The document discusses the evolution of marketing strategies, contrasting traditional mass marketing with modern database marketing that emphasizes consumer engagement and control. It highlights the necessity for businesses to adapt their marketing infrastructure, brand strategy, and website development in response to new technologies and consumer behavior. Additionally, it underscores the importance of social media and targeted communication to enhance marketing effectiveness.

1. Marketing Has Evolved… Has Your Marketing Plan? A Presentation for CCTV, As presented June 17 th , 2010

2. Our Clients:

3. “ It is not the strongest of the species that survives, nor the most intelligent. It is the one that is the most adaptable to change.” - Charles Darwin

4. 3 Matt Anne Erika Nick Jonathan L. macro marketing strategies development account media planning buying & posting graphic design & production management web design, keyword acquisition ppc, ppa web developer; joomla, css, php, asp, mysql java scripting Justin public relations online PR, blogging, SEO press releases Jonathan W. online search strategies, social media, video production Who we are: Chris coding god, flash junky, viral content development Corey SEO, CPC, PPC administration, e-commerce

5. How Has Marketing Changed?

6. Flashback: Marketing Then… (http://www.youtube.com/watch?v=e3N_skYSGoY)

7. … And Marketing Now: http://www.willitblend.com/videos.aspx?type=unsafe&video=iphone

8. How Has Marketing Changed? THEN Mass Marketing Limited Media Channels Broadcast Messaging Inculcate ROI via CPM & R/F Manufacturer Control Poster Children: P&G McDonald’s Budweiser NOW Database Marketing Limitless Media Channels Interactive Messaging Invite ROI via: Engagement & Conversion Consumer Control Poster Children: Amazon Starbucks Seventh Generation

9. So What’s All the Fuss About?

10. "The future is here. It’s just not widely distributed yet.” - William Gibson So What’s All the Fuss About?

11. Review Marketing Strategy Create Brand Strategy Confirm IT Marketing Infrastructure Develop The Website Around Them Integrate & Orchestrate with an eye on Social Network Marketing

12. Review Marketing Strategy

13. Marketing: What Hasn’t Changed If we get these wrong, we’ll be aiming in the wrong direction at the outset.

14. Process Hints: Marketing is an Internal Event Before It’s an External Event Internal & External Interviews Conducted 3 June 24th, 2009 9:00 AM Kelly Shull Development Officer Sally Trigg Hospital Foundation Executive Director Cindy Goodman Graphic Designer 10:00 AM Anna Abeyta Chief Clinical Officer 11:00 AM Kelly Shull Development Officer 12:00 PM Alden Cockburn MD – Urologist 1:30 PM Cindy Goodman Graphic Designer 2:00 PM Dan Guttman Orthopedic Surgeon 4:30 PM Tim Moore MD – OB/GYN June 25th, 2009 8:00 AM Kathy Namba Director of Community Programs 10:00 AM Linda Chase Director of Quality/Education 11:00 AM Ron Burnham Chairman of the Holy Cross Hospital Board 1:00 PM Sally Trigg Hospital Foundation Executive Director 2:00 PM Ric Eisenring Chief Financial Officer 4:00 PM Steve Fuhlendorf Taos Chamber of Commerce 6:30 PM Hospital Foundation Dinner Toast of Taos June 26th, 2009 9:30 AM Chris Baker Taos News Editor 1:30 PM Gelian Ismai MD, Chief of Staff

15. Brand Stewardship: Why Should Someone Choose You?

16. Response from Survey Survey Monkey results. Polling conducted March 5 th -18 th , 2009. 61 respondents via e-mail. The name plays a role in confusing people about what you do. And plays a strong role in obscuring all the things you do to serve people.

17. Review Marketing Strategy Create Brand Strategy

18. Brand Stewardship: Why Should Someone Choose You? ”

19. Target Audience Segmentation: Weddings Conferences & Functions Golf Updates Member Updates Weekly Newsletter

20. “ Where Great Care Comes Together” Key Segment How We Come Together to Provide Great Care Segment Valuation Segment Media Positioning & Segmentation Proof of Concept

21. Review Marketing Strategy Create Brand Strategy Confirm IT Marketing Infrastructure

22. Your business software needs to work with marketing!

23. New Technologies Change the Game:

24. New Technologies Change the Game:

25. Review Marketing Strategy Create Brand Strategy Confirm IT Marketing Infrastructure Developing The Website Around Them

26. Some Keys to Website Development: Lack of Prioritized Messaging

27. Some Keys to Website Development: Thinking from the Target

28. Keys to Website Development: First, ask yourself these (seemingly) simple questions: “ Why do I have a website?” “ How does this integrate with my marketing plan?” Get over yourself! (Think from the black pieces) “ Who is visiting? “ Why would they visit?” “ What are they looking for?” Make Priorities: What’s most important? Why? Create Conversion Funnels: Ask for an action! Walk people logically through the sale

29. Using Google Analytics

30. Driving Traffic via Search Engine Optimization: Off-Site Punch List Organic: Local Optimization: Google Maps Mapquest Directories Back-linking Strategies: Long term: build over time Directories Orgs You’ve Joined Site Submission: Upload XML sitemap Review Google webmaster tools Paid: Paid Search: Adwords (Google) AdCenter (Microsoft) Yahoo Advertising Directory Listings: Yahoo Business.com Best of the web Banner Ads: Context relevant sites Ad networks

31. Review Marketing Strategy Create Brand Strategy Confirm the IT Marketing Infrastructure Develop the Website Around Them Integrate & Orchestrate with an eye on Social Network Marketing

32. Keys to Social Media: Think about the nodes… and woo them: Bloggers are your friends PR can be very cost effective tool Facebook LinkedIn Twitter’s now coming on… Actively pursue ‘network effects’

33. Some Keys to Social Media: Give people a reason to participate. Resist the temptation to “Sell, Sell, Sell” Resist the desire to overcontrol. Use social media to engage back to your website. Peter & Maria Hoey Adapted in part from: http://online.wsj.com/article/SB122884677205091919.html?mod=dist_smartbrief

35. 20 x $795 = $15,900

36. E-mail Marketing Engine:

37. “ It is not the strongest of the species that survives, nor the most intelligent. It is the one that is the most adaptable to change.” - Charles Darwin