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Faith Forward Conference 2016

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Deck from our chat with the Faith Forward Conference attendees, April 2016.

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Faith Forward Conference 2016

  1. 1. OFFSET POWERPOINT TEMPLATE Jared Rendell Partner for Digital Strategies @jaredrendell jrendell@vibrantfaith.org APRIL 8, 2014 4
  2. 2. APRIL 8, 2014 5
  3. 3. OFFSET POWERPOINT TEMPLATE INVITATIONINFORMATION APRIL 8, 2014 6 NONE FAITH FORMATION Maturation of church digital strategy INSPIRATION
  4. 4. OFFSET POWERPOINT TEMPLATE SHARED EXPERIENCES HOLY SPIRIT APRIL 8, 2014 7 DEVELOPMENTAL RELATIONSHIPS How does faith formation happen?
  5. 5. Digital platforms are not tools to be used, they are spaces to be entered. Together.APRIL 8, 2014 8
  6. 6. OFFSET POWERPOINT TEMPLATE “X” things digitally present churches seek… APRIL 8, 2014 9
  7. 7. IdeaNo. APRIL 8, 2014 1 0
  8. 8. OFFSET POWERPOINT TEMPLATEAPRIL 8, 2014 1 1 Is church a product to sell or a community to belong to? Invitation v. promotion Equal your event/gathering information with personal invitation. Crowdsource invitation from engaged members. Check the subject of your messaging Easy, easy, easy user experience to join/RSVP/register. Use buttons on website and social media versus text links.
  9. 9. IDEANo. APRIL 8, 2014 1 2
  10. 10. OFFSET POWERPOINT TEMPLATEAPRIL 8, 2014 1 3 What is the competition (not other churches) like in terms of design & digital experience? design Create a task force. Fill it with both members and nonmembers who have skill in design Use shorter messages with higher impact. Say more with less. (ex. Mission statement) Simplify your website. Use less words, more graphics and icons. Use bigger fonts.
  11. 11. OFFSET POWERPOINT TEMPLATE IdeaNo. APRIL 8, 2014 1 4
  12. 12. OFFSET POWERPOINT TEMPLATEAPRIL 8, 2014 1 5 Digital presence is the answer to the issue of people that are too busy for church. 24/7 Encourage leaders to build small, meaningful social media interactions into their daily routine. Both personal and church accounts. Make it clear at physical gatherings (worship, etc.) how you’ll be with them the rest of the week Try some creative, timed “campaigns” focused on being present in their digital lives.
  13. 13. OFFSET POWERPOINT TEMPLATE IDEANo. APRIL 8, 2014 1 6
  14. 14. OFFSET POWERPOINT TEMPLATEAPRIL 8, 2014 1 7 What did Jesus do when he wanted someone to get something important? storytelling Crowdsource stories of faith, service, impact, grace, hope. Build a website or social space to submit these. The beauty of stories is that everyone has one, and everyone’s matters. Not just a pastor or super- Christian Share parts of stories on multiple platforms. (blog, enews, twitter, instagram, sermon, screen, Bible study, etc.)
  15. 15. OFFSET POWERPOINT TEMPLATE IdeaNo. APRIL 8, 2014 1 8
  16. 16. OFFSET POWERPOINT TEMPLATEAPRIL 8, 2014 1 9 Digital presence is the answer to the issue of people that are too busy for church. Physical + Digital During worship planning, event planning, etc. – plan digital for before, during, and after. During physical space gatherings, make a next step for attendees that includes digital Have a conversation with both staff and lay leadership about your strategy for wrapping physical gatherings with digital presence.
  17. 17. OFFSET POWERPOINT TEMPLATE IDEANo. APRIL 8, 2014 2 0
  18. 18. OFFSET POWERPOINT TEMPLATEAPRIL 8, 2014 2 1 What are the Nones & Dones that you know seeking? What are/were they missing? Nones & dones Start with open, local conversations to actually understand your community – both the physical and digital one. Things to avoid like the plague: judgement, rule enforcement, exclusivity, better/best, ”just come.” Set up some gatherings outside the church doors, in spaces people will be. (i.e. Theology on Tap, Facebook chat)
  19. 19. OFFSET POWERPOINT TEMPLATE IdeaNo. APRIL 8, 2014 2 2
  20. 20. OFFSET POWERPOINT TEMPLATEAPRIL 8, 2014 2 3 One of the best times to show your value in in response to the real mess of life, at the moment of need. hope “Assign” some folks well connected on social media to pay attention to what’s going on in your community. Empower them to post. In digital space, mirror steps you would take in any grieving conversation: listen first, offer presence not answers, check back in. Have a simple plan for posting related to hard local and global events. These are the most shared, commented on, etc.
  21. 21. OFFSET POWERPOINT TEMPLATE IDEANo. APRIL 8, 2014 2 4
  22. 22. OFFSET POWERPOINT TEMPLATE reach rēCH/ noun refers to the total number of different people or households exposed, at least once, to a medium during a given period. APRIL 8, 2014 2 5
  23. 23. OFFSET POWERPOINT TEMPLATE vi·ral·i·ty ˌvīˈralətē/ noun the tendency of an image, video, or piece of information to be circulated rapidly and widely from one Internet user to another APRIL 8, 2014 2 6
  24. 24. OFFSET POWERPOINT TEMPLATEAPRIL 8, 2014 2 7 Digital becomes unique when you consider the rate and breadth of reach. reach Start paying attention to some statistics, most importantly the difference in kinds of things with greater reach than others. Speak messages that reflect the relationality of your community. Encourage shares, reposts, etc. Every post on social media and website needs additional media beyond words attached to it. Use royalty free pictures and graphics. (Pixabay, Unsplash, etc.)
  25. 25. OFFSET POWERPOINT TEMPLATE IdeaNo. APRIL 8, 2014 2 8
  26. 26. OFFSET POWERPOINT TEMPLATEAPRIL 8, 2014 2 9 The idea of “access” to someone inspires action, sharing, reaction, etc. leadership Get your leaders some coaching on why and how of vibrant digital presence for ministry. Get your pastor(s) some digital presence. Start small, focus on sharing and reacting versus lots of content creation. Do your leaders agree on the why? Will they help strategize the how? Will they affirm the execution of it?
  27. 27. OFFSET POWERPOINT TEMPLATEAPRIL 8, 2014 3 0
  28. 28. OFFSET POWERPOINT TEMPLATE w @vibrantfaith vibrantfaith facebook.com/vibrantfaithministries 877-239-2492 PO BOX 2060 Naugatuck, CT, 06770 vibrantfaith.org APRIL 8, 2014 3 1

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