The document summarizes case studies for four clients: an international airline, a national retailer, a beverage brand, and an insurance company. For each client, it outlines key challenges they faced, the solutions Intersection provided, and the capabilities used. The solutions generally involved developing strategic and tactical digital marketing plans, launching social media programs, and creating and distributing online content. Intersection's capabilities included areas like digital strategy, social media best practices, content development, and analytics.
The content journey from Creation to Collaboration and EngagementDheeraj Chowdhury
This preesentation was presented at the Gov2,0 conference in Canberra in October 2012, The aim was to share the future of content and the speed at which it is evolving. A case study of the evolution of content in NSW DEC. Finally a look at the emerging platforms to help enterprises leverage technology in developing an integrated social content strategy.
The content journey from Creation to Collaboration and EngagementDheeraj Chowdhury
This preesentation was presented at the Gov2,0 conference in Canberra in October 2012, The aim was to share the future of content and the speed at which it is evolving. A case study of the evolution of content in NSW DEC. Finally a look at the emerging platforms to help enterprises leverage technology in developing an integrated social content strategy.
Social Influence Marketing: A guide to online marketing for start-ups and ent...Zach Supalla
This presentation describes our approach to online marketing for Hex Goods, an e-commerce retailer for designer goods. We designed a series of marketing campaigns using tools like Google AdWords, Facebook Ads, Twitter, affiliate programs, and blog campaigns. This presentation documents the approach, the results, and our learnings from the process.
Bringing together IQPC’s renowned 12th Annual Lean Six Sigma & Process Improvement Summit, the BPM Summit and the North American Process Excellence Awards, the newly conjoined Profit Through Process Week draws together everything your organizational team could need in 2011 to accelerate and progress Business Process Transformation.
Visit http://bit.ly/b4KKma for more information.
Our social media offerings help global brands to actively engage, encourage consumer communities and virally propagate the brand message as brand advocates.
Jasmine Sandler Client Case Studies- Digital Marketing Consultant - Social Me...Jasmine Sandler
Jasmine Sandler, Globally industry awarded Digital Marketing Strategist, Keynote Speaker and Social Media Trainer shares her consulting client case studies.
Social Influence Marketing: A guide to online marketing for start-ups and ent...Zach Supalla
This presentation describes our approach to online marketing for Hex Goods, an e-commerce retailer for designer goods. We designed a series of marketing campaigns using tools like Google AdWords, Facebook Ads, Twitter, affiliate programs, and blog campaigns. This presentation documents the approach, the results, and our learnings from the process.
Bringing together IQPC’s renowned 12th Annual Lean Six Sigma & Process Improvement Summit, the BPM Summit and the North American Process Excellence Awards, the newly conjoined Profit Through Process Week draws together everything your organizational team could need in 2011 to accelerate and progress Business Process Transformation.
Visit http://bit.ly/b4KKma for more information.
Our social media offerings help global brands to actively engage, encourage consumer communities and virally propagate the brand message as brand advocates.
Jasmine Sandler Client Case Studies- Digital Marketing Consultant - Social Me...Jasmine Sandler
Jasmine Sandler, Globally industry awarded Digital Marketing Strategist, Keynote Speaker and Social Media Trainer shares her consulting client case studies.
This is a presentation from BOSCH, one of the finalists at the 5th CII-GBC National
Award for Excellence in Water Management in 2008
The awards are in 2 categories, Within the Fence for work done on minimizing the organisations water footprint, and Beyond the Fence for work done in the community around the industry.
This presentation was in the "Beyond the Fence" category.
We thank CII and the respective companies for giving us permission to upload these presentations on the India Water Portal website for dissemination to a wider audience.
The is presentation was delivered at the Online Community Engagement conference in Sydney on 1 Nov 2012. I picked the dense topic of data, analytics and reporting and how it is critical in the social business journey. How it should/can be used to build compelling business cases.
In context of applying to Startup Life I concluded a portfolio of my projects in business development and sales. I hope the presentation also gives insight on my personality, interests and secret weapons!
Snapkode offers its customers the opportunity to complete the web visibility improvement plan with a range of complementary marketing services for the
company
A look at the key areas of digital marketing and where the discipline is headed. As used in a presentation to SUT in relation to my book 'Digital Marketing Strategy' used in their course.
Senior Program Manager & Business Operations Lead at Adobe with 7+ years of Program and Product Management experience and a business/technical background in Technology Management and Computer Science.
This session focuses on how to create a solid and differentiated digital roadmap, with emphasis on social media planning.
It seems like creating a roadmap in today’s ever changing digital landscape is harder than ever. The pace of change is incredible. Canadian online consumer behaviour has changed dramatically since 2009, emerging medias keep emerging and industries are shifting under social medias’ impact. So questions arise including how do you craft the best digital roadmap without becoming distracted? How do you meet today’s consumer expectations in digital?
Over the years – I’ve come to rely on a number of planning frameworks that bring great focus and balance to my digital planning for many brands with budgets of all sizes.
Join me for I will share:
- How to plan for changing consumer expectations
- How to approach digital strategy planning
- What a social media maturity model looks like and how to apply it to your own roadmap efforts
A lecture focusing on how to create a solid and differentiated digital roadmap.
• How to plan for changing consumer expectations
• How to approach digital strategy planning
• What a social media maturity model looks like and how to apply it to your own roadmap efforts.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
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3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
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➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
2. CLIENT: INTERNATIONAL AIRLINE
Image: flickr.com/photos/cogdog/5478216148/
Challenges Solutions Capabilities Used
• Online/offline marketing integration. • We developed an analytics framework that introduced a • Digital strategy
measurement protocol for all ongoing social media activity.
• Expanding reach across digital • Tactical planning and
Our approach mapped key metrics to different phases of
channels. implementation
interaction users had with the brand online, and connected
• Social media measurement. process and formulas to the organization’s measurement • Pay per click advertising
capacity and business objectives.
• Copy development
• We created and managed targeted digital advertising
• Work flow design
campaigns designed to fuel social network acquisition and
recommended/launched relevant third party applications to • Advertising metrics
improve audience engagement.
• Social media best practices
• We developed and implemented tactical plans that
integrated offline/online marketing efforts, extending the • Content strategy
reach of traditional marketing campaigns across digital
channels.
Case Study: International Airline
3. CLIENT: NATIONAL RETAILER
Image: flickr.com/photos/w00kie/2460869660/
Challenges Solutions Capabilities Used
• Connecting geographically dispersed • We lead brainstorming sessions that helped frame • Workshop facilitation
stores/staff. audience information needs and business objectives.
• Digital strategy
This learning was used to deliver a 12 month social
• Increasing employee engagement.
media strategy roadmap that guided research, planning, • Tactical planning and
• Employee knowledge management. implementation, management and measurement. implementation
• Lack of an organizational social media • We launched an internal blog and “blog ambassador” • Content strategy
strategy. program designed to fuel employee participation and
• Work flow design
knowledge transfer across regions and departments. The
internal blog also acted as a pilot project that embedded • Information architecture
learning and modelled best practices to be used in the
second phase launch of a public facing corporate blog. • Website analytics
• We developed content for a series of internal videos that • Pay per click advertising
communicated organizational social media objectives • Social media training
and guidelines.
Case Study: National Retailer
4. CLIENT: BEVERAGE BRAND
Image: flickr.com/photos/feastguru_kirti/6116246717/
Challenges Solutions Capabilities Used
• Effectively communicating with • We conducted a comprehensive digital marketing audit that • Strategic research
target audiences across different looked at the brand on its own and against a competitor set,
• Digital audit
social networks. delivering key takeaways and recommendations that guided
the brand to continue/monitor what was working, optimize • Competitive analysis
• Building brand awareness in specific
ineffective channels and/or address critical digital gaps.
markets. • Digital ad planning and
• We developed a digital advertising matrix that optimized execution
• Understanding the brand’s digital
reach and budget. A focus was to introduce landing page
presence and structure across • Content strategy
and call to action protocols that transitioned visitor traffic
multiple organic and paid channels.
from the awareness stage towards opportunities for future • Work flow design
engagement with the brand.
• Social media training
• Social media best practices
Case Study: Beverage Brand
5. CLIENT: INSURANCE COMPANY
Image: flickr.com/photos/alancleaver/4122171512/
Challenges Solutions Capabilities Used
• Development of a thought leadership • We developed a multi channel content strategy and • Audience analysis
position within the industry. delivered a 6 month digital marketing roadmap that
• Digital strategy
presented a clear set of implementation tasks/timelines
• Connect with target audiences online.
and outlined straightforward ongoing management and • Tactical planning and
• No social media presence. measurement activities that took into account the limited implementation
capacity of the organization.
• Limited administrative capacity • Digital marketing management
• We launched a corporate blog and set up multiple digital
• Content strategy and
channels aimed at providing useful content based on the
development
information needs of different audiences, positioning the
organization as resource for customers, prospects and • Social media monitoring
agents.
• Blog design and development
• We set up a social media management program that
helped alleviate capacity issues by assisting with ongoing • Digital channel set up and
brand journalism, listening/monitoring and conversation optimization.
awareness. • Information architecture
Case Study: Insurance Company
6. About Intersection
Intersection blends strategy with a practical approach to teach organizations how to leverage
the dynamics of web 2.0 to achieve business objectives.
Principal, Mark Smiciklas is an established new marketing and social media practitioner
recognized for his strategic thinking – delivering practical, no-nonsense plans and
implementation strategies to companies across a variety of sectors.
Intersection’s service offering is framed by Mark’s core beliefs in trust creation, listening,
audience analysis and stakeholder engagement. Working with B2B/B2C clients and agencies
has provided rich experience with both supply-side and consumer facing situations, enabling
us to offer unique insight beyond tools and tactics.
http://www.intersectionconsulting.com
http://www.facebook.com/Intersection.Consulting
https://twitter.com/intersection1
http://www.flickr.com/photos/intersectionconsulting