The document discusses the limitations of traditional market research methods and argues for more ethnographic approaches that seek to understand consumers' unconscious motivations. It provides several quotes highlighting how people are not always rational actors and do not always know what they want. Better insights come from observing people in natural environments rather than direct questioning.
The End of Shareholder Capitalism / The Beginning of Customer CapitalismHelge Tennø
At an increasing rate companies are seeing that they need to figure out ways to put the customer at the center of their attention and decisions.
Through these three sessions I tried to give some tools and ideas, to help participants start digging into ways of finding the right approach for their company.
Change - tools and ideas to meet the futureHelge Tennø
A collaborative presentation.
For the next 90 minutes we will give you ideas to understand the future and collaborative tasks to put it into your context.
By the end you will have broken a few preconceptions, discovered new ideas and have in your possession a broader toolbox to solve emerging and differentiated challenges
Overly ambitious 90 minute deck for a corporate workshop fertilizing discussions aiming to create a shared language and common understanding of the changes taking place in the 21st century.
The End of Shareholder Capitalism / The Beginning of Customer CapitalismHelge Tennø
At an increasing rate companies are seeing that they need to figure out ways to put the customer at the center of their attention and decisions.
Through these three sessions I tried to give some tools and ideas, to help participants start digging into ways of finding the right approach for their company.
Change - tools and ideas to meet the futureHelge Tennø
A collaborative presentation.
For the next 90 minutes we will give you ideas to understand the future and collaborative tasks to put it into your context.
By the end you will have broken a few preconceptions, discovered new ideas and have in your possession a broader toolbox to solve emerging and differentiated challenges
Overly ambitious 90 minute deck for a corporate workshop fertilizing discussions aiming to create a shared language and common understanding of the changes taking place in the 21st century.
We overestimate changes in the short run and underestimate them in the long runHelge Tennø
A short introduction to two critical points for understanding the current changes and how they affect companies' customer and business value. The goal of the presentation is to inspire a discussion to develop a shared language and understanding.
Our imagination is taken hostage (by outdated input variables)Helge Tennø
By input variables I mean the information, data and experiences we put into our organizations to make them tick. I will argue that there is a gap between what we want our organizations to become and what we put into them to get there.
How do we measure the value of social media?Helge Tennø
By referencing several of the current changes as social media we limit the perspective and reach of our ideas. We see these activities as satellites outside of core business, insignificant flirting with customers compared to the bigger commercial changes happening.
Our job is to become ambassadors and show the rest how customer insight and involvement can be increasingly valuable to the future of the business.
There is a gap between what we want our organizations to become and what we put into them to get there. We are redesigning our organizations to fit the 21st century only to fuel them with 20th century data once they get there.
The Next Generation Content Is The ProductHelge Tennø
Customers are demanding more from their products and servces. Corporations need to fill the gap between the product and the customer with more value and service.
Technology Will Disrupt - Why, What and How?Helge Tennø
Why, what and how? Understanding the future by looking at the building blocks of business, technology and people. “The future is only complex if you fail to understand it from the point of view of what is driving the change.”
Input Variables - Presentation ADC*E Festival ‘17Helge Tennø
I work with input variables - figuring out and finding the data and insight that goes into an organization in order to make it successful.
Working with these problems I am sensing a gap - between what we want our organizations to become and what we put into our organization to get there.
The premise is that our imagination is limited by the tools we use to understand the world around us.
And that we are using old models to collect our data - and because we are using old models and methods we are only picking our data from the same pools of experience and information as we have done for decades past - serving us the same perspective of the world as we are used to seeing.
The future is not directly in font of us - it’s outside. And so looking in the same direction only further, or in the same places only deeper, won’t help us listen to the right data in order to navigate towards where we are going.
In this talk I shed light on this problem, that I am working on, probing and playing with. And I also try to explain why this is an important issue to solve right now - because of the changes in both the business models and practices that create wealth and customers behavioral patterns.
Mental Models and Organizations Amid Growing ComplexityHelge Tennø
How does an organizations relationship to its stakeholders change amid growing complexity? Why do we need to scrutinize if our mental models are from our own solutions looking out rather than from the stakeholders looking in? And what could we learn from and apply to the way we are organized?
Software is changing the way traditional business operate. People how have smartphones in their pockets - a supercomputer that is 25,000 times more powerful and the minicomputers of the 1960. This is changing people's behaviour and how people shop and use services. The organizational structure created in the 20th century cannot survive when new digital solution are being offered.
From Hype to Impact: Applying This Year's SXSW Highlights to Business Transfo...Publicis Sapient
Three of our global thought leaders explore the most coveted topics at SXSW, practical applications to our clients’ business (and our own), and how SapientRazorfish takes these highlights from hype to reality.
Whether you were in Austin or not, top trends are not difficult to find. Which is why we’re taking it a step further. Not only have we shared our takeaways from this year’s sessions, but we've also examined how the conversations at SXSW relate to business reimagined for a connected world.
17 Cartoons That Will Change Your Business by @BrianSolis @GapingvoidBrian Solis
This special series of cartoons, with short insights from both Hugh MacLeod and Brian Solis adapted from #WTF (www.wtfbusiness.com), will help you see things differently.
N.B. You'll be asked for your email to view this special series of cartoons, with valuable insights from both Hugh MacLeod and Brian Solis.
http://gapingvoid.com/solis-image-download/
Disruptive Behavior is the new black, so to speak. At this day and age when technology and globalization continue to change the way we see and experience things, when customers behaviors evolve rapidly and business environments go through a dynamic change- disruptive behavior is the new normal.
How to thrive and survive in the age of digital disruptionGalland.be bvba
How to thrive and survive in the age of digital disruption.
Discover how the digital era changed our way of thinking and acting. Here is what you need to do as a company to stay ahead of competition and create happy customers.
Self-employed, "1099" workers represent the new face of America's economy. Here, Core Innovation Capital examines this fundamental shift in the nature of work, the ramifications that 1099 status has on Americans' financial lives, and the technology companies that are rising to address novel financial pain points.
In today’s business environment, there is constant need to look for new opportunities. The risk of doing business as usual means failure. How can we take advantage of new emerging technologies? We get overload of new products and services, but it is not easy to see the real trends.
In this lecture we look at how to spot trends and how to recognize shift in people’s behaviour. We also explore some tactics we can apply to find new business models and introduce the Innovator´s Method, a framework for starting a business in a lean way.
We overestimate changes in the short run and underestimate them in the long runHelge Tennø
A short introduction to two critical points for understanding the current changes and how they affect companies' customer and business value. The goal of the presentation is to inspire a discussion to develop a shared language and understanding.
Our imagination is taken hostage (by outdated input variables)Helge Tennø
By input variables I mean the information, data and experiences we put into our organizations to make them tick. I will argue that there is a gap between what we want our organizations to become and what we put into them to get there.
How do we measure the value of social media?Helge Tennø
By referencing several of the current changes as social media we limit the perspective and reach of our ideas. We see these activities as satellites outside of core business, insignificant flirting with customers compared to the bigger commercial changes happening.
Our job is to become ambassadors and show the rest how customer insight and involvement can be increasingly valuable to the future of the business.
There is a gap between what we want our organizations to become and what we put into them to get there. We are redesigning our organizations to fit the 21st century only to fuel them with 20th century data once they get there.
The Next Generation Content Is The ProductHelge Tennø
Customers are demanding more from their products and servces. Corporations need to fill the gap between the product and the customer with more value and service.
Technology Will Disrupt - Why, What and How?Helge Tennø
Why, what and how? Understanding the future by looking at the building blocks of business, technology and people. “The future is only complex if you fail to understand it from the point of view of what is driving the change.”
Input Variables - Presentation ADC*E Festival ‘17Helge Tennø
I work with input variables - figuring out and finding the data and insight that goes into an organization in order to make it successful.
Working with these problems I am sensing a gap - between what we want our organizations to become and what we put into our organization to get there.
The premise is that our imagination is limited by the tools we use to understand the world around us.
And that we are using old models to collect our data - and because we are using old models and methods we are only picking our data from the same pools of experience and information as we have done for decades past - serving us the same perspective of the world as we are used to seeing.
The future is not directly in font of us - it’s outside. And so looking in the same direction only further, or in the same places only deeper, won’t help us listen to the right data in order to navigate towards where we are going.
In this talk I shed light on this problem, that I am working on, probing and playing with. And I also try to explain why this is an important issue to solve right now - because of the changes in both the business models and practices that create wealth and customers behavioral patterns.
Mental Models and Organizations Amid Growing ComplexityHelge Tennø
How does an organizations relationship to its stakeholders change amid growing complexity? Why do we need to scrutinize if our mental models are from our own solutions looking out rather than from the stakeholders looking in? And what could we learn from and apply to the way we are organized?
Software is changing the way traditional business operate. People how have smartphones in their pockets - a supercomputer that is 25,000 times more powerful and the minicomputers of the 1960. This is changing people's behaviour and how people shop and use services. The organizational structure created in the 20th century cannot survive when new digital solution are being offered.
From Hype to Impact: Applying This Year's SXSW Highlights to Business Transfo...Publicis Sapient
Three of our global thought leaders explore the most coveted topics at SXSW, practical applications to our clients’ business (and our own), and how SapientRazorfish takes these highlights from hype to reality.
Whether you were in Austin or not, top trends are not difficult to find. Which is why we’re taking it a step further. Not only have we shared our takeaways from this year’s sessions, but we've also examined how the conversations at SXSW relate to business reimagined for a connected world.
17 Cartoons That Will Change Your Business by @BrianSolis @GapingvoidBrian Solis
This special series of cartoons, with short insights from both Hugh MacLeod and Brian Solis adapted from #WTF (www.wtfbusiness.com), will help you see things differently.
N.B. You'll be asked for your email to view this special series of cartoons, with valuable insights from both Hugh MacLeod and Brian Solis.
http://gapingvoid.com/solis-image-download/
Disruptive Behavior is the new black, so to speak. At this day and age when technology and globalization continue to change the way we see and experience things, when customers behaviors evolve rapidly and business environments go through a dynamic change- disruptive behavior is the new normal.
How to thrive and survive in the age of digital disruptionGalland.be bvba
How to thrive and survive in the age of digital disruption.
Discover how the digital era changed our way of thinking and acting. Here is what you need to do as a company to stay ahead of competition and create happy customers.
Self-employed, "1099" workers represent the new face of America's economy. Here, Core Innovation Capital examines this fundamental shift in the nature of work, the ramifications that 1099 status has on Americans' financial lives, and the technology companies that are rising to address novel financial pain points.
In today’s business environment, there is constant need to look for new opportunities. The risk of doing business as usual means failure. How can we take advantage of new emerging technologies? We get overload of new products and services, but it is not easy to see the real trends.
In this lecture we look at how to spot trends and how to recognize shift in people’s behaviour. We also explore some tactics we can apply to find new business models and introduce the Innovator´s Method, a framework for starting a business in a lean way.
This is not the time for Big Lazy BrandsHelge Tennø
What are the challenges for FMCG brands in today's post digital landscape? Especially, how does Digital Media facilitate good marketing opportunities in this age?
As technology becomes invisible, the opportunity for companies to connect with participants arises from its understanding of its fundamental ability to ad value to situations in a persons life.
A talk on the challenges facing market research, especially qualitative research, in an era of ROI.
Is qual actually helping us make better decisions? Or has it failed to keep up with the world around it?
The communications industry is in a period of massive change. It is a time when more than ever, we need to be grounded in an understanding of people’s evolving behaviour and needs. But at this moment of opportunity the industry is waking up to the fact that instead of leading the way, a lot of qualitative research is based on faulty assumptions, has not kept up with cultural change or scientific learning about how the brain works, and may actually be hindering success. This is not the fault of researchers: most companies use market research poorly and don’t ask for innovation in research. But this situation runs the risk of damaging qualitative research’s value and credibility at a time when it is most needed; and researchers, clients, and agencies need to work together to win that credibility back.
How can you broaden your sphere of influence within the field of human-computer interaction? You can start by building your muscles! Steve will take a look at some fundamental skills that underlie the creation and launch of innovative goods and services. He will discuss the personal skills that he considers to be “the muscles of innovators” and the ways you can build these important muscles, including noticing, understanding cultural context, maintaining exposure to pop culture, synthesizing, drawing, wordsmithing, listening, and prototyping. Along the way, he will demonstrate how improving these powerful skills will equip you to lead positive change.
a new copy testing research tool for measuring advertising effectiveness. A fresh approach to advertising research and communications testing by MM-Eye
What is Digital Empathy Anyway? Let's Find Out Together!Woj Kwasi
We build websites, we do marketing, but for crying out loud… will somebody think about the children… of the internet!? That’s you, that’s your mum, that’s the guy next door who likes pizza and Call of Duty (a lot), that’s the dentist who you see less often than you should. It’s everyone we’re trying to reach on the other side of an internet connection.
Woj has spent the last six years interviewing digital marketing’s finest to find out how we can understand these people and their digital behaviours more. After another year of poring over the transcripts, he’s assembled a podcast where he teaches his smart-alecky A.I. assistant, Bobby Bot, about what digital empathy is.
Woj shares discoveries from the journey and shows how you can use what he’s learned to give your customers more of what they need.
What is a Creative Date Scientist (and why the $@%! do we need one?)Dave LaFontaine
This presentation was originally delivered to the SoCal UX Camp; it's designed to help "creatives" to get over their numbers-phobia, and instead start engaging with analytics.
Culture is everywhere we look, and (perhaps more importantly) everywhere we don’t look. It informs our work, our purchases, our usage, our expectations, our comfort, and our communications (indeed, if you aren’t familiar with a specific geographic and historical set of experiences, the presumably clever title for this talk will instead be perhaps bland). In this presentation, Steve will explore the ways we can experience, observe, and understand diverse cultures to foster successful collaborations, usable products, and desirable experiences.
Big data has given marketers an unprecedented view into the attitudes and behaviors of larger audiences than ever before. But as we become increasingly reliant on big-data analytics, we’re also basing our insights on the same data pool—and arriving at very similar ideas. It’s a race to the middle that can dilute brand perceptions and value.
For brands to stand out, big data isn’t enough. That’s where small data comes in.
In our latest white paper, we show how using small data—the tiny clues that can uncover consumers’ drivers and desires—can uncover consumer insights that can't be found through big data alone.
Read the white paper, and find out how small data can lead to breakthrough ideas that transform brands and brand experience.
Influence Strategies for Software ProfessionalsTechWell
You’ve tried and tried to convince people of your position. You’ve laid out your logical arguments on impressive PowerPoint slides—but you are still not able to sway them. Cognitive scientists understand that the approach you are taking is rarely successful. Often you must speak to others’ subconscious motivators rather than their rational, analytic side. Linda Rising shares influence strategies that you can use to more effectively convince others to see things your way. These strategies take advantage of a number of hardwired traits: liking—we like people who are like us; reciprocity—we repay in kind; social proof—we follow the lead of others similar to us; consistency—we align ourselves with our previous commitments; authority—we defer to authority figures; and scarcity—we want more of something when there is less to be had. Join Linda to learn how to build on these traits as a way of bringing others to your side. Use this valuable toolkit in addition to the logical left-brain techniques on which we depend.
Culture Hacking starts with the recognition of intelligence in cultural codes. Although they may not always live as clean quantitative figures, it is time to think of cultural codes in congruence with Big Data. It’s about seeing the opportunity, through cultural understanding, to create work that affects individuals with greater potency and resonates with scale. Marketers should design innovative culture hacking initiatives on their own terms and look to culture hacking as an investment in brand relevance and sustainability.http://www.marcgeffen.com/
Brand Orbits - A New Language for Marketing in a Non-Linear WorldMark Bonchek
What does it take to create loyalty in an age of channel proliferation and fleeting differentiation? The secret is building Brand ORBITS - Ongoing Relationships Beyond Individual Transactions.
We Are Running Our Organizations on Old DataHelge Tennø
Data informs the mental models by which we manage our organizations and make decisions. Big space data, computer vision and machine learning creates a new generation of data and gives companies a completely new framework for understanding their world. Solving the short comings of todays rude, inefficient and static data. Are we ready to be rewired and reprogrammed?
This is my presentation at SpacePort Norway in Stavanger on the 20th of June 2017. It is similar in content to my talk in Skellefteå published just a few days ago but tailored to a different crowd.
Each technological age has been marked by a shift in how the industrial platform enables companies to rethink their business processes and create wealth. In the talk I argue that we are limiting our view of what this next industrial/digital age can offer because of how we read, measure and through that perceive the world (how we cherry pick data). Companies are locked in metrics and quantitative measures, data that can fit into a spreadsheet. And by that they see the digital transformation merely as an efficiency tool to the fossil fuel age. But we need to stretch further…
Companies are designed to keep customers outHelge Tennø
Companies increasingly have to accommodate and work on the premise of the customer. Adding huge strain to the current model of management - designed to keep customers out.
In the end, the best customer experience wins, no matter who makes it - v.2Helge Tennø
Customer Experience is merging communication with business, helping companies develop new customers and new revenue streams. In this talk we look at what customer experience is, how it should work and what lies in store for its future.
Successful innovators don't care about innovatingHelge Tennø
Innovations don’t work when they are made with the company in mind - and go on to be launched into a market that is neither interested or finds it meaningful. Advertising and design is then added in order to capture peoples motivation and imagination. But why are we doing it this way round? Why don’t we turn the process on its head and start by figuring out what people find meaningful in the first place.
An Interactive presentation / workshop given for clients in different industries (always with some individual tailoring). this is the latest version.
The presentation invites organizations to discuss different elements of the current customer gap to try to articulate and understand it better.
The Customer Job To Be Done Canvas - PrototypeHelge Tennø
At an increasing rate (according to IBM C-Suite studies) companies are seeing that they need to figure out ways to put the customer at the center of their attention and decisions. But do businesses have the data or insight to put them there?
In the MIT Sloan Management Review article Finding The Right Product For Your Product Clayton M. Christensen, Scott D. Anthony, Gerald Berstell and Denise Nitterhouse discusses the idea of understanding what jobs customers are trying to solve and then figuring out the reason people are pulling the product into these jobs.
As many others I am currently prototyping a tool for this theory (Work-In-Progress) and my work so far can be seen and downloaded here.
I'm employing the same strategies towards my own business as I do with my clients, therefore the tool is still just a prototype being redesigned and redesigned again. But hopefully there are people out there interested in trying the tool out, give feedback and help on the way forward. This tool is not a parking lot for an idea - but a continuous, hopefully never-ending process.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Sustainability: Balancing the Environment, Equity & Economy
We need change
1. change we need a loosely structured collection of quotes and references regarding the (mediocre) but promising state of market research. ""it is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change."" is the knowledge that today`s solutions rest upon misleading question mark if the research methodology haven`t evolved in concert with the technological evolution comma are we out of sync with the costumers question mark market research = articulated answers the bally game show i also think that we should be angered by the accountability mindset that means we're making more and more decisions based on what can be measured rather than what's really important. """"""i'm not sure who discovered water, but i'm certain it wasn't the fish"""""" if i was ceo of a company i would have read the ssb [norway state statistics agency] webpages long before taking advice from people who think we are living in a dream society or insists that people don't know the price of the products available in the market. """"""each time a new technology comes along, new designers make the same horrible mistakes as their predecessors. technologists are not noted for learning the errors of the past. they look forward, not behind, so the repeat the same problems over and over again."""""" """"""an interesting fenomenon in the western world is that as we grow up we tend to deny the irrational. in the western understanding of reason it is rational desicions that drive the purchase of products. we are living in the age of post rationalising."" lotteries almost single-handedly prove that people are not rational. chapter 1. people donå«t know what they want """"""we must try to put ourselves inside their skin and look at us through their eyes just to understand the thoughts that lie behind their decisions and their actions"""""" """"""think about what it means to take unconcious seriously in marketing and decision-making. this is also a project which is concerning much of psychology at the moment. it is a kind of return of the unconcious after a gap of 55 years and in a much more sophisticated way. when you take the unconcious seriously you undermine virtually all quantitative market research and its focus."""" malcolm gladwell blink"" ""humans practice a highly selective and critical attention ‰ÛÓ they compartmentalize words and experience ‰ÛÓ and commonly see the world in ways consistent with their own anticipation, biases and presuppositions. as edward hall 1977 has argued language the system most used to describe culture is by nature poorly adapted to this difficult task it is too linear, not comprehensive enough, too slow, too limited, too constrained, too unnatural, too much a product of it's evolution,and to artificial. hy mariampolski ethnography of marketers a guide tom consumer immersion"" ""there is something very wrong with traditional market research. trying to get the consumer to articulate answers and solutions. the brilliant conceptual artists vitaly komar and alex melamid conducted surveys asking people questions like, what's your favorite color? do you prefer landscaes or portraits? then they produced exhibitions of perfectly """"user-centered art."""" the results were profoundly disturbing. the works were completely lacking innovation or finesse of craftmanship, disliked even by the same survey respondents. emotional design donald norman why we love (or hate) everyday normal things"" """"""when asked direct questions about their interests and preferences, people tend to give answers they believe the questioner wants to hear. again, this is not because they intend to mislead. it is because people respond to these questions within their cortexes, the part of the brain that contains intelligence rather than emotion or instinct."""""" we tend to throw out the most meaningful and most revolutionary if we ask people about their preferences. """"""logic is not enough. if all it took was logic, no one would smoke cigarettes."""" - seth godin, really bad powerpoint storebrand"" """"""that's a good example of just how central this kind of decision making [snap decisions] is to the way we make sense of the world. and just how good we are at convincing ourselves otherwise,at pretending that what we are doing is concious and deliberat when it is not."""""" ""‰Û÷the first principle of the culture code (book) is thet the only effective way to understand what people truly mean is to ignore what thet say. this is not suggest that people intentionaly ...they simply reflect what people say,rather than what they mean‰Ûª clotaire rapaille, the culture code helgetenno@gmail.com"" """"""the key to understanding the true meanings behind our actions is to understand the structure"""" octaine rapalle, the culture code"" dark rich hard roast or milky weak coffee ""then studies started coming out claiming to find cross-linguistic differences in color memory. for example, it was shown that if your language makes distinction between blue and green (as in english), then you're less likely to confuse a blue color chip for a green one in memory."" sophisticated forcing you to explain something when you don't necessarily have the vocabulary and the tools to explain your preference automatically shifts you towards the most conservative and the least sophisticated choice. chapter 2. outside of the box what sort of form does knowledge have #NAME? google trends prediciting the outcome of supertuesday obama clinton mccain romney huckabee showing only first 5 terms search volum google trends jan 19 2008 jan 26 2008 feb 2 2008 feb 9 2008 new reference volume source ""measuring emotions online. the beta test fieldwork was conducted entirely online. our experience shows that computer self-completion interviewing has many advantages. without an interviewer present, respondentsfeel more spontaneous, honest and willing to explore sensitive issues. peter cooper and john pawles"" lego lego digital designer nikeid the shoes don't lie make them slick make them retro make them ugly as long as you make them your own pick a model add your colors customise one of the famous five or choose from the full id range ""the product aggregated data from cell phones (obtained using telecom italia's innovative lochness platform), buses and taxis in rome to better understand urban dynamics in real time. by revealing the pulse of the city, the project aims to show how technology can help individuals make more informed decisions about their environment."" ""in the knowledge based economy companies most important asset are their employees in the effect of the knowledge and experience they are carrying . how do you manage these resources today? how do you make sure you evolve that knowledge into property, exchange knowledge between employees and how do you integrate these tools into your existing applications and work processes?"" folding at home donor name team completed current work unit name core progress performance time to completion estimated end learning through tools for user-interaction build your golf r32 250ps 5dr dsg build chapter 3. we are to complex to be described by alghorithms the number one best seller sue cowley getting the buggers to behave why do students misbehave? what can i do about it? and what should i not do about it? behavioral advertising - smart but very expensive and very complicated there is no linearity. http://thewhalehunt.org fragmenting ""chapter 4. the solution, ethnography"" ""the evidence : car journey month 1 friend mentioned expensive upkeep month 6 acquaintance said he had gear box problems month 12 neighbour said avoid french cars parker's car chooser every popular car checked with 2 friends, goes for test drive month 18 spring"" ""chapter 4. the solution, ethnography"" ""emotional research the greatest challenge for market research nowadays is to deliver value by linking findings to the strategic bussines decisions that confront corporate decision makers. ethnography responds to this challenge by observing consumers in their """"natural"""" environments and then turning these consumer encounters into ideas that transform brands and product categories."" ""the lovemarks effect conventional research seperates qualitative and quantative approaches . to measure lovemarks we combined implicit, emotional and unconcious effects with explicit, concious rational effects and produced a metrics for both"" don't take a designer and tell them to build a bridge. bring them to the canyon and see what they come up with thank you http www. no helge tenne