This preesentation was presented at the Gov2,0 conference in Canberra in October 2012, The aim was to share the future of content and the speed at which it is evolving. A case study of the evolution of content in NSW DEC. Finally a look at the emerging platforms to help enterprises leverage technology in developing an integrated social content strategy.

1. Gov 2.0
24 October 2012
A (content) journey from Creation
to Collaboration & Engagement
Dheeraj Chowdhury
Principal Consultant – Digital Engagement
Infosys Australia & New Zealand
(Former Group Leader Digital Media – NSW DEC)

2. Agenda
•Content journey
•Content sharing platforms
•Collaboration and Engagement

3. The content journey

4. Source: http://www.flickr.com/photos/4tuna/3497297923/sizes/l/

5. Source: http://youtu.be/R8tiHXDiqsw/

6. Source: http://youtu.be/R8tiHXDiqsw/

8. Source: http://www.businessinsider.com/mary-meekers-latest-incredibly-insightful-presentation-about-the-state-of-the-web-2012-5?op=1

9. Re-Imagination of the LOT
Source http://www.taste.com.au/recipes/23993/beef+burgers+with+the+lot

10. Source: http://www.businessinsider.com/mary-meekers-latest-incredibly-insightful-presentation-about-the-state-of-the-web-2012-5?op=1

11. Infosys.com/socialedge
Source: http://www.businessinsider.com/mary-meekers-latest-incredibly-insightful-presentation-about-the-state-of-the-web-2012-5?op=1

12. Source: http://www.businessinsider.com/mary-meekers-latest-incredibly-insightful-presentation-about-the-state-of-the-web-2012-5?op=1

13. Source: http://www.businessinsider.com/mary-meekers-latest-incredibly-insightful-presentation-about-the-state-of-the-web-2012-5?op=1

14. Source: http://www.businessinsider.com/mary-meekers-latest-incredibly-insightful-presentation-about-the-state-of-the-web-2012-5?op=1

15. Source: http://www.businessinsider.com/mary-meekers-latest-incredibly-insightful-presentation-about-the-state-of-the-web-2012-5?op=1

16. Source: http://www.businessinsider.com/mary-meekers-latest-incredibly-insightful-presentation-about-the-state-of-the-web-2012-5?op=1

17. Source: http://www.businessinsider.com/mary-meekers-latest-incredibly-insightful-presentation-about-the-state-of-the-web-2012-5?op=1

18. Source: http://www.businessinsider.com/mary-meekers-latest-incredibly-insightful-presentation-about-the-state-of-the-web-2012-5?op=1

19. Source: http://www.businessinsider.com/mary-meekers-latest-incredibly-insightful-presentation-about-the-state-of-the-web-2012-5?op=1

20. Case study :
Managing, Sharing and Delivery of content and
NSW Deparment of Education and
Communities

21. About the Ecosystem
Create
Share
Connect
Collaborate

22. What tools are available in the suite
•Create with: CLIPS (CLI Publishing System) / LAW (Learning Activity
Wizard) / BlogEd / Microblogging
• Share with: LRR – Learning Reference Repository / EQUELLA / MS
Sharepoint
• Connect with: Learncast – Video on demand / YouTube
• Collaborate with: Web 2.0 and CURLS – Social bookmarking /
Facebook / Pinterest / Twitter

23. • LRE tools - CLIPS: CLI
Publishing system
Create

24. LRE tools - LAW: Learning Activity
Wizards
Create

25. LRE tools – LRR: Learning Reference
Repository
Share

26. • LRE tools – Learncast: video on demand
Connect

27. • LRE tools – TaLe: Teaching and Learning
exchange
Connect

28. • LRE tools – CURLS: social bookmarking
Collaborate

29. LRE tools – Web 2.0
Collaborate

31. Platforms – Collaboration and Engagement
•Blogs
•Wikis
•Micro-blogs
•Social Bookmarking
•Pinboards
•Content syndication/aggregation
•Analytics dashboard

32. Cross Channel Marketing Initiatives
• External Social Sites like Facebook, twitter,
YouTube.
Social Commerce
• Owned assets like communities, forums, blogs
• Rich out of the box offerings for popular marketing
needs
Customer Care
New Product Brand Product SM Press
Launch hub Recall Rom Integrated Analytics platform
• Leverage both web & social to provide rich cross
Product Community channel views and reports with the help of text
Manager SocialEdge Collaborative analytics
Manager
Marketing platform • Associate Correlate these insights with marketing
initiatives.
Collaborative
Marketing
Lead/
Relationship Marketing
Manager
Ability to leverage this insights and fine tune
• Marketing Strategy
Engagement
Consumer
• Sales Position and approach
• Product Design
Social Edge Social and Web analytics
360 customer view
• Target campaign and content
Consumer
Portfolio
• Psychographics/ techno graphics of your customer
32

33. Social Commerce
Social Analytics Dialogue (Blogging) Community
Listening and responding to Engaging in two-way Enabling consumers to
Customer Care
consumer conversations communication with consumers connect and interact
Collaborative
Marketing
Engagement
Consumer
Content aggregation
And Distribution Mobility
Anytime, Anywhere, Anydevice
Bringing together relevant and
useful enterprise content
Consumer
Portfolio
33

34. Edge Suite of Platforms
Current Offerings
Digital Consumers Smarter Organizations Emerging Economies
34

35. Monetize Digital Demand
Infosys SocialEdge helps create a result-oriented social business. It equips organizations to effectively engage with employees,
customers and partners to build a social enterprise. Infosys SocialEdge platform offerings – Consumer Portfolio and Enterprise Portfolio
– empower companies to harness the power of social media to deepen relationships. The platform is designed to help foster innovation,
enhance consumer experience and increase revenues.
Harness the power of social media to deepen consumer engagement and enhance employee productivity
Social Dashboard
Single window to monitor ongoing social activity
Build Community
Orchestrate conversations between customers and experts
Foster Innovation
Enable employee collaboration and generate new ideas
Engage Customers
Content aggregation for context-aware dialogue
Social Analytics
Gain deeper insights and track ongoing ROI
35

36. Deepen Employee Engagement
Infosys TalentEdge is a comprehensive Talent Management platform that that deepens employee engagement. TalentEdge addresses
the entire HR lifecycle helping companies streamline their HR processes and reduce operational costs. The platform is built on state-of-
the-art technology and is delivered in the Cloud on an outcome-based pricing model. Infosys TalentEdge provides companies with the
convenience of single point of accountability by taking complete ‘soup-to-nuts’ ownership from technology to business operations.
Simplify HR lifecycle and drive deeper employee interaction
Social Engagement
Improve access to organization-wide expertise to accelerate innovation
Advanced Analytics
Integrated insights to help HR make timely decisions
Self-Service
Interactive and intuitive user interface minimizes HR intervention
Mobile Workforce
Access functionalities from virtually anywhere: home, office, or on the go
Integrated Solution
Comprehensive solution for the entire ‘hire-to-retire’ lifecycle
36

37. Alternative Title Slide
Name or Position Here
37

38. Evolution of content - creation
Source: http://www.forbes.com/sites/matthewcarroll/2012/01/06/crippling-image-intelligence-problem-part-1-the-evolution-of-content-into-a-highly-visual-experience/2/

39. Evolution of content - consumption
Source: http://www.forbes.com/sites/matthewcarroll/2012/01/06/crippling-image-intelligence-problem-part-1-the-evolution-of-content-into-a-highly-visual-experience/2/

40. THANK YOU
www.infosys.com
Dheeraj Chowdhury
Principal Consultant – Business Platforms
Infosys Australia & New Zealand
m: 0412107479
e: dheeraj_chowdhury@infosys.com
twitter: dheerajc
.