The document outlines a one-day marketing action plan for dental practices. It discusses developing brand awareness, a web marketing strategy, welcome packs and branded literature, word-of-mouth systems, networking and strategic alliances, direct marketing, and financial and planning considerations. Recommended reading and resources are also provided to help with implementing the marketing plan.

1. The One-Day Marketing Action Plan

7. = £2.7bn

8. The Notable Nine

9. The Private Dentistry 2011 Opportunity Matrix Whitening Facial Aesthetics Invisalign/6 month smiles Incognito veneers Cerec Implants Dentures 25-35 35-50 50-70 65+ Gay Pound

13. Brand awareness You have a brand - whether you like it or not!

16. What are you going to do to develop your brand?

23. What are you going to do to develop your web marketing strategy?

27. The smile/facial check

30. The Referral Business Card

33. What are you going to do to develop your welcome pack and branded literature?

36. What are you going to do to develop your WOM systems?

37. Networking and Strategic Alliances

40. What are you going to do to develop your networking and strategic alliances?

42. What are you going to do to develop your direct marketing?

44. Planning Considerations

45. What are you going to do to find the money and the time?

47. = £2.7bn

53. www.justgiving.com/coachbarrow

54. Thanks for listening