Integrated Communications and The Dawn of Agile Engagement Malcolm Atherton
Static is not an option any longer for communicators, neither is having silo'd pr and marketing groups.
Organizations will benefit from having PR and marketing and digital and anyone else in communications/external work together to understand audiences, strategize as one, and ultimately use owned media to attain earned media (and earned media to drive creation of owned media).
Integrated Communications and The Dawn of Agile Engagement Malcolm Atherton
Static is not an option any longer for communicators, neither is having silo'd pr and marketing groups.
Organizations will benefit from having PR and marketing and digital and anyone else in communications/external work together to understand audiences, strategize as one, and ultimately use owned media to attain earned media (and earned media to drive creation of owned media).
The Art and Science of Mobile App Success - Seattle Interactive Conference 20...Jennifer Wong
If you build it they may not come. If you promote it, you may not retain them. If you retain them, you may never make money. With over 20,000 apps added to app stores each month, to remain competitive, a skillful approach to running an app business is required - and it all needs to be measurable. In an industry where there is no standardized tracking method, many mobile app marketers still face challenges in measuring and and reporting on actionable results of their app campaigns This session will highlight the key elements in a success mobile app marketing campaign: discoverability, advertising, attribution, and monetization.
Geary LSF University Presents: Digital media 101Katie Fellenz
Geary LSF's Growth & Development committee presents Digital Media 101, a powerpoint about the basics of paid search, PPC, SEM, Display advertising and more. Learn how-to do PPC and more with this presentation by Geary LSF's Paid Media experts.
Great presentation by Scott Sullivan of Buzzient on Social Media Analytics, Integration, and Loyalty Management with Buzzient embedding social media in Siebel Loyalty
How Can Social CRM Drive Marketing Results, Richard Jones, Engage SciencesOur Social Times
This session will examine how marketing results can be supported by a Social CRM approach. Using experience gained from running 1000s of social media campaigns with brands such as Nokia, Stella Artois and Rakuten across more than 50 countries, Richard will discuss how it is Social CRM data that is beginning to shape the way brands approach social marketing programs.
Advanced integrations of social media analyticsBlake Robinson
Deck from "Advanced Integrations of Social Media Analytics" workshop at SXSW 2011.
Workshop featured: Blake Robinson, Chris Lightner, Margaret Francis, Megan Costello and Susan Etlinger
In the current economy where every dollar counts, the ability to demonstrate the value of your programs is a business imperative. You don’t need to have an army of people to measure properly (and no Ad Value Equivalents!) – you just need to be armed with a measurement process that works. Award-winning pro Kami Huyse will show us how to design PR and marketing programs from the beginning so they can be accurately measured, and step us through what to track using tools accessible to solos (without the hefty price tags).
View-Through Technology: Gaining Insight into DataBusinessOnline
View-through data enhancement enables you to answer these questions. Measuring the impact of content hosted on other sites is no longer a matter of impressions or Sphinns. We can directly measure the impact in terms of traffic, online sales, and conversions — and all of this can happen without a direct link. Join us and see how you can accurately attribute your online PR, social media, and off-site marketing efforts to ROI. And, gain insight into bookmarks and traffic generated through branded searches.
The Art and Science of Mobile App Success - Seattle Interactive Conference 20...Jennifer Wong
If you build it they may not come. If you promote it, you may not retain them. If you retain them, you may never make money. With over 20,000 apps added to app stores each month, to remain competitive, a skillful approach to running an app business is required - and it all needs to be measurable. In an industry where there is no standardized tracking method, many mobile app marketers still face challenges in measuring and and reporting on actionable results of their app campaigns This session will highlight the key elements in a success mobile app marketing campaign: discoverability, advertising, attribution, and monetization.
Geary LSF University Presents: Digital media 101Katie Fellenz
Geary LSF's Growth & Development committee presents Digital Media 101, a powerpoint about the basics of paid search, PPC, SEM, Display advertising and more. Learn how-to do PPC and more with this presentation by Geary LSF's Paid Media experts.
Great presentation by Scott Sullivan of Buzzient on Social Media Analytics, Integration, and Loyalty Management with Buzzient embedding social media in Siebel Loyalty
How Can Social CRM Drive Marketing Results, Richard Jones, Engage SciencesOur Social Times
This session will examine how marketing results can be supported by a Social CRM approach. Using experience gained from running 1000s of social media campaigns with brands such as Nokia, Stella Artois and Rakuten across more than 50 countries, Richard will discuss how it is Social CRM data that is beginning to shape the way brands approach social marketing programs.
Advanced integrations of social media analyticsBlake Robinson
Deck from "Advanced Integrations of Social Media Analytics" workshop at SXSW 2011.
Workshop featured: Blake Robinson, Chris Lightner, Margaret Francis, Megan Costello and Susan Etlinger
In the current economy where every dollar counts, the ability to demonstrate the value of your programs is a business imperative. You don’t need to have an army of people to measure properly (and no Ad Value Equivalents!) – you just need to be armed with a measurement process that works. Award-winning pro Kami Huyse will show us how to design PR and marketing programs from the beginning so they can be accurately measured, and step us through what to track using tools accessible to solos (without the hefty price tags).
View-Through Technology: Gaining Insight into DataBusinessOnline
View-through data enhancement enables you to answer these questions. Measuring the impact of content hosted on other sites is no longer a matter of impressions or Sphinns. We can directly measure the impact in terms of traffic, online sales, and conversions — and all of this can happen without a direct link. Join us and see how you can accurately attribute your online PR, social media, and off-site marketing efforts to ROI. And, gain insight into bookmarks and traffic generated through branded searches.
Intercast - Expandable Video Ad Unit is here!LoudDoor LLC
Intercast is a distribution, interactivity, and data tool for video content. We increase the value of content by increasing views and creating engagement and call to action around it. Helping you engage deeper increase interactivity and sell more!
Interactive Marketing: Building Brand Awareness & Delivering Results Quinn Sheek
Many marketers make the mistake of defining their interactive marketing strategies in silos: display advertising, search, email, affiliate marketing, etc. As the interactive marketing landscape becomes ever more complex it is becoming critical to have a deep understanding of each digital medium without neglecting the end goal of your marketing efforts. In this session we will discuss the importance of breaking down silos to deliver the best possible results.
Social Media in a Corporate Context 2010 - Luke Aviet, GoViralCommunicate Magazine
Spread the word - How are brands and organisations using viral videos to reach and interact with audiences online? Here we look at the changes in media consumption, focusing on the growth in the online video market and highlighting the different genres of branded content video.
Where social media is today. Where it's headed. What is HOLDING brands/biz back. Includes a social media maturity framework for digital strategists.
If you download - please add a comment.
Laurie Dillon-Schalk's keynote for IBM's Retail Fall Showcase on Nov. 2nd, 2011
Digital and Social Media in Aesthetics MarketingVincent Teo
This is a presentation I gave at a Regional Aesthetics Marketing Workshop on how clinics in Asia can leverage on digital and social media to engage consumers and acquire new prospects.
Online in de toekomst; wat kan ik nú doen?Tom Verhoeve
Hoe gaat online zich ontwikkelen? Vier punten waar je nu al rekening mee kan houden:
1. van mobiel naar multi-screen;
2. digitaal en fysiek versmelten;
3. contentstrategie aanpassen op meerdere contentvormen dan tekst en meerdere publicatiekanalen (zie 1);
4. kijk opnieuw naar je toegevoegde waarde: waarmee maak je als organisatie nu echt het verschil?
Neem voor meer informatie contact met me op!
Created for WCPO's 2nd Social Media Breakfast, we posed the question has social media matured enough that it has become "invisible" -- a more seamless part of marketing. The conversation around the slides is critical to taking away something from them. But we wanted to share them with folks regardless.
Jim Price presented on Consumer Marketing & Innovation: 10 Ways Agencies & Media are changing at the Greater Cincinnati Venture Association's "All About Innovation" event with Enterchange: http://www.newgcva.com and http://enterchange.cincinnati.com/
5 trends, no more than 20 slides apiece, speakers had 5 minutes. Not unlike Ignite, without the automatic slide advances. Great stuff from Team Empower.
A passionate plea by our colleague, Drew McKenzie, to stop using buzzwords and to start making sense.
This was delivered at the 6th Cincinnati Ignite on May 4th. It rocked and was chock full of hard-earned marketing examples of buzzwords in use.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentations
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
2. Twitter Elevator Speech
Clickthroughs can’t measure engagement alone.
Rich Media, social & mobile data are part of the
picture. (via @PointRoll @empowermm) #DigNC
3. Empower & PointRoll
@EmpowerMM @PointRoll
Full-Service Media Create, Deliver &
Consumer Insights Measure Digital
Full-Service Digital Marketing Campaigns:
• Rich Media Display
Search & Analytics
• Online Video
Mobile
• Mobile
Word of Mouth
• Social
Marketing
Ripple6
Social Media
ShopLocal
4. Clicks Aren’t (the only) Connections
Connections Defined
Rich Media Connections
Social Media Connections
Measuring Connections
Future Connections
5. Steps on the Engagement Ladder
Connection Defined
6. The Evolution of the “Click”
Clicks Aren’t The
Whole Picture
8% Internet Users =
85% of Clicks
(eMarketer)
It’s an impression
not a transfer
7. Connection Defined
Engagement 2.0 Ladder
Mobile Content Creation, from posting
images to Geo-Location tips and to dos
Mobile Critique via Geo-Location, Pandora
Geo-Location Check In;
Facebook/Twitter/LinkedIn Status
Twitter Follow, Facebook Like
Click Through A Banner
None of these Activities
10. Anatomy of a Rich Media Ad
GAMING STANDARD VIDEO
1. Banner automatically displays on publisher
site (1 impression)
2. Upon rollover, panel expands (1 interaction)
3. Panels can contain any combination of rich PRICE COMPARISON
media features
4. User can click-through to site to continue
experience (1 click-through)
INTERACTIVE VIDEO PHOTO GALLERY
Banner Web-site
Panel
Click on image in slide show mode to view demo
11. Moving Consumers Down the Funnel
Full screen video &
interactive photo galleries
on the site
Rich media display with
Interactive
360 Tours and more
Watch video, Interact with community
members
Find local stores,
dealers, locations
Your Brand Here
12. Engagement in Action
Ford Mustang Customizer – Branding
CVS – Direct Response
Bosch – Branded Response
14. Personalized Connections:
Drive Connections on a Deeper Level
Banners and expandable panels are
Create Multiple Versions across all Formats by
adjusted on the fly!
Swapping in Elements Including:
6 x 3 x 5 x 30 x 4 x 8 = 86,400 versions that
you don’t have to create or traffic!
Backgrounds, Offers, Terms & Conditions, Logos,
Copy Points, Calls to Action, Videos, Click Through
3 Calls to 5 rich media
URLs 6 videos
Action features
Rich Media Features such as polling, send to a
friend and data collection 30 locations 4 backgrounds 8 price points
15. Results with Dynamic Ad Generation
Ford targeted dealer information to specific geographic regions, delivering a
customized, relevant message by location, which lifted interaction rate
performance by 104%.
Interaction Rate
Ford Benchmark Ford Dynamic
18. Case Study: Showcase of Reviews
Above average interaction rates
60+% increase in web traffic YOY
25+% increase in online sales YOY
Visits to Hoover.com
2009 2008
25,000
20,000
15,000
10,000
5,000
0
21. Case Study: Video/Simulation
Average engagement nearly 30 seconds
Interaction rate double industry standard
Tripled web traffic during campaign
Google organic traffic #2 behind HGTV
25. Social Media Connections
Social Media = Engagement Tool
Social Activity Represents a Big Opportunity for
Measuring Engagement
26. Social Media Connections
How Much is a Fan Worth?
• Zero without engaging content
• Brands/Fans are not created equal
• Organic vs. Paid Acquisition
• Fan = Email Database. They’re worth nothing
unless marketed against.
27. Social Media Connections
Users are more receptive to brands
on Twitter than on Facebook.
eMarketer – 9.16.10
28. Social Media Connections
Building Facebook Fan Base
• Goal to quickly increase Likes
by 30,000 to jumpstart “creative therapy”
• Paid media fuels Facebook acquisition
• Owned media creates engagement/loyalty
29. Facebook Connections
Engage shoppers and drive sales through this comprehensive set of dynamic and
highly interactive tools for retailers
Facebook products:
• Specialized “Fan Page” Product Deals tab
• Hyper-targeted Facebook ads
Benefits
• Locally relevant, time sensitive offers and deals
• Turn-key API for easy integration
Click for a Live Demo
30. Social Connections Extend Your Brand
Extend your brand message and add social functionality to existing campaigns
Reach into the social sphere with Twitter and Facebook buttons, enable users to post comments,
chat with the brand and more
Measure activity within the ad unit or implement site event view through reporting to track
activity on the site driven from ad activity
Facebook Social Toolbar / Polite Twitter
Posting/Blogging Real Time Messaging Customer Posts/ Feedback
32. Measuring Connections
It’s Not Just About A Single Connection
It’s Understanding the Relationship Between
Multiple Connections
Display Can Influence Search = Latent Activity
34. Measuring Connections
Display + Search = Deeper Connections
• A consumer saw a display ad, then search on
Google or Yahoo, then booked an appointment
• 33% of total display media view-through
conversions generated a search conversion
35. Measure Activity, Individual Ad
Performance – Beyond the Click
Over 125 metrics can
be tracked including
activity and click
details, video
completion rates, and
Interaction rate
view through to the
captured on
landing site
rollover or
initial action
Brand time tracks the number of seconds
on average a user spends within the ad
unit
Number of individual activities and
clicks captured and labeled for ease of
reporting
36. Success for Every Campaign Objective
Branding Direct Response Drive Sales
Improve brand awareness and response Drive email registrations and follow up Improve in-store sales via
with more relevant targeting of feature via re-targeting geo/demo/behavioral delivery of
messaging relevant product offers
Different ads delivered based on Relevant ads with specific offers Online circular constructed
creative and geo profiles constructed and re-targeted on-the-fly on the fly to be relevant to individual
visitors with national/local buy
Optimized on chosen metric Result: Result:
• Interaction rate • Ad delivered based on user • Increase sale of circular
• Brand interaction time interaction merchandise
• Click through • Retargeted across sites with • Increase average basket size
• Activity rate personalized ad • Decrease production costs and
• Site events increased response versus print
circular
37. When applying industry performance benchmarks, running 1,000 rich media impressions, and 1,000
flash impressions yields the following…
Flash Conversion Rich Media Conversion
Opportunities Opportunities
Start with 1,000 Impressions
THETotal ConversionGAME
NUMBERS
Average RateRate
Action Brand
Interaction
CTR 15 minutes
Opportunities that
Interactionusers per Flash
(Percentage ofof Time
(Percentage users that Brand Time
Calculating Media ROI Lift Over
1,000 time spentad) prompts
complete additional
interact with the website)
click impressions
(Average through to in-ad unit per
in ad-unit) Rich Media AR = =
Rich Media ABIT
interaction)
Flash AR= =
FlashIR = =
FlashABIT
CTR Rich seconds CTR =
5.0% Media IR =
15 Media
Rich Media
Rich
Flash Opportunities Opportunities
N/A
N/A
0.05% X 6.0%
X60 interactions
60 interactions
0.20%
0.5 = 0.5 People
X 1,000
6515 minutesPeople
=3 1,000 = 260 People
= 1,000
X People=
X
Standard flash formats
Standard flash formats
0.5 people out of 1,000 Now apply these 3Total Brandout 60for
2people out of of 1,000
60 people time
people out of 1,000
do not trackon the ad
do notthru interactions
click trackactionstime
brand take additionalthead
60 interactions adds
interact on action
click thruwiththe ad
numbers to a typical up to 15 minutes
campaign…
38. Engagement Drives Sales – CPG Client
Display advertising impact on CPG POS sales
200,000 panelists over 3 months
Compared to IRI “Advertising Works” TV study
TV
Internet
+8% +9%
+9%
40. Starts and Ends with the User –
Rich is more than Display
Search/
Mobile Social Landing Pages Digital
Dynamic Vibrant
Display Ads OOH
Optimize
Optimize
PROMOTIONS/
AUDIENCE CREATIVE MESSAGING
Elements, Features,
Open, Agnostic, Products, Offers,
Functionality
Targeted Inventory
41. New Device Connections: Mobile & Tablet
Fully interactive rich media and video
Tap to expand video to full screen
Click-to-call
Coupon downloads
Geo /mapping
In-ad purchase
Surveys
Integrated performance tracking
Browser Native App
iPad
42. New Device Connections
Mobile: From Online to In-Store
• QR Codes, Geo-Caching, Geo-Location
43. New Device Connections
Content Syndication
iPad
Online Circular Facebook
Mobile Application Mobile Enabled Site
Display Ads
44. New Device Connections:
Digital Out of Home (OOH)
In-Store Kiosks
Digital billboards
Elevators – captivate
Gyms/coffee shops
Gas stations
Features:
Geo-Targeted
Local store weekly ad promotions
Extension of online, mobile and traditional activities
45. Call to Connect
Take advantage of the endless opportunities
to create rich and engaging creative
Keep measurement in mind from the start,
including the creative process
Determine which connections are of most
value; plan accordingly
46. Make Connections That Add Up
Connect the dots across channels for
a better way to find, target and
measure customer connections.
47. More Connections
Questions?
Get the Slides:
slidesha.re/ConnectDigNC
Visit: www.crapads.org
blog.pointroll.com
Twitter: @empowermm
@PointRoll