SlideShare a Scribd company logo
Industry Showcase
A collection of case studies summarizing our capabilities
CLIENT: INTERNATIONAL                                                                        AIRLINE




                                                                                                           Image: flickr.com/photos/cogdog/5478216148/

Challenges                                Solutions                                                           Capabilities Used
• Online/offline marketing integration.   • We developed an analytics framework that introduced a             • Digital strategy
                                             measurement protocol for all ongoing social media activity.
• Expanding reach across digital                                                                              • Tactical planning and
                                             Our approach mapped key metrics to different phases of
   channels.                                                                                                      implementation
                                             interaction users had with the brand online, and connected
• Social media measurement.                  process and formulas to the organization’s measurement           • Pay per click advertising
                                             capacity and business objectives.
                                                                                                              • Copy development
                                          • We created and managed targeted digital advertising
                                                                                                              • Work flow design
                                             campaigns designed to fuel social network acquisition and
                                             recommended/launched relevant third party applications to        • Advertising metrics
                                             improve audience engagement.
                                                                                                              • Social media best practices
                                          • We developed and implemented tactical plans that
                                             integrated offline/online marketing efforts, extending the       • Content strategy
                                             reach of traditional marketing campaigns across digital
                                             channels.



Case Study: International Airline
CLIENT: NATIONAL RETAILER




                                                                                                          Image: flickr.com/photos/w00kie/2460869660/

Challenges                                 Solutions                                                         Capabilities Used
• Connecting geographically dispersed      • We lead brainstorming sessions that helped frame                • Workshop facilitation
   stores/staff.                              audience information needs and business objectives.
                                                                                                             • Digital strategy
                                              This learning was used to deliver a 12 month social
• Increasing employee engagement.
                                              media strategy roadmap that guided research, planning,         • Tactical planning and
• Employee knowledge management.              implementation, management and measurement.                        implementation

• Lack of an organizational social media   • We launched an internal blog and “blog ambassador”              • Content strategy
   strategy.                                  program designed to fuel employee participation and
                                                                                                             • Work flow design
                                              knowledge transfer across regions and departments. The
                                              internal blog also acted as a pilot project that embedded      • Information architecture
                                              learning and modelled best practices to be used in the
                                              second phase launch of a public facing corporate blog.         • Website analytics

                                           • We developed content for a series of internal videos that       • Pay per click advertising
                                              communicated organizational social media objectives            • Social media training
                                              and guidelines.




Case Study: National Retailer
CLIENT: BEVERAGE                                                         BRAND
                                                                                                        Image: flickr.com/photos/feastguru_kirti/6116246717/

Challenges                               Solutions                                                                  Capabilities Used
• Effectively communicating with         • We conducted a comprehensive digital marketing audit that                • Strategic research
   target audiences across different        looked at the brand on its own and against a competitor set,
                                                                                                                    • Digital audit
   social networks.                         delivering key takeaways and recommendations that guided
                                            the brand to continue/monitor what was working, optimize                • Competitive analysis
• Building brand awareness in specific
                                            ineffective channels and/or address critical digital gaps.
   markets.                                                                                                         • Digital ad planning and
                                         • We developed a digital advertising matrix that optimized                     execution
• Understanding the brand’s digital
                                            reach and budget. A focus was to introduce landing page
   presence and structure across                                                                                    • Content strategy
                                            and call to action protocols that transitioned visitor traffic
   multiple organic and paid channels.
                                            from the awareness stage towards opportunities for future               • Work flow design
                                            engagement with the brand.
                                                                                                                    • Social media training
                                                                                                                    • Social media best practices




Case Study: Beverage Brand
CLIENT: INSURANCE                                                        COMPANY




                                                                                                         Image: flickr.com/photos/alancleaver/4122171512/

Challenges                                Solutions                                                             Capabilities Used
• Development of a thought leadership     • We developed a multi channel content strategy and                   • Audience analysis
   position within the industry.             delivered a 6 month digital marketing roadmap that
                                                                                                                • Digital strategy
                                             presented a clear set of implementation tasks/timelines
• Connect with target audiences online.
                                             and outlined straightforward ongoing management and                • Tactical planning and
• No social media presence.                  measurement activities that took into account the limited              implementation
                                             capacity of the organization.
• Limited administrative capacity                                                                               • Digital marketing management
                                          • We launched a corporate blog and set up multiple digital
                                                                                                                • Content strategy and
                                             channels aimed at providing useful content based on the
                                                                                                                    development
                                             information needs of different audiences, positioning the
                                             organization as resource for customers, prospects and              • Social media monitoring
                                             agents.
                                                                                                                • Blog design and development
                                          • We set up a social media management program that
                                             helped alleviate capacity issues by assisting with ongoing         • Digital channel set up and
                                             brand journalism, listening/monitoring and conversation                optimization.
                                             awareness.                                                         • Information architecture


Case Study: Insurance Company
About Intersection
Intersection blends strategy with a practical approach to teach organizations how to leverage
the dynamics of web 2.0 to achieve business objectives.
Principal, Mark Smiciklas is an established new marketing and social media practitioner
recognized for his strategic thinking – delivering practical, no-nonsense plans and
implementation strategies to companies across a variety of sectors.
Intersection’s service offering is framed by Mark’s core beliefs in trust creation, listening,
audience analysis and stakeholder engagement. Working with B2B/B2C clients and agencies
has provided rich experience with both supply-side and consumer facing situations, enabling
us to offer unique insight beyond tools and tactics.



                       http://www.intersectionconsulting.com



                       http://www.facebook.com/Intersection.Consulting



                       https://twitter.com/intersection1



                       http://www.flickr.com/photos/intersectionconsulting

More Related Content

What's hot

Agency Organization Development
Agency Organization DevelopmentAgency Organization Development
Agency Organization Development
Jason Burnham
 
It implement-a-social-media-program-storyboard-ver3
It implement-a-social-media-program-storyboard-ver3It implement-a-social-media-program-storyboard-ver3
It implement-a-social-media-program-storyboard-ver3
hmmaestas
 
Objective Digital Case Studies 2012
Objective Digital Case Studies 2012Objective Digital Case Studies 2012
Objective Digital Case Studies 2012
Objective Experience
 
Xm Asia nokia ap digital case history
Xm Asia nokia ap digital case historyXm Asia nokia ap digital case history
Xm Asia nokia ap digital case history
Paul Soon
 
Social Influence Marketing: A guide to online marketing for start-ups and ent...
Social Influence Marketing: A guide to online marketing for start-ups and ent...Social Influence Marketing: A guide to online marketing for start-ups and ent...
Social Influence Marketing: A guide to online marketing for start-ups and ent...
Zach Supalla
 
Exploring Early Enterprise 2.0 Methodologies | Enterprise 2.0 Conference West...
Exploring Early Enterprise 2.0 Methodologies | Enterprise 2.0 Conference West...Exploring Early Enterprise 2.0 Methodologies | Enterprise 2.0 Conference West...
Exploring Early Enterprise 2.0 Methodologies | Enterprise 2.0 Conference West...
Dion Hinchcliffe
 
Social Media Value Proposition - Group FMG
Social Media Value Proposition - Group FMGSocial Media Value Proposition - Group FMG
Social Media Value Proposition - Group FMG
GroupFMG
 
Brand algorithms digital brand marketing presentation
Brand algorithms digital brand marketing presentationBrand algorithms digital brand marketing presentation
Brand algorithms digital brand marketing presentation
Digital Horizons Technology & Media Services Pvt Ltd
 
The Rudder Group Integrated Multichannel Social Marketing
The Rudder Group Integrated Multichannel Social MarketingThe Rudder Group Integrated Multichannel Social Marketing
The Rudder Group Integrated Multichannel Social Marketing
The Rudder Group
 
SPR Companies presents social media for business leaders (and other grown ups)
SPR Companies presents social media for business leaders (and other grown ups)SPR Companies presents social media for business leaders (and other grown ups)
SPR Companies presents social media for business leaders (and other grown ups)
Todd Nilson
 
Profit Through Process Show Guide
Profit Through Process Show GuideProfit Through Process Show Guide
Profit Through Process Show Guide
mjames1
 
Business Continuity Presentation
Business Continuity PresentationBusiness Continuity Presentation
Business Continuity Presentation
Jack_Gabriel
 
Globoforce Whitepaper Top 10 Tips1
Globoforce Whitepaper Top 10 Tips1Globoforce Whitepaper Top 10 Tips1
Globoforce Whitepaper Top 10 Tips1
ragerave
 
Engaging Bizpartnership
Engaging BizpartnershipEngaging Bizpartnership
Engaging Bizpartnership
Teresita Abay - Krueger
 
Profit Through Process Show Guide
Profit Through Process Show GuideProfit Through Process Show Guide
Profit Through Process Show Guide
Elisa_Ramella
 
Defiance Social Media Offerings
Defiance Social Media OfferingsDefiance Social Media Offerings
Defiance Social Media Offerings
Defiance Technologies Limited
 
Az net presentation 5.2.12
Az net presentation 5.2.12Az net presentation 5.2.12
Az net presentation 5.2.12
Cassandra O'Neill
 

What's hot (17)

Agency Organization Development
Agency Organization DevelopmentAgency Organization Development
Agency Organization Development
 
It implement-a-social-media-program-storyboard-ver3
It implement-a-social-media-program-storyboard-ver3It implement-a-social-media-program-storyboard-ver3
It implement-a-social-media-program-storyboard-ver3
 
Objective Digital Case Studies 2012
Objective Digital Case Studies 2012Objective Digital Case Studies 2012
Objective Digital Case Studies 2012
 
Xm Asia nokia ap digital case history
Xm Asia nokia ap digital case historyXm Asia nokia ap digital case history
Xm Asia nokia ap digital case history
 
Social Influence Marketing: A guide to online marketing for start-ups and ent...
Social Influence Marketing: A guide to online marketing for start-ups and ent...Social Influence Marketing: A guide to online marketing for start-ups and ent...
Social Influence Marketing: A guide to online marketing for start-ups and ent...
 
Exploring Early Enterprise 2.0 Methodologies | Enterprise 2.0 Conference West...
Exploring Early Enterprise 2.0 Methodologies | Enterprise 2.0 Conference West...Exploring Early Enterprise 2.0 Methodologies | Enterprise 2.0 Conference West...
Exploring Early Enterprise 2.0 Methodologies | Enterprise 2.0 Conference West...
 
Social Media Value Proposition - Group FMG
Social Media Value Proposition - Group FMGSocial Media Value Proposition - Group FMG
Social Media Value Proposition - Group FMG
 
Brand algorithms digital brand marketing presentation
Brand algorithms digital brand marketing presentationBrand algorithms digital brand marketing presentation
Brand algorithms digital brand marketing presentation
 
The Rudder Group Integrated Multichannel Social Marketing
The Rudder Group Integrated Multichannel Social MarketingThe Rudder Group Integrated Multichannel Social Marketing
The Rudder Group Integrated Multichannel Social Marketing
 
SPR Companies presents social media for business leaders (and other grown ups)
SPR Companies presents social media for business leaders (and other grown ups)SPR Companies presents social media for business leaders (and other grown ups)
SPR Companies presents social media for business leaders (and other grown ups)
 
Profit Through Process Show Guide
Profit Through Process Show GuideProfit Through Process Show Guide
Profit Through Process Show Guide
 
Business Continuity Presentation
Business Continuity PresentationBusiness Continuity Presentation
Business Continuity Presentation
 
Globoforce Whitepaper Top 10 Tips1
Globoforce Whitepaper Top 10 Tips1Globoforce Whitepaper Top 10 Tips1
Globoforce Whitepaper Top 10 Tips1
 
Engaging Bizpartnership
Engaging BizpartnershipEngaging Bizpartnership
Engaging Bizpartnership
 
Profit Through Process Show Guide
Profit Through Process Show GuideProfit Through Process Show Guide
Profit Through Process Show Guide
 
Defiance Social Media Offerings
Defiance Social Media OfferingsDefiance Social Media Offerings
Defiance Social Media Offerings
 
Az net presentation 5.2.12
Az net presentation 5.2.12Az net presentation 5.2.12
Az net presentation 5.2.12
 

Viewers also liked

Jasmine Sandler Client Case Studies- Digital Marketing Consultant - Social Me...
Jasmine Sandler Client Case Studies- Digital Marketing Consultant - Social Me...Jasmine Sandler Client Case Studies- Digital Marketing Consultant - Social Me...
Jasmine Sandler Client Case Studies- Digital Marketing Consultant - Social Me...
Jasmine Sandler
 
Social Media For Business
Social Media For BusinessSocial Media For Business
Social Media For Business
Mark Smiciklas
 
Social Media Branding Strategy
Social Media Branding StrategySocial Media Branding Strategy
Social Media Branding Strategy
Ranjan Kumar
 
Coke v Pepsi Facebook Page Analysis
Coke v Pepsi Facebook Page AnalysisCoke v Pepsi Facebook Page Analysis
Coke v Pepsi Facebook Page Analysis
Zuum
 
Creating a group in Facebook
Creating a group in FacebookCreating a group in Facebook
Creating a group in Facebook
Marius Pienaar (Dr.)
 
Consumer decision making on digital
Consumer decision making on digitalConsumer decision making on digital
Consumer decision making on digital
Akshat Kumar
 
Summer Internship Report
Summer Internship ReportSummer Internship Report
Summer Internship Report
saurabh_spnf
 
Digital marketing tools for real estate
Digital marketing tools for real estateDigital marketing tools for real estate
Digital marketing tools for real estate
Eleanor Thorne
 
Marketing Transformation: A Case Study
Marketing Transformation: A Case StudyMarketing Transformation: A Case Study
Marketing Transformation: A Case Study
Ologie
 
Snack Foods Facebook Page Analysis
Snack Foods Facebook Page AnalysisSnack Foods Facebook Page Analysis
Snack Foods Facebook Page Analysis
Zuum
 
Marketing plan of animal feed (summerkool)
Marketing plan of animal feed (summerkool)Marketing plan of animal feed (summerkool)
Marketing plan of animal feed (summerkool)
Pankaj Bhaisare
 
BOSCH, Jaipur
BOSCH, JaipurBOSCH, Jaipur
BOSCH, Jaipur
India Water Portal
 
Modern marketing and digital tools (overview)
Modern marketing and digital tools (overview)Modern marketing and digital tools (overview)
Modern marketing and digital tools (overview)
Mohamed Almalik
 
Sales and Distribution of Coca cola
Sales and Distribution of Coca colaSales and Distribution of Coca cola
Sales and Distribution of Coca cola
SHAHBAAZ AHMED
 
Sales and distribution management at coca cola
Sales and distribution management at coca colaSales and distribution management at coca cola
Sales and distribution management at coca cola
Mitsitgwalior Seventoeleven
 

Viewers also liked (15)

Jasmine Sandler Client Case Studies- Digital Marketing Consultant - Social Me...
Jasmine Sandler Client Case Studies- Digital Marketing Consultant - Social Me...Jasmine Sandler Client Case Studies- Digital Marketing Consultant - Social Me...
Jasmine Sandler Client Case Studies- Digital Marketing Consultant - Social Me...
 
Social Media For Business
Social Media For BusinessSocial Media For Business
Social Media For Business
 
Social Media Branding Strategy
Social Media Branding StrategySocial Media Branding Strategy
Social Media Branding Strategy
 
Coke v Pepsi Facebook Page Analysis
Coke v Pepsi Facebook Page AnalysisCoke v Pepsi Facebook Page Analysis
Coke v Pepsi Facebook Page Analysis
 
Creating a group in Facebook
Creating a group in FacebookCreating a group in Facebook
Creating a group in Facebook
 
Consumer decision making on digital
Consumer decision making on digitalConsumer decision making on digital
Consumer decision making on digital
 
Summer Internship Report
Summer Internship ReportSummer Internship Report
Summer Internship Report
 
Digital marketing tools for real estate
Digital marketing tools for real estateDigital marketing tools for real estate
Digital marketing tools for real estate
 
Marketing Transformation: A Case Study
Marketing Transformation: A Case StudyMarketing Transformation: A Case Study
Marketing Transformation: A Case Study
 
Snack Foods Facebook Page Analysis
Snack Foods Facebook Page AnalysisSnack Foods Facebook Page Analysis
Snack Foods Facebook Page Analysis
 
Marketing plan of animal feed (summerkool)
Marketing plan of animal feed (summerkool)Marketing plan of animal feed (summerkool)
Marketing plan of animal feed (summerkool)
 
BOSCH, Jaipur
BOSCH, JaipurBOSCH, Jaipur
BOSCH, Jaipur
 
Modern marketing and digital tools (overview)
Modern marketing and digital tools (overview)Modern marketing and digital tools (overview)
Modern marketing and digital tools (overview)
 
Sales and Distribution of Coca cola
Sales and Distribution of Coca colaSales and Distribution of Coca cola
Sales and Distribution of Coca cola
 
Sales and distribution management at coca cola
Sales and distribution management at coca colaSales and distribution management at coca cola
Sales and distribution management at coca cola
 

Similar to Intersection Digital Marketing Case Studies

KPI's, Social Media Metrics and Business
KPI's, Social Media Metrics and BusinessKPI's, Social Media Metrics and Business
KPI's, Social Media Metrics and Business
Dheeraj Chowdhury
 
J2 X Media Sales Deck020711
J2 X Media Sales Deck020711J2 X Media Sales Deck020711
J2 X Media Sales Deck020711
jeffreybbecker
 
J2X Media Company Deck
J2X Media Company DeckJ2X Media Company Deck
J2X Media Company Deck
jbecat
 
J2 x media sales deck020711
J2 x media sales deck020711J2 x media sales deck020711
J2 x media sales deck020711
jbecat
 
UofC Digital Marketing Lecture 1
UofC Digital Marketing Lecture 1UofC Digital Marketing Lecture 1
UofC Digital Marketing Lecture 1
John Hutchings
 
My Project Portfolio
My Project Portfolio My Project Portfolio
My Project Portfolio
venlapouru
 
Project Charter Template
Project Charter TemplateProject Charter Template
Project Charter Template
Demand Metric
 
Snapkode marketing services
Snapkode marketing servicesSnapkode marketing services
Snapkode marketing services
snapkode
 
Growthlabsocialmedia Companypresentationmay09
Growthlabsocialmedia Companypresentationmay09Growthlabsocialmedia Companypresentationmay09
Growthlabsocialmedia Companypresentationmay09
Magdalena Pawlowicz
 
How to Integrate Social Media and SEO to Drive More Leads and Increase Market...
How to Integrate Social Media and SEO to Drive More Leads and Increase Market...How to Integrate Social Media and SEO to Drive More Leads and Increase Market...
How to Integrate Social Media and SEO to Drive More Leads and Increase Market...
B2B Lead Roundtable
 
It implement-a-social-media-program-storyboard-ver3
It implement-a-social-media-program-storyboard-ver3It implement-a-social-media-program-storyboard-ver3
It implement-a-social-media-program-storyboard-ver3
hmmaestas
 
Performance Branding: Making Branding Accountable
Performance Branding: Making Branding AccountablePerformance Branding: Making Branding Accountable
Performance Branding: Making Branding Accountable
[x+1]
 
New Madison Ave
New Madison AveNew Madison Ave
New Madison Ave
Ed Cannon
 
What is Digital Marketing
What is Digital MarketingWhat is Digital Marketing
What is Digital Marketing
Simon Kingsnorth
 
Using technology to enhance competitiveness and leverage intellectual cch aug...
Using technology to enhance competitiveness and leverage intellectual cch aug...Using technology to enhance competitiveness and leverage intellectual cch aug...
Using technology to enhance competitiveness and leverage intellectual cch aug...
Robert_Sawhney
 
Zaid Jamal Resume 2020
Zaid Jamal Resume 2020Zaid Jamal Resume 2020
Zaid Jamal Resume 2020
Zaid Jamal
 
Laurie Dillon-Schalk - Developing a Digital Strategy & Roadmap
Laurie Dillon-Schalk - Developing a Digital Strategy & RoadmapLaurie Dillon-Schalk - Developing a Digital Strategy & Roadmap
Laurie Dillon-Schalk - Developing a Digital Strategy & Roadmap
CanadaHelps / MyCharityConnects
 
How to develop a digital strategy
How to develop a digital strategyHow to develop a digital strategy
How to develop a digital strategy
FUSE Marketing Group
 
Changing faces of direct marketing e briks infotech
Changing faces of direct marketing   e briks infotechChanging faces of direct marketing   e briks infotech
Changing faces of direct marketing e briks infotech
ebriksinfotech
 
Changing faces of direct marketing e briks infotech
Changing faces of direct marketing   e briks infotechChanging faces of direct marketing   e briks infotech
Changing faces of direct marketing e briks infotech
ebriksinfotech
 

Similar to Intersection Digital Marketing Case Studies (20)

KPI's, Social Media Metrics and Business
KPI's, Social Media Metrics and BusinessKPI's, Social Media Metrics and Business
KPI's, Social Media Metrics and Business
 
J2 X Media Sales Deck020711
J2 X Media Sales Deck020711J2 X Media Sales Deck020711
J2 X Media Sales Deck020711
 
J2X Media Company Deck
J2X Media Company DeckJ2X Media Company Deck
J2X Media Company Deck
 
J2 x media sales deck020711
J2 x media sales deck020711J2 x media sales deck020711
J2 x media sales deck020711
 
UofC Digital Marketing Lecture 1
UofC Digital Marketing Lecture 1UofC Digital Marketing Lecture 1
UofC Digital Marketing Lecture 1
 
My Project Portfolio
My Project Portfolio My Project Portfolio
My Project Portfolio
 
Project Charter Template
Project Charter TemplateProject Charter Template
Project Charter Template
 
Snapkode marketing services
Snapkode marketing servicesSnapkode marketing services
Snapkode marketing services
 
Growthlabsocialmedia Companypresentationmay09
Growthlabsocialmedia Companypresentationmay09Growthlabsocialmedia Companypresentationmay09
Growthlabsocialmedia Companypresentationmay09
 
How to Integrate Social Media and SEO to Drive More Leads and Increase Market...
How to Integrate Social Media and SEO to Drive More Leads and Increase Market...How to Integrate Social Media and SEO to Drive More Leads and Increase Market...
How to Integrate Social Media and SEO to Drive More Leads and Increase Market...
 
It implement-a-social-media-program-storyboard-ver3
It implement-a-social-media-program-storyboard-ver3It implement-a-social-media-program-storyboard-ver3
It implement-a-social-media-program-storyboard-ver3
 
Performance Branding: Making Branding Accountable
Performance Branding: Making Branding AccountablePerformance Branding: Making Branding Accountable
Performance Branding: Making Branding Accountable
 
New Madison Ave
New Madison AveNew Madison Ave
New Madison Ave
 
What is Digital Marketing
What is Digital MarketingWhat is Digital Marketing
What is Digital Marketing
 
Using technology to enhance competitiveness and leverage intellectual cch aug...
Using technology to enhance competitiveness and leverage intellectual cch aug...Using technology to enhance competitiveness and leverage intellectual cch aug...
Using technology to enhance competitiveness and leverage intellectual cch aug...
 
Zaid Jamal Resume 2020
Zaid Jamal Resume 2020Zaid Jamal Resume 2020
Zaid Jamal Resume 2020
 
Laurie Dillon-Schalk - Developing a Digital Strategy & Roadmap
Laurie Dillon-Schalk - Developing a Digital Strategy & RoadmapLaurie Dillon-Schalk - Developing a Digital Strategy & Roadmap
Laurie Dillon-Schalk - Developing a Digital Strategy & Roadmap
 
How to develop a digital strategy
How to develop a digital strategyHow to develop a digital strategy
How to develop a digital strategy
 
Changing faces of direct marketing e briks infotech
Changing faces of direct marketing   e briks infotechChanging faces of direct marketing   e briks infotech
Changing faces of direct marketing e briks infotech
 
Changing faces of direct marketing e briks infotech
Changing faces of direct marketing   e briks infotechChanging faces of direct marketing   e briks infotech
Changing faces of direct marketing e briks infotech
 

Recently uploaded

Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
dpbossdpboss69
 
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdfRegistered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
dazzjoker
 
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
APCO
 
list of states and organizations .pdf
list of  states  and  organizations .pdflist of  states  and  organizations .pdf
list of states and organizations .pdf
Rbc Rbcua
 
AI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your BusinessAI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your Business
Arijit Dutta
 
Profiles of Iconic Fashion Personalities.pdf
Profiles of Iconic Fashion Personalities.pdfProfiles of Iconic Fashion Personalities.pdf
Profiles of Iconic Fashion Personalities.pdf
TTop Threads
 
Industrial Tech SW: Category Renewal and Creation
Industrial Tech SW:  Category Renewal and CreationIndustrial Tech SW:  Category Renewal and Creation
Industrial Tech SW: Category Renewal and Creation
Christian Dahlen
 
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
taqyea
 
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
Kirill Klip GEM Royalty TNR Gold Lithium PresentationKirill Klip GEM Royalty TNR Gold Lithium Presentation
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
Kirill Klip
 
Business storytelling: key ingredients to a story
Business storytelling: key ingredients to a storyBusiness storytelling: key ingredients to a story
Business storytelling: key ingredients to a story
Alexandra Fulford
 
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineEllen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
CIOWomenMagazine
 
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
concepsionchomo153
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results
 
2022 Vintage Roman Numerals Men Rings
2022 Vintage Roman  Numerals  Men  Rings2022 Vintage Roman  Numerals  Men  Rings
2022 Vintage Roman Numerals Men Rings
aragme
 
Cover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SUCover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SU
msthrill
 
The Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac SignThe Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac Sign
my Pandit
 
欧洲杯赌球-欧洲杯赌球买球官方官网-欧洲杯赌球比赛投注官网|【​网址​🎉ac55.net🎉​】
欧洲杯赌球-欧洲杯赌球买球官方官网-欧洲杯赌球比赛投注官网|【​网址​🎉ac55.net🎉​】欧洲杯赌球-欧洲杯赌球买球官方官网-欧洲杯赌球比赛投注官网|【​网址​🎉ac55.net🎉​】
欧洲杯赌球-欧洲杯赌球买球官方官网-欧洲杯赌球比赛投注官网|【​网址​🎉ac55.net🎉​】
valvereliz227
 
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
Niswey
 
The Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb PlatformThe Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb Platform
SabaaSudozai
 

Recently uploaded (20)

Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
 
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdfRegistered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
 
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
 
list of states and organizations .pdf
list of  states  and  organizations .pdflist of  states  and  organizations .pdf
list of states and organizations .pdf
 
AI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your BusinessAI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your Business
 
Profiles of Iconic Fashion Personalities.pdf
Profiles of Iconic Fashion Personalities.pdfProfiles of Iconic Fashion Personalities.pdf
Profiles of Iconic Fashion Personalities.pdf
 
Industrial Tech SW: Category Renewal and Creation
Industrial Tech SW:  Category Renewal and CreationIndustrial Tech SW:  Category Renewal and Creation
Industrial Tech SW: Category Renewal and Creation
 
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
 
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
Kirill Klip GEM Royalty TNR Gold Lithium PresentationKirill Klip GEM Royalty TNR Gold Lithium Presentation
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
 
Business storytelling: key ingredients to a story
Business storytelling: key ingredients to a storyBusiness storytelling: key ingredients to a story
Business storytelling: key ingredients to a story
 
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineEllen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
 
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
 
2022 Vintage Roman Numerals Men Rings
2022 Vintage Roman  Numerals  Men  Rings2022 Vintage Roman  Numerals  Men  Rings
2022 Vintage Roman Numerals Men Rings
 
Cover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SUCover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SU
 
The Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac SignThe Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac Sign
 
欧洲杯赌球-欧洲杯赌球买球官方官网-欧洲杯赌球比赛投注官网|【​网址​🎉ac55.net🎉​】
欧洲杯赌球-欧洲杯赌球买球官方官网-欧洲杯赌球比赛投注官网|【​网址​🎉ac55.net🎉​】欧洲杯赌球-欧洲杯赌球买球官方官网-欧洲杯赌球比赛投注官网|【​网址​🎉ac55.net🎉​】
欧洲杯赌球-欧洲杯赌球买球官方官网-欧洲杯赌球比赛投注官网|【​网址​🎉ac55.net🎉​】
 
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
 
The Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb PlatformThe Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb Platform
 

Intersection Digital Marketing Case Studies

  • 1. Industry Showcase A collection of case studies summarizing our capabilities
  • 2. CLIENT: INTERNATIONAL AIRLINE Image: flickr.com/photos/cogdog/5478216148/ Challenges Solutions Capabilities Used • Online/offline marketing integration. • We developed an analytics framework that introduced a • Digital strategy measurement protocol for all ongoing social media activity. • Expanding reach across digital • Tactical planning and Our approach mapped key metrics to different phases of channels. implementation interaction users had with the brand online, and connected • Social media measurement. process and formulas to the organization’s measurement • Pay per click advertising capacity and business objectives. • Copy development • We created and managed targeted digital advertising • Work flow design campaigns designed to fuel social network acquisition and recommended/launched relevant third party applications to • Advertising metrics improve audience engagement. • Social media best practices • We developed and implemented tactical plans that integrated offline/online marketing efforts, extending the • Content strategy reach of traditional marketing campaigns across digital channels. Case Study: International Airline
  • 3. CLIENT: NATIONAL RETAILER Image: flickr.com/photos/w00kie/2460869660/ Challenges Solutions Capabilities Used • Connecting geographically dispersed • We lead brainstorming sessions that helped frame • Workshop facilitation stores/staff. audience information needs and business objectives. • Digital strategy This learning was used to deliver a 12 month social • Increasing employee engagement. media strategy roadmap that guided research, planning, • Tactical planning and • Employee knowledge management. implementation, management and measurement. implementation • Lack of an organizational social media • We launched an internal blog and “blog ambassador” • Content strategy strategy. program designed to fuel employee participation and • Work flow design knowledge transfer across regions and departments. The internal blog also acted as a pilot project that embedded • Information architecture learning and modelled best practices to be used in the second phase launch of a public facing corporate blog. • Website analytics • We developed content for a series of internal videos that • Pay per click advertising communicated organizational social media objectives • Social media training and guidelines. Case Study: National Retailer
  • 4. CLIENT: BEVERAGE BRAND Image: flickr.com/photos/feastguru_kirti/6116246717/ Challenges Solutions Capabilities Used • Effectively communicating with • We conducted a comprehensive digital marketing audit that • Strategic research target audiences across different looked at the brand on its own and against a competitor set, • Digital audit social networks. delivering key takeaways and recommendations that guided the brand to continue/monitor what was working, optimize • Competitive analysis • Building brand awareness in specific ineffective channels and/or address critical digital gaps. markets. • Digital ad planning and • We developed a digital advertising matrix that optimized execution • Understanding the brand’s digital reach and budget. A focus was to introduce landing page presence and structure across • Content strategy and call to action protocols that transitioned visitor traffic multiple organic and paid channels. from the awareness stage towards opportunities for future • Work flow design engagement with the brand. • Social media training • Social media best practices Case Study: Beverage Brand
  • 5. CLIENT: INSURANCE COMPANY Image: flickr.com/photos/alancleaver/4122171512/ Challenges Solutions Capabilities Used • Development of a thought leadership • We developed a multi channel content strategy and • Audience analysis position within the industry. delivered a 6 month digital marketing roadmap that • Digital strategy presented a clear set of implementation tasks/timelines • Connect with target audiences online. and outlined straightforward ongoing management and • Tactical planning and • No social media presence. measurement activities that took into account the limited implementation capacity of the organization. • Limited administrative capacity • Digital marketing management • We launched a corporate blog and set up multiple digital • Content strategy and channels aimed at providing useful content based on the development information needs of different audiences, positioning the organization as resource for customers, prospects and • Social media monitoring agents. • Blog design and development • We set up a social media management program that helped alleviate capacity issues by assisting with ongoing • Digital channel set up and brand journalism, listening/monitoring and conversation optimization. awareness. • Information architecture Case Study: Insurance Company
  • 6. About Intersection Intersection blends strategy with a practical approach to teach organizations how to leverage the dynamics of web 2.0 to achieve business objectives. Principal, Mark Smiciklas is an established new marketing and social media practitioner recognized for his strategic thinking – delivering practical, no-nonsense plans and implementation strategies to companies across a variety of sectors. Intersection’s service offering is framed by Mark’s core beliefs in trust creation, listening, audience analysis and stakeholder engagement. Working with B2B/B2C clients and agencies has provided rich experience with both supply-side and consumer facing situations, enabling us to offer unique insight beyond tools and tactics. http://www.intersectionconsulting.com http://www.facebook.com/Intersection.Consulting https://twitter.com/intersection1 http://www.flickr.com/photos/intersectionconsulting