SlideShare a Scribd company logo
GuyKawasaki@gmail.com
1.

MAKE

MEANING
Company

Meaning
Computers
Information
Commerce
Video
2.

MAKE

MANTRA

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This document provides the mission statements and values of many major global brands across various industries including technology, automotive, industrial, retail, fashion, entertainment, and food & beverage. It summarizes the vision and goals of companies like Google, Facebook, HP, Toyota, BMW, Amazon, Disney, McDonald's and others to provide innovative products and services to improve people's lives.

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partnerships.
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ROLL

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5.

DON’T
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LET

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7.

POLARIZE

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CHURN

BABY, CHURN

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NICHE

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DON’T LET

11.

THE BOZOS GRIND

YOU DOWN
I think there is a world market for
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1943
This telephone has too many shortcomings
to be seriously considered as a means of
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1876
There is no reason why anyone would
want a computer in their home.
Ken Olsen
Founder, Digital Equipment Corp.
1977

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