The document provides a comprehensive marketing action plan for a dental practice, outlining key demographics, opportunities, philosophies, and strategies. It recommends focusing marketing efforts on the "Notable Nine" demographic groups aged 25-70, with a focus on customer service and experiences. A variety of online, referral-based, networking, and interruption marketing tactics are suggested, including developing a strong online presence and social media strategy, implementing a robust referral system, joining local networking organizations, and utilizing directories and mailers. An annual marketing budget of 5% of gross revenues is recommended to execute the plan.