This document discusses how CitizenGlobal transforms random, low-quality user generated content on platforms like YouTube into high-quality, organized social media capital for brands. CitizenGlobal does this through its social video creation platform that empowers brands to invite customers to co-create brand content. This results in authentic brand stories that drive engagement and viral sharing across social media. CitizenGlobal also provides the technology and administration needed to manage this user-generated content process.

1. TRANSFORMING USER GENERATED CONTENT INTO
SOCIAL MEDIA CAPITAL

2. Transforming User Generated Content into Social Media Capital
WHAT IS CITIZENGLOBAL?
We help brands and agencies drive new levels
of Social Customer Engagement through our
Social Video Creation Platform and Technologies.
Consumers are generating video content at
unprecedented levels. YouTube alone gets 48
hours of user generated video uploaded every
minute..and the numbers keep growing. This
video content, however, is rarely monetizable
due to it’s low quality and lack of context. To
date, brands have also struggled to ‘organize
this chaos’ and leverage user-generated videos
in delivering authentic and valuable brand
content and social currency without multiple
resources and significant marketing spend.
Moreover, the content creators themselves
haven’t been motivated to produce this quality,
brand-ready content.
“We (brands) must realize the days of controlling the message are
absolutely over. And at best, you will be invited in and you’ll get to
participate and co-create with consumers...through (user-generated)
content creation, consumers are driving the conversations... There are 146
million YouTube videos with Coca-Cola mentioned/shown and only 26
million were created by Coca-Cola.”
Wendy Clark, SVP, Integrated Media, The Coca-Cola Company. June 2011
Contact us to get started. 123-465-8347 email@company.com © CitizenGlobal 2011

3. Transforming User Generated Content into Social Media Capital
Our Product Is Transformative
USER GENERATED CONTENT CG’S SOCIAL VIDEO CREATION PLATFORM SOCIAL MEDIA CAPITAL
• Random Video Bites With No Context • Creative Programming Provides Compelling • Authentic, Focused Audience Expressions For
Platform Brand Storytelling
• Chaotic, Unorganized, & Often Flat
Monologues • Call Outs Invite Specific Participation & Content • Focused, Organized, Delivers an Engaging
Content Dialogue
• Not Curated and Potentially Damaging To • Content Controlled and Vetted
Brand Reputation • Aligned with Brand Needs, Brand Controls
• Explicit Brand Ownership & Rights Acquisition Message
• Short Shelf Life
• Highly Organized Tagging & Folder Taxonomy • Content Leveraged for Social Conversations
• No Real Communities Established and Long Term Social Value
• Contributors Have Valuable Role In
• Paid Media Is Brand’s Only Option Collaborative Storytelling • Brand Advocate Communities Created
• Little or No Tangible Reward for Contributors • Video Content Drives Exponential Social • Results In Both Earned and Owned Media
Conversations, Sharing, and Virality
• Contributors Share In the Reward & Recognition
CitizenGlobal is a pioneering social video World Class Technology & Backend Administration
creation platform. We empower brands to • Proprietary Social Video Editor and Collaborator™
dramatically enhance their measurable social • Video Vetting and Curation
media capital by inviting their customers to • Rights and Legal Clearances
join in the creation of valuable, high-quality
• Content Management
brand content using our proprietary products
• Folder Taxonomy
and expert services. This results in superior
• Analytics Reporting
brand-controlled content, highly-targeted
• Transmedia Delivery and Distribution including
brand awareness, unparalleled depths and
HTML5 Video Devices
duration of customer engagement, and
• Custom and Branded Mobile Apps
ongoing brand content virality across the
• Product Extensions & Integrations Via CG’s APIs
entire social sphere.
Contact us to get started. 123-465-8347 email@company.com © CitizenGlobal 2011

4. Transforming User Generated Content into Social Media Capital
WORLD CLASS FRONT-END TECHNOLOGY
Our product array isn’t a menu
of options. We provide the
entire product range below to
all of our clients. This ensures
that at every possible
customer touch-point, the
branded social creation
experience is maintained in it’s
most powerful state.
Branded Studio Mobile
The brand’s studio is the home for its custom Mobile video continues to explode while
productions as well as the brand’s growing mobile is also a key medium for social
social content community. This is where all networking. With social created video,
video is uploaded and edited using our customers are not engaged in creation via
browser-based editing interface. Productions mobile, but the actually content itself is usually
can be based on any type of video content captured via our mobile apps. Mobile is a key
creation: movies, shorts, personal expressions, centerpiece of social video from engagement
commercials, etc. through content creation, through
consumption.
Branded Callouts
Callouts are well defined invitations for brand Facebook
customers to participate. They serve as ‘guard CitizenGlobal’s Facebook API’s are
rails’ for UGC, better focusing the content customized to each of our clients brands’
needs as well as the context. Call-outs can be studios and productions. Our app provides
integrated across the entire social media seamless integration with our online studio
continuum: and can be changed or updated in and all other product features and is a single
real time. sign on service.
Contact us to get started. 123-465-8347 email@company.com © CitizenGlobal 2011

5. Transforming User Generated Content into Social Media Capital
WORLD CLASS BACK-END TECHNOLOGY
All our products are powered by
CitizenGlobal’s proprietary core
technology. This highly flexible
platform supports our innovative
front end products while
providing a robust backend that
includes media management,
analytics, video editing, and real
time campaign refinement tools.
Analytics Real Time Call-out Updates
Our analytics provide more than just CG Callout precision is key to securing the user-
platform and social media data and generated video content your brand wants. As
metrics. The CG Social Media Dashboard your brand will now be engaged in a ongoing
enables marketers to translate data into dialogue with its targeted audience, the
actionable, real time intelligence… optimizing callouts can be updated, refined, or changed
interactions with their customers and depending on the productions performance
prospects across all channels. and the audience behavior patterns that begin
to manifest.
Media Management System
Our media manager offers scalability and Pre Roll, Post Roll, & Watermark Your Videos
control for managing your production’s video Integrating pre roll and post roll videos, ads,
assets including both user-generated video slates, voice overs, etc. is simple. As we – or
and syndicated content. This single admin you work with these assets at the metadata
console is clean and simple to use allowing level, integration is seamless while resulting in
even non-technical folks to easily manage the highest–quality output possible. And if you
media assets. want the video branded, simply apply your
high res logo with one click.
Contact us to get started. 123-465-8347 email@company.com © CitizenGlobal 2011

6. Transforming User Generated Content into Social Media Capital
AVAILABLE EXPERT SERVICES
Working with you and your
CG account manager, we
customize our service offerings
to best meet your needs. We
can provide complete end to
end management and services,
or simply support your own
social creation campaigns.
Programming Implementation
Our programming and creative team has years CG’s implementation team works with all
of experience in architecting successful film clients to ensure the flawless creation,
and video storytelling engines. We can help deployment,
ensure your ‘storyline treatment’ and social and ongoing refinement of all studios,
video creation production compels both products and call outs. Our implementation
contributors and services are focused on supporting your
audience alike. quantitative and qualitative goals.
Social Media Marketing Vetting
With proven social media strategists, creatives, Our expert vetting services ensure that only
and execution managers, CG can provide a full content consistent with provided brand
range of social media marketing services and standards will be approved and uploaded to
analytics. Or, we can work with your existing the production. Protecting the brand’s integrity
social media agencies or staff facilitating and fidelity is at the core of successful social
seamless integration. creation campaigns.
Contact us to get started. 123-465-8347 email@company.com © CitizenGlobal 2011