This document outlines the top 10 decisions dentists should make to prosper in 2011 and beyond. It discusses decisions around setting end goals, balancing personal and work time, determining personal and business income targets, defining their professional role as a dentist, manager, or entrepreneur, choosing patient demographics, building a team, selecting a marketing model, deciding on a service delivery model, creating a branded patient experience, and establishing core values. Making the right choices in these key areas is positioned as important for success.

1. Breaking News! The top 10 decisions to prosper in 2011 and beyond

2. The 2011 Players

7. The Private Dentistry 2011 Opportunity Matrix Whitening Facial Aesthetics Invisalign/6 month smiles Incognito veneers Cerec Implants Dentures 25-35 35-50 50-70 65+ Gay Pound

8. So lets make some decisions…..

9. Decision 1 – Your End Game

11. Decision 3 – Your personal income

12. Decision 4 – Your business income

13. Decision 5 – are you a dentist, manager or entrepreneur?

14. Decision 6 – who are your patients?

15. Decision 7 – who are your team?

16. Decision 8 – what is your marketing model?

17. Decision 9 – what is your delivery model?

18. Decision 10 – what is your branded experience?

19. Decision 10 – what is your branded experience?

20. Decision 11 – what are your core values?

21. Decisions, decisions, decisions

22. Thanks for listening