
 
Attribution: Not A 4-Letter Word
Attribution: Not A 4-Letter WordAttribution: Not A 4-Letter Word
Attribution: Not A 4-Letter Word
 
100 ideas that_changed_marketing
100 ideas that_changed_marketing100 ideas that_changed_marketing
100 ideas that_changed_marketing
 

Similar to oneQube [AMP] Cloud-Based Digital Audience Management Platform

[DevDay2019] Growth Hacking - How to double the benefits of your startup with...
[DevDay2019] Growth Hacking - How to double the benefits of your startup with...[DevDay2019] Growth Hacking - How to double the benefits of your startup with...
[DevDay2019] Growth Hacking - How to double the benefits of your startup with...
DevDay Da Nang
 
Proto-Design Your Future - Capital One Digital for Good Summit
Proto-Design Your Future - Capital One Digital for Good SummitProto-Design Your Future - Capital One Digital for Good Summit
Proto-Design Your Future - Capital One Digital for Good Summit
Warren Duffy
 
181120 HIØ What is inbound marketing.pptx
181120 HIØ What is inbound marketing.pptx181120 HIØ What is inbound marketing.pptx
181120 HIØ What is inbound marketing.pptx
Spring Agency
 
Insight_with_Experts_eBook_final
Insight_with_Experts_eBook_finalInsight_with_Experts_eBook_final
Insight_with_Experts_eBook_final
Heather Sears
 
Start-up Series Part 4: From First Customers To Scale & Growth
Start-up Series Part 4: From First Customers To Scale & GrowthStart-up Series Part 4: From First Customers To Scale & Growth
Start-up Series Part 4: From First Customers To Scale & Growth
Fluid
 
Learn About Social media - IIDL digital
Learn About Social media  - IIDL digitalLearn About Social media  - IIDL digital
Learn About Social media - IIDL digital
RihanaReza
 
Leveraging the power of Marketing Automation for Sales Funnels
Leveraging the power of Marketing Automation for Sales FunnelsLeveraging the power of Marketing Automation for Sales Funnels
Leveraging the power of Marketing Automation for Sales Funnels
Roy Selbach
 
Elevated.com's 2018 General Capabilities Deck-We are growing!!
Elevated.com's 2018 General Capabilities Deck-We are growing!!Elevated.com's 2018 General Capabilities Deck-We are growing!!
Elevated.com's 2018 General Capabilities Deck-We are growing!!
Chris Snook
 
Internet marketing strategies
Internet marketing strategiesInternet marketing strategies
Internet marketing strategies
Rahul Kumar
 
Internet marketing strategies
Internet marketing strategies Internet marketing strategies
Internet marketing strategies
Rahul Kumar
 
How to use data and insights to become more socially engaged [webcast]
How to use data and insights to become more socially engaged [webcast] How to use data and insights to become more socially engaged [webcast]
How to use data and insights to become more socially engaged [webcast]
LinkedIn Europe
 
Successful marketing tips..
Successful marketing tips.. Successful marketing tips..
Successful marketing tips..
Google
 
Matter Of Form: Retail Therapy - 1/ Content Driven Commerce
Matter Of Form: Retail Therapy - 1/ Content Driven CommerceMatter Of Form: Retail Therapy - 1/ Content Driven Commerce
Matter Of Form: Retail Therapy - 1/ Content Driven Commerce
Matter Of Form | Brand Interactions Agency
 
Content Marketing Whitepaper-2
Content Marketing Whitepaper-2Content Marketing Whitepaper-2
Content Marketing Whitepaper-2
jonobermeyer
 
Inbound marketingpres
Inbound marketingpresInbound marketingpres
Inbound marketingpres
vuepoint
 
Five Tips to Build a High Performance Agile Marketing Team
Five Tips to Build a High Performance Agile Marketing TeamFive Tips to Build a High Performance Agile Marketing Team
Five Tips to Build a High Performance Agile Marketing Team
Nicholas Muldoon
 
How to Build a World-Class Marketing Organization
How to Build a World-Class Marketing OrganizationHow to Build a World-Class Marketing Organization
How to Build a World-Class Marketing Organization
We Are Marketing
 
PREMO Presentation
PREMO Presentation PREMO Presentation
PREMO Presentation
PREMO
 
Spych's Approach - Digital Marketing
Spych's Approach - Digital MarketingSpych's Approach - Digital Marketing
Spych's Approach - Digital Marketing
Landon Ledford
 
The Rise of Influencer Marketing in B2B Technology
The Rise of Influencer Marketing in B2B TechnologyThe Rise of Influencer Marketing in B2B Technology
The Rise of Influencer Marketing in B2B Technology
Traackr
 

Similar to oneQube [AMP] Cloud-Based Digital Audience Management Platform (20)

[DevDay2019] Growth Hacking - How to double the benefits of your startup with...
[DevDay2019] Growth Hacking - How to double the benefits of your startup with...[DevDay2019] Growth Hacking - How to double the benefits of your startup with...
[DevDay2019] Growth Hacking - How to double the benefits of your startup with...
 
Proto-Design Your Future - Capital One Digital for Good Summit
Proto-Design Your Future - Capital One Digital for Good SummitProto-Design Your Future - Capital One Digital for Good Summit
Proto-Design Your Future - Capital One Digital for Good Summit
 
181120 HIØ What is inbound marketing.pptx
181120 HIØ What is inbound marketing.pptx181120 HIØ What is inbound marketing.pptx
181120 HIØ What is inbound marketing.pptx
 
Insight_with_Experts_eBook_final
Insight_with_Experts_eBook_finalInsight_with_Experts_eBook_final
Insight_with_Experts_eBook_final
 
Start-up Series Part 4: From First Customers To Scale & Growth
Start-up Series Part 4: From First Customers To Scale & GrowthStart-up Series Part 4: From First Customers To Scale & Growth
Start-up Series Part 4: From First Customers To Scale & Growth
 
Learn About Social media - IIDL digital
Learn About Social media  - IIDL digitalLearn About Social media  - IIDL digital
Learn About Social media - IIDL digital
 
Leveraging the power of Marketing Automation for Sales Funnels
Leveraging the power of Marketing Automation for Sales FunnelsLeveraging the power of Marketing Automation for Sales Funnels
Leveraging the power of Marketing Automation for Sales Funnels
 
Elevated.com's 2018 General Capabilities Deck-We are growing!!
Elevated.com's 2018 General Capabilities Deck-We are growing!!Elevated.com's 2018 General Capabilities Deck-We are growing!!
Elevated.com's 2018 General Capabilities Deck-We are growing!!
 
Internet marketing strategies
Internet marketing strategiesInternet marketing strategies
Internet marketing strategies
 
Internet marketing strategies
Internet marketing strategies Internet marketing strategies
Internet marketing strategies
 
How to use data and insights to become more socially engaged [webcast]
How to use data and insights to become more socially engaged [webcast] How to use data and insights to become more socially engaged [webcast]
How to use data and insights to become more socially engaged [webcast]
 
Successful marketing tips..
Successful marketing tips.. Successful marketing tips..
Successful marketing tips..
 
Matter Of Form: Retail Therapy - 1/ Content Driven Commerce
Matter Of Form: Retail Therapy - 1/ Content Driven CommerceMatter Of Form: Retail Therapy - 1/ Content Driven Commerce
Matter Of Form: Retail Therapy - 1/ Content Driven Commerce
 
Content Marketing Whitepaper-2
Content Marketing Whitepaper-2Content Marketing Whitepaper-2
Content Marketing Whitepaper-2
 
Inbound marketingpres
Inbound marketingpresInbound marketingpres
Inbound marketingpres
 
Five Tips to Build a High Performance Agile Marketing Team
Five Tips to Build a High Performance Agile Marketing TeamFive Tips to Build a High Performance Agile Marketing Team
Five Tips to Build a High Performance Agile Marketing Team
 
How to Build a World-Class Marketing Organization
How to Build a World-Class Marketing OrganizationHow to Build a World-Class Marketing Organization
How to Build a World-Class Marketing Organization
 
PREMO Presentation
PREMO Presentation PREMO Presentation
PREMO Presentation
 
Spych's Approach - Digital Marketing
Spych's Approach - Digital MarketingSpych's Approach - Digital Marketing
Spych's Approach - Digital Marketing
 
The Rise of Influencer Marketing in B2B Technology
The Rise of Influencer Marketing in B2B TechnologyThe Rise of Influencer Marketing in B2B Technology
The Rise of Influencer Marketing in B2B Technology
 

More from oneQube

ContentQube Intelligent Content Hubs
ContentQube Intelligent Content HubsContentQube Intelligent Content Hubs
ContentQube Intelligent Content Hubs
oneQube
 
CASE STUDY Activating 11 James Target Social Audience Increased Engagement 4,...
CASE STUDY Activating 11 James Target Social Audience Increased Engagement 4,...CASE STUDY Activating 11 James Target Social Audience Increased Engagement 4,...
CASE STUDY Activating 11 James Target Social Audience Increased Engagement 4,...
oneQube
 
Intelligent Audience Automation to Develop Relevant Organic Social & Content ...
Intelligent Audience Automation to Develop Relevant Organic Social & Content ...Intelligent Audience Automation to Develop Relevant Organic Social & Content ...
Intelligent Audience Automation to Develop Relevant Organic Social & Content ...
oneQube
 
USE CASE: The Power of ESPN #MikeandMike Social Broadcasting
USE CASE: The Power of ESPN #MikeandMike Social BroadcastingUSE CASE: The Power of ESPN #MikeandMike Social Broadcasting
USE CASE: The Power of ESPN #MikeandMike Social Broadcasting
oneQube
 
Razorsocial.com Social Link Listening Audience Report #RazorSocial
Razorsocial.com Social Link Listening Audience Report #RazorSocialRazorsocial.com Social Link Listening Audience Report #RazorSocial
Razorsocial.com Social Link Listening Audience Report #RazorSocial
oneQube
 
Jeffbullas.com Social Link Listening Audience Report #Jeffbullas
Jeffbullas.com Social Link Listening Audience Report #JeffbullasJeffbullas.com Social Link Listening Audience Report #Jeffbullas
Jeffbullas.com Social Link Listening Audience Report #Jeffbullas
oneQube
 

More from oneQube (6)

ContentQube Intelligent Content Hubs
ContentQube Intelligent Content HubsContentQube Intelligent Content Hubs
ContentQube Intelligent Content Hubs
 
CASE STUDY Activating 11 James Target Social Audience Increased Engagement 4,...
CASE STUDY Activating 11 James Target Social Audience Increased Engagement 4,...CASE STUDY Activating 11 James Target Social Audience Increased Engagement 4,...
CASE STUDY Activating 11 James Target Social Audience Increased Engagement 4,...
 
Intelligent Audience Automation to Develop Relevant Organic Social & Content ...
Intelligent Audience Automation to Develop Relevant Organic Social & Content ...Intelligent Audience Automation to Develop Relevant Organic Social & Content ...
Intelligent Audience Automation to Develop Relevant Organic Social & Content ...
 
USE CASE: The Power of ESPN #MikeandMike Social Broadcasting
USE CASE: The Power of ESPN #MikeandMike Social BroadcastingUSE CASE: The Power of ESPN #MikeandMike Social Broadcasting
USE CASE: The Power of ESPN #MikeandMike Social Broadcasting
 
Razorsocial.com Social Link Listening Audience Report #RazorSocial
Razorsocial.com Social Link Listening Audience Report #RazorSocialRazorsocial.com Social Link Listening Audience Report #RazorSocial
Razorsocial.com Social Link Listening Audience Report #RazorSocial
 
Jeffbullas.com Social Link Listening Audience Report #Jeffbullas
Jeffbullas.com Social Link Listening Audience Report #JeffbullasJeffbullas.com Social Link Listening Audience Report #Jeffbullas
Jeffbullas.com Social Link Listening Audience Report #Jeffbullas
 

Recently uploaded

SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaSEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610
Shuntaro Kogame
 
Practical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven KingpdfPractical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven Kingpdf
william charnock
 
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
InstBlast Marketing
 
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
5ys5mvlp
 
What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.
Ishaaq6
 
Learn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginnerLearn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginner
MichaelGiles34
 
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialBreaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Navah Hopkins
 
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxINTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
Giorgio Chiesa
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess,  OutgrowGrowth Marketing in 2024 - Randy Rayess,  Outgrow
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoHow to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
The Future of ''Digital marketing'' .pptx
The Future of ''Digital marketing'' .pptxThe Future of ''Digital marketing'' .pptx
The Future of ''Digital marketing'' .pptx
bhavanasizcom
 
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing ProsEfficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
Lauren Polinsky
 
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On RedditFrom Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
Search Engine Journal
 
How to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social CommerceHow to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social Commerce
Vbout.com
 
PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611
Shuntaro Kogame
 
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Veronika Höller
 

Recently uploaded (20)

Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYAmazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAY
 
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaSEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
 
PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610
 
Practical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven KingpdfPractical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven Kingpdf
 
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
 
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
 
What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.
 
Learn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginnerLearn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginner
 
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialBreaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
 
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxINTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
 
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess,  OutgrowGrowth Marketing in 2024 - Randy Rayess,  Outgrow
Growth Marketing in 2024 - Randy Rayess, Outgrow
 
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoHow to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
 
The Future of ''Digital marketing'' .pptx
The Future of ''Digital marketing'' .pptxThe Future of ''Digital marketing'' .pptx
The Future of ''Digital marketing'' .pptx
 
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing ProsEfficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
 
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On RedditFrom Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
 
How to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social CommerceHow to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social Commerce
 
PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611
 
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
 
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
 

oneQube [AMP] Cloud-Based Digital Audience Management Platform

  • 2. MARKET CHALLENGES P R O B L E M F R A G M E N TAT I O N There is no single place to manage and understand audience data. It is siloed across numerous platforms. ONE-SIZE FITS ALL MESSAGING INEFFICIENCIES IN INTEREST & BEHAVIORAL AUDIENCE DATA Inaccuracy of interest based targeting increases costs by building large black boxed irrelevant audience data sets. Without the right audience segmentation, brands are unable to tailor content/ads adequately
  • 3. 350M EMAILS 3.65B INTEREST POINTS 735M SOCIAL PROFILES A G E G E O E M A I L B R A N D S G E N D E R E D U C AT I O N E M P L O Y M E N T 1 Audience Analytics 2 Data Warehouse 3 5 Audience Licensing Look-alike Audiences 6 7 Social Listening AUDIENCE MANAGEMENT Audience Tracking & Segmentation 4 8 Cross-network Targeting & Retargeting Data Enhancement OneQube [AMP] S O L U T I O N o n e Q u b e ’s c l o u d b a s e d a u d i e n c e p l a t f o r m i s p o w e r e d b y o u r p r o p r i e t a r y a u d i e n c e g r a p h , a f u l l y s e g m e n t e d d y n a m i c d a t a s e t o f d i g i t a l p e r s o n a s i n c l u d i n g t h e i r i n t e r e s t s , s o c i a l m e d i a p r o f i l e s a n d e m p l o y m e n t h i s t o r y. C a p a b i l i t i e s i n c l u d e :
  • 4. MEDIA E-COMMERCE FIN’L SVCS SaaS Research Analytics Audience 
 Licensing Lead Validation API Data Enhancement 2018 Industry Benchmarks 2019 PLATFORM Independent AudienceGraph OneQube API Proprietary Machine Learning Models Third Party Data Integrations Social Listening CAPABILITIESMARKETS
  • 5. S O L U T I O N A M P e n a b l e s y o u t o b u i l d , m a n a g e a n d a n a l y z e a l l y o u r a u d i e n c e d a t a i n o n p l a c e s o y o u k n o w t h e w h o , w h a t a n d w h e r e t o r e a c h t h e m . The AudienceGraph develops audiences big data profiles by using a single audience kernel such as an email, hash address or @handleand and then enhancing the data. Enhanced Data Social Data SEGMENTED SOCIAL NETWORK LOOK-ALIKE AUDIENCE GRAPH SOCIAL LISTENING CLIENT DATA OneQube [AMP]
  • 6. S O L U T I O N A n a l y z e a u d i e n c e s e g m e n t s d o w n t o t h e i n d i v i d u a l a u d i e n c e p a r t i c i p a n t l e v e l . D a t a p r o f i l e s a l l o w u s e r s t o : - B u i l d r e l e v a n t , h i g h l y e n g a g e d c o m m u n i t i e s - B i g d a t a a n a l y s i s o f t h e i r a u d i e n c e , t a r g e t a u d i e n c e s e g m e n t s . - I n f o r m c o n t e n t c r e a t i o n - M a r k e t t o t h e m b a s e d o n t h e i r s e l f i d e n t i f i e d p r e f e r e n c e s - E x t e n d m a r k e t i n g r e a c h w i t h l o o k - a l i k e a u d i e n c e s . OneQube [AMP]
  • 7. TARGETED AUDIENCES THROUGH SEGMENTATION •Creating a custom audience from an unsegmented email list is inefficient = one-size fits all •Create multiple targeted custom audiences by segmenting your data first. Male 40-50 Progressive Dunkin Donuts Rock Female 20-30 Progressive Starbucks Pop Youtube Audience Display Ad Audience Facebook Audience Male 50-60 Progressive Seven Eleven Classic Rock Email List Run your campaigns on the right platforms
  • 8. OUR AUDIENCES OUTPERFORM FACEBOOK W H A T W E D O O u r p l a t f o r m t a k e s t h e g u e s s w o r k o u t o f d e v e l o p i n g r e l e v a n t a u d i e n c e s . 
 
 O u r t e c h n o l o g y e n a b l e s u s e r s t o i d e n t i f y, a n a l y z e , o p t i m i z e a n d r e a c h t h e p e r f e c t c u s t o m a u d i e n c e . T h i s r e s u l t s i n h i g h e r R O I a n d R O A S . 2.5 3 4.5 6 O N E Q U B E B A S I C I N T E R E S T
  • 9. THE CHUTE PLATFORMAUDIENCESERVICES STRATEGY EXECUTIONCREATIVE COPY OPTIMIZATION AUDIENCE IDENTIFICATION USER INSIGHTS SOCIAL TRENDS ANALYTICS & MEASUREMENT SOCIAL COMMERCE SOCIAL PUBLISHING NATIVE PUBLISHING RETARGETING
 INSIGHTS ORGANIC
 LISTENING AD PLANNING AD OPTIMIZATION AD EXECUTION
  • 10. www.companyname.com © 2016 Startup theme. All Rights Reserved. ANALYZE OPTIMIZE REACH IDENTIFY • Deployed audience across multiple social properties • Results indicated that individuals with Type-2 were concerned about pain management • Facebook highest ROAS CASE STUDY 488%+ ROAS • Ran 1,000 competing ad sets • Optimized spend based on results • Executed campaign against the identified audience on Facebook • Resulted in highest performing ROAS to date for Thorlos • New Strategies • Branding Renovated • New Changes PROBLEM: • No customer data available for augmentation • Social listening developed database of diabetics Thorlos diabetic sock sales were decreasing. Thorlos diabetic sock sales were decreasing.
  • 11. www.companyname.com © 2016 Startup theme. All Rights Reserved. • OQ Classification of programming, existing listeners and prospective listeners • Platform access used for reporting & segmentation CASE STUDY (in progress) • Want to use local program insights to target a nationwide audience • Create new programming that is relevant to their existing audience
 • Understand their listeners in order to expand advertising opportunities • Drive adoption for podcasting network ANALYZE OPTIMIZE REACH IDENTIFY • Existing audience data to enhance with interest-based data • Tracking engagement around station content to identify additional interests • Identify the best way to reach them by deploying across social networks using audience graph data • Execute ad campaign
  • 12. “OneQube lowered our customer acquisition cost in the oil & gas field by over 30%. We've never seen targeting this precise. We set clear KPI's and they delivered.” Jenna Marcoux Marketing Caterpillar Inc. OUR CLIENTS
  • 13. OUR PRICING S C A L A B L E O u r o ff e r i n g s a r e m o d u l a r a n d s c a l a b l e b a s e d o n b u d g e t s a n d g o a l s . 
 A c c e s s t o r e s e a r c h a n d l i c e n s i n g i s m o n t h l y r e c u r r i n g r e v e n u e . R E P O R T I N G & R E S E A R C H P L AT F O R M A C C E S S TO A N A LY T I C S & R E P O RT I N G A U D I E N C E 
 L I C E N S I N G M O N T H LY F E E 
 p / A U D I E N C E 
 S E G M E N T D ATA 
 E N H A N C E M E N T O N E - T I M E F E E B A S E D O N # R E C O R D S 13
  • 14. LEADERSHIP TEAM Eder Holguin CEO Co-Founder Peter Bordes Exec Chairman Co-Founder Tammo Mueller CTO Co-Founder Marcela Shine COO Co-Founder Life time entrepreneur in media, marketing and finance. Prior to founding oneQube Mr Bordes was co-founder and CEO of MediaTrust, the leading performance marketing exchange. During his tenure as CEO the company grew from $1m to $70m and was the 9th fastest growing company in the US in 2009. Mr Bordes is ranked in the top 100 influential angel investors on social. He is a co-founder in TruVest a real-estate investment and technology company, Trajectory Capital, and sits on advisory boards and Board of Directors of companies such as Beasley Media (NASDAG: BBGI), Ocearch, job.com, Revtrax and Fraud.net. Award-winning serial entrepreneur, digital marketing and audience development expert with more than 18 years of industry expertise helping companies scale revenue. The last company he founded, THEM Digital, an AI-driven content discovery and curation platform was acquired by oneQube. Prior to oneQube he was CEO of Ideal Media, a content discovery platform which was acquired by Finam Holdings, and founded and exited OnDemand Research, which was later acquired by Zeta Interactive, Mr Holguin has served as Chief Revenue Officer at Sqor, a Digital Sports Marketing Platform involved in the evolution of Sports Marketing, and Integrate, a multi-channel marketing platform. Marcela is a builder of products, people and companies. A proven leader with deep analytical skills and a passion for problem-solving; she helps companies become scalable to yield greater efficiency and profitability. She has held CEO, COO, and Product Strategy positions in venture-backed software as a service startups. Marcela is a partner in Avanzar Ventures, which makes seed investments in online marketing technology. She also serves on the advisory board of multiple non-profits including The Tutu Project (for Carey Foundation) and First Step Big Step. Tammo Mueller is a successful serial-entrepreneur, machine- learning and blockchain expert with more than 15 years of industry experience helping clients across verticals in maximizing productivity and revenue by leveraging technology to optimize business processes. The last company he founded, THEM Digital, an AI-driven content discovery and curation platform was acquired by oneQube. Early in his career Tammo worked alongside researchers from Siemens, Harvard Medical School, MIT and NCI in Princeton to design systems to manage and analyze genetic datasets to discover biological pathways. 14