1. Southern Coaching introduced coaching in 2004/05 and made it a core part of its "Cycle of Success" HR strategy in 2006 to improve employee engagement, customer satisfaction and profits. 2. Southern achieved its best performance through coaching including improved reliability, customer service, staff turnover and engagement. Coaching helped staff and managers adapt to changes and increased innovation. 3. Interviews with Southern staff showed coaching positively changed their lives both personally and professionally by helping them realize their capabilities and improve leadership and listening skills.