1. Ashley Barthel
Account Executive
Consumers are talking about
ashley@viewpoints.com
YOU right now on Viewpoints 312.447.6103

2. About Viewpoints Network
• Viewpoints is a social technology and media company
• We build communities and motivate "social influencers"
to share their experiences by writing reviews, blog posts,
how-to guides and participating in forum discussions
• We help organize and present those contributions to
help other consumers make smarter purchase decisions
• Our technology platform runs Viewpoints.com and also
powers private label communities for leading brands like
Sears
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3. Viewpoints’ Unique Audience
• 315,000+ registered MEMBERS who are contributors,
not just readers, of social content
– Members are value and budget conscious and are actively providing
feedback to brands in the form of reviews and conversations that
STAY LIVE in perpetuity, serving as an on-going resource for the
millions of in-market shoppers that visit Viewpoints.com each month
• 2 million monthly unique visitors ACTIVELY looking for
product information and are IN-MARKET and ready to
make purchases
– 90% of our READERS find us directly from Search Engines
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4. Viewpoints Reviews
• We turn the process of talking
about brands and products
into a true social experience
– Detailed reviews
– Personal photos
– Helpful votes
– Threaded Comments
– Product details
– Pricing information
– Where to buy links
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5. Viewpoints Conversations
• Rich discussion boards
contain lively
conversations around
products & themes,
and provide tons of
helpful ideas and
information
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6. Viewpoints Content
• Viewpoints offers helpful
content for in-market
consumers
– Buying Guides
– How-to Guides
– The Viewpoints blog
– “Battle of the Brands”
– User written guides
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7. Leverage Consumer Trust in Advertising
Our Social Influencer programs help you take advantage of two of the
most trusted forms of advertising: peer recommendations & online reviews
Consumer Trust in Advertising by Channel (Trust Somewhat/Completely) 2007 vs. 2009 6
July 2009 Nielsen Global Online Consumer Survey: Trust, Value and Engagement in Advertising

8. Viewpoints 2010 Update
• 161% Year over Year Traffic Growth
• Viewpoints now the 6th largest user review site
• Viewpoints is growing twice as fast as the top 5 sites
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9. Social Influencer Programs
Engage Influential Consumers
The BIG IDEA –
Engage Social Influencers to try products and
services, build awareness about brands, stimulate
conversations, create valuable consumer generated
content in the form of online product reviews, and
present them in a way that influences future
purchases.
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10. Social Influencer Programs
Program Mechanics
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11. How the program works
#1 – Get Your Product In Consumers’ Hands
Incentive in the form of a free sample Incentive in the form of a contest
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12. How the program works
#1 – Get Your Product In Consumers’ Hands
Preselected Reviewers Receive Invite Preselected Reviewers Apply
You Select the Reviewers
Identify reviewers you
want to reach based on
your targeting criteria
Prequalify further
through opt-in process
Only registered reviewers
are eligible to participate
insuring quality
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13. How the program works
#2 - Generate Reviews of your Product
Preselected Viewers Write Reviews
Reviews Contains Reviews
Enhanced By
Star Rating
Product Details SEO
Honest feedback 100% SOV -
Pros/Cons Roadblocked Ads
Comments Custom Video
Sampling Disclosure Product Details
Member Polls
Product focused
Discussion
Boards
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14. How the program works
#3 – Leverage the Viewpoints Community
Members are Encouraged to Share Reviews Reviews are Optimized for Organic Search Traffic
We extend program reach by encouraging sharing
via email, blogs, Twitter, Facebook and more.
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15. How the program works
#3 – Leverage the Viewpoints Community
Reviews are Featured in Follow up Email Promotion Reviews are Featured in Follow up Online Ads
Ads run on
Viewpoints.com in
targeted inventory.
Ads may also run outside
of Viewpoints, provided
there is logo attribution.
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16. How the program works
#4 – Conclude with Insights and Extension
Custom Surveys Deliver Additional Insights Reviews may be Displayed on Brand Sites
Optionally,
review
snippets may
be featured on
brand sites for
no cost and
little technical
effort.
At the conclusion of every campaign,
Viewpoints surveys all participants. All
clients receive a 15+ page Post Campaign
Analysis Report highlighting review and
product trends, additional feedback
gathered via survey, and data on the
amplification and impact of the program.
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17. Optional Program Extensions
Expand your presence in the community
Complement With Targeted Media Complement With Custom Content Creation
Opportunities include:
Extend your brand’s voice
on Viewpoints through
targeted media messaging.
Establish your brand as an
authoritative voice
through custom content
Sample Targeted Category Page Sample Buying Guide 16
creation.

18. Social Influencer Program
Turnkey Implementation
You Provide Viewpoints Delivers
Approved images All custom creative creation and
Product features development
Descriptions All Search Engine Optimization tactics
All reviewer recruitment
Extensive campaign promotion
All engagement with reviewers
General Timeline
3 weeks to launch new programs
3-6 month total engagements are typical
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19. Summary
“Helping consumers make smarter
purchase decisions”
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