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T R I V I A T I M E
Influencers on these networks will also likely
be important this holiday season, with 44% of
holiday shoppers saying they’ve purchased a
product after seeing a social media influencer
use or endorse it.
A N S W E R :
P R I Z E :
Social Media Photo Printer
Learn more:
Digital Marketing Panels
Solutions to The Biggest Challenges Your Brand Will Face Next Year
DAY 1 | TUESDAY, DECEMBER 13TH
How Do I Prepare For What’s Next in 2023?
10 – 10:45am PT | 1 – 1:45pm ET
How Do I Diversify My Presence Online and Get My
Brand in Front of More People?
11 – 11:45am PT | 2 – 2:45pm ET
How Do I Effectively Use My Data, Especially Now That
Signal Loss Is More Prevalent?
12 – 12:45 pm PT | 3 – 3:45pm ET
DAY 2 | THURSDAY, DECEMBER 15TH
How Can Social Perform Now That Content is Changing?
10 – 10:45am PT | 1 – 1:45pm ET
How Do I Reach New Customers and Convert
Audiences Into Customers?
11 – 11:45am PT | 2 – 2:45pm ET
How Can I Be More Efficient With My Budget and
Maximize The ROI of Each Dollar?
12 – 12:45 pm PT | 3 – 3:45pm ET
How Do I Reach
New Customers
And Convert
Audiences Into
Customers?
Today’s Logistics
Recording & slides will be in your inbox
on Friday morning
Download relevant resources
Join our chat and submit questions for live Q&A
Log back anytime with same link
Join our poll questions - including if you want to talk to
our teams after!
Katherine Bishop
Marketing Coordinator
WE’VE MASTERED THE
MEDIA THAT
MATTERS MOST
Tinuiti is the largest independent performance
marketing firm across Streaming TV and the
Triopoly of Google, Facebook, Amazon.
Employees
Media managed
Award-winning
culture*
$3B
#1
1000+
Some of
Our Clients
Our
Recognition
For commerce leaders of today and the future
Our Speakers
KOLIN KLEVENO
SVP of Addressable
Media
SHANE SABRAN
SVP of Client Strategy
and Analytics, Bliss Point
Media, part of Tinuiti
ADAM SINGER
VP of Marketing
GEOFF LITWER
VP, Programmatic +
Display
ALI MANNING
COO
Agenda
● Panel Discussion
● Our Panel Answers Your Most Pressing
Questions
8
What is your biggest challenge right
now in reaching new customers and
converting audiences into
customers?
● Generating traffic and leads
● Inflation and economic uncertainty
● Signal loss
● Brand recognition
POLL
What is the
biggest
opportunity or
solution in the
space right
now?
What is the
most
important
thing to do
right now, and
in 2023?
How do I reach new customers and convert audiences
into customers?
What is the
biggest
challenge in
the space
right now?
What is the
biggest
opportunity or
solution in the
space right
now?
What is the
most
important
thing to do
right now, and
in 2023?
How do I reach new customers and convert audiences
into customers?
What is the
biggest
challenge in
the space
right now?
What is the
biggest
opportunity or
solution in the
space right
now?
What is the
most
important
thing to do
right now, and
in 2023?
How do I reach new customers and convert audiences
into customers?
What is the
biggest
challenge in
the space
right now?
Key Takeaways
1. Create a 360-view of your performance
holistically and build in budget fluidity to shift
dollars to what's working. Channels in silos
will not work for your brand in 2023.
2. Tactics don’t convert, audiences do. Thus,
creative is critical to drive performance.
Rigorous creative testing and iteration married
to audience targeting the way to convert..
3. Go beyond ROI. It’s necessary to have metrics
for measurement other than ROI. Explore
always-on incrementality.
Schedule Your
Consultation
with an Digital
Marketing Expert
Q&A
KOLIN KLEVENO
SVP of Addressable
Media
SHANE SABRAN
SVP of Client Strategy
and Analytics, Bliss Point
Media, part of Tinuiti
ADAM SINGER
VP of Marketing
GEOFF LITWER
VP, Programmatic +
Display
ALI MANNING
COO
16
Stay informed
on the future of
digital marketing
Visit our content hub ➜
Thank you!
Digital Marketing Panels
Solutions to The Biggest Challenges Your Brand Will Face Next Year
DAY 1 | TUESDAY, DECEMBER 13TH
How Do I Prepare For What’s Next in 2023?
10 – 10:45am PT | 1 – 1:45pm ET
How Do I Diversify My Presence Online and Get My
Brand in Front of More People?
11 – 11:45am PT | 2 – 2:45pm ET
How Do I Effectively Use My Data, Especially Now That
Signal Loss Is More Prevalent?
12 – 12:45 pm PT | 3 – 3:45pm ET
DAY 2 | THURSDAY, DECEMBER 15TH
How Can Social Perform Now That Content is Changing?
10 – 10:45am PT | 1 – 1:45pm ET
How Do I Reach New Customers and Convert
Audiences Into Customers?
11 – 11:45am PT | 2 – 2:45pm ET
How Can I Be More Efficient With My Budget and
Maximize The ROI of Each Dollar?
12 – 12:45 pm PT | 3 – 3:45pm ET
T R I V I A T I M E
What percentage of consumers used a
subscription video-on demand
service in 2022?
Q U E S T I O N :
P R I Z E :
GoPro

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2023 Digital Marketing: How Do I Reach New Customers and Convert Audiences Into Customers?

  • 1. T R I V I A T I M E Influencers on these networks will also likely be important this holiday season, with 44% of holiday shoppers saying they’ve purchased a product after seeing a social media influencer use or endorse it. A N S W E R : P R I Z E : Social Media Photo Printer Learn more:
  • 2. Digital Marketing Panels Solutions to The Biggest Challenges Your Brand Will Face Next Year DAY 1 | TUESDAY, DECEMBER 13TH How Do I Prepare For What’s Next in 2023? 10 – 10:45am PT | 1 – 1:45pm ET How Do I Diversify My Presence Online and Get My Brand in Front of More People? 11 – 11:45am PT | 2 – 2:45pm ET How Do I Effectively Use My Data, Especially Now That Signal Loss Is More Prevalent? 12 – 12:45 pm PT | 3 – 3:45pm ET DAY 2 | THURSDAY, DECEMBER 15TH How Can Social Perform Now That Content is Changing? 10 – 10:45am PT | 1 – 1:45pm ET How Do I Reach New Customers and Convert Audiences Into Customers? 11 – 11:45am PT | 2 – 2:45pm ET How Can I Be More Efficient With My Budget and Maximize The ROI of Each Dollar? 12 – 12:45 pm PT | 3 – 3:45pm ET
  • 3. How Do I Reach New Customers And Convert Audiences Into Customers?
  • 4. Today’s Logistics Recording & slides will be in your inbox on Friday morning Download relevant resources Join our chat and submit questions for live Q&A Log back anytime with same link Join our poll questions - including if you want to talk to our teams after! Katherine Bishop Marketing Coordinator
  • 5. WE’VE MASTERED THE MEDIA THAT MATTERS MOST Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Facebook, Amazon. Employees Media managed Award-winning culture* $3B #1 1000+
  • 6. Some of Our Clients Our Recognition For commerce leaders of today and the future
  • 7. Our Speakers KOLIN KLEVENO SVP of Addressable Media SHANE SABRAN SVP of Client Strategy and Analytics, Bliss Point Media, part of Tinuiti ADAM SINGER VP of Marketing GEOFF LITWER VP, Programmatic + Display ALI MANNING COO
  • 8. Agenda ● Panel Discussion ● Our Panel Answers Your Most Pressing Questions 8
  • 9. What is your biggest challenge right now in reaching new customers and converting audiences into customers? ● Generating traffic and leads ● Inflation and economic uncertainty ● Signal loss ● Brand recognition POLL
  • 10. What is the biggest opportunity or solution in the space right now? What is the most important thing to do right now, and in 2023? How do I reach new customers and convert audiences into customers? What is the biggest challenge in the space right now?
  • 11. What is the biggest opportunity or solution in the space right now? What is the most important thing to do right now, and in 2023? How do I reach new customers and convert audiences into customers? What is the biggest challenge in the space right now?
  • 12. What is the biggest opportunity or solution in the space right now? What is the most important thing to do right now, and in 2023? How do I reach new customers and convert audiences into customers? What is the biggest challenge in the space right now?
  • 13. Key Takeaways 1. Create a 360-view of your performance holistically and build in budget fluidity to shift dollars to what's working. Channels in silos will not work for your brand in 2023. 2. Tactics don’t convert, audiences do. Thus, creative is critical to drive performance. Rigorous creative testing and iteration married to audience targeting the way to convert.. 3. Go beyond ROI. It’s necessary to have metrics for measurement other than ROI. Explore always-on incrementality.
  • 14. Schedule Your Consultation with an Digital Marketing Expert
  • 15. Q&A KOLIN KLEVENO SVP of Addressable Media SHANE SABRAN SVP of Client Strategy and Analytics, Bliss Point Media, part of Tinuiti ADAM SINGER VP of Marketing GEOFF LITWER VP, Programmatic + Display ALI MANNING COO
  • 16. 16 Stay informed on the future of digital marketing Visit our content hub ➜
  • 18. Digital Marketing Panels Solutions to The Biggest Challenges Your Brand Will Face Next Year DAY 1 | TUESDAY, DECEMBER 13TH How Do I Prepare For What’s Next in 2023? 10 – 10:45am PT | 1 – 1:45pm ET How Do I Diversify My Presence Online and Get My Brand in Front of More People? 11 – 11:45am PT | 2 – 2:45pm ET How Do I Effectively Use My Data, Especially Now That Signal Loss Is More Prevalent? 12 – 12:45 pm PT | 3 – 3:45pm ET DAY 2 | THURSDAY, DECEMBER 15TH How Can Social Perform Now That Content is Changing? 10 – 10:45am PT | 1 – 1:45pm ET How Do I Reach New Customers and Convert Audiences Into Customers? 11 – 11:45am PT | 2 – 2:45pm ET How Can I Be More Efficient With My Budget and Maximize The ROI of Each Dollar? 12 – 12:45 pm PT | 3 – 3:45pm ET
  • 19. T R I V I A T I M E What percentage of consumers used a subscription video-on demand service in 2022? Q U E S T I O N : P R I Z E : GoPro