Wavu Digital specializes in integrated digital marketing strategies that merge traditional marketing principles with modern technology and consumer engagement. Their services include content marketing, social media management, web design, and advanced analytics to enhance client-customer relationships. By partnering with Sitecore and Telligent, Wavu Digital aims to optimize marketing campaigns through enhanced user experiences and engagement analytics.

1. WAVU Digital:
Overview
January 11, 2013

2. Who/What is WAVU Digital?

3. WAVU Digital | Integrated and Strategic Marketing
Your digital marketing plan and strategy must be an integrated one that combines all the web has
to offer. Digital marketing is not a lot different than traditional marketing. The basics are still the
same. They have to work together in unison to get the best results.
Whether you are looking for a full-service solution or need help in a specific area, we help define a
digital marketing strategy for you and your business goals. We focus on the ever changing digital
landscape and technology so you can focus on your business.
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4. WAVU Digital | Some of our Client Experience
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5. WAVU Digital | Connecting You With Your Customer
The digital world is dominated by —displays, smartphones, apps, video games, tablets, the web—
consumers are craving something authentic. The tablet, mobile phone, Social Media channels and your
website are not simply channels for pushing a marketing message. They are, in fact, some of the most
powerful tools the world has ever seen, for solidifying relationships between brands and audiences.
WAVU Digital
Clarify Create Craft Continue
Who is your audience? What is your story? What is your platform? What are the results of our
work?
What do they desire? What medium tells your story What technologies,
best? interfaces and experiences How is the audience
What do they think about best support engagement? responding?
you? What will connect with your
audience and get a response? How can your experience be What do we need to do to
How can you help them? more meaningful for the improve the response?
audience?
How many ways are your
How do you interact with audience finding your
them? business?
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6. WAVU Digital | Web/Content/Creative/UX/Digital Marketing
We catalyze the connection between our clients and their customers through better content marketing
strategies, social community management, and leveraging the full capabilities of their Sitecore and
telligent solutions.
New & Existing
Clients
Customers
Content Driven Marketing
(Strategy, Production, Editorial)
User
Creative
Experience
Digital
Analytics E-Mail Social Mobile
Marketing
Marketing Tech
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7. WAVU Digital Digital Marketing and
Website Design

8. WAVU Digital | Digital Marketing
Due to the complex manner in which today’s consumers engage online, a new, integrated
marketing approach is needed for effective optimization.
• WAVU Digital approaches digital interactive marketing as an integrated program, not a series of
independent projects.
• This approach enables our clients to experience the improved efficiency and effectiveness that results
from holistic campaign management.
• Core services include:
• Search Engine Optimization
• Pay-Per-Click Search Marketing
• Online Display Advertising
• Social Media
• Emerging Marketing Opportunities (mobile)
• Performance measurement and analytics providing unsurpassed insight into the complete path to
conversion data you desire to make smarter marketing and business decisions.
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9. WAVU Digital | Creative and UX Experience
WAVU Digitals user centered and design UX team ideate and create 2-3 themes and corresponding
design mock ups for client consideration. Once a theme is selected we implement the design from an
optimized user experience perspective for the telligent community site and the interrelated marketing
communications elements – email, social, mobile, et al.
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10. WAVU Digital | Creative and UX Experience
BEFORE
AFTER
 Landing page design
 Custom web design
 Custom content management system
 SEO technical consulting and implementation
 Mobile web site development
 Automatic notification system using XML and mobile
devices
 User testing, multivariate testing
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11. WAVU Digital | Marketing Tech
Build Develop Create Cloud
Mobile apps for C#, Java, Objective-C, User Interface Design Building Solutions
phones/tablets/ipads .NET, MVC 4+ Web Responsive Design Migrating Data
iOS/android JavaScript, PHP, Internet Branding & Logo Transacting Business
HTML5, CSS3, ASP. E-commerce Mirroring Platforms
Business apps for Net, WCF, WPF, SQL Web Maintenance
Mission Critical Apps Server, LINQ, Adobe
System/Data Dashboards Creative Suite,
Key Performance Silverlight, Azure, iOS,
Indicators Android, Windows
Business Activity Monitors Server, Apache, MySQL,
Linux, SAP, Oracle,
Microsoft Dynamics AX
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12. Partnering with Sitecore and telligent

13. Partnerships | Industry Recognized Leader
Web Content Management Systems: “So Five Years Ago;” You Need A Customer Engagement
Platform Source: Frost and Sullivan | March 2012
Sitecore: Leader with the most comprehensive vision Sitecore: Unprecedented Strong Performer position in first wave
Source: Gartner Magic Quadrant 2012
Source: Forrester Wave (2011)
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14. Sitecore Partnership | Sitecore
Sitecore’s Customer Engagement Platform (CEP)
Web Content Management System
 Content-based - separation of content and presentation
 Pure .NET-based
 Publishing engine
 100% Browser-based user environment
Real-time
 Content Delivery System Personalization
• Dynamic content delivery
• Dynamic user experience delivery
• Dynamic link management Testing
Optimizing
Digital Marketing System Sales
Enablement
 Engagement Automation
 Engagement Analytics Campaign
Management
 Segmentation (personas)

Conversion
Implicit / Explicit Personalization Tracking
 Campaign Management Visitor
 Page / Component level multi-variant testing Segmentation
Content Profiling
Additional Marketing Tools
 Web Forms for Marketers User Experience
Improvement
 Ecommerce
 Email Campaign Management
Core WCM
Traffic Analysis
 222
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15. telligent Partnership | telligent
Most brands don’t have a social strategy. It’s no longer okay to not participate - customers expect
brands to engage.
Participating Wikis
Listening, establishing reputation
(I’m one of you)
Managed
Listening, supporting, building
reputation, marketing
External
Communities
Owned Closed Network
Listening, supporting,
building relationships,
collaborating
Example: customer communities Internal
Example: channels, members Communities
Example: Intranets, communities of practice
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16. Sitecore and Telligent Framework
Sitecore/telligent | Content and Social Working Together
How Sitecore and telligent work in tandem
Engagement
management Email Mobile & TV Web Social
Wikis Blogs
Engagement Test & Campaign Adaptive
Applications Automation Optimize Management Segmentation
Media Galleries Forums
Ext campaign Universal External
CRM
Integration Connected
and social Customer Analytics Status
connectors Profiler Connected Activity Stream
Messages
Performance Executive
Engagement Customer Intel Engagement
Insight Content Pages User Profiles
management Analytics Datamart Optimization
Dashboard
Report
Moderation
Social Community Abuse
Sitecore Digital Marketing System
Comments Like Search (Solr)
Rules based
Web Forms E-commerce SharePoint Social Content
Personalization Ratings Reputation Tags
management Services Connected & Engagement
& Preview
Report
Moderation
Web, email & Data & Content Device and Dynamic
Core Services
Abuse
Experience
mobile content integration language Presentation
Management
management Services management Rendering
Social Community Software
Sitecore Content Mgmt System
+ Social Intelligence
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17. Sitecore/telligent | Benefits of Connecting
Increase brand awareness & positive word-of-mouth
• Create integrated content and marketing campaigns
• Wow customers with a unique brand experience
• Mobilize brand advocates to share your message
Socialize Your Brand and Ease in Deploying and
Web Experience Gain a Competitive Edge
Managing Integration
• Improves customer • Helps with audience • Sitecore installation
engagement and acquisition by blending wizard
relationships earned and owned media • Easily place social
• Builds stronger brand • Quickly implement new capabilities on your web
through engagement and social functionality into to pages
transparency your current web site • Upgrade safe
themes • Provides SSO capabilities
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