Matt Dodds of Brandthropology presents his framework for marketing and distinguishing your brand at the June 10 2010 Media Maven Lunch sponsored by Common Good Vermont and CCTV Center for Media & Democracy.
Watch the video presentation here: http://www.cctv.org/watch-tv/programs/find-your-zag-branding-fundamentals-brandthropology
Behavior Technology and Lead Gen: Working TogetherAffiliate Summit
This presentation is from the Performance Marketing Summit (May 15, 2016 in Chicago). Session description: A review of the latest behavior analytics tools & how they’re being used alongside best practices in Lead Generation. Designed for intermediate, and audiences at the cusp of intermediate and advanced.
Qualitative Research in Conversion OptimizationAndra Baragan
This presentation is a brief introduction in qualitative research's applicability in conversion optimization.
It also contains two case studies where qualitative research has been used to improve conversion rates.
Behavior Technology and Lead Gen: Working TogetherAffiliate Summit
This presentation is from the Performance Marketing Summit (May 15, 2016 in Chicago). Session description: A review of the latest behavior analytics tools & how they’re being used alongside best practices in Lead Generation. Designed for intermediate, and audiences at the cusp of intermediate and advanced.
Qualitative Research in Conversion OptimizationAndra Baragan
This presentation is a brief introduction in qualitative research's applicability in conversion optimization.
It also contains two case studies where qualitative research has been used to improve conversion rates.
How To Convert Digital Engagement Into Leads and Sales - Bridget RandolphFeverBee Limited
In an industry full of cringeworthy buzzwords and meaningless vanity metrics, how can we ensure that our marketing efforts translate into actual business benefit? This session will look at what we mean by 'digital engagement', why it's valuable to our marketing strategies, and will provide some actionable tips and insights into how you can leverage your audience's online engagement with your business in order to to generate more sales and conversions.
My slides from Emerce - Digital Marketing Live 2014... About why your users don't like to wait, why this is important for you as a site owner and best practices to align content and speed to create a fast user experience...
“Empowering Consumers with Experiences That Drive Profits” Jeff Molander at L...Jeff Molander
Just when marketers thought it was safe to employ mainstream digital strategies an increasing number of hyper-connected customers are changing the game with social media – bypassing strategies like search and email marketing altogether! They’re choosing non-traditional paths to discover products and services. This presentation gives a hype-free look at what’s driving today’s ’social’ shift and understanding how to adapt existing marketing and business models to drive results. Here, I discuss why customers are hungry for experiences– not just products/services and how successful marketers are converting into publishers. I show you how to build a business case for or against social marketing investments.
Social Media Monitoring: Brands That Listen Make Better FriendsMatt Granfield
A brief history of how word of mouth marketing has changed, the environment we're in and how brands that listen to what people are saying in social media channels make much better friends than those that don't.
Social Media Marketing: UNF Entrepreneurship Class 9.28.11Jessica Thomas
This presentation was shared with an undergraduate, senior level Entrepreneurship course at the University of North Florida. The topic was designed to cover social media marketing as a component of the marketing plan for small to medium sized businesses.
Mobile Marketing Association South Africa AMPS 2012AB Mobile ReviewRaymond Buckle
Highlights of the MMA SA's Mobile Review of AMPS2012AB - sponsored by SilverstoneCIS.com
If this doesn't prove that nothing will get you closer to your consumers than mobile - nothing will!
Members of MMA SA will receive the full deck as part of their membership benefits. For more information contact us at MMASA.org or get in touch with SilverstoneCIS to take advantage of the power of the mobile medium.
Nothing gets you closer to your audience than mobile!
3 v (cambodia) co., ltd. cctv presentation v1 for general customersVireak Va
We are a professional company, specializing in CCTV (camera security system). Our product is from the world leading brands such as Axis, Bosch, Hikvision. We provide the professional consultation, design & installation.
How To Convert Digital Engagement Into Leads and Sales - Bridget RandolphFeverBee Limited
In an industry full of cringeworthy buzzwords and meaningless vanity metrics, how can we ensure that our marketing efforts translate into actual business benefit? This session will look at what we mean by 'digital engagement', why it's valuable to our marketing strategies, and will provide some actionable tips and insights into how you can leverage your audience's online engagement with your business in order to to generate more sales and conversions.
My slides from Emerce - Digital Marketing Live 2014... About why your users don't like to wait, why this is important for you as a site owner and best practices to align content and speed to create a fast user experience...
“Empowering Consumers with Experiences That Drive Profits” Jeff Molander at L...Jeff Molander
Just when marketers thought it was safe to employ mainstream digital strategies an increasing number of hyper-connected customers are changing the game with social media – bypassing strategies like search and email marketing altogether! They’re choosing non-traditional paths to discover products and services. This presentation gives a hype-free look at what’s driving today’s ’social’ shift and understanding how to adapt existing marketing and business models to drive results. Here, I discuss why customers are hungry for experiences– not just products/services and how successful marketers are converting into publishers. I show you how to build a business case for or against social marketing investments.
Social Media Monitoring: Brands That Listen Make Better FriendsMatt Granfield
A brief history of how word of mouth marketing has changed, the environment we're in and how brands that listen to what people are saying in social media channels make much better friends than those that don't.
Social Media Marketing: UNF Entrepreneurship Class 9.28.11Jessica Thomas
This presentation was shared with an undergraduate, senior level Entrepreneurship course at the University of North Florida. The topic was designed to cover social media marketing as a component of the marketing plan for small to medium sized businesses.
Mobile Marketing Association South Africa AMPS 2012AB Mobile ReviewRaymond Buckle
Highlights of the MMA SA's Mobile Review of AMPS2012AB - sponsored by SilverstoneCIS.com
If this doesn't prove that nothing will get you closer to your consumers than mobile - nothing will!
Members of MMA SA will receive the full deck as part of their membership benefits. For more information contact us at MMASA.org or get in touch with SilverstoneCIS to take advantage of the power of the mobile medium.
Nothing gets you closer to your audience than mobile!
3 v (cambodia) co., ltd. cctv presentation v1 for general customersVireak Va
We are a professional company, specializing in CCTV (camera security system). Our product is from the world leading brands such as Axis, Bosch, Hikvision. We provide the professional consultation, design & installation.
WHY Hikvison, Sumung,Dahua and more famous companies choose us?
How we manufacture YTOT CCTV LENS and do we have a R&D Departmnet?
What we can help and serve your company?
The latest update on what Sensor Access Technology can offer in cutting edge solutions with smart card technology, Biometrics, CCTV integration, PoE and much more, Wireless Locking and much more.
Closed-circuit television (CCTV) is the use of video cameras to transmit a signal to a specific place, on a limited set of monitors.
It differs from broadcast television in that the signal is not openly transmitted, though it may employ point to point (P2P), point to multipoint, or mesh wireless links. Though almost all video cameras fit this definition, the term is most often applied to those used for surveillance in areas that may need monitoring such as banks, casinos, airports, military installations, and convenience stores. Videotelephony is seldom called "CCTV" but the use of video in distance education, where it is an important tool, is often so called.[1][2]
In industrial plants, CCTV equipment may be used to observe parts of a process from a central control room, for example when the environment is not suitable for humans. CCTV systems may operate continuously or only as required to monitor a particular event. A more advanced form of CCTV, utilizing Digital Video Recorders (DVRs), provides recording for possibly many years, with a variety of quality and performance options and extra features (such as motion-detection and email alerts). More recently, decentralized IP-based CCTV cameras, some equipped with megapixel sensors, support recording directly to network-attached storage devices, or internal flash for completely stand-alone operation.
Surveillance of the public using CCTV is particularly common in the United Kingdom, where there are reportedly more cameras per person than in any other country in the world.[3] There and elsewhere, its increasing use has triggered a debate about security versus privacy.
Presentation from ACTi to explain their IPCCTV Network Video Recorder software options. They offer a comprehensive range of IP CCTV recording and management software ranging from single site to overview management for many sites.
Now security is one of the topmost concern of retail shops, mega marts and all the corporate offices. Hence installing a CCTV Camera is the only wise option available. Get to know more about CCTV Cameras in this presentation.
Internet Marketing Academy Melbourne Presentation September 2009Lucio Ribeiro
You can view the Internet Marketing Academy's successful training session on Internet Marketing. The seminar is designed by business people for business people.
This presentation was delivered to attendees of the VT/NH Marketing Group business marketing seminar held in Lebanon, NH. It's a great package of actionable content for b2b sales and marketing professionals. Enjoy!
A great package of actionable content for b2b sales and marketing professionals. This presentation was delivered at the VT/NH Marketing Group seminar titled 'Back to School for B2B Marketing' in Lebanon, NH.
Social Media Marketing by Mint Social's Matt O'BrienMatthew O'Brien
Presentation from February 11th, Matt O'Brien of Mint Social presented at the Traverse City Chamber of Commerce on using social media marketing to grow your business online. Learn more at http://www.MintSocial.com
SMITH Advertising had the pleasure of presenting these slides to the Charlotte Harbor Visitor's Convention Bureau and Chamber of Commerce. The presentation includes the top 10 digital & social media resources that are critical to be aware of when creating strategic marketing for business.
In this workshop, we'll discuss the unique marketing needs faced by nonprofits and small organizations. With the vast “Universe of Marketing Possibilities”, many organizations don’t know where to start, what to implement, and how to prioritize marketing initiatives. We'll discuss how to work within a framework and methodology that is simple, effective, and cumulative.
Large organizations launch integrated campaigns that include social media, online advertising, search engine optimization and much more. Oftentimes small- to mid-sized organizations are unable to mirror this kind of success because they can’t fund hiring a search agency, a PR agency, an ad agency, a social media agency, etc. But, with the marketing roadmap you’ll now be able to create, you too can build an integrated system that works – even without a big budget or staff.
This jam packed session helps you create a plan to address your biggest challenges, including:
• Driving online (and offline) traffic to your website
• Getting more qualified leads
• Increasing donations, volunteers, registrations, etc.
This a a broad presentation that covers the main aspects of digital marketing the 2015
As the digital marketing landscape continues to grow at a rapid pace, businesses are faced with new challenges and opportunities within this digital age. Now more than ever, consumers are looking online for goods and services.
Discover how creating a power digital marketing strategy for your business can attract new customers and encourage revenue growth.
Learn the fundamentals of Digital Marketing:
Brand Awareness
Lead Generation
Customer Retention
Sample Topics Covered
Build your Online Marketing Plan
Lead generation
SEO (Search Engine Optimisation)
Adwords and paid advertising
Build Brand Awareness
Landing Pages
Email Marketing and Campaigns
Social Media Marketing
How to create your website and make it look good
As the digital marketing landscape continues to grow at a rapid pace, businesses are faced with new challenges and opportunities within this digital age.
Now more than ever, consumers are looking online for goods and services.
Discover how creating a power digital marketing strategy for your business can attract new customers and encourage revenue growth.
Learn the fundamentals of Digital Marketing:
Brand Awareness
Lead Generation
Customer Retention
Sample Topics Covered
Build your Online Marketing Plan
Lead generation
SEO (Search Engine Optimisation)
Adwords and paid advertising
Build Brand Awareness
Landing Pages
Email Marketing and Campaigns
Social Media Marketing
How to create your website and make it look good
The internet has become the critical hub for all business and personal communications. Discover the ten leading trends that will allow businesses and individuals to succeed online.
* What online innovations are driving business success?
* What are the top social media websites for business?
* What is the future for Google and who is poised to challenge their market presence?
* How can you use the internet to build your personal brand?
* How do you make money in Social Media?
* How do you Twitter? What’s a PeoplePond?
This presentation is about exploring social media as a process for driving BtoB lead generation But first a word of caution: Leads depend as much on the messages as they do on the media. Maybe more. So this will be a story about managing both media and messages within our Marcom Engine process. A presentation by Keith Bates
SMITH Advertising was honored to present to the Professional Marketing Club Association on Digital & Social Media integrated marketing. Attached is the presentation that Vice President Marni Blythe covered. Please contact Marni at mblythe@smtihadv.com for all questions and comments.
SMITH had the pleasure of hosting a Social Media & Digital Marketing seminar in Raleigh. We covered the top 10 digital trends business owners need to be aware of.
How to Optimise the Efficiency of Your Digital CommunicationLa French Tech
Discover 6 easy tips that will help you to get the maximum out of your digital communication. Optimize your paid media and owned media approach of the Internet in order to generate online visibility and improve your digital ROI.
Finance Friday: Avoid Risk Through Better Management of Financial Staff 3/18/16Lauren-Glenn Davitian
Boards and Executive Directors are tasked with overseeing transparent and accountable financial systems. But how effective are you at delegating these responsibilities? In this workshop, Wendelyn Duquette of QuickStart will share best practices and an important checklist to help you to reduce your risks, manage your assets, and inspire confidence for your organization.
Fifteen Burlington-area board and staff members gathered in the Key Bank Board Room on 11/18/15 for a Working Board Lunch to learn more about the value of strategic planning and the role of the Board in ensuring the long-term strategic position of their organizations.
Merryn Rutledge of Revisions LLC, delivered a dense one hour of strategic planning know-how from her many years of organizational development experience. Her new book, Strategic Planning Guide for Leaders of Small Organizations includes chapters on who needs to be involved, preparing to plan, scanning the environment, assessing challenges and opportunities and connecting strategy to work plans
Get Ready for #GivingTuesday: How to Mobilize a Successful Campaign
Wednesday, September 16
Panelist: Lori Goldman, Community Outreach and Volunteer Specialist for the Committee on Temporary Shelter
Get Ready for #GivingTuesday: How to Mobilize a Successful Campaign
Wednesday, September 16
Panelist: Kim Jackson, Director of Communications for Vermont Adaptive Ski & Sports
Get Ready for #GivingTuesday: How to Mobilize a Successful Campaign
Wednesday, September 16
Panelist: Jessie Angus, Director of Planning & Strategy at HMC Advertising
Get Ready for #GivingTuesday: How to Mobilize a Successful Campaign
Wednesday, September 16
In 2012, New York’s 92nd Street Y launched #GivingTuesday as a way for nonprofitorganizations and social causes to harness the power of the holiday spirit. The event, which takes place on the Tuesday after Thanksgiving, now helps more than 10,000 organizations spread brand awareness, increase fundraising, and bolster volunteerism. Is your nonprofit one of them?
A panel of local experts at Burlington’s South End Kitchen discussed case studies, tips for leveraging social media, and plans about how organizationa can make the most of this year’s #GivingTuesday on December 1st.
Our panelists included Kim Jackson, Director of Communications for Vermont Adaptive Ski & Sports, Lori Goldman, Community Outreach and Volunteer Specialist for the Committee on Temporary Shelter, Jessie Angus, Director of Planning & Strategy at HMC Advertising, and Barrie Silver, who’ll share national case studies and host the panel. Cost: $5 at the door.
Produced with the Support of Burlington NetSquared, South End Kitchen, Paw Print & Mail and CCTV Center for Media & Democracy and Common Good Vermont.
Nonprofits are asked to "tell their story" to funders, to their board, and to the community. This short slideshow was part of an online training on how to use census data to tell your story.
You can learn more about the training and view the on-demand recording here: http://blog.commongoodvt.org/2015/01/webcast-using-census-data-to-tell-your-story-123/
So you've learned the Results-Based Accountability framework. The next step is to build systems of accountability within the organization? This short course offers the "brass tacks" in building a data collection, presentation and analysis assembly-line with your staff. Michael Moser, from the Vermont State Data Center and Shelagh Cooley from Common Good Vermont provide examples, tools and concrete next steps that you can implement immediately. Watch the video here: http://www.cctv.org/watch-tv/programs/make-data-work-you#
On January 13th, Vermont Community Foundation held a Grantseekers Forum at the Vermont Law School in South Royalton. While there are no major changes to VCF’s grant programs, the forum provided a refresher and offered nonprofits the opportunity to ask questions about grant criteria and the application process.
Overview slides from 10/7/13 workshop held in Randolph Vermont for members of the Vermont Food Systems sector. Prepared by Benchmarks for a Better Vermont.
Results-Based Accountability ™ is a performance management framework outlined by performance outcomes specialist Mark Friedman in “Trying Hard is Not Good Enough.” More than 600 of Vermont’s nonprofit and state government leaders have been trained to use RBA to answer these critical performance questions: How much are we doing? How well are we doing it? Is anyone better off? Learn how to promote the “culture of accountability” within your business, organization or coalition. Benchmarks for a Better Vermont offers this 90-minute RBA overview/refresher using examples from Vermont’s farm and food systems sector.
In June 2013, a gathering of leaders concerned with leadership capacity in the fields of education, community development, state government and the nonprofit sector gathered to identify map current initiatives and craft an idealized future, where leadership development is available to all Vermonters’ at each stage of their lives. During this 90-minute on-line presentation, Common Good Vermont and its partners will report on the findings of that day and open a discussion about next steps in developing a leadership “pipeline” for Vermont.
we were thrilled to welcome world renown Results Based AccountabilityTM founder Mark Friedman to Vermont for three days of training and policy discussions with over 300 agencies, legislators, and funders. Mark expertly guided everyone through his methodology for answering the three questions:
1) How much did we do;
2) How well did we do it; and
3) Is anyone better off?
In September 2012, Common Good VT was thrilled to welcome world renown Results Based AccountabilityTM founder Mark Friedman to Vermont for three days of training and policy discussions with over 300 agencies, legislators, and funders. Mark expertly guided everyone through his methodology for answering the three questions:
1) How much did we do;
2) How well did we do it; and
3) Is anyone better off?
Mark Friedman, Results Based Accountability
In September, Common Good Vermont was thrilled to welcome world renown Results Based AccountabilityTM founder Mark Friedman to Vermont for three days of training and policy discussions with over 300 agencies, legislators, and funders. Mark expertly guided everyone through his methodology for answering the three questions:
1) How much did we do;
2) How well did we do it; and
3) Is anyone better off?
This Powerpoint is part of the presentation by Mike Spencer of the SpencerGroup, given on October 11th, 2012 in partnership with Common Good Vermont and People's United Bank at the "Achieving Sustainability Through Annual Giving" Training.
Leslie Pelch, Outreach Director for Vermont Center for Geographic Information, outlines the benefits and tools for data visualization at 7th Annual Media Maven Luncheon hosted by CCTV and Common Good VT.
Dr. Amy Carmola of the United Way of Chittenden County presents the basics of Results-Based Accountability™ to the Vermont Nonprofit Conference 2012: Benchmarks for a Better Vermont. Results-Based Accountability™ concepts utilized in this presentation are derived from the book "Trying Hard is Not Good Enough by Mark Friedman.”
An overview of CCAT assessment tool for Vermont nonprofits as part of the Benchmarks for a Better Vermont initiative. For more information HTTP://http://bbvt.marlboro.edu/ and www.CommonGoodVT.org
This is funded with a grant from the Corporation for National and Community Service.
3. “ It is not the strongest of the species that survives, nor the most intelligent. It is the one that is the most adaptable to change.” - Charles Darwin
4. 3 Matt Anne Erika Nick Jonathan L. macro marketing strategies development account media planning buying & posting graphic design & production management web design, keyword acquisition ppc, ppa web developer; joomla, css, php, asp, mysql java scripting Justin public relations online PR, blogging, SEO press releases Jonathan W. online search strategies, social media, video production Who we are: Chris coding god, flash junky, viral content development Corey SEO, CPC, PPC administration, e-commerce
10. "The future is here. It’s just not widely distributed yet.” - William Gibson So What’s All the Fuss About?
11. Review Marketing Strategy Create Brand Strategy Confirm IT Marketing Infrastructure Develop The Website Around Them Integrate & Orchestrate with an eye on Social Network Marketing
13. Marketing: What Hasn’t Changed If we get these wrong, we’ll be aiming in the wrong direction at the outset.
14. Process Hints: Marketing is an Internal Event Before It’s an External Event Internal & External Interviews Conducted 3 June 24th, 2009 9:00 AM Kelly Shull Development Officer Sally Trigg Hospital Foundation Executive Director Cindy Goodman Graphic Designer 10:00 AM Anna Abeyta Chief Clinical Officer 11:00 AM Kelly Shull Development Officer 12:00 PM Alden Cockburn MD – Urologist 1:30 PM Cindy Goodman Graphic Designer 2:00 PM Dan Guttman Orthopedic Surgeon 4:30 PM Tim Moore MD – OB/GYN June 25th, 2009 8:00 AM Kathy Namba Director of Community Programs 10:00 AM Linda Chase Director of Quality/Education 11:00 AM Ron Burnham Chairman of the Holy Cross Hospital Board 1:00 PM Sally Trigg Hospital Foundation Executive Director 2:00 PM Ric Eisenring Chief Financial Officer 4:00 PM Steve Fuhlendorf Taos Chamber of Commerce 6:30 PM Hospital Foundation Dinner Toast of Taos June 26th, 2009 9:30 AM Chris Baker Taos News Editor 1:30 PM Gelian Ismai MD, Chief of Staff
20. “ Where Great Care Comes Together” Key Segment How We Come Together to Provide Great Care Segment Valuation Segment Media Positioning & Segmentation Proof of Concept
31. Review Marketing Strategy Create Brand Strategy Confirm the IT Marketing Infrastructure Develop the Website Around Them Integrate & Orchestrate with an eye on Social Network Marketing
32.
33. Some Keys to Social Media: Give people a reason to participate. Resist the temptation to “Sell, Sell, Sell” Resist the desire to overcontrol. Use social media to engage back to your website. Peter & Maria Hoey Adapted in part from: http://online.wsj.com/article/SB122884677205091919.html?mod=dist_smartbrief
37. “ It is not the strongest of the species that survives, nor the most intelligent. It is the one that is the most adaptable to change.” - Charles Darwin
Editor's Notes
“ The biggest problems are on the local level ,” Mr. Coen said, rather than in spending for ads appearing in national media. Mr. Coen attributed that to the shrinking numbers of local retailers like pharmacies and hardware stores as they are bought out or put out of business by big national chains, which is “eliminating a lot of customers that media sell to locally.”Another reason for the slowing local growth, Mr. Coen said, is the migration of local classified advertising to Web sites from newspapers . Although some of those Web sites are owned by newspapers, he added, the lower price of online ads means the gains “are not enough to offset what they’re losing” from higher-priced print ads. The shift in classified ads is evidence of decisions by marketers to spend money in new media rather than traditional media. The medium that will enjoy the most robust growth rate this year, according to Mr. Coen’s forecast, is the Internet, where he expects spending to be up 17 percent from 2006. An Interpublic colleague of Mr. Coen’s, Brian Wieser, followed him with a presentation on emerging media, which includes online video, social networking, online game playing, mobile marketing and video-on-demand. Although ad spending for those alternative media is now “de minimis,” said Mr. Wieser, senior vice president and director for industry analysis at the Magna Global unit of Interpublic, many are growing by double- or even triple-digit percentages. For example, spending on ads on social networks like Facebook and MySpace is expected to increase 148.2 percent this year, Mr. Wieser said, to $685 million, from $276 million in 2006. Another Trim in Spending for ’07; June 27th, NYT Stuart Elliott
The overall objective of segmentation is to improve your marketing by analyzing your customers (and potential customers) -- aggregating groups into actionable sub-segments (CLICK) -- understand their behaviors & their value to your business (CLICK) , which allows you to: -- prioritize the groups to address -- use these understandings to most appropriately respond with marketing strategies. (CLICK) , (CLICK) What may seem surprising is that this is not a top down exercise. Great marketers build brands up from customer insights. I’ve been lucky to have had the opportunity to work with P&G in the US & throughout Asia over the years…
