This chapter discusses data modeling concepts used in database design, including entity-relationship (E-R) modeling. It defines key E-R constructs such as entities, attributes, relationships, and cardinalities. It explains how to identify entities and their properties, and the different types of relationships between entities. The chapter also covers modeling concepts like weak entities, identifying relationships, and associative entities. Examples and figures are provided to illustrate E-R notation and how to model different business rules and structures.